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Radar · Internet First Insurance Platforms in United Kingdom

Best Internet First Insurance Platforms Companies in United Kingdom

The 365 best Internet First Insurance Platforms companies in United Kingdom in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: BGL Group.

365companies tracked
$4.1Bdisclosed funding
4unicorns
117have raised

Ranked by disclosed equity funding and recent momentum, this directory maps the 365 Internet First Insurance Platforms companies operating across the United Kingdom. Together they've pulled in $4.1 billion in disclosed capital, with four unicorns anchoring the top of the pack. Zego leads at $282 million raised, followed by Hometree at $268 million and Marshmallow at $116 million. Those three alone tell you the scale isn't notional.

The broader market context backs the momentum. Global forecasts peg the digital insurance market at $186.4 billion by 2027, up from $102.2 billion in 2020, at a CAGR of roughly 9.0%. And across 4,132 internet and insurance apps, median install growth is running at about 14% year-over-year, which I'd argue is the clearest signal that consumer adoption is real, not projected. Security concerns remain the structural friction point regulators and founders both have to price in. So if you're evaluating which players have earned their valuations through disclosed funding and actual traction rather than narrative, the figures here are the filter. What the directory won't do is dress up a seed round as a market signal.

Sources & further reading
  • ResearchAndMarkets.com

Ranked: Best Internet First Insurance Platforms companies in United Kingdom

#CompanyDisclosed fundingLast roundStageEmployeesFounderTech stackPatents & IP focusRecent signals
1BGL Group 🦄
Digital distributor of insurance and financial services
$906M102 mo agoSeries E—Douw Steyn
Founder
—2 patents
Automated insurance quoting systems for generating price estimates
—
2ManyPets 🦄
Provider of cloud-based platform for pet insurance
$360M60 mo agoSeries D410Guy Farley
Co-Founder
StoryblokSentryMedallia+31—2 awards
3Direct Line for Business
Online business insurance platform
$301M33 mo agoUnfunded—Jazz Gakhal
Managing Director
ZURB FoundationBootstrapApache HTTP Server+11——
4Zego 🦄
Provider of flexible insurance policies for drivers and delivery workers
62Funding top 25%Moat top 26%Talent top 28%Tech top 30%
All 10 signals ▾
Fundingtop 25%
Moattop 26%
Talenttop 28%
Techtop 30%
Markettop 35%
Producttop 35%
Customerstop 36%
Growthbottom 43%
Globalbottom 39%
Fin. healthbottom 36%
Funding: Raised $282M across 6 rounds · 6 rounds over 10 yrs (0.6/yr)
Moat: Editorial + unicorn rating 9/10 · Unicorn
rank vs industry peers · Fliar Intelligence Index 62/100
$282M2 mo agoSeries C417Sten Saar
Co-Founder & CEO
SanityApple iCloud MailGoogle Workspace+25—1 partnership · 1 award
5Hometree
Provider of an online platform for home insurance
62Funding top 24%Product top 25%Growth top 27%Tech top 28%
All 10 signals ▾
Fundingtop 24%
Producttop 25%
Growthtop 27%
Techtop 28%
Innovationtop 39%
Moattop 39%
Talentbottom 49%
Globalbottom 39%
Marketbottom 34%
Newsbottom 21%
Funding: Raised $268M across 12 rounds · 12 rounds over 10 yrs (1.2/yr)
Product: 12 distinct product lines · Company stage: Series C
rank vs industry peers · Fliar Intelligence Index 62/100
$268M20 mo agoSeries C59
59 → 130 (+120%) · sector median +36%
Simon Phelan
Co-Founder & CEO
Cart FunctionalitySentryZendesk+27—1 partnership
6Click4quote
Specialist property insurance platform
$248M81 mo agoSeries D—Peter Blanc
CEO
——1 partnership
7Bima Milvik
