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Radar · Internet First Insurance Platforms in South Africa

Best Internet First Insurance Platforms Companies in South Africa

The 45 best Internet First Insurance Platforms companies in South Africa in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Naked.

45companies tracked
$68.2Mdisclosed funding
0unicorns
13have raised
Sources & further reading
  • Global Industry Analysts Inc.
  • ResearchAndMarkets.com

Ranked: Best Internet First Insurance Platforms companies in South Africa

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackRecent signals
1Naked
AI-driven app that provides usage-based car insurance
$32M19 mo agoSeries BAlex Thomson
Co-Founder
2016SentryZendeskApple iCloud Mail+242 job openings
2Pineapple
App-based P&C insurance comparison platform for individuals
$27M33 mo agoSeries B—2017TurbopackApple iCloud MailGoogle Workspace+36—
3NuvaLaw
Online dispute resolution platform
$3M33 mo agoSeed—2016—1 award
4Ctrl
Provider of a platform for comparing and managing insurance policy options
$2M61 mo agoSeedPieter Venter
Co-Founder
2017——
5Hepstar
Online insurance distribution channel
$2M126 mo agoSeed—2013WordPressMySQLPHP+25—
6CompariSure
AI-based comparison platform for life insurance
$985K54 mo agoSeedJonathan Elcock
Founder
2017WordPressMySQLPHP+17—
7Affinity Health
A range of health insurance products
$499K176 mo agoFunding RaisedMurray Hewlett
CEO
2009WordPress Block EditorwpBakeryWordPress+38—
8Fincheck
Financial products comparison website
$288K83 mo agoSeedChristopher Ball
Co-Founder
2015Cart FunctionalityWooCommerceWordPress+23—
9LeaseSurance
Platform offering insurance solutions for rental real estate
$161K35 mo agoSeedPaul Schaefer
Chief Executive Officer
2020——

Top 12 Internet First Insurance Platforms companies in South Africa

#1
Series B · Johannesburg, Gauteng · founded 2016 · 102 employees
$31.8Mraised
▾

AI-driven app that provides usage-based car insurance. It offers a chatbot for usage-based quotes and prices. It also offers roadside assistance services, claims approval, and more. Its app is available for iOS and Android platforms.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 22k LinkedIn followers — 14.9% of this cohort's audience
Hiring: 2 hiring posts in 12 mo (public) · momentum +2 · hiring: Senior Art Director, Senior Designer
Activity: 2 product launches announced in 12 mo
Funding rounds
  • Jan 2025Series B$38M
  • Feb 2023Series B$17M
  • Aug 2021Series A$11.1M
  • Dec 2018Seed$2.2M
Founders & team
Alex ThomsonCo-FounderErnest NorthCo-FounderSumarie GreybeCo-Founder
Investors
Yellowwood, Hollard, Naspers, IFC, European Development Finance Institutions, BlueOrchard
Tech stack
Amazon CloudfrontAmazon Web ServicesApple Icloud MailCloudflareCloudflare Bot ManagementCore-Js
#2
Series B · Johannesburg, Gauteng · founded 2017 · 56 employees
$27.2Mraised
▾

App-based P&C insurance comparison platform for individuals. It offers quotes for home electronics equipment, bicycles, cameras, drones, furniture & appliances, phone, sports equipment, and more. It also offers claims assistance solutions. The app is available for Android and iOS platforms.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 50k LinkedIn followers — 33.8% of this cohort's audience
Funding rounds
  • Nov 2023Series B$21.3M
  • Jul 2021Series A$5.4M
  • Oct 2019Grant (prize money)$1.5M
  • Dec 2018Seed$72.2K
Investors
Google Developers, Lireas Holdings, Vunani, E4EAfrica, ASISA, Futuregrowth
Tech stack
Amazon CloudfrontAmazon Web ServicesAnt DesignApple Icloud MailCdnjsCloudflare
#3
Seed · Cape Town, Western Cape · founded 2016 · 6 employees
$3Mraised
▾

