Best Fashion Tech Companies in Turkey
The 105 best Fashion Tech companies in Turkey in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Modanisa.
Fashion Tech in Turkey doesn't have unicorns yet, but the 105 companies we're tracking here tell a more interesting story than that absence suggests. Total disclosed funding sits at $50M across the directory, and Modanisa alone accounts for $28M of it, which tells you something about how concentrated the capital has been. Lidyana.com pulled in $10M, and a cluster of earlier-stage players, Myth Technologies, MetaWear, and ModaCruz, are each sitting at $2-3M. The investors backing this cohort, Etohum, Aslanoba Capital, Founderone, Inventures, and KWORKS, are active across the broader Turkish tech ecosystem, so deal flow isn't disappearing. And the global backdrop is genuinely supportive: the Fashion Tech market was valued at roughly $24.7B in 2021 according to textilelearner.net, with Gen Z demand for digital-first fashion experiences driving the growth thesis.
So where does Turkey fit into the bigger picture? App momentum is one signal worth watching. Median install growth is running at roughly +17% YoY across 266 fashion and retail apparel apps globally, which means the distribution layer is still expanding fast. As shown in 2024 research, AI-driven personalization is increasingly central to how fashion platforms retain users. You can also see that pressure playing out in recent funding moves, like Newme's $18M Series A and Zyod's AI manufacturing push, both pointing toward infrastructure and intelligence as the current investment themes. Turkey's runway is real.
Our analysis of 219 Fashion Tech companies
$16.5b in tracked funding; 94% of the stack-profiled cohort runs cloud-native; funding activity peaked in 2022.
Ranked: Best Fashion Tech companies in Turkey
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Modanisa Online retailer of ethnic wear for women | $28M | 47 mo ago | Series C | — | 2010 | Cart FunctionalityAmplienceNode.js+31 | — |
| 2 | Lidyana.com Online Fashion Retailer | $10M | 153 mo ago | Series B | Hakan Bas Co-Founder&CEO | 2011 | BootstrapGoogle Font APIModernizr+6 | — |
| 3 | ModaCruz Online social marketplace for women to buy and sell pre-loved fashion products | $3M | 108 mo ago | Deadpooled | — | 2014 | Amazon Web ServicesSendinblueGoogle Workspace+4 | — |
| 4 | MetaWear Provider of a metaverse and blockchain offering digital wear to brands | $3M | 51 mo ago | Funding Raised | Bahadir Yener Founder | 2021 | — | — |
| 5 | Myth Technologies AI-based lean print and texture design software solutions and services | $2M | 23 mo ago | Seed | Ozgecan Ustgul Founder | 2020 | WordPress Block EditorElementorWordPress+30 | — |
| 6 | Sopsy Cloud-based storefront solutions for e-commerce businesses | $1M | 75 mo ago | Seed | Can Turanli Founder & Managing Partner | 2012 | PHPUbuntuBootstrap+20 | — |
| 7 | Netmoda Social commerce platform for fashion products | $1M | 160 mo ago | Deadpooled | Onur Sapci CEO | 2012 | — | — |
| 8 | Divas Diamond Diamond jewellery Private label brand | $900K | 177 mo ago | Deadpooled | Nurettin Ozdogan Co-Founder & MD | 2011 | — | — |
| 9 | Clotie Online retailer offering personal recommendation for multi-category fashion products | $600K | 44 mo ago | Seed | — | 2018 | — | — |
| 10 | Fit & Color Online-only menswear brand (Website not functional) | $530K | 154 mo ago | Deadpooled | Husnu Kilincoglu Co-Founder | 2013 | — | — |
| 11 | UnoMoi Online subscription-based platform for renting designer apparel and accessories | $400K | 40 mo ago | Seed | Gozde Atasoy Co-Founder | 2020 | Cart FunctionalityPHPBootstrap+23 | — |
Top 12 Fashion Tech companies in Turkey
#1
Seed · Istanbul, Istanbul · founded 2020 · 5 employees$1.5Mraised▾
AI-based lean print and texture design software solutions and services. The platform enables the creation of patterns by category flowers, geometric, nature, texture, set color range, creates online digital pattern selection for pattern choices, and upload it to the dashboard.
- Jul 2024Seed—
- Dec 2023Seed$1.3M
- Dec 2022Seed$200K
#2
Series C · Istanbul, Istanbul · founded 2010 · 568 employees$28Mraised▾
Online retailer of ethnic wear for women. The product catalog includes hijabs, shawls, sportswear, plus-size, tops. dresses, ponchos, jackets, abayas, and more. It also offers bags, footwear, jewelry, cosmetics, and more. The mobile application is available for Android and iOS users.
