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Radar · Online Home Improvements in New York City

Best Online Home Improvements Companies in New York City, United States

The 59 best Online Home Improvements companies in New York City, United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Casper.

59companies tracked
$1.1Bdisclosed funding
1unicorns
33have raised

Ranked: Best Online Home Improvements companies in New York City

#CompanyDisclosed fundingLast roundEmployeesFounderTech stackPatents & IP focusRecent signals
1Casper
Internet-first brand offering mattresses
$340M87 mo ago471
471 → 801 (+70%)
Rachel Brodsky
Chief of Staff to the CEO; VP of Strategy
Amazon WebstoreCart FunctionalityShopify+34—1 launch
21stdibs
Online retailer of antique and modern furniture, art, jewelry, and fashion
64Market top 25%Funding top 33%Tech top 36%Moat top 39%
All 8 signals ▾
Markettop 25%
Fundingtop 33%
Techtop 36%
Moattop 39%
Newstop 43%
Fin. healthtop 43%
Growthbottom 41%
Globalbottom 39%
Market: 246 employees (top 14% of Fashion Tech) · Revenue ~$89.6M
Funding: Raised $197M across 4 rounds · 4 rounds over 15 yrs (0.3/yr)
rank vs industry peers · Fliar Intelligence Index 64/100
$197M87 mo ago246—Cart FunctionalityApple iCloud MailGoogle Workspace+28——
3Eight Sleep 🦄
Provider of AI-based internet-first brand of mattress and smart mattress covers
$173M4 mo ago61Massimo Andreasi Bassi
Co-Founder and CTO
Cart FunctionalitySentryZendesk+5098 patents
Smart sleep monitoring and adaptive temperature control integrated into bedding systems
1 job opening · 2 internships
4Brooklinen
Internet-first brand of home textiles
$60M60 mo ago190Vicki Fulop
Co-Founder
Cart FunctionalityShopifySentry+54—2 launchs
5Burrow
Internet first brand offering home improvement products
$55M64 mo ago58Kabeer Chopra
Co-Founder & CTO
Cart FunctionalitySentryApple iCloud Mail+4039 patents
Modular, customizable bedroom and sofa furniture systems and assembly methods
—
6Kaiyo
Online marketplace offering pre-owned furniture
$50M51 mo ago59Alpay Koralturk
Founder & CEO
Apple iCloud MailGoogle WorkspaceAmazon Web Services+5——
7Food52
Online retailer of home products and recipe content for the communities
$33M32 mo ago280Amanda Hesser
Founder and Executive Chair
Apple iCloud MailGoogle WorkspaceRuby+37—3 job openings
8Realm
Platform connecting homeowners with contractors for home renovation and construction projects
$25M34 mo ago49Liz Young
Founder & CEO
WebflowTypekitGoogle Font API+2517 patents
AI-powered adaptive collaborative matching for personalized recommendation and matchmaking platforms
—
9Homepolish
Online portal providing interior designers
$17M125 mo ago75————
10Lalo
Retailer of baby and toddler products for mealtime, playtime, bathtime
$16M27 mo ago18Michael Wieder
Co-Founder
Cart FunctionalityShopifySentry+489 patents
Innovative multi-functional footwear designs with integrated functional features.
2 job openings
11Hometalk
Online community-based content platform for home improvements
$15M87 mo ago65—Cart FunctionalityWix eCommerceWix+20——
12Branch
Internet-first brand offering multi-category furniture
$14M51 mo ago53Gregory Hayes
Co-Founder and CEO
Apple iCloud MailGoogle WorkspacePHP+8——
13Paintzen
Online platform to book painting services
$12M123 mo ago33—WordPressMySQLPHP+36——
14AptDeco
Online platform for buying and selling multicategory used home improvement products
$10M39 mo ago28Kalam Dennis
Co-Founder
Cart FunctionalityTypeScriptGraphQL+37—1 job opening · 1 partnership
15Sweeten
Online platform for home improvement services
$10M25 mo ago37Jean Brownhill
Founder / Chief Executive Officer
SentryApple iCloud MailGoogle Workspace+22——
16Conjure
Online rental platform offering furniture
$9M69 mo ago20Daniel Yunnan
Founder & CEO
———
17Helix Sleep
Personalized internet first mattress company
$9M94 mo ago121Ladd Marshall
Owner
Cart FunctionalityPHPLaravel+395 patents
Modular furniture shelf-support assembly systems for customizable storage solutions
—
18Rosy Soil
Internet first brand offering indoor plant soil
$9M5 mo ago—Chad Massura
Founder & CEO
Cart FunctionalityShopifySentry+30——
19Dering Hall
Marketplace for home design
$7M97 mo ago20————
20Yellowpop
Provider of LED lighting system
$4M60 mo ago35Ruben Grigri
Co-Founder
———
21Fohlio
FF&E specification software provider for construction industry
$3M50 mo ago39Huibin Yu
Founder
HubSpot CMS HubAmazon Web ServicesLeadfeeder+25——
22Casaza
Online marketplace offering offering home furnishing products
$3M78 mo ago—Taleeb Noormohamed
Founder
———
23InHouse
Provider of millions of products from inside a digital twin to your home
$3M15 mo ago—Jenn Notaro
Co-Founder
Framer SitesReactPriority Hints+11——
24Tushy
Internet first brand of bidet attachment for toilets
$3M55 mo ago49Miki Agrawal
Co-Founder
SentryNode.jsGoogle Cloud+165 patents
Design and accessories for toilet bidet attachments and integrated stool systems.
—
25The Inside
Internet-first brand of home improvement products
$3M94 mo ago11Britt Bunn
Co-Founder & COO
Cart FunctionalitySentryUnbounce+302 patents
Referral marketing tracking and incentive platform technologies
—
26Souler
Online social marketplace for selling multi-category products
$2M56 mo ago4—Cart FunctionalityShopifyAmazon Web Services+26——
27Snowe
Home essentials designed for comfort, style, and everyday living
$2M73 mo ago9—Cart FunctionalityShopifySearchanise+48——
28Nestig
Retailer of baby and kids’ furniture, bedding, decor, and gifts
$1M60 mo ago14—Shogun Page BuilderCart FunctionalityShopify+27——
29Maiden Home
Original furniture designs, exquisite materials, and rare artistry for inspired living
$730K78 mo ago28
28 → 70 (+150%)
—Cart FunctionalityShopifyTailwind CSS+19—2 job openings · 3 launchs
30BEACON40
Internet first brand offering lighting supplies
$600K52 mo ago7—Cart FunctionalityWooCommerceWordPress+45——