Online dispute resolution platform. It streamlines the claims resolution between claimants, and insurers. The platform optimizes the legal workflows for claims resolution, and personal injury activities.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 653 LinkedIn followers
Activity: 1 awards announced in 12 mo
Funding rounds
  • Oct 2023Conventional Debt—
  • Oct 2023Seed$3M
Investors
Semantic Capital, Startupbootcamp, Alchemy Crew
Tech stack
WebflowAmazon Web ServicesJqueryGoogle Hosted LibrariesGoogle AnalyticsAmazon S3
#4
Seed · Paarl, Western Cape · founded 2017 · 17 employees
$2.3Mraised
▾

Provider of a platform for comparing and managing insurance policy options. The platform enables users to obtain quotes from multiple insurers. It also allows users to manage their policies and initiate claims. Users can access support from qualified insurance advisors through the platform.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 994 LinkedIn followers
Funding rounds
  • Jul 2021Seed$2.3M
  • Feb 2019Seed—
Founders & team
Pieter VenterCo-Founder
Investors
Santam, Naspers
Tech stack
WordpressMysqlPhpGravity FormsGoogle Tag Manager For WordpressAddtoany Share Buttons
#5
Seed · Cape Town, Western Cape · founded 2017 · 14 employees
$984.6Kraised
▾

AI-based comparison platform for life insurance. It offers quotes for individuals and families. It offers data analysis and tracking solutions for users. Its insurance partners include Sanlam, Momentum, and Old Mutual.

Funding rounds
  • Jan 2022Seed$984.6K
  • May 2020Seed—
  • Aug 2019Seed—
Founders & team
Jonathan ElcockFounder
Investors
Allan Gray, Umkhathi Wethu, 4Di Capital, HAVAIC, Fireball Capital
Tech stack
AutoptimizeCloudflareCloudflare Bot ManagementContact Form 7Core-JsElementor
#6
Seed · Johannesburg, Gauteng · founded 2020
$161.4Kraised
▾

Platform offering insurance solutions for rental real estate. It leverages insurance technology to replace security deposits with lease insurance in rental real estate, allowing tenants to pay a monthly deposit waiver fee along with their rent.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 461 LinkedIn followers
Activity: 1 partnerships (incl. WeconnectU Engage 2026) announced in 12 mo
Funding rounds
  • Aug 2023Seed$161.4K
Founders & team
Paul SchaeferChief Executive Officer
Investors
Fedgroup
#7
Seed · Cape Town, Western Cape · founded 2013 · 21 employees
$2Mraised
▾

Hepstar offers online insurance distribution through various e-commerce platforms. Provides easy to use solutions which website owners can use to increase sales by promoting insurance policies. Insurance providers can reach out the e-commerce savvy population in an easy way. The company earns commissions on the products sold through the platform. They have operations across three continents - Africa, Europe and Asia.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 6k LinkedIn followers — 3.8% of this cohort's audience
Activity: 1 partnerships (incl. GoTrenes) announced in 12 mo
Funding rounds
  • Feb 2016Seed$2M
Investors
Amadeus Capital
Tech stack
Amazon S3Amazon Web ServicesAnimate.CssApache Http ServerCdnjsCloudflare
#8
Funding Raised · Johannesburg, Gauteng · founded 2009
$499.4Kraised
▾

Affinity Health offers a range of health insurance products. Health insurance products include Day-to-Day plan, Hospital plan, Combined plan, Junior plan, and Senior plan. It provides cover for unlimited, managed GP visits, general Day-to-Day medication, Hospitalisation, booster options for chronic medication, ICU and accident cover.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 12k LinkedIn followers — 8.3% of this cohort's audience
Funding rounds
  • Nov 2011Grant (prize money)$499.4K
Founders & team
Murray HewlettCEO
Investors
HHS
Tech stack
AhrefsApache Http ServerBootstrapChart.JsCloudflareContact Form 7
#9
Seed · Johannesburg, Gauteng · founded 2015
$287.6Kraised
▾

Fincheck is a financial comparisons website, offering a comparative view of the financial products like loans, savings & checking accounts, insurance, credit and debit cards etc. It is a free service for the customer and earns revenue through commission charges.