Digital health insurance provider offering affordable and accessible healthcare solutions
$233M62 mo agoAcquired3,500Gustaf Agartson
Co-Founder & CEO
———
8BIMA
Mobile-based platform for insurance and health services
$212M69 mo agoSeries D31Gustaf Agartson
Founder & CEO
Node.jsJavaGoogle Maps+128 patents
Bead-based multiplex immunoassay platforms for cytokine detection and analysis
—
9yulife
Online group life insurance platform for individuals
$211M47 mo agoSeries C100
100 → 228 (+128%) · sector median +36%
Sam Fromson
Co-founder & Chief Operating Officer
Turbopackstyled-componentsApple iCloud Mail+27——
10Marshmallow 🦄
Provider of motor vehicle insurance policies for car and van
93Fin. health top 10%Tech top 13%Customers top 19%Funding top 23%
All 11 signals ▾
Fin. healthtop 10%
Techtop 13%
Customerstop 19%
Fundingtop 23%
Growthtop 23%
Moattop 26%
Talenttop 28%
Markettop 35%
Producttop 40%
Globaltop 48%
Newsbottom 21%
Fin. health: Revenue ~$370M · Revenue +57% YoY
Tech: 57 technologies across 7/8 capability areas · Cloud: Amazon Cloudfront, Amazon S3
rank vs industry peers · Fliar Intelligence Index 93/100
$116M14 mo agoSeries C50David Goate
Co-Founder
Turbopackstyled-componentsSentry+33—1 partnership · 1 award
11Superscript
Online insurance platform for small businesses and freelancers
$80M41 mo agoSeries B16—GridsomeSentryZendesk+22—1 partnership
12Flock
Provider of an on-demand insurance platform for commercial drone and motor fleets
$60M39 mo agoAcquired19Antton Pena
Co-Founder & Chief Strategy Officer
WebflowApple iCloud MailGoogle Workspace+14—1 award
13Insurami
Online rent guarantee management solutions for landlords
$58M55 mo agoDeadpooled6————
14Urban Jungle
Online home contents insurance platform for renting and sharing individuals
$55M25 mo agoSeries A34
34 → 83 (+144%) · sector median +36%
Greg Smyth
Co-Founder & CTO
SentryZendeskTypeScript+24—2 awards
15Stable
Provider of AI and web-enabled supply chain risk management solutions
$50M39 mo agoSeries B—Rich Counsell
Founder & CEO
—13 patents
Stabilizing and flow‑control downhole drilling tools for oil/gas wellbore operations
—
16Trak Global Group
Data & monitoring solutions for auto insurances
$50M81 mo agoSeries B129——7 patents
Vehicle telematics: real‑time monitoring, tracking, and sensor data processing for fleet management.
—
17BondAval
Provider of credit risk security solutions
$43M24 mo agoSeries B30Sam Damoussi
Co-Founder & CRO
——2 job openings · 2 launchs
18PremFina
Saas for Insurance finance
40Moat top 29%Funding top 31%Tech top 33%Partners top 45%
All 9 signals ▾
Moattop 29%
Fundingtop 31%
Techtop 33%
Partnerstop 45%
Talentbottom 49%
Growthbottom 45%
Globalbottom 39%
Marketbottom 34%
Newsbottom 21%
Moat: Editorial + unicorn rating 7/10 · 2 curated direct competitors tracked
Funding: Raised $36.0M across 4 rounds · 4 rounds over 9 yrs (0.4/yr)
rank vs industry peers · Fliar Intelligence Index 40/100
$36M2 mo agoSeries A25Stephen Mccann
Ex-CFO
Node.jsTailwind CSSBootstrap+20—2 job openings
19Raylo
Provides wireless telecommunication services
69Growth top 21%Funding top 24%Tech top 27%Talent top 28%
All 10 signals ▾
Growthtop 21%
Fundingtop 24%
Techtop 27%
Talenttop 28%
Producttop 40%
Partnerstop 41%
Newstop 48%
Moatbottom 38%
Marketbottom 37%
Globalbottom 37%
Growth: Headcount 10 → 30 (+200%) across vintages · Fresh capital in last 24 mo
Funding: Raised $31.7M across 9 rounds · 9 rounds over 7 yrs (1.3/yr)
rank vs industry peers · Fliar Intelligence Index 69/100
$32M4 mo agoSeries C30Jinden Badesha
Co-Founder & Chief Product Officer
TurbopackSentryNode.js+30——
20Laka
Online bicycle insurance platform for individuals
