Best Mobile Advertising Companies in United Kingdom
The 90 best Mobile Advertising companies in United Kingdom in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Ogury.
The 90 Mobile Advertising companies tracked in the United Kingdom have pulled in $431M in disclosed funding combined, and this directory ranks them by equity raised and recent funding momentum. No unicorns yet. But the capital concentration tells you something: Bidstack leads the field at $42M, Adludio sits at $21M, and the rest of the pack thins out fast, with names like AdInMo ($8M), Covatic ($6M), NumberEight ($5M), and Picnic ($4M) clustered well below. So where's the real weight? It's in a market that, according to current forecasts, is tracking toward $289.0B globally by 2026 at a 14.2% CAGR, driven by mobile gaming, digital payments, and accelerating consumer spend on entertainment.
I'd watch the in-app advertising and SMS marketing themes closely here, because install growth across advertising and marketing apps is running at a median of roughly +10% year-on-year across 657 tracked apps. That's real traction, not noise. Privacy and security concerns remain a structural headwind for the whole sector, as this read on mobile advertising's evolving role makes clear, and UK-based players will feel that regulatory pressure acutely. Active backers including Mercia, BGF, and ACF Investors are the names you'll see repeatedly in these cap tables.
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Ranked: Best Mobile Advertising companies in United Kingdom
| # | Company | Disclosed funding | Last round | Stage | Employees | Founder | Web popularity | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Ogury Cloud based mobile advertising data management platform provider | $116M | 78 mo ago | Series C | 500 | — | Top 500k | — | 1 launch · 2 partnerships |
| 2 | Bidstack Platform offering in game advertising solution 69AI top 15%Growth top 26%Moat top 31%Patents top 37% All 11 signals ▾AItop 15% Growthtop 26% Moattop 31% Patentstop 37% Innovationtop 38% Fundingtop 49% Techtop 49% Marketbottom 49% Talentbottom 49% Globalbottom 42% Newsbottom 32% AI: Holds AI/ML patents (G06N-family CPC) Growth: Headcount 29 → 71 (+145%) across vintages · Web rank 10,000,000 → 50,000,000 YoY rank vs industry peers · Fliar Intelligence Index 69/100 | $42M | 44 mo ago | Series A | 71 | Simon Mitchell Co-Founder & former CCO | Top 10M | 18 patents Server-side game streaming with dynamic in-game ad insertion and viewability analytics | — |
| 3 | Appia Mobile User Acquisition Network | $38M | 151 mo ago | Acquired | 78 | — | — | — | — |
| 4 | LoopMe AI powered ad optimization platform | $38M | 54 mo ago | Acquired | 59 | — | Top 5M | 22 patents Real-time ad auction optimization and performance measurement for programmatic advertising | 1 partnership |
| 5 | Supponor Platform offering in game advertising solution 48Product top 26%Innovation top 34%Funding top 37%Growth top 45% All 8 signals ▾Producttop 26% Innovationtop 34% Fundingtop 37% Growthtop 45% Techbottom 46% Marketbottom 38% Globalbottom 37% Newsbottom 18% Product: 6 distinct product lines · Company stage: Acquired Innovation: 6 product lines rank vs industry peers · Fliar Intelligence Index 48/100 | $37M | 88 mo ago | Acquired | 30 | — | Top 50M | — | — |
| 6 | Blis Provider of omnichannel advertising platform delivering targeted campaigns and real outcomes | $34M | 48 mo ago | Acquired | 128 | — | Top 5M | 2 patents Content delivery network caching and dynamic content serving | — |
| 7 | Smartpipe Solutions Network operator user data management | $28M | 114 mo ago | Deadpooled | 13 | — | — | — | — |
| 8 | Adludio AI powered mobile ad creation and management platform | $21M | 38 mo ago | Series A | 23 | Chris Allan Chief Executive Officer | — | — | — |
| 9 | Mporium Offers second-screen advertising and targeting platform | $12M | 91 mo ago | Deadpooled | 55 | — | — | 16 patents Targeted digital content personalization and video caption advertising technologies. | — |
| 10 | Admedo Programmatic media buying platform | $8M | 124 mo ago | Series B | 18 18 → 27 (+50%) | — | — | — | — |