Funding rounds
  • Aug 2019Seed$287.6K
Founders & team
Christopher BallCo-FounderMichael BowrenCo-Founder & CEO
Investors
Benatar Capital, Parktown Capital
Tech stack
Amazon CloudfrontAmazon Web ServicesBootstrapCart FunctionalityCloudflareCloudflare Bot Management
#10
Acquired · Centurion, Gauteng · founded 1985 · 1000 employees
—raised
▾

Provider of telematics solutions for fleet management and operational optimisation. The company delivers tools for real-time monitoring, performance analytics, and driver management. It offers solutions for fixed and mobile asset tracking, fuel monitoring, and video telematics. The company provides services to industries including transport, mining, agriculture, and government.

Founders & team
Relebohile LiphotoCEO
Investors
Sanari Capital, 27four Investment Managers, Stellar Capital Partners
Tech stack
Amazon CloudfrontAmazon S3Amazon Web ServicesAmplitudeAngular MaterialAngularjs
#11
Seed · Kingsburgh, KwaZulu Natal · founded 2020 · 44 employees
—raised
▾

Online insurance platform for individuals. It offers quotes for life insurance and funeral insurance. It also offers claims processing services. It offers individuals to fund children education, vehicle and more.

Funding rounds
  • Oct 2020Seed—
#12
Acquired · Cape Town, Western Cape · founded 2017 · 8 employees
—raised
▾

JaSure provides an app-based platform for on-demand P&C insurances. It features policies for bicycle, binoculars, golf clubs, and cameras. It offers coverage for accidental damage, loss, and theft. It enables users to file and monitor claim through the app. The app is available for Android and IOS platforms.

Funding rounds
  • Feb 2020Seed—
Founders & team
Bradley SmithCo-Founder & DirectorJaclyn PriorCo-Founder & COO
Investors
Santam

Funding & investor landscape

$68.2Mtotal disclosed funding
9companies funded
18disclosed rounds
0rounds last 90 days
Most active investors
Alchemy Crew3 rounds
Startupbootcamp3 rounds
Naspers2 rounds
Sanari Capital2 rounds
Santam2 rounds
Umkhathi Wethu2 rounds
27four Investment Managers1 rounds
4Di Capital1 rounds
ASISA1 rounds
Allan Gray1 rounds

Notable founders

Alex Thomson
Co-Founder · Naked
Ernest North
Co-Founder · Naked
Pieter Venter
Co-Founder · Ctrl
Jonathan Elcock
Founder · CompariSure
Paul Schaefer
Chief Executive Officer · LeaseSurance
Murray Hewlett
CEO · Affinity Health
Christopher Ball
Co-Founder · Fincheck
Michael Bowren
Co-Founder & CEO · Fincheck
Relebohile Liphoto
CEO · Ctrack
Bradley Smith
Co-Founder & Director · JaSure Financial Services
Jaclyn Prior
Co-Founder & COO · JaSure Financial Services
Laurence Rau
Co-Founder · Emerge ML
Prism market signals · South Africa · country-scoped Prism corpus, 20,533 docs

Market landscape — 10 sub-themes by coverage

Share of Internet First Insurance Platforms coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding flat · growth rising

Common questions

How many Internet First Insurance Platforms companies are there in South Africa?
Radar tracks 45 indexable Internet First Insurance Platforms companies headquartered in South Africa that meet our profile-completeness bar.
What is the total funding raised by Internet First Insurance Platforms companies in South Africa?
The Internet First Insurance Platforms companies in South Africa on this list have raised a combined $68.2M in disclosed equity funding across 9 funded companies.
Which is the highest-funded Internet First Insurance Platforms company in South Africa?
Naked is the highest-funded Internet First Insurance Platforms company in South Africa, with $31.8M in disclosed equity funding.
How many Internet First Insurance Platforms companies in South Africa are funded?
9 of the 45 Internet First Insurance Platforms companies in South Africa on this list have disclosed at least one equity funding round.
How many Internet First Insurance Platforms unicorns are there in South Africa?
None of the Internet First Insurance Platforms companies in South Africa on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in South Africa Internet First Insurance Platforms companies?
The most active investors in South Africa Internet First Insurance Platforms companies on this list include Alchemy Crew, Startupbootcamp, Naspers, Sanari Capital, Santam.
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