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Radar · In Store Retail Tech in Stockholm County

Best In Store Retail Tech Companies in Stockholm County, Sweden

The 32 best In Store Retail Tech companies in Stockholm County, Sweden in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Zettle.

32companies tracked
$313.9Mdisclosed funding
0unicorns
12have raised

Ranked: Best In Store Retail Tech companies in Stockholm County

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackRecent signals
1Zettle
Payment processing solutions for merchants and businesses
$191M107 mo agoAcquiredMagnus Nilsson
Co-Founder
2010AlgoliaTypeScriptGraphQL+20—
2Yabie
Platform offering POS solution for businesses
$54M53 mo agoSeries B—2017WordPressMySQLPHP+27—
3TrusTrace
Provider of a platform for supply chain traceability and compliance
$30M33 mo agoSeries BHrishikesh Rajan
Co-Founder
2016HubSpot CMS HubAmazon Web ServicesHockeyStack+18—
4Sitoo
Provider of mobile point of sale (mPOS) for businesses
$27M23 mo agoLate StageJens Levin
Co-Founder & CEO
2004StoryblokNode.jsSalesforce+28—
5Formulate
Provider of AI-based analysis of promotion performance for offline businesses
$5M81 mo agoAcquiredAndreas Willgert
Co-Founder & CEO
2015——
6Bumbee labs
Provider of WiFi-based technology for location based crowd analytics
$1M115 mo agoSeedStaffan Liljestrand
Chief Science Officer & Founder
2008——
7Traxlo
Provider of store analysis solution for businesses
$1M16 mo agoSeries APaulius Vezelis
CEO
2019WixSentryBootstrap+16—
8Northfork
AI-powered shopping list builder for grocery retailers
$1M74 mo agoSeed—2017——
9Stockfiller
Provider of enterprise management solutions for restaurants and grocery stores
$983K109 mo agoSeedChristopher Jonsson
Co-Founder
2016WordPressMySQLPHP+24—
10Madden Analytics
Provider of analytics software developer for e-commerce businesses
$558K71 mo agoSeedAxel Bukowski
Co-Founder and CEO
2020——
11Goalplan
Workforce management solutions for offline retailers
$375K109 mo agoSeedPeter Lauri
Founder and CTO
2016——
12ShopJoy
Proximity marketing platform
$348K128 mo agoPublicPär Bäck
Co-Founder
2013——

Top 12 In Store Retail Tech companies in Stockholm County

#1
Late Stage · Stockholm, Stockholm County · founded 2004 · 70 employees
$27.4Mraised
▾

Sitoo is a provider of mobile point of sale (mPOS) for businesses. The cloud-based mPOS platform for global retailers with an omnichannel solution. It helps the customers to move through physical and digital stores. Its features include barcode scanning, customer account profiling, discount management, electronic signature, gift card management, loyalty program, and more.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 8k LinkedIn followers — 7.2% of this cohort's audience
Activity: 1 partnerships · 1 awards (incl. Kid ASA) announced in 12 mo
Funding rounds
  • Nov 2024PE$27.4M
Founders & team
Jens LevinCo-Founder & CEOMichael MeurlingerCo-Founder & CTO
Investors
Verdane, Knoxville, Centripetal
Tech stack
Amazon Web ServicesAnimate.CssBootstrapCdnjsCloudflareCloudflare Bot Management
#2
Series A · Stockholm, Stockholm County · founded 2019 · 10 employees
$1.2Mraised
▾

Traxlo is a provider of store analysis solutions for businesses. The solution utilizes a number of sensors like location sensors, cameras with computer vision, and additional data inputs from cashiers and other sources to gather real-time performance data from the shop-floor through the dashboard. Its uses its proprietary sensor fusion technology which is able to digitalize retail store.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 1k LinkedIn followers
Activity: 1 partnerships · 1 awards · 1 expansions (incl. Carrefour România) announced in 12 mo
Funding rounds
  • Jun 2025Series A$1.8M
  • May 2023Seed$1.2M
  • Aug 2020Seed—
Founders & team
Paulius VezelisCEO
Investors
Antler, Iron Wolf Capital, Black Pearls, CoInvest Capital, BADideas.fund, Plug and Play Tech Center
Tech stack
BootstrapCloudflareCloudflare Bot ManagementGoogle CloudGoogle Cloud CdnGoogle Tag Manager
#3
Series B · Stockholm, Stockholm County · founded 2016 · 122 employees
$30Mraised
▾

Provider of a platform for supply chain traceability and compliance. The platform offers tools for supply chain mapping, risk assessment, regulatory compliance, and end-to-end supply chain visibility. It helps businesses manage supplier data, track materials, and automate reporting. The platform supports various compliance requirements and sustainability goals.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 14k LinkedIn followers — 12.5% of this cohort's audience
Activity: 1 partnerships (incl. TrisTrace) announced in 12 mo
Funding rounds
  • Jan 2024Series B$24M
  • Oct 2021Series A$6M
  • 2019Seed—
  • 2018Grant (prize money)—
Founders & team
Hrishikesh RajanCo-FounderShameek GhoshCo-Founder & CEOMadhava VenkateshCo-Founder
Investors
Backing Minds, Zalando, Vinnova, Fashion For Good, Industrifonden, Fairpoint Capital
Tech stack
Amazon CloudfrontAmazon S3Amazon Web ServicesAngularAnimate.CssCloudflare
#4
Series B · Stockholm, Stockholm County · founded 2017 · 114 employees
$53.7Mraised
▾

