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Radar · Field Force Automation in New South Wales

Best Field Force Automation Companies in New South Wales, Australia

The 69 best Field Force Automation companies in New South Wales, Australia in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: SafetyCulture.

69companies tracked
$376.3Mdisclosed funding
1unicorns
12have raised

Ranked: Best Field Force Automation companies in New South Wales

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackRecent signals
1SafetyCulture 🦄
Provider of a platform for workplace operations, safety, and compliance
$298M21 mo agoSeries DLuke Anear
Founder
2004ContentfulTurbopackAlgolia+40—
2Pegasus
Provider of online platform for managing workforce
$19M77 mo agoAcquiredAdam Boyle
CEO
1987WordPressMySQLSalesforce+281 award
3Humanforce
Provider of human capital management suite for frontline and flexible workforces
$16M49 mo agoSeries B—2002TurbopackApple iCloud MailMicrosoft 365+28—
4Sitemate
Provider of no code field service management platform for multiple sectors
$14M18 mo agoSeries A—2004WordPressApple iCloud MailMicrosoft 365+34—
5Avoka
Digital sales enablement and manage customer facing business transactions
$12M102 mo agoAcquired—2005——
6VEYOR Digital
Cloud-based logistics scheduling and planning tool for the construction industry
$7M3 mo agoSeries ARichard Fifita
Co-Founder & CEO
2017WebflowSalesforceAmazon Web Services+181 job opening · 1 award
7Loc8
Asset maintenance & field service management solutions
$5M119 mo agoAcquired—2011WordPressMySQLPHP+21—
8Retriever Communications
Mobile Apps Development Solution for Field Operations
$4M292 mo agoSeries A—1996SentryHereMUI+13—
9Objective
Enterprise content management and data governance solution
$647K137 mo agoPublic—1987Craft CMSSentryApple iCloud Mail+28—
10Sync Technologies
SaaS-driven site management software for construction
$590K59 mo agoSeedCarolina Dreifuss
CEO | Co-founder
2020Webflow EcommerceWebflowAmazon Web Services+14—

Top 12 Field Force Automation companies in New South Wales

#1
Series A · Sydney, New South Wales · founded 2017 · 29 employees
$6.8Mraised
▾

Cloud-based logistics scheduling and planning tool for the construction industry. The platform enables site and logistics managers to manage the activities on the construction site. The features include asset management, crane booking, automated scheduling, and more.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 4k LinkedIn followers — 2.4% of this cohort's audience
Hiring: 1 hiring post in 12 mo (public) · hiring: Business Development Representative
Activity: 1 awards announced in 12 mo
Funding rounds
  • Mar 2026Series A$7.5M
  • Apr 2024Seed$2.8M
  • Nov 2021Seed$4M
  • Aug 2021Seed—
Founders & team
Richard FifitaCo-Founder & CEO
Investors
Saniel Ventures, Investible, Gravel Road, SpringCapital Investment, Helix Ventures, Marbruck Investments
Tech stack
Amazon CloudfrontAmazon S3Amazon Web ServicesAppcuesCore-JsDatadog
#2
Series D · Surry Hills, New South Wales · founded 2004 · 603 employees
$297.9Mraised
▾

Provider of a platform for workplace operations, safety, and compliance. The platform offers tools for inspections, audits, checklists, training, and asset management. It also provides features for task management, document management, and incident reporting. The platform includes integrations and analytics to improve workflows and identify risks.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 58k LinkedIn followers — 37.2% of this cohort's audience
Funding rounds
  • Sep 2024Series D$50M
  • Aug 2023Series C$22M
  • May 2021Series C$76.5M
  • Oct 2020Series C$34.6M
Founders & team
Luke AnearFounderKelly VohsCEO
Investors
TDM Growth Partners, Blackbird Ventures, Skip Capital, Index Ventures, Insight Partners, Tiger Global Management
Tech stack
AhrefsAlgoliaAmazon CloudfrontAmazon SesAmazon Web ServicesAmplitude
#3
Series A · Sydney, New South Wales · founded 2004 · 53 employees
$14Mraised
▾

Provider of no code field service management platform for multiple sectors. The product modules offered are asset and environmental processes management, data capturing, safety, and quality management. The features include workforce management, workflow automation, forms generation for site sign-ons, inductions, and timesheets. It offers tools for records management, team collaboration, dashboard analytics, data collection, attendance tracking, document management, and more. It is a tool available on the subscription based pricing model.

