Best In Store Retail Tech Companies in Netherlands
The 96 best In Store Retail Tech companies in Netherlands in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: In3.
Tracking the best In Store Retail Tech companies in Netherlands by disclosed equity funding puts 96 ventures on the board, with $146M in total capital raised and not a unicorn in sight yet. In3 leads the pack at $96M, which is genuinely outsized relative to the field. SafeSize sits second at $30M, and Imagr.ai rounds out the upper tier at $10M. The global in-store retail tech market hit $8.9B in 2023, driven by customer traffic analytics, inventory management pressure and the kind of commercial data infrastructure that retailers now treat as table stakes. And with more tax burden landing on retailers' shoulders across Europe, operators are hunting for ROI on every square meter.
So what's the actual momentum signal here? Median app install growth is running at roughly +20% year-over-year across 818 retail-adjacent apps, which tells you consumer-facing retail tech is still pulling real engagement. I'd watch how that translates into enterprise pilots in the Netherlands specifically, given the density of mid-market retailers here. Investors like Startupbootcamp, Oost NL and Total Specific Solutions are active in this cohort, which means you're looking at a network that blends accelerator muscle with regional capital. The funding distribution is lopsided, the category is live, and the gap between In3 and the rest of the field is exactly where the interesting competitive pressure builds.
- GS1 US
Ranked: Best In Store Retail Tech companies in Netherlands
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | In3 App-based marketplace multi-category products on point of sale finance 32Moat top 22%Talent top 28%Tech top 37%Funding top 44% All 8 signals ▾Moattop 22% Talenttop 28% Techtop 37% Fundingtop 44% Globalbottom 36% Growthbottom 35% Marketbottom 31% Newsbottom 22% Moat: Editorial + unicorn rating 8/10 · Soonicorn Talent: 4 named leaders on record · 4 C-suite/founder profiles curated rank vs industry peers · Fliar Intelligence Index 32/100 | $96M | 49 mo ago | Series B | Patrick Graaf Co-Founder | 2018 | WordPressMySQLPHP+24 | 1 job opening |
| 2 | SafeSize Shoe fitting solution for offline and online retailers and brands | $30M | 38 mo ago | Series B | Angelos Stavrakis Founder & CEO | 2013 | WordPressMySQLPHP+25 | — |
| 3 | Imagr.ai Provider of AI-based smart shopping cart solutions for retail businesses | $10M | 77 mo ago | Seed | Konstantinos Raptis Co-Founder | 2015 | — | — |
| 4 | OneThird Provider of food waste prevention solution for offline businesses | $6M | 16 mo ago | Series A | — | 2019 | HubSpot CMS Hubcore-jsSwiper+14 | 1 job opening · 1 internship · 1 partnership |
| 5 | tex.tracer Provider of supply chain management software solutions for fashion brand and businesses | $2M | 39 mo ago | Seed | Bart Westerman Co-Founder | 2020 | WebflowVimeoGSAP+16 | 1 partnership |
| 6 | Secret View Platform offering customer & employee insights for businesses | $2M | 42 mo ago | Series A | Niek Koning Founder | 2015 | Node.jsClerkReact+20 | 2 awards |
| 7 | Mall-Connect Software for omni-channel marketing and multiple store location management | $1M | 125 mo ago | Acqui-Hired | — | 2011 | — | — |
| 8 | BrandSentry Provider of in-store task management solutions for retail businesses | $17K | 115 mo ago | Seed | Freerk Kalsbeek Founder & CEO | 2016 | — | — |
Top 12 In Store Retail Tech companies in Netherlands
#1
Series A · Enschede, Overijssel · founded 2019 · 19 employees$6.2Mraised▾
Provider of food waste prevention solutions for offline businesses. It uses a cloud-based system and scanners that allow making smart supply chain decisions. Its platform enables to perform trend analysis and provide suggested actions for the businesses. It uses AI and imaging models to predict the shelf life of fruits and vegetables.
- Jan 2025Series A$3.6M
- Mar 2023Seed$3M
- Apr 2021Seed$1.8M
#2
Series B · Almere, Flevoland · founded 2013 · 57 employees$29.6Mraised▾
Shoe fitting solution for offline and online retailers and brands. It gives a 3D instore foot scanning solution, 3D instore shoe scanning, and insole analysis. It uses X-ray analysis and proprietary algorithms for consulting.