Platform offering POS solutions for businesses. It offers cash register systems for various businesses like shops, restaurants, and cafes. Its features include product information management, stock management, order management, payments management, reporting, administration management, and more. The store owners can directly access the store data from the mobile phone or iPad.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 4k LinkedIn followers — 3.3% of this cohort's audience · 68 engagements/post (4.1× cohort median)
Hiring: 1 hiring post in 12 mo (public) · hiring: Partner Manager
Activity: 1 partnerships (incl. Infrasec Sweden AB) announced in 12 mo
Funding rounds
  • Jun 2022Series B$16.1M
  • May 2021Series B$26.5M
  • Feb 2019Grant (prize money)$57.3K
Investors
Swedbank, NFT Ventures, Brightly Ventures, Tioex, Absolute Unlisted, Europa
Tech stack
Amazon CloudfrontAmazon S3Amazon Web ServicesAngularAnimate.CssAtlassian Statuspage
#5
Acquired · Stockholm, Stockholm County · founded 2010 · 754 employees
$191.4Mraised
▾

Payment processing solutions for merchants and businesses. It provides solutions such as hardware-based POS terminals, link-based payment solutions, QR-based payment solutions, payment gateways, and more. It facilitates payments via physical and NFC-enabled credit or debit cards, bank transfers, wallets, and more. It also provides checkout solutions.

Funding rounds
  • Dec 2017Series E$47M
  • Sep 2017Conventional Debt$35.8M
  • Jan 2017Conventional Debt$47.4M
  • Jan 2017Series D$15.8M
Founders & team
Magnus NilssonCo-FounderJacob De GeerFounder / CEO
Investors
Creandum, Northzone, Intel Capital, MCI Capital, Ernstromgruppen, Santander
Tech stack
AlgoliaAmazon CloudfrontAmazon S3Amazon SesAmazon Web ServicesApollo
#6
Acquired · Stockholm, Stockholm County · founded 2015 · 26 employees
$5.5Mraised
▾

Provider of AI-based analysis of promotion performance for offline businesses. The company provides Retail DecisionCloud, an AI platform, which collects POS data and offers competitive intelligence and analytics using machine learning algorithms. It helps in the evaluation, forecast, and optimization of multi-channel trade promotions. It also offers a promotion recommendation engine, price optimization, and more.

Funding rounds
  • Jan 2020Seed$4.1M
  • Oct 2019Grant (prize money)$55.6K
  • Aug 2018Seed$1.4M
  • Seed—
Founders & team
Andreas WillgertCo-Founder & CEO
Investors
Industrifonden, henQ, J12, EIC Fund, Venture Securities
#7
Seed · Stockholm, Stockholm County · founded 2017 · 25 employees
$1.1Mraised
▾

Northfork provides an AI-powered shopping list builder for grocery retailers. It provides a cloud-based solution for online grocery retailers that allows their customers to build a grocery shopping list according to the recipes. It allows shoppers to combine any recipes and add the ingredients into the shopping cart.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 1k LinkedIn followers
Activity: 1 partnerships (incl. iCook) announced in 12 mo
Funding rounds
  • Aug 2020Seed$1.1M
Investors
J12, Chalmers Ventures, Quinary Investment
Tech stack
Framer SitesReactGoogle AdsLinkedin Insight TagLinkedin AdsGoogle Analytics
#8
Seed · Stockholm, Stockholm County · founded 2008 · 18 employees
$1.4Mraised
▾

Provider of WiFi-based technology for location-based crowd analytics. Its solution enables retail stores to gain in-depth knowledge of their customers, both offline and online, and use the insights gained to optimize shelf and store space, optimize inventory and assortment, optimize in-store workforce, and create loyalty and targeted marketing strategies. Its solution also enables retailers to measure the effectiveness of their targeted campaigns, measure conversion rate, and monitor sales performance. It offers includes app functionalities for customer engagement with shopping lists, customer laps, push offers, surveys, and in-store navigation.

Funding rounds
  • Mar 2017Seed$1.4M
Founders & team
Staffan LiljestrandChief Science Officer & Founder
Tech stack
WordpressMysqlPhpUbuntuYoutubeWp Rocket
#9
Seed · Stockholm, Stockholm County · founded 2020 · 10 employees
$557.7Kraised
▾

Provider of analytics software developer for e-commerce businesses. It helps consumer brands by collecting and analyzing data across D2C and retailer partners, and also help retailers to improve the vendor collaboration. It also helps retailers to share sales & inventory data with the vendors to read & react to the demand and plan to re-stock products accordingly.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 2k LinkedIn followers
Activity: 1 product launches · 2 partnerships (incl. Edblad & Co) announced in 12 mo
Funding rounds
  • Nov 2020Seed$557.7K
Founders & team
Axel BukowskiCo-Founder and CEOPetter FlordalFounderAxel JacobssonFounder & CEO
Investors
Almi Invest, Novax
#10
Seed · Stockholm, Stockholm County · founded 2016 · 23 employees
$982.7Kraised
▾