| 11 | AdInMo In game advertising platform 24Tech top 32%Funding top 42%Talent bottom 49%Global bottom 37% All 7 signals ▾Techtop 32% Fundingtop 42% Talentbottom 49% Globalbottom 37% Growthbottom 35% Marketbottom 27% Newsbottom 22% Tech: 43 technologies across 4/8 capability areas · Cloud: Amazon Cloudfront, Amazon S3 Funding: Raised $8.2M across 5 rounds · 5 rounds over 7 yrs (0.7/yr) rank vs industry peers · Fliar Intelligence Index 24/100 | $8M | 33 mo ago | Seed | 10 10 → 7 (-30%) | Kristan Rivers CEO & Founder | Top 10M | — | — |
| 12 | Tapdaq App marketing for app developers | $8M | 124 mo ago | Acquired | 11 | — | — | — | — |
| 13 | Covatic Platform offering ad server solution | $6M | 37 mo ago | Series A | 12 12 → 20 (+67%) | Nicholas Pinks Co-Founder & CEO | — | 5 patents Personalized digital content recommendation and targeted marketing platforms | — |
| 14 | Appsumer Mobile App User Growth | $6M | 59 mo ago | Acqui-Hired | 15 | — | — | — | — |
| 15 | NumberEight Provider of ID-less audience intelligence for publishers and ad platforms | $5M | 29 mo ago | Seed | 12 12 → 18 (+50%) | Chris Watts Co-Founder | — | — | 1 launch |
| 16 | Picnic Provider of advertising services | $4M | 33 mo ago | Series A | 14 14 → 35 (+150%) | Matthew Goldhill Founder & CEO | — | — | — |
| 17 | Dataseat Demand side platform for app developers | $4M | 64 mo ago | Acquired | 12 | David Philippson CEO & Co-Founder | Top 50M | — | — |
| 18 | Playmob Crowdfunding platform connecting the gamer with the brands | $3M | 136 mo ago | Acquired | 6 | — | — | — | — |
| 19 | Jet Media Network Provider of advertisement monetization and network | $2M | 55 mo ago | Seed | 10 | Robin Shelley Co-Founder | — | — | — |
| 20 | Qustodian Preference-based mobile advertising | $2M | 190 mo ago | Deadpooled | — | Marcos Menendez Co-Founder | — | — | — |
| 21 | Verticly Connecting Digital and Physical Retail | $2M | 122 mo ago | Deadpooled | 2 | — | — | — | — |
| 22 | Fenestra Provider of a platform for biddable media activation and automation | $2M | 50 mo ago | Seed | 9 | Ashley MacKenzie Co-Founder & CEO | Top 50M | — | — |
| 23 | OVIVO Mobile Mobile virtual network operator | $2M | 149 mo ago | Deadpooled | — | Dariush Zand CEO & Founder | — | — | — |
| 24 | Adlibrium Local mobile advertising and marketing platform as an app for SMBs | $2M | 178 mo ago | Deadpooled | — | Shaunak Khire Founder | — | — | — |
| 25 | Samba Mobile Reward based video advertising | $1M | 164 mo ago | Deadpooled | — | Dilip Shukla Co-Founder | — | — | — |
| 26 | Giftgaming In-Game App Gift Advertising | $398K | 111 mo ago | Deadpooled | 3 | — | — | 2 patents Targeted online advertising delivery and measurement systems for digital platforms | — |
| 27 | Ash.TV Mobile video ad-network for advertisers | $271K | 97 mo ago | Seed | 1 | — | — | — | — |
| 28 | Odyssey Mobile Premium ad network for mobile advertising | $200K | 161 mo ago | Acqui-Hired | — | Chris Gale Founder & CEO | — | — | — |
| 29 | Dibbz Reward based advertising | $155K | 161 mo ago | Deadpooled | 7 | Nick Slater Co-Founder | — | — | — |
| 30 | Qoopl Geolocalized mobile advertising platform | $129K | 164 mo ago | Deadpooled | — | Simon Broekema Co-Founder | — | — | — |
Top 12 Mobile Advertising companies in United Kingdom
#1
Seed · Norwich, England · founded 2016 · 12 employees$5Mraised▾
Provider of ID-less audience intelligence for publishers and ad platforms. The company offers solutions for curation and targeting across various channels. It utilizes artificial intelligence and privacy-enhancing techniques to transform signals into actionable insights. The company's technology is designed to be compliant with global data protection regulations.
- Jan 2024Seed$2.7M
- Jul 2020Seed$2.3M
- Sep 2018Seed—
- Seed—
#2
Seed · Edinburgh, Scotland · founded 2017 · 10 employees$8.2Mraised▾
In game advertising platform. It allows brands to engage with audiences by integrating image, audio, video, and rich media ads into the games. It includes a reporting feature that provides insights into the ad performance.
- Aug 2023Seed$2.5M
- Mar 2022Seed$3.1M
- May 2021Seed$1.2M
- Feb 2020Seed$1.2M
#3
Series A · London, England · founded 2012 · 23 employees$20.5Mraised▾
AI powered mobile ad creation and management platform. The platform offers ad creation tools that help users in the creation of interactive mobile based display advertisements and engage with users. It leverages AI that generates ad creatives and optimizes bids.
- Apr 2023Series A$2.5M
- Nov 2021Series A$5.4M
- May 2019Series A$6M
- Dec 2018Seed$294.5K
#4
Series A · London, England · founded 2017 · 14 employees$3.9Mraised▾
Provider of advertising services
- Sep 2023Series A$1.2M
- Dec 2021Series A$2.6M
#5
Series A · Birmingham, England · founded 2016 · 12 employees$6.4Mraised▾
Platform offering ad server solution. The company provides solutions for media organizations to deal with targeting, media measurement, insights, and personalization. It provides tools to build engagement strategies and sell programmatic advertising through subscriptions. Solutions include customer insights, content engagement, upsell, and conventions. It also provides content personalization tools with distributed architecture offering real-time data transparency.
- May 2023Series A$5M
- Sep 2020Seed—
- Oct 2018Seed$1.1M
- Feb 2018Seed$42.3K
#6
Series A · Shoreditch, England · founded 2015 · 71 employees$42.1Mraised▾
Platform offering in game advertising solution. The platform offers tools for game developers to monetize their titles and empower advertisers to engage gamers. It provides options for advertisers to control the ad placements in games, and monitor data, and performances in real time. The inbuilt campaign management tools help in building campaigns and track the performance of ads.
- Oct 2022Series A$11.3M
- Dec 2015Seed$208.7K
- Sep 2015Seed$61.5K
#7
Acquired · London, England · founded 2004 · 128 employees$33.5Mraised▾
Provider of omnichannel advertising platform delivering targeted campaigns and real outcomes. The platform combines data, technology, and insights to deliver targeted campaigns. It helps businesses stay ahead in the digital landscape. The platform offers tools for campaign success, transforming advertising across every channel.
- Jun 2022PE—
- Apr 2016Conventional Debt—
- Apr 2016Series B$25M
- Mar 2015Seed$1.8M
#8
Acquired · London, England · founded 2012 · 59 employees$37.5Mraised▾
AI powered ad optimization platform. Its full-screen video and rich media ad formats deliver mobile advertising to consumers on smartphones and tablets. It leverages big data and artificial intelligence to target audiences and optimizes ad campaigns for the advertisers and publishers. It allows users to manage the advertising campaigns enabling sharing and adding social endorsement and feedback. The platform integrates with ad exchanges and direct publishers.
- Dec 2021Series B$1.1M
- Jun 2021Series B—
- Oct 2019Series B$14.8M
- Oct 2018Series B$17M
#9
Series C · London, England · founded 2014 · 500 employees$116.4Mraised▾
Cloud-based mobile advertising data management platform provider. The product offered by the company is an AI mobile advertising engine that delivers precision, sustainability, and privacy protection within one technology stack. The features of the product include audience data analysis and management, audience qualification surveys, visual insights, integration with technology stacks, brand protection against toxic data, protection from inappropriate content and fraud, etc. The clients of the company include IBM, VOLVO, McDonald’s, etc.
- Dec 2019Series C$50M
- Feb 2019Series C$21M
- Apr 2018Series C$23.9M
- Jun 2017Series B$1.5M
#10
Acqui-Hired · London, England · founded 2015 · 15 employees$6.2Mraised▾
Appsumer & accelerates high quality user growth with maximum ROI for mobile app businesses. Finds app consumers who purchase and interact with mobile apps and reaches these users, cost effectively and at scale, by managing multi-channel advertising holistically through social, display, video and search advertising.
- Jun 2021Seed—
- Jan 2018Seed$3.9M
- Feb 2017Seed$811.1K
- Nov 2016Seed$1M
#11
Acquired · London, England · founded 2006 · 30 employees$36.8Mraised▾
Platform offering in-game advertising solutions. It provides users with customer-specific perimeter advertising in sports using DBRLive technology. The platform displays the virtual, digital content on the billboard in the broadcast stream. It leverages AI to display the ad content within the live TV broadcast.
- Jan 2019Grant (prize money)$1.4M
- Apr 2016Series B$10.6M
- Jun 2015Grant (prize money)$1.3M
- Jun 2012Series B$17.4M
#12
Seed · London, England · founded 2017 · 9 employees$1.7Mraised▾
Provider of a platform for biddable media activation and automation. The platform offers analytics and automation to drive effectiveness and efficiency. It integrates large language models and Agentic AI with ad tech expertise. The platform streamlines operations by automating report generation and expediting decision-making.
- Apr 2022Grant (prize money)$41.5K
- Jun 2019Seed$22.1K
- Mar 2018Seed$210.1K
- Feb 2018Angel$1.5M
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Mobile Advertising coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding flat · growth rising
Common questions
Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.