Funding rounds
  • Dec 2024Series A$18M
  • Nov 2023Seed$7.5M
  • Aug 2022Seed$5.2M
  • Sep 2018Seed$1.3M
Investors
Blackbird Ventures, Shearwater Capital, Marbruck Investments, Artesian, Sydney Angels, Startmate
Tech stack
Apple Icloud MailBeaver BuilderBootstrapCalendlyCloudflareCloudflare Bot Management
#4
Series B · Sydney, New South Wales · founded 2002 · 253 employees
$16.1Mraised
▾

Provider of human capital management suite for frontline and flexible workforces. The suite offers workforce management, HR, payroll, benefits, and talent acquisition functionalities. It features tools for rostering, time and attendance, awards compliance, and workforce analytics. The platform also provides core HR, employee engagement, performance management, and compliance management capabilities.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 33k LinkedIn followers — 21.2% of this cohort's audience
Funding rounds
  • May 2022Series B—
  • Jan 2019Series A$16.1M
Investors
Accel-KKR
Tech stack
Amazon CloudfrontAmazon ElbAmazon SesAmazon Web ServicesApple Icloud MailAxios
#5
Acquired · Newcastle, New South Wales · founded 1987 · 88 employees
$19.3Mraised
▾

Pegasus is an online platform for managing the workforce of various industries. The platform helps in providing insights, connects the workforce, facilitates training of the workforce, etc. Caters to mining, construction, manufacturing, retail, marine, oil & gas industries, etc.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 3k LinkedIn followers
Activity: 1 partnerships · 1 awards (incl. Aurelia Metals) announced in 12 mo
Funding rounds
  • Jan 2020PE$19.3M
Founders & team
Adam BoyleCEO
Investors
Accel-KKR
Tech stack
Amazon CloudfrontAmazon Web ServicesApache Http ServerAtlassian ConfluenceBackbone.JsBootstrap
#6
Acquired · Sydney, New South Wales · founded 2005 · 270 employees
$12Mraised
▾

Avoka is the Digital Sales Enablement Company and helps to manage customer-facing transactions. It caters to customer experiences for complex transactions like loans, credit card applications, insurance claims, or enrolling for a government product or service. Their suite of Avoka Transact products allow organizations to manage and control multi-channel digital transactions; replace paper, PDF and web forms with applications that integrate all sales channels and improve customer experiences. Provides a field data collection tool to field service with mobile forms, custom data fields and open account or apply for loans.

Funding rounds
  • Dec 2017Series A$12M
  • Sep 2013Seed—
Investors
Moelis Australia
#7
Acquired · Balmain, New South Wales · founded 2011 · 21 employees
$5Mraised
▾

Loc8 provides online asset, maintenance and field service mobility solutions for both enterprise and small businesses. Features include Lifecycle Asset Management, Maintenance Management, Service Management, Field Mobility and Resource Management. Serves Defense, Aviation, Rail, HVAC & Facilities, Mining, Retail, Education and Utilities industries. Also provides "Service Supply Chain" solution which is an integration platform for the interaction and management of service requests from asset owners through to the delivery of repair, replacement and preventative services. Provides mobile tools for iOS, Android and Windows. Won CeBIT Innovation Award 2015.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 572 LinkedIn followers
Funding rounds
  • Jun 2016Series A$5M
  • Apr 2016Grant (prize money)$34.1K
Investors
Clinton Capital Partners, Europa, RTL Group Investments, Artiel Ventures
Tech stack
Adobe DtmAll In One SeoBootstrapCloudflareCookie NoticeGoogle Analytics
#8
Series A · Forestville, New South Wales · founded 1996 · 33 employees
$3.9Mraised
▾

Retriever Communications is a company focused on mobility solutions for field operations in the industrial sector. It can be classed as Mobile Enterprise Application Platform (MEAP), Mobile Application Development Platform (MADP) & Wireless Application Gateway (WAG). It develops mobile apps for agencies that would like to implement the Bring Your Own Device (BYOD) model using Retriever Application Development Environment (RADE) tool which can be used on Windows, Android & iOS platforms. It also integrates with back office systems like SAP, Oracle. Started with Australia & Europe markets, later extended its operations to North America. Won awards like Smarter Planet, Smart Work Award at the IBM Australian Business Partner Awards, Frost & Sullivan 2013 North American Award for Global Entrepreneurial Company of the Year.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 724 LinkedIn followers
Activity: 1 product launches announced in 12 mo
Funding rounds
  • Feb 2002Series A$1.5M
  • 1997Unattributed$400K
  • Series A$2M
Investors
Momentum Ventures, 2M Invest, Momentum Investment Group
Tech stack
Amazon SesAmazon Web ServicesAutoptimizeCloudflareCore-JsEmotion
#9
Seed · Sydney, New South Wales · founded 2020 · 7 employees
$590Kraised
▾