72Tech top 15%News top 19%Growth top 22%Funding top 28%
All 8 signals ▾
Techtop 15%
Newstop 19%
Growthtop 22%
Fundingtop 28%
Talenttop 28%
Moattop 35%
Globalbottom 45%
Marketbottom 33%
Tech: 48 technologies across 7/8 capability areas · Cloud: Amazon Cloudfront, Amazon S3
News: 6 BI events in 12 mo (of 27 tracked, 7 types) · 6 high-value events (IPO/M&A/funding/contracts) in 12 mo
rank vs industry peers · Fliar Intelligence Index 72/100
$32M7 mo agoSeries B49Tobias Taupitz
Co-Founder & CEO
Webflow EcommerceWebflowApple iCloud Mail+25—2 partnerships
21MicroEnsure
Online micro-insurance platform for low-income individuals and businesses
$28M107 mo agoAcquired—Henry Croydon———
22By Miles
Provider of motor insurance policies priced by actual distance driven
$27M72 mo agoAcquired33
33 → 45 (+36%) · sector median +36%
Maddy Howlett
CEO
Apple iCloud MailGoogle WorkspaceNode.js+26——
23Kita
Online platform for carbon insurance
$23M39 mo agoSeed3Natalia Dorfman
CEO and Co-Founder at Kita | We Insure Carbon
Cart FunctionalitySquarespace CommerceSquarespace+16—1 partnership
24Coverbox
Provider of telematics-based insurance
$23M107 mo agoDeadpooled49Andrew Bennett
CEO
———
25Gaia
Provider of fertility insurance platform
$23M53 mo agoSeries A50Nader Alsalim
Founder & CEO
Webflow EcommerceWebflowBootstrap+26—1 partnership
26Ticker
Provider of connected motor insurance for various driver profiles
45Growth top 30%Tech top 35%Product top 40%Funding top 43%
All 9 signals ▾
Growthtop 30%
Techtop 35%
Producttop 40%
Fundingtop 43%
Moattop 48%
Talentbottom 49%
Globalbottom 43%
Fin. healthbottom 41%
Marketbottom 34%
Growth: Headcount 33 → 48 (+45%) across vintages · Revenue +78% YoY
Tech: 32 technologies across 5/8 capability areas · Cloud: Amazon Cloudfront, Amazon Ses
rank vs industry peers · Fliar Intelligence Index 45/100
$23M39 mo agoSeries B48Richard King
Founder & CEO
SentryApple iCloud MailMicrosoft 365+19——
27battleface
Online travel insurance platform for individuals
$23M20 mo agoSeries A4Sasha Gainullin
CEO
WordPressPleskMySQL+28—1 launch
28Onsi
On-demand pay and rewards management platform
$23M18 mo agoSeries B67Benjamin Hay
Co-Founder
Framer SitesApple iCloud MailGoogle Workspace+15——
29Cuvva
Online usage-based car insurance solutions
72Fin. health top 28%Growth top 32%Innovation top 33%Customers top 34%
All 12 signals ▾
Fin. healthtop 28%
Growthtop 32%
Innovationtop 33%
Customerstop 34%
Fundingtop 36%
Techtop 36%
Moattop 39%
Producttop 40%
Markettop 49%
Talentbottom 49%
Globalbottom 39%
Newsbottom 21%
Fin. health: Revenue ~$35.0M · Revenue +47% YoY
Growth: Headcount 90 → 150 (+67%) across vintages · Revenue +47% YoY
rank vs industry peers · Fliar Intelligence Index 72/100
$22M42 mo agoSeries A150
150 → 98 (-35%) · sector median +36%
Freddy Macnamara
Co-Founder & CEO
TurbopackSentryAtlassian Statuspage+14—2 job openings
30Private Health Supermarket
Online health insurance aggregator
$21M63 mo agoSeries B—Robin Dowling
Co-Founder & Partner
———
31Anorak
Online life insurance platform that offers a virtual insurance advisor
$19M60 mo agoAcquired33————
32Supercede
Software suite for the reinsurance industry
$18M23 mo agoSeries A12Jezen Thomas
Co-Founder & CTO
SalesforceJavaVarnish+10——
33FloodFlash
Provider of insurtech company specializing in parametric flood insurance
$17M52 mo agoAcquired21
21 → 14 (-33%) · sector median +36%
Ian Bartholomew
Co-Founder
WordPressMySQLPHP+323 patents
Real-time water level sensing devices for flood detection and monitoring.
—
34Napo
Online platform for pet insurance
$17M15 mo agoSeries B30—SentryApple iCloud MailGoogle Workspace+24——