Stockfiller provides enterprise management solutions for restaurants and grocery stores. It offers an integrated solution to monitor customer orders, purchase orders, delivery process, billing, and payments. It allows users to record orders, deliveries, and provide feedback on every order. Additionally, provides insights on sales for suppliers, restaurants, and retailers.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 4k LinkedIn followers — 3.7% of this cohort's audience
Activity: 1 partnerships (incl. Bridgepoint Group) announced in 12 mo
Funding rounds
  • Sep 2017Seed$982.7K
Founders & team
Christopher JonssonCo-FounderJesper JannessonCo-Founder & CEO
Investors
Nouvago Capital, Aggregate Media
Tech stack
Amazon SesAmazon Web ServicesAnime.JsApache Http ServerContact Form 7Cookie Notice
#11
Seed · Stockholm, Stockholm County · founded 2016 · 6 employees
$375.2Kraised
▾

Goalplan is a workforce management software for offline retailers. It provides a platform for store owners to monitor their workforce productivity and provides suggestions on optimising utilization of employees. It has features such as gamification to increase employee engagement, scheduling tools to manage and monitor daily routine activities, dashboard menu to track KPIs of employees and more. The system also has tools to optimise the onboarding process for new employees and tracks the behaviour of employees to understand their requirements in order to perform as per the requirements of the organisation.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 2k LinkedIn followers
Activity: 1 partnerships (incl. Lucy) announced in 12 mo
Funding rounds
  • Sep 2017Angel$375.2K
Founders & team
Peter LauriFounder and CTOHenrik TroseliusCo-Founder & CEORami KhalilCo-Founder
#12
Public · Stockholm, Stockholm County · founded 2013
$347.8Kraised
▾

Shopjoy offers beacon technology for use in retail establishments. Users who have the Shopjoy app installed can get proximity based alerts and offers based on their interests, age or gender. If they accept the offer they will be directed to the offers page where they can take it up. Shopjoy can be used to target and enhance a variety of places such as sporting venues, museums and retail establishments. Compatible with android and ios. Demo kits with the SDK, CMS, support and three beacons are available.

Funding rounds
  • Feb 2016Seed$347.8K
Founders & team
Micael HolmströmOwnerPär BäckCo-FounderPer AnellCo-Founder

Funding & investor landscape

$313.9Mtotal disclosed funding
12companies funded
28disclosed rounds
0rounds last 90 days
Most active investors
Antler2 rounds
Industrifonden2 rounds
J122 rounds
83NORTH1 rounds
Absolute Unlisted1 rounds
Aggregate Media1 rounds
Almi Invest1 rounds
American Express Ventures1 rounds
Arba Finance Company1 rounds
BADideas.fund1 rounds

Notable founders

Jens Levin
Co-Founder & CEO · Sitoo
Michael Meurlinger
Co-Founder & CTO · Sitoo
Paulius Vezelis
CEO · Traxlo
Hrishikesh Rajan
Co-Founder · TrusTrace
Shameek Ghosh
Co-Founder & CEO · TrusTrace
Magnus Nilsson
Co-Founder · Zettle
Jacob De Geer
Founder / CEO · Zettle
Andreas Willgert
Co-Founder & CEO · Formulate
Staffan Liljestrand
Chief Science Officer & Founder · Bumbee labs
Axel Bukowski
Co-Founder and CEO · Madden Analytics
Petter Flordal
Founder · Madden Analytics
Christopher Jonsson
Co-Founder · Stockfiller
Prism market signals · Sweden · country-scoped Prism corpus, 865,106 docs

Market landscape — 10 sub-themes by coverage

Share of In Store Retail Tech coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many In Store Retail Tech companies are there in Stockholm County, Sweden?
Radar tracks 32 indexable In Store Retail Tech companies headquartered in Stockholm County, Sweden that meet our profile-completeness bar.
What is the total funding raised by In Store Retail Tech companies in Stockholm County, Sweden?
The In Store Retail Tech companies in Stockholm County, Sweden on this list have raised a combined $313.9M in disclosed equity funding across 12 funded companies.
Which is the highest-funded In Store Retail Tech company in Stockholm County, Sweden?
Zettle is the highest-funded In Store Retail Tech company in Stockholm County, Sweden, with $191.4M in disclosed equity funding.
How many In Store Retail Tech companies in Stockholm County, Sweden are funded?
12 of the 32 In Store Retail Tech companies in Stockholm County, Sweden on this list have disclosed at least one equity funding round.
How many In Store Retail Tech unicorns are there in Stockholm County, Sweden?
None of the In Store Retail Tech companies in Stockholm County, Sweden on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Stockholm County, Sweden In Store Retail Tech companies?
The most active investors in Stockholm County, Sweden In Store Retail Tech companies on this list include Antler, Industrifonden, J12, 83NORTH, Absolute Unlisted.
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