Best Field Force Automation Companies in New Zealand
The 37 best Field Force Automation companies in New Zealand in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Fergus.
- Field Force Automation Market – Global Industry Analysis and Forecast
Ranked: Best Field Force Automation companies in New Zealand
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Fergus Job management software for trade businesses | $16M | 48 mo ago | Series B | Jordan Clist Co-Founder & CTO | 2012 | BreakdanceWordPressSentry+36 | — |
| 2 | Tradify Provider of job management software for trade businesses and contractors | $10M | 65 mo ago | Acquired | Sebastián Šooš FOUNDER | 2013 | SentryZendeskRaygun+35 | — |
| 3 | Javln Provider of business software applications | $5M | 49 mo ago | Series A | Dale Smith Founder & CEO | 2007 | UbuntuApache HTTP ServerAmazon Web Services+1 | — |
| 4 | AgriTrack Online farm management software for agriculture industry | $394K | 122 mo ago | Deadpooled | — | 2013 | — | — |
| 5 | Hayload Job management for rural contractors | — | 109 mo ago | Seed | Chris West Co-Founder | 2014 | — | — |
| 6 | Adfile Job management tools for field teams | — | — | Deadpooled | Matt O'Dea Founder & CEO | 2015 | — | — |
| 7 | asBuilt Digital Company specialized in digital engineering services and solutions | — | — | Unfunded | David Burton Founder & CEO | 2012 | — | — |
| 8 | Augview Develops a mobile application with AR and GIS capabilties | — | — | Unfunded | Michael Bundock Founder & Director | 2012 | — | — |
Top 5 Field Force Automation companies in New Zealand
#1
Series B · Auckland, Auckland · founded 2012 · 76 employees$16.2Mraised▾
Job management software for trade businesses. It caters to fields such as electrical, plumbing, flooring, HVAC, data & security, landscaping, and trade businesses. Its features include job tracking, team management, quoting, scheduling, digital job cards, invoicing, GPS tracking, and job & financial reporting. Seamless integration with Xero and MYOB. It offers a subscription-based pricing model. Watersmith Plumbing and Gas, Rawlinson Plumbing & Gas, PLS Electrical, Grace Plumbing, RAO Electrical, and Parkercraft are part of its clientele.
- Sep 2022Grant (prize money)$37.8K
- May 2022Series B$13.5M
- Aug 2021Grant (prize money)$35.4K
- Oct 2020Grant (prize money)$42.3K
#2
Series A · Auckland, Auckland · founded 2007 · 95 employees$4.6Mraised▾
Provider of business software applications. It provides business software applications to its customers in the government, utilities, finance, logistics, and insurance industries. Its family of products includes data Integration enabling workflows, insurance solutions including configured term-based insurance products and store documents, online ordering and inventory solutions customer portal for ordering, a dashboard for product deliveries, field services- scheduling, job allocation, quotes, and invoicing, and other financial solutions.
- Jul 2022Series A$4.6M
#3
Acquired · Auckland, Auckland · founded 2013 · 109 employees$10Mraised▾
Provider of job management software for trade businesses and contractors. The software helps streamline inquiries, estimates, scheduling, job tracking, and invoicing. It offers tools for managing projects, tracking time and materials, and generating reports. The software integrates with accounting software and provides options for online payments.
- Apr 2021Series B$10M
- 2017Seed—
#4
Deadpooled · Dunedin, Otago · founded 2013 · 3 employees$393.9Kraised▾
Agritrack provides an online farm management software especially for fleet management with some other value adds for the agriculture industry of Austalia and New Zealand. The software is accessible on Android and IOS devices. It has modules for farm mapping using satellite imagery and zonal classification of different paddocks. Information can be tagged for a specific paddock. The vehicular fleet can be integrated into the platform through which data can be automatically uploaded to the software. Tasks can be Geotagged and can be tracked by the software platform. Furthermore, the company has partnered with "WeatherZone" to provide hyper-local weather information on the software. The platform also provides notifications for speed limit overlap by any machine of the fleet.
- Jul 2016Angel$393.9K
#5
Seed · New Plymouth, Taranaki · founded 2014 · 3 employees—raised▾
Hayload provides job management tools for agricultural contractors. Provides features like contractor management, job management, task management, billable task management, invoice generation, timesheet management, contact management, user controls tractor management, tractor integration and others. Subscription based pricing model starting at $250 per month for 5 users.
- Aug 2017Seed—
- Feb 2017Seed—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Field Force Automation coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.