35Canopy
Credit building tool and an alternative to tenancy deposits for renters
$12M71 mo agoSeed40
40 → 38 (-5%) · sector median +36%
Mohammad Farooqui
Co-Founder & CEO
WebflowBootstrapAmazon Web Services+25——
36Nimbla
Debt collection and real time analysis software
$7M55 mo agoSeries A17Flemming Bengtsen
Founder
———
37Fluffy
App based platform offering multi category pet services
$7M29 mo agoSeries A6————
38Bikmo
Provider of cycle insurance for damage, theft, or loss
42Growth top 32%Tech top 36%Funding top 47%Global bottom 43%
All 6 signals ▾
Growthtop 32%
Techtop 36%
Fundingtop 47%
Globalbottom 43%
Marketbottom 28%
Newsbottom 21%
Growth: Headcount 21 → 28 (+33%) across vintages · Fresh capital in last 24 mo
Tech: 37 technologies across 5/8 capability areas · Cloud: Amazon Alb, Amazon Web Services
rank vs industry peers · Fliar Intelligence Index 42/100
$6M18 mo agoSeries A28
28 → 50 (+79%) · sector median +36%
—WordPressApple iCloud MailGoogle Workspace+29—1 job opening · 1 partnership
39Blueberry Life
Provider of term life insurance for individuals with chronic conditions
$6M18 mo agoSeed—Karan Mehta
Co-Founder & CEO
PrismicSentryTypeScript+23——
40Jove
Online comparison platform for health and self-employed insurance
$5M18 mo agoSeed5—SentryNode.jsMUI+23—1 job opening
41Caura
App-based auto insurance platform for individuals
$4M40 mo agoSeed10—WebflowBootstrapAmazon Web Services+143 patents
Secure vehicle control systems and encrypted automotive data communication
—
42ThingCo
Provider of an AI & cloud-driven telematics solution
16Talent top 38%Moat top 39%Funding top 48%Global bottom 39%
All 7 signals ▾
Talenttop 38%
Moattop 39%
Fundingtop 48%
Globalbottom 39%
Techbottom 34%
Marketbottom 25%
Newsbottom 22%
Talent: 2 named leaders on record · 2 C-suite/founder profiles curated
Moat: Editorial + unicorn rating 7/10 · 10 curated direct competitors tracked
rank vs industry peers · Fliar Intelligence Index 16/100
$4M10 mo agoSeries A24
24 → 23 (-4%) · sector median +36%
Jonathon Valentine
Co-Founder & CIO
styled-componentsReactGatsby+7——
43AssetVault
Platform providing digital vault for managing, protecting, and growing valuable assets
$2M43 mo agoSeed3Vishnu Chundi
Co-Founder & CEO
———
44Ondo
Insurance risk transfer and reduction solutions for home insurers
$2M30 mo agoPublic5Craig Foster
Founder & CEO
WordPress Block EditorWordPressMySQL+19—1 partnership
45Assureful
Provider of pay-as-you-sell eCommerce liability insurance
$2M25 mo agoSeed2Iain Watt
Co-Founder & Chief Operating Officer
WordPressMySQLPHP+19——
46Taveo
Commercial insurance broker providing tailored coverage across diverse industries.
$2M27 mo agoSeed38Mark Costello
Chief Executive Officer
———
47meshedcover.com
Provider of business insurance brokering services using artificial intelligence technology
$1M10 mo agoSeed—Jake Wells
Co-Founder
Framer SitesApple iCloud MailReact+6——
48Driverly
AI-powered driving insurance app
16Talent top 38%AI top 45%Funding bottom 44%Product bottom 40%
All 6 signals ▾
Talenttop 38%
AItop 45%
Fundingbottom 44%
Productbottom 40%
Globalbottom 32%
Marketbottom 17%
Talent: 2 named leaders on record · 2 C-suite/founder profiles curated
AI: Product described with: ai-powered
rank vs industry peers · Fliar Intelligence Index 16/100
$787K15 mo agoSeed—Mohammad Alinia
Co-Founder and CTO
——1 partnership · 1 award
49Artio Carbon
Provider of climate event based insurance solutions
$713K19 mo agoSeed—Bilal Hussain
Co-Founder & CEO
——1 job opening
50Bolt Cover
The company provides product protection insurance for retailers and customers
$492K14 mo agoSeed—Jamie Hamer
Co-Founder
———