Top 12 Online Home Improvements companies in New York City

#1
Series D · New York City, New York · founded 2014 · 61 employees
$173.1Mraised
▾

Provider of AI-based internet-first brand of mattress and smart mattress covers. It provides an AI-based internet-first brand of thermoregulated mattress, carbon air pillow, and smart mattress cover that is controlled via smartphone. It allows the user to set the temperature of the mattress independently and monitor the body vitals such as breathing and heart-rate variability. This control allows the user to fall asleep faster and improves the quality of sleep. The app can be connected with other smart devices to monitor sleep activity.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 42k LinkedIn followers — 12.2% of this cohort's audience
Hiring: 1 hiring post in 12 mo (public) · hiring: International Paid Media Manager
Funding rounds
  • Mar 2026Series D$50M
  • Aug 2025Series D$100M
  • Jun 2021Series C$87.6M
  • Oct 2019Series C$40.8M
Founders & team
Massimo Andreasi BassiCo-Founder and CTO
Investors
Soma Capital, Trust Fund, Valor Equity Partners, SoftBank Group, Khosla Ventures, Founders Fund
Tech stack
AffirmAmazon AlbAmazon Web ServicesAnimate.CssCloudflareCloudflare Bot Management
#2
Series A · New York City, New York · founded 2021
$8.6Mraised
▾

Internet first brand offering soil. It offers biochar-based indoor plant soil.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 1k LinkedIn followers
Activity: 1 awards announced in 12 mo
Funding rounds
  • Feb 2026Series A$5M
  • Dec 2024Seed$3.6M
  • 2021Seed—
Founders & team
Chad MassuraFounder & CEO
Investors
Climate Capital, Draper, Superorganism, Boost VC, AP Ventures, Pure Ventures
Tech stack
Amazon S3Amazon Web ServicesApple PayCart FunctionalityCloudflareCore-Js
#3
Seed · New York City, New York · founded 2021
$3Mraised
▾

Provider of millions of products from inside a digital twin to your home. It transforms how multifamily property operators and residents design and furnish living spaces through AI powered solutions,shoppable floorplans and exclusive pricing on millions of premium products.

Funding rounds
  • Mar 2025Seed—
  • Nov 2024Seed$3M
Founders & team
Jenn NotaroCo-FounderJono SchaflerCo-Founder & CEOMichael SchaflerCo-Founder
Investors
Bucket Place, New England Development
#4
Acquired · New York City, New York · founded 2009 · 280 employees
$33.3Mraised
▾

Online retailer of home products and recipe content for the communities. The product catalog includes bakeware, grill pans, blenders, juicers, toasters, clocks, towels, and more. The platform consists of a recipe-sharing website, recipe contest, and cookbook. The platform for cooks to share their recipes to its networks.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 44k LinkedIn followers — 12.7% of this cohort's audience
Hiring: 3 hiring posts in 12 mo (public) · momentum +3 · hiring: Senior Director, Brand Partnerships, Brand Strategist
Funding rounds
  • Nov 2023Series B$20M
  • Jul 2017Series A$4.3M
  • Oct 2014Series A$6M
  • May 2013Series A$2.2M
Founders & team
Amanda HesserFounder and Executive ChairErika BadanChief Executive Officer
Investors
BDMI, Zelkova Ventures, Vocap Partners, Gary Vaynerchuk, Lerer Hippeau, Bessemer Venture Partners
Tech stack
33AcrossAdobe Audience ManagerAmazon AdvertisingAmazon CloudfrontAmazon Web ServicesAngularjs
#5
Series A · New York City, New York · founded 2011 · 37 employees
$9.6Mraised
▾

Sweeten is an online platform for home improvement services. It connects home and small business owners with architects, designers, and general contractors using a proprietary algorithm. The service providers on the platform are pre-vetted. Users can post the project and get a personalized shortlist of general contractors to connect with.