- Jul 2022Series C$19.5M
- Mar 2019Series B—
- Jan 2019Series B—
- Mar 2017Series B—
#3
Series B · Istanbul, Istanbul · founded 2011 · 31 employees$10.2Mraised▾
Lidyana.com is a Turkish fashion e-commerce website selling a wide collection of branded clothing, accessories, shoes, bags, and cosmetics. The website features its products in categories for men, women, and kids. It has a celebrity-endorsed business model that leverage its famous investors, who include: Arda Turan, a popular Turkish football player; Sina Afra, co-founder of markafoni.com; Nevzat Aydin, founder of yemeksepeti.com and Saffet Ulusoy, board member of Ulusoy holding. Lidyana offers over 200 big-name jewelry brands and custom designs in the range of $50-$100 (£30-£60) per piece. It also offers other products such as clothing, shoes, watches, eye wear, handbags, perfume, cosmetics and accessory products. It is currently focusing on the Turkish market, but plans to expand into Europe and the Middle East. Wired Magazine selected Lidyana as one of the hottest 100 Start-ups in Europe (#1 in Turkey) in its September 2012 issue.
- Sep 2013Series B$5.9M
- Jun 2012Series A$3.3M
- Dec 2011Seed$1M
#4
Funding Raised · Istanbul, Istanbul · founded 2021$2.8Mraised▾
Provider of a metaverse and blockchain offering digital wear to brands. The company claims they make a virtual avatar model to walk for the shows. They also claim the biggest metaverse fashion creator ecosystem.
- Mar 2022ICO$2.8M
#5
Deadpooled · Istanbul, Istanbul · founded 2014 · 16 employees$3Mraised▾
ModaCruz is an online social marketplace for women to buy and sell pre-loved fashion products. The users can exchange products like bags, shoes, clothing, jewelry, cosmetics and other accessories on the platform. Products from luxury brands like Michael Kors, Louis Vuitton, Zara, Burberry are exchanged on the platform. It takes 20% commission from the seller on every product sold through its platform. Its application is available on Google Play Store and Apple Store.
- Jun 2017Series B$2M
- Jan 2015Series A$1M
- Aug 2014Series A—
#6
Seed · Sarıyer, Istanbul · founded 2018 · 23 employees$600Kraised▾
Online retailer offering a personal recommendation for multi-category fashion products. The user has to answer a quiz and analyses are made based on the quiz. The company sends users a box of combinations based on the analyses. The customers can only pay for the clothes they like and the rest can be returned free of charge.
- Oct 2022Seed$600K
#7
Seed · Istanbul, Istanbul · founded 2020 · 3 employees$400Kraised▾
Online subscription-based platform for renting designer apparel and accessories. The platform offers jackets, dresses, coats, sports & outdoor apparel, accessories, bottom wear, and more. The platform allows users to browse items from their catalog of products, select the items they need, and confirm their booking by making an online payment.
- Jan 2023Seed—
- Jun 2021Seed$400K
#8
Seed · Istanbul, Istanbul · founded 2012 · 10 employees$1.3Mraised▾
Cloud-based storefront solutions for e-commerce businesses. It allows customers to create and manage business online. Features includes a dashboard, online ordering, product catalog management, and more.
- Mar 2020Seed$320K
- Aug 2013Seed$1M
#9
Deadpooled · Istanbul, Istanbul · founded 2012 · 11 employees$1.1Mraised▾
Netmoda is an e-commerce site that operates as a social fashion platform. It displays the latest fashion items such as clothes, footwear, jewelry, bags, purses, wallets, shawls, overcoats, and more. Users can discover, share and follow complete looks created by other users on the platform. The platform is also used by brands and fashion designers to showcase their collection to strengthen their brand and following.
- Feb 2013Angel$1.1M
#10
Deadpooled · Istanbul, Istanbul · founded 2011$900Kraised▾
Divas Diamond is a diamond jewelry private label brand specializing in diamond jewelry and accessories like rings, necklaces, earrings, and bracelets. Divas Diamond also offers jewelry cleaning and repair services. As of Aug'16, they export their jewelry to around 30 countries. They sell their jewelry through their own online store as well as through other online retailers including Hepsiburada, Markafoni, Amazon, Ebay etc.
- Sep 2011Seed$900K
#11
Deadpooled · Istanbul, Istanbul · founded 2013$530Kraised▾
Fit&Color is Turkey’s first online-only menswear brand. The company was launched in October 2013 with first round investment from Aslanoba Capital.
- Jul 2013Angel$530K
#12
Seed · Maslak, Istanbul · founded 2016—raised▾
Provider of AI-driven virtual model and digital clothing creation platform. The platform allows users to integrate products onto virtual models for catalog creation. It offers digital model selection, product fitting, and scene design capabilities. The system supports the creation of collection-focused content without traditional photography. It facilitates digital transformation of clothing on licensed human models. The platform includes a team management panel for credit management and content review.
- Feb 2026Seed—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Fashion Tech coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.