Top 12 Internet First Insurance Platforms companies in United Kingdom

#1
Zego 🦄
Series C · London, England · founded 2016 · 417 employees
$281.7Mraised
▾

Provider of flexible insurance policies for drivers and delivery workers. Coverage options include telematics-based car insurance, private hire taxi insurance, and policies for van operators. The offerings extend to delivery insurance for individuals using cars, scooters, or motorbikes for food and parcel transport. Policies are available for learner drivers and business owners requiring protection for their vehicles and goods. The insurance structure allows for usage-based adjustments to accommodate different work and personal driving requirements.

Fliar Intelligence Index™ 62how this company ranks against its industry peers
Funding
top 25%
Moat
top 26%
Talent
top 28%
Tech
top 30%
Market
top 35%
Product
top 35%
Funding: Raised $282M across 6 rounds · 6 rounds over 10 yrs (0.6/yr) · Last round Series C (Apr 2026)
Moat: Editorial + unicorn rating 9/10 · Unicorn · 9 curated direct competitors tracked
Talent: 3 named leaders on record · 3 C-suite/founder profiles curated
Audience (LinkedIn): 75k LinkedIn followers — 20.0% of this cohort's audience
Activity (LinkedIn): 1 partnerships · 2 awards (incl. Balderton and the wider European tech community) announced in 12 mo
Funding rounds
  • Apr 2026Series C$28M
  • Mar 2021Series C$150M
  • Jun 2019Series B$42M
  • Jan 2019Venture Debt—
Founders & team
Sten SaarCo-Founder & CEOHarry FranksCo-FounderLisa AllanManaging Director
Investors
Target Global, Balderton Capital, DST Global, General Catalyst, Latitude, Socii Capital
Tech stack
AmplitudeApple Icloud MailBootstrapCloudflareCloudflare Bot ManagementDatadog
#2
Series A · London, England · founded 2015 · 25 employees
$36Mraised
▾

The Premfina provides a SaaS that offers the insurance finance solution which means brokers can plug-and-play onto PremFina's platform. It integrates with a broker's existing policy system and policies are pushed through in real time and activated automatically. With the PremFina system, the policy is automatically renewed each year, increasing retention rates.

Fliar Intelligence Index™ 40how this company ranks against its industry peers
Moat
top 29%
Funding
top 31%
Tech
top 33%
Partners
top 45%
Talent
bottom 49%
Growth
bottom 45%
Moat: Editorial + unicorn rating 7/10 · 2 curated direct competitors tracked
Funding: Raised $36.0M across 4 rounds · 4 rounds over 9 yrs (0.4/yr) · Last round Conventional Debt (Apr 2026)
Tech: 38 technologies across 5/8 capability areas · Cloud: Amazon Ses, Amazon Web Services · Devops: Nginx
Audience (LinkedIn): 6k LinkedIn followers
Hiring (LinkedIn): 2 hiring posts in 12 mo (public) · momentum +2 · hiring: Customer Support Specialist
Funding rounds
  • Apr 2026Conventional Debt$132.6M
  • Jun 2025Conventional Debt$473.3M
  • Oct 2019Conventional Debt$3.2M
  • Dec 2017Series A—
Founders & team
Stephen MccannEx-CFO
Investors
Fineqia, Draper Esprit, Thomvest Ventures, Emery Capital, Rubicon Venture Capital, Talis Capital
Tech stack
Amazon SesAmazon Web ServicesAutoptimizeAzureAzure Front DoorBootstrap
#3
Series C · London, England · founded 2006 · 30 employees
$31.7Mraised
▾

Provides wireless telecommunication services

Fliar Intelligence Index™ 69how this company ranks against its industry peers
Growth
top 21%
Funding
top 24%
Tech
top 27%
Talent
top 28%
Product
top 40%
Partners
top 41%
Growth: Headcount 10 → 30 (+200%) across vintages · Fresh capital in last 24 mo
Funding: Raised $31.7M across 9 rounds · 9 rounds over 7 yrs (1.3/yr) · Last round Series C (Jan 2026)
Tech: 44 technologies across 5/8 capability areas · Cloud: Cloudflare, Vercel · Observability: Microsoft Clarity, Sentry
Audience (LinkedIn): 8k LinkedIn followers — 2.1% of this cohort's audience
Funding rounds
  • Jan 2026Series C$13.7M
  • Jan 2026Conventional Debt$27.3M
  • Sep 2023Series B$6.5M
  • Jan 2023Conventional Debt$136.2M
Founders & team
Jinden BadeshaCo-Founder & Chief Product OfficerRichard FultonCo-FounderKarl GilbertCo-Founder & CEO
Investors
Macquarie, Channel 4 Ventures, Techstart Ventures, Wayra, Octopus Ventures, Invest Northern Ireland
Tech stack
AmplitudeApple Icloud MailAwinBase UiBootstrapCloudflare
#4
Series B · London, England · founded 2017 · 49 employees
$31.6Mraised
▾

Online bicycle insurance platform for individuals. It offers solutions for bicycle insurance, health insurance, social liability insurance, and more. It features coverage for theft, accidental damage, vandalism, and more. It also offers insurance claims settlement solutions. Provides insurance coverage for road bike, mountain bike, adventure and gravel bike, triathlon bike, E-bike, city bike, and cargo bike.