- Mar 2023Series B$15.1M
- Feb 2019Series B$11.4M
- Dec 2016Series B$3.2M
#3
Series B · Eindhoven, North Brabant · founded 2018 · 26 employees$96.4Mraised▾
App-based marketplace multi-category products on point of sale finance. The platform enables users to purchase products from partnered merchants by paying in installments. The product catalog includes electronics, home & decor, garden, vehicles, jewelry, fashion & care, child & baby products, etc. Its mobile app is available for Android and iOS users.
- May 2022Series B$85.3M
- May 2022Conventional Debt—
- Mar 2022Series A$11.1M
#4
Seed · Amsterdam, North Holland · founded 2020 · 11 employees$1.6Mraised▾
Provider of supply chain management software solutions for fashion brands and businesses. It helps businesses in providing insights & analytics about their supply chain and maps the journey of the clothing items using blockchain. It claims to provide transparency to the fashion logistics network, enabling clients to access supply chain data with ease. Each supply chain partner uploads product data, pictures, and documents in the web app, and using the encrypted time-stamp and geo-location data, it checks and verifies whether all uploaded information is produced at the claimed time and location.
- Mar 2023Seed$1.6M
#5
Series A · Arnhem, Gelderland · founded 2015$1.6Mraised▾
Platform offering customer & employee insights for businesses. The solutions help to obtain valuable insights into the store. Its solution offerings include Mystery shopping - provides solutions to all questions related to customers journeys, experiences, and situational descriptions by the dedicated community, Employee surveys - offers surveys with customized question categories, which helps in improving the businesses, NPS - insights into the customer's loyalty and satisfaction, and eNPS - its a scoring system to track the employee satisfaction as an employer.
- Dec 2022Series A$1.6M
#6
Seed · Amsterdam, North Holland · founded 2015$9.5Mraised▾
Provider of AI-based smart shopping cart solutions for retail businesses. It utilize camera-based AI technology to detect and label products.
- Jan 2020Seed$9.5M
#7
Acqui-Hired · Laren, North Holland · founded 2011 · 13 employees$1.1Mraised▾
Mall-Connect enables shopping centers to connect with consumers and increase customer engagement loyalty. The company offers an omnichannel marketing platform, MyDeck, that enables shopping centers and their tenants to launch promotions and content to websites, mobile apps, touch screens, social media and iBeacons. It also offers marketing dashboards that provide insights about online and in-mall consumer behavior.
- Jan 2016Series A$1.1M
#8
Seed · Almere, Flevoland · founded 2016 · 4 employees$16.5Kraised▾
Provider of in-store task management solutions for retail businesses. Its features include communication, product catalog management, customer experience management, and more.
- Nov 2016Seed$16.5K
#9
Seed · Amsterdam, North Holland · founded 2020—raised▾
Traceability platform for tracking the impact of sustainable textiles. The platform applies tracer particles to raw recycled cotton and uses blockchain technology to track the material that enters the supply chain. It also offers a virtual ID feature that allows users to discover the passport of their product.
- 2022Seed—
#10
Acquired · Breukelen, Utrecht · founded 1987 · 117 employees—raised▾
SaaS-based software solutions for electronic document exchange. The solutions enable automating supply chain processes with all the trading partners and suppliers. Using data integration, PDF document conversion helps to set up a portal where partners can manually submit business documents. Its Partner Automation platform, helps users to engage with business exchanges and streamline communication processes through integration with the existing system. The solution is offered for businesses like Manufacturing, Retail, Government, and more.
#11
Seed · Amsterdam, North Holland · founded 2017 · 5 employees—raised▾
Rapid Pricer is a provider of AI-powered pricing intelligence for businesses. The solution helps retailers to increase profit margin by automating pricing and promotion in real-time. It manages the pricing based on competition, inventory levels, product life cycle, and etc, through its proprietary artificial intelligence technology.
- Dec 2018Seed—
#12
Seed · Groningen, Groningen · founded 2017—raised▾
KlippaCast is a digital invoicing solution for offline retailers. The company offers an application which allows businesses to print bills in digital format. It connects to retailers' existing POS system and extracts transactional data. It makes the data accessible in an online dashboard which enables offline retailers to track their business KPIs. These invoices can be transferred to customers using the mobile application. Clients include Rabobank, Eurest and others.
- 2018Seed—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of In Store Retail Tech coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.