Funding rounds
  • Jun 2024Series A$1M
  • Feb 2017Series A—
  • Aug 2016Series A$1.3M
  • Oct 2015Series A$3.5M
Founders & team
Jean BrownhillFounder / Chief Executive Officer
Investors
Exelon, Gotham Ventures, Navitas Capital, Gotham Gal, NOVA by Saint-Gobain, GingerBread Capital
Tech stack
AhoyApple Icloud MailBootstrapCloudflareCloudflare Bot ManagementContact Form 7
#6
Acquired · New York City, New York · founded 2014 · 471 employees
$339.7Mraised
▾

Internet-first brand offering mattresses. It has features such as waterproof technology, cooling cover, and more. It also provides pillows, bed frames, bedding, bed sheets, and more. Users can also take a quiz to get personalized product recommendations.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 77k LinkedIn followers — 22.1% of this cohort's audience
Activity: 1 product launches announced in 12 mo
Funding rounds
  • Mar 2019Series D$100M
  • Jun 2017Series C$170M
  • Jun 2015Series B$55M
  • Aug 2014Series A$13.1M
Founders & team
Rachel BrodskyChief of Staff to the CEO; VP of Strategy
Investors
IVP, Lerer Hippeau, New Enterprise Associates, QueensBridge Venture Partners, SV Angel, Pritzker Group
Tech stack
AffirmAmazon S3Amazon Web ServicesApple Icloud MailApple PayApplovin
#7
Series A · New York City, New York · founded 2018 · 18 employees
$15.7Mraised
▾

Retailer of baby and toddler products for mealtime, playtime, bathtime. The company provides chairs, tableware, bibs, play kits, play kitchens, play mats, bath tubs, and bath accessories. Products include hook-on chairs, towers, bento boxes, snack cups, and smock bibs. Playtime items feature play tents, play gyms, coloring sheets, and reusable drawing mats. Bathtime offerings consist of hooded towels, washcloths, bath mitts, rinse cups, and spout covers.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 8k LinkedIn followers — 2.4% of this cohort's audience
Hiring: 4 hiring posts in 12 mo (public) · momentum +2 · hiring: Product Development Coordinator, Senior Mechanical Engineer
Activity: 1 awards announced in 12 mo
Funding rounds
  • Mar 2024Series A—
  • Jun 2023Series A$10.1M
  • Mar 2021Seed$5.6M
Founders & team
Michael WiederCo-FounderGregory DavidsonCo-Founder & CEO
Investors
Forecast Labs, Spin Master, Babylist, 35V, Rumspringa Ventures, Esalen Ventures
Tech stack
Amazon S3Amazon Web ServicesApple PayBabelBabylistBlotout Edgetag
#8
Series A · New York City, New York · founded 2019 · 49 employees
$24.9Mraised
▾

Platform connecting homeowners with contractors for home renovation and construction projects. It offers tools for project planning, budgeting, and contractor selection. The platform provides resources, including advisor support, to guide homeowners through the renovation process. It also offers features such as bid comparisons and project tracking.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 5k LinkedIn followers
Funding rounds
  • Aug 2023Series A$9.7M
  • Jul 2021Series A$12M
  • Sep 2020Seed$3.2M
Founders & team
Liz YoungFounder & CEO
Investors
GGV Capital, Primary Venture Partner, Lerer Hippeau, Liberty Mutual Strategic Ventures, MassMutual Ventures, 9Yards
Tech stack
CloudflareCloudflare Browser InsightsCore-JsFacebook PixelGoogle AnalyticsGoogle Tag Manager
#9
Public · New York City, New York · founded 2001 · 246 employees
$196.8Mraised
▾

Online retailer of antique and modern furniture, art, jewelry, and fashion. It provides a platform for buying and selling decorative objects and home accents. Categories include lighting, rugs, wall decor, and other interior design items. The platform also offers watches, clothing, handbags, shoes, and accessories from various designers.

Fliar Intelligence Index™ 64how this company ranks against its industry peers
Market
top 25%
Funding
top 33%
Tech
top 36%
Moat
top 39%
News
top 43%
Fin. health
top 43%
Market: 246 employees (top 14% of Fashion Tech) · Revenue ~$89.6M · Top-50,000 web property
Funding: Raised $197M across 4 rounds · 4 rounds over 15 yrs (0.3/yr) · Last round Series D (Mar 2019)
Tech: 56 technologies across 5/8 capability areas · Cloud: Amazon Web Services, Cloudflare · Devops: Envoy, Varnish
Funding rounds
  • Mar 2019Series D$79.8M
  • 2017Series C—
  • Sep 2015Series C—
  • Feb 2014Series C$15M
Investors
Index Ventures, Spark Capital