Fliar Intelligence Index™ 72how this company ranks against its industry peers
Tech
top 15%
News
top 19%
Growth
top 22%
Funding
top 28%
Talent
top 28%
Moat
top 35%
Tech: 48 technologies across 7/8 capability areas · Cloud: Amazon Cloudfront, Amazon S3 · Devops: Envoy, Nginx
News: 6 BI events in 12 mo (of 27 tracked, 7 types) · 6 high-value events (IPO/M&A/funding/contracts) in 12 mo · Top themes: Funding, M&A
Growth: Headcount 27 → 49 (+81%) across vintages · Fresh capital in last 24 mo
Audience (LinkedIn): 21k LinkedIn followers — 5.4% of this cohort's audience
Activity (LinkedIn): 2 partnerships (incl. UTO (ex-Eovolt)) announced in 12 mo
Funding rounds
  • Nov 2025Venture Debt$8.5M
  • Jul 2025Series B$10.3M
  • Apr 2024Series A—
  • Oct 2023Series A$8.1M
Founders & team
Tobias TaupitzCo-Founder & CEOJens HartwigCo-Founder & COOBen AllenCo-Founder & CTO
Investors
Shift4Good, Autotech Ventures, Porsche Ventures, Ponooc, Abn Amro, Creandum
Tech stack
Amazon CloudfrontAmazon S3Amazon Web ServicesApolloApple Icloud MailBootstrap
#5
Series C · London, England · founded 2017 · 50 employees
$116.3Mraised
▾

Provider of motor vehicle insurance policies for car and van. These insurance products offer financial protection against damage to vehicles and liability for injury or property damage caused to others. The policies include coverage for fire, theft, and vandalism. Customers manage their insurance documentation and policy details through a digital interface. The business provides support for claims and accident reporting.

Fliar Intelligence Index™ 93how this company ranks against its industry peers
Fin. health
top 10%
Tech
top 13%
Customers
top 19%
Funding
top 23%
Growth
top 23%
Moat
top 26%
Fin. health: Revenue ~$370M · Revenue +57% YoY · Revenue 3.2x total funding
Tech: 57 technologies across 7/8 capability areas · Cloud: Amazon Cloudfront, Amazon S3 · Devops: Envoy, Nginx
Customers: App rating 4.2★ (4,989 reviews) · Review volume +35% in 6 mo · Marquee-customer mentions: top 17% of tracked companies
Audience (LinkedIn): 36k LinkedIn followers — 9.6% of this cohort's audience
Activity (LinkedIn): 1 partnerships · 1 awards (incl. EnquiryLabs) announced in 12 mo
Funding rounds
  • Apr 2025Series C$45M
  • Apr 2025Conventional Debt$45M
  • May 2023Conventional Debt$18.5M
  • Sep 2021Series B$85M
Founders & team
David GoateCo-FounderAlexander Kent-BrahamCo-Founder & Co-CEOOliver Kent-BrahamCo-Founder & Co-CEO
Investors
Passion Capital, Investec, SCOR, Monzo, Outrun Ventures, Portage
Tech stack
Amazon CloudfrontAmazon S3Amazon Web ServicesApolloApple Icloud MailBootstrap
#6
Series C · London, England · founded 2016 · 59 employees
$267.6Mraised
▾

Provider of an online platform for home insurance. It offers coverage for landlords, multi-property, gas fire protection, gas boiler, central heating, fuel, and controls. It also offers claims and emergency services. Company helps homeowners transition to low carbon living by installing and financing new low-carbon solutions like heat pumps, solar panels, and batteries.

Fliar Intelligence Index™ 62how this company ranks against its industry peers
Funding
top 24%
Product
top 25%
Growth
top 27%
Tech
top 28%
Innovation
top 39%
Moat
top 39%
Funding: Raised $268M across 12 rounds · 12 rounds over 10 yrs (1.2/yr) · Last round Conventional Debt (Oct 2024)
Product: 12 distinct product lines · Company stage: Series C
Growth: Headcount 38 → 59 (+55%) across vintages · 2 acquisition/expansion moves in 24 mo · Fresh capital in last 24 mo
Audience (LinkedIn): 10k LinkedIn followers — 2.7% of this cohort's audience
Hiring (LinkedIn): 3 hiring posts in 12 mo (public) · hiring: Inbound Sales Executive, Retentions Executive
Activity (LinkedIn): 1 partnerships · 1 awards (incl. Wolseley Group) announced in 12 mo
Funding rounds
  • Oct 2024Conventional Debt$65.1M
  • Jun 2024Conventional Debt$319.3M
  • Apr 2024Conventional Debt$83M
  • Nov 2022Series C$36.7M
Founders & team
Simon PhelanCo-Founder & CEO
Investors
Anthemis Group, SVB, Literacy Capital, DN Capital, LocalGlobe, Oxford Capital
Tech stack
Amazon CloudfrontAmazon S3Amazon Web ServicesAwinBootstrapCart Functionality
#7
Series B · London, England · founded 2021 · 30 employees
$17.1Mraised
▾