SaaS-driven site management software for construction. It provides site management software for site supervision that facilitates synchronizing existing technology, facilitates quick decision making, enables communication across multiple platforms, and automates the quality check process by creating a digital twin.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 2k LinkedIn followers
Hiring: 3 hiring posts in 12 mo (public) · momentum -1 · hiring: Loss Assessors, Builders
Activity: 1 partnerships (incl. HomeRepair) announced in 12 mo
Funding rounds
  • Jul 2021Seed$590K
  • Oct 2020Seed—
Founders & team
Carolina DreifussCEO | Co-founder
Investors
Antler, LVT Capital, 77 Partners
Tech stack
Amazon Web ServicesCloudflareCloudflare Bot ManagementCore-JsGoogle AnalyticsGoogle Tag Manager
#10
Public · Sydney, New South Wales · founded 1987 · 347 employees
$647.2Kraised
▾

Enterprise content management and data governance solution. The products offered are ECM to gather, archive, analyze documents, collaborate, secure sharing and produce legislative documents, review, assess, measure and manage complex plans, maps and images, electronic plan reviews for building compliance, policy building, facilitate project management, social collaboration tools, and more.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 11k LinkedIn followers — 7.0% of this cohort's audience
Funding rounds
  • Jan 2015Grant (prize money)$647.2K
Investors
Europa
Tech stack
Amazon CloudfrontAmazon S3Amazon Web ServicesApache Http ServerApple Icloud MailAzure
#11
Series A · Sydney, New South Wales · founded 2015 · 26 employees
—raised
▾

SaaS-driven building inspection services. Provides solutions for inspectors, property managers, buyers, agents, and more. Offers solutions including building & pest inspection, pool inspection, contract review, and more.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 3k LinkedIn followers — 2.1% of this cohort's audience
Activity: 3 awards announced in 12 mo
Funding rounds
  • Jun 2020Series A—
Founders & team
Rhys RogersCEO
#12
Seed · Surry Hills, New South Wales · founded 2016
—raised
▾

SeePilot provides a VR-based collaboration solution for workplace communication. The solution offered by the enables organizations to build their own 360 virtual worksites for spatial communication to improve safety and productivity. Clientele includes Olam, Ausgrid, Barminco, OZ Minerals, UNSM Syndey, and Pybar Mining.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 472 LinkedIn followers
Funding rounds
  • Sep 2018Seed—
  • May 2018Seed—
Founders & team
James TibbettCEO
Investors
Unearthed, Startmate

Funding & investor landscape

$376.3Mtotal disclosed funding
10companies funded
28disclosed rounds
0rounds last 90 days
Most active investors
Marbruck Investments3 rounds
Accel-KKR2 rounds
Artesian2 rounds
Artiel Ventures2 rounds
Blackbird Ventures2 rounds
Europa2 rounds
RTL Group Investments2 rounds
Startmate2 rounds
2M Invest1 rounds
77 Partners1 rounds

Notable founders

Richard Fifita
Co-Founder & CEO · VEYOR Digital
Luke Anear
Founder · SafetyCulture
Kelly Vohs
CEO · SafetyCulture
Adam Boyle
CEO · Pegasus
Carolina Dreifuss
CEO | Co-founder · Sync Technologies
Rhys Rogers
CEO · BeforeYouBid
James Tibbett
CEO · SeePilot
Prism market signals · Australia · country-scoped Prism corpus, 2,996,318 docs

Market landscape — 10 sub-themes by coverage

Share of Field Force Automation coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Field Force Automation companies are there in New South Wales, Australia?
Radar tracks 69 indexable Field Force Automation companies headquartered in New South Wales, Australia that meet our profile-completeness bar.
What is the total funding raised by Field Force Automation companies in New South Wales, Australia?
The Field Force Automation companies in New South Wales, Australia on this list have raised a combined $376.3M in disclosed equity funding across 10 funded companies.
Which is the highest-funded Field Force Automation company in New South Wales, Australia?
SafetyCulture is the highest-funded Field Force Automation company in New South Wales, Australia, with $297.9M in disclosed equity funding.
How many Field Force Automation companies in New South Wales, Australia are funded?
10 of the 69 Field Force Automation companies in New South Wales, Australia on this list have disclosed at least one equity funding round.
How many Field Force Automation unicorns are there in New South Wales, Australia?
1 Field Force Automation company in New South Wales, Australia on this list is valued at $1B or more.
Who are the top investors in New South Wales, Australia Field Force Automation companies?
The most active investors in New South Wales, Australia Field Force Automation companies on this list include Marbruck Investments, Accel-KKR, Artesian, Artiel Ventures, Blackbird Ventures.
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