Best Mom & Baby Care Companies in Australia
The 191 best Mom & Baby Care companies in Australia in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Juggle Street.
Among the 191 Mom & Baby Care companies we're tracking in Australia, total disclosed funding sits at just $7M, which tells you something real about where this sector is in its maturity curve. Juggle Street leads at $3M raised, Glow Dreaming follows at $2M, and the rest of the field drops off fast. No unicorns yet. But the global picture is moving: the mom and baby care market was valued at roughly $5.8B in 2020 and is forecast to hit $8.0B by 2025, a steady 5.0% CAGR driven by rising disposable incomes, rapid urbanization, and parents increasingly demanding organic and clean-label products.
So what's the local opportunity? Australia's funding base is thin, but the demand signals aren't. Clean-label and hypoallergenic positioning is gaining ground, and compliance with eco-label certifications is becoming a structural cost of entry, not a differentiator. Investors like Artesian, BlueChilli, and Startmate are active in the space, which suggests early-stage conviction is there even if the big rounds haven't materialized. I'd watch whether the next 12 months produce a breakout raise that resets the sector's funding median entirely, because right now the gap between the top two companies and everyone else is striking.
- ResearchAndMarkets.com
Ranked: Best Mom & Baby Care companies in Australia
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Juggle Street Provider of on-demand childcare and tutoring services | $3M | 95 mo ago | Seed | David James Co-Founder & CEO | 2014 | Node.jsWindows ServerMUI+21 | — |
| 2 | Glow Dreaming Internet first brand offering smart devices for kids to sleep | $2M | 61 mo ago | Seed | Cara Burbidge Co-Founder | 2014 | — | — |
| 3 | ParentTV Video-based content platform for parenting | $500K | 69 mo ago | Seed | Sam Jockel Founder & CEO | 2017 | Node.jsVimeoVue.js+19 | — |
| 4 | Kinderloop Online platform for care providers, educators, and teachers for providing feedback on a child's improvement | $309K | 159 mo ago | Public | Dan Day Founder & CEO | 2012 | VimeoVarnishBootstrap+18 | — |
| 5 | Elanation Technology brand focussed in kids | $110K | 74 mo ago | Seed | Katherine Maree Pace Co-Founder & CEO | 2015 | — | — |
| 6 | Example Company Augmented Reality apps for kids | $100K | 60 mo ago | Seed | Michael Kasumovic Founder | 2015 | WordPressMySQLPHP+13 | — |
| 7 | Gheorg Developer of application designed to help children manage emotional wellbeing | $87K | 27 mo ago | Seed | Louise Metcalf Founder & CEO | 2019 | Squarespace CommerceSquarespaceTypeScript+23 | — |
| 8 | Yabble Online marketplace for parents to find and book kids' activities | $60K | 119 mo ago | Deadpooled | Anna Powell Co-Founder & CEO | 2015 | — | — |
Top 10 Mom & Baby Care companies in Australia
#1
Seed · Sydney, New South Wales · founded 2019 · 6 employees$87.3Kraised▾
Developer of application designed to help children manage emotional wellbeing. The application utilizes psychological science therapies to help children understand emotions and strengthen their emotional intelligence. The application offers educational characters, daily check-in features, and progress summaries. The company also provides resources for families, educators, and health professionals.
- Mar 2024Seed—
- Sep 2020Grant (prize money)$18.3K
- Sep 2020Seed$36.6K
- Apr 2020Grant (prize money)$32.4K
#2
Seed · Melbourne, Victoria · founded 2014$2Mraised▾
Internet first brand offering smart devices for kids to sleep. The product includes NASA technology that stimulates body melatonin production that indicates the kid to sleep. The device plays pink noise that activates the brain's phases of sleep. The product also includes cool mist technology that works as a humidifier. The platform also provides oil in various fragrances for mothers.
- May 2021Seed$2M
#3
Seed · Sydney, New South Wales · founded 2014 · 6 employees$3.4Mraised▾
Provider of on-demand childcare and tutoring services. This platform connects parents with vetted local helpers for babysitting, nannying, au pairing, and tutoring needs. The service facilitates the matching process and payment, ensuring a secure and reliable experience for both parents and caregivers. The platform offers a user-friendly interface accessible via app and desktop. It operates on a model where parents set the price, and helpers choose jobs based on their availability and preferences.
- Jul 2018Seed$1.2M
- 2014Seed$2.1M
#4
Seed · Brisbane, Queensland · founded 2017$500Kraised▾
Parent TV is a video-based content platform for parenting. It offers courses on different topics like general parenting, mental health, behavioural, social wellbeing, and more. It offers services based on subscription.
- Sep 2020Seed$500K
#5
Seed · Botany, New South Wales · founded 2015$100Kraised▾
Augmented Reality apps for kids
- Jun 2021Seed$100K
#6
Public · Sydney, New South Wales · founded 2012 · 4 employees$309.4Kraised▾
Kinderloop is an online platform for care providers, educators, and teachers for providing feedback on a child's improvement. The platform enables them to record and share a child’s development with the linked family in real-time. The platform enables them to take a photo, tag the children in it and share with their parents through Kinderloop's secure loop allowing them to capture special moments and keep the parents informed and engaged. Through the platform, they can keep track on the number of posts for a child, the use of learning outcomes and decide improvements areas. As of June 2016, they have a network of 51,000+ teachers and family.
- Feb 2013Seed$257K
- Dec 2012Seed$52.4K
#7
Seed · Kensington, South Australia · founded 2015 · 3 employees$110Kraised▾
Elanation is a technology brand focussed in kids. They have developed a wristband, Eturbo, that ensures high activity levels of kids via a virtual online app. The app enables kids to count their footsteps at school, in the playground or on the sports field. They can set the stopwatch, race their friends, accept missions and monitor their heart rate in real-time. They can also connect with their friends via the app. Price for the wristband starts at $129. Winner of the Best Lifestyle and Consumer Technology Prize, Beijing 2016; International Overseas Talent and Entrepreneurship Competition, Australia 2016; and International Overseas Talent and Entrepreneurship Competition, Beijing 2016.
- Apr 2020Seed—
- Dec 2016Seed$110K
#8
Deadpooled · Perth, Western Australia · founded 2015$60Kraised▾
Yabble is an online marketplace where parents can find and book kids' activities and holiday programs and where activity providers can acquire customers. The platform lists activities in categories including sports, arts, tutorials, holiday programs, and more. Parents can find activities using filters for age, location, price, and activity type. Activity providers can list their services on the platform for no fee and get charged only when a booking is made.
- Jul 2016Seed$40K
- Nov 2015Seed$20K
#9
Deadpooled · Sydney, New South Wales · founded 2018$3.6Kraised▾
PetiteBeat provides technology for monitoring fetus heart rate. It is a user based device for expecting parents and also helps in having an emotional connection with the baby and sharing the pregnancy experience with friends and family. It is patented technology and the device can be used every day. The product is still be launched by the company.
- Nov 2018Grant (prize money)$3.6K
#10
Seed · Adelaide, South Australia · founded 2010 · 2 employees—raised▾
Online marketplace offering second-hand products for mothers and kids. The product catalog includes kids toys, clothing, furniture, mattress, swing, strollers, etc.
- Dec 2012Seed—
Funding & investor landscape
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Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.