Online platform for pet insurance

LinkedIn Pulse recent public activity · Jul 2026
Audience: 4k LinkedIn followers
Funding rounds
  • Feb 2025Series B$15.2M
  • Nov 2022Series A$17.1M
  • 2022Seed—
Investors
Founders Future, Picus Capital, DN Capital, MTech Capital, DMG Ventures, FJ Labs
Tech stack
Animate.CssApple Icloud MailCore-JsFacebook PixelFont AwesomeFramer Sites
#8
Series A · London, England · founded 2018 · 24 employees
$4.1Mraised
▾

ThingCo provides an AI & cloud-driven telematics solution. It provides B2B & B2C products & services to address the weaknesses in the current market using a deep understanding of insurance & telematics, real-time risk mitigation & more.

Fliar Intelligence Index™ 16how this company ranks against its industry peers
Talent
top 38%
Moat
top 39%
Funding
top 48%
Global
bottom 39%
Tech
bottom 34%
Market
bottom 25%
Talent: 2 named leaders on record · 2 C-suite/founder profiles curated
Moat: Editorial + unicorn rating 7/10 · 10 curated direct competitors tracked
Funding: Raised $4.1M across 2 rounds · 2 rounds over 5 yrs (0.4/yr) · Last round Series A (Jul 2025)
Audience (LinkedIn): 3k LinkedIn followers
Funding rounds
  • Jul 2025Series A$2.7M
  • Jan 2021Series A$4.1M
Founders & team
Jonathon ValentineCo-Founder & CIOMike BrockmanCo-Founder & CEO
Investors
BGL Group, Insurtech Hub, InsurTech NY, Bhl Uk Holdings Ltd, Aioi Nissay Dowa Insurance, Prospero Capital Limited
Tech stack
Amazon Web ServicesReactStyled-ComponentsGatsbyAmazon S3Amazon Cloudfront
#9
Series B · London, England · founded 2019 · 67 employees
$22.6Mraised
▾

On-demand pay and rewards management platform. It offers a platform that enables businesses to manage employee benefits, engagement management, on-demand pay, performance management, and more. It also offers solutions for expense cards, discounts, and more.

Funding rounds
  • Nov 2024Series B—
  • Nov 2021Series B$10M
  • Jul 2021Series A$8.3M
  • Feb 2020Seed$4.3M
Founders & team
Benjamin HayCo-FounderAnthony BeilinCo-Founder & CEO
Investors
Zurich, NFX, Stride, Delin Ventures, Insurtech Gateway, Prosus
Tech stack
Amazon AlbAmazon Web ServicesApple Icloud MailCdnjsCloudflareCloudflare Bot Management
#10
Series A · Kings Hill, England · founded 2009 · 4 employees
$22.8Mraised
▾

Battleface provides an online platform for travel insurance policies. It offers coverage for trip cancellation, baggage, medical expenses, accidents, personal liability, war & terrorism, evacuation, and loss of money & passport. Also offers claim handling and medical assistance services.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 7k LinkedIn followers
Hiring: 2 hiring posts in 12 mo (public) · hiring: Finance Manager, Implementation Manager
Activity: 1 product launches · 5 partnerships · 1 awards (incl. Trevolution Group) announced in 12 mo
Funding rounds
  • Oct 2024Series A$10.8M
  • Dec 2020Series A$12M
  • Jan 2020Seed—
  • Jul 2019Seed—
Founders & team
Sean CamilleriExecutive DirectorSasha GainullinCEO
Investors
Fintech Ventures Fund, Greenlight Re, Tangiers, Drive Capital, Alumni Ventures, IDC Ventures
Tech stack
All In One SeoAmazon CloudfrontAmazon Web ServicesAngularBootstrapCloudflare
#11
Unfunded · London, England · founded 2007
$301.5Mraised
▾

Direct Line for Business is an online business insurance platform. Offers products like landlord insurance, van insurance, public liability insurance, professional indemnity insurance, home business insurance, commercial landlord insurance, shop insurance, office/surgery insurance, B&B / guest house insurance, hotel insurance, pub/restaurant insurance and hair/beauty insurance. Users need to provide their basic details to get an offer online. All the policies are underwritten by U.K. Insurance Ltd.

Founders & team
Jazz GakhalManaging Director
Tech stack
Amazon Web ServicesApache Http ServerBootstrapCore-JsHstsJava
#12
Series A · London, England · founded 2016 · 34 employees
$55.1Mraised
▾

Online home contents insurance platform for renting and sharing individuals. It provides cover against flood, fire, storm damage, theft, vandalism, and accidental damage. It is focused on young urban renters. It offers various types of insurance, including home contents insurance, buildings and contents insurance, and tenants liability insurance. It also provide gadget insurance, tenants liability insurance, and shared home contents insurance for individuals living in shared houses or flats.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 7k LinkedIn followers
Hiring: 1 hiring post in 12 mo (public) · hiring: Software Engineer (Full Stack), Claims Handler (Personal Lines)
Activity: 1 partnerships · 3 awards (incl. Prestige Underwriting) announced in 12 mo
Funding rounds
  • Apr 2024Series A$14M
  • May 2022Series A$23M
  • Jun 2021Series A$11.3M
  • Sep 2020Seed$2.1M
Founders & team
Greg SmythCo-Founder & CTOJimmy WilliamsCo-Founder & CEO
Investors
ManyPets, Funding Circle, Octopus Investments, Mundi Ventures, Eka Ventures, Intact Ventures
Tech stack
AdalyserAmazon Web ServicesAngularAws Certificate ManagerBootstrapCdnjs

Funding & investor landscape

$4.1Btotal disclosed funding
102companies funded
251disclosed rounds
2rounds last 90 days
Most active investors
InsurTech Directory12 rounds
Insurtech Hub10 rounds
Insurtech Gateway9 rounds
1818 Venture Capital8 rounds
Octopus Ventures8 rounds
Alchemy Crew7 rounds
Lloyd’s Lab Accelerator7 rounds
Mainspring Fund Services7 rounds
Founders Factory6 rounds
InsurTech NY6 rounds

Notable founders

Sten Saar
Co-Founder & CEO · Zego
Harry Franks
Co-Founder · Zego
Stephen Mccann
Ex-CFO · PremFina
Jinden Badesha
Co-Founder & Chief Product Officer · Raylo
Richard Fulton
Co-Founder · Raylo
Tobias Taupitz
Co-Founder & CEO · Laka
Jens Hartwig
Co-Founder & COO · Laka
David Goate
Co-Founder · Marshmallow
Alexander Kent-Braham
Co-Founder & Co-CEO · Marshmallow
Simon Phelan
Co-Founder & CEO · Hometree
Jonathon Valentine
Co-Founder & CIO · ThingCo
Mike Brockman
Co-Founder & CEO · ThingCo
Prism market signals · United Kingdom · country-scoped Prism corpus, 3,190,103 docs

Market landscape — 10 sub-themes by coverage

Share of Internet First Insurance Platforms coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Internet First Insurance Platforms companies are there in United Kingdom?
Radar tracks 365 indexable Internet First Insurance Platforms companies headquartered in United Kingdom that meet our profile-completeness bar.
What is the total funding raised by Internet First Insurance Platforms companies in United Kingdom?
The Internet First Insurance Platforms companies in United Kingdom on this list have raised a combined $4.1B in disclosed equity funding across 102 funded companies.
Which is the highest-funded Internet First Insurance Platforms company in United Kingdom?
BGL Group is the highest-funded Internet First Insurance Platforms company in United Kingdom, with $905.7M in disclosed equity funding.
How many Internet First Insurance Platforms companies in United Kingdom are funded?
102 of the 365 Internet First Insurance Platforms companies in United Kingdom on this list have disclosed at least one equity funding round.
How many Internet First Insurance Platforms unicorns are there in United Kingdom?
4 Internet First Insurance Platforms companies in United Kingdom on this list are valued at $1B or more.
Who are the top investors in United Kingdom Internet First Insurance Platforms companies?
The most active investors in United Kingdom Internet First Insurance Platforms companies on this list include InsurTech Directory, Insurtech Hub, Insurtech Gateway, 1818 Venture Capital, Octopus Ventures.
Riya SenguptaFinancials

Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.

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