Marshmallow

Provider of motor vehicle insurance policies for car and van

placeLondon, England, United Kingdom calendar_todayFounded 2017 groups50 employees language marshmallow.com

Registered entities

Reputation

Customer rating 4.2 / 5 across 42,135 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United Kingdom93.2%
Portugal2%
United States0.8%
Romania0.8%
Hungary0.7%

Social engagement

Social engagement: 36K social following, 9 posts in the last 12 months — below the industry typical range.

Investor mix

54 investors on record; lead investors include Investec, Portage.

Investor typeCountShare
Venture capital611%
Accelerator & incubator12%
Bank & private debt12%
Other / undisclosed4685%

Share of voice

Share of voice in United Kingdom: 9.8% of web traffic across its competitive set; worldwide: 9.1%.

Recent activity

11 Jun 2026
Milestone
users
4 Jun 2026
Recognition
22 May 2026
Partnership
EnquiryLabs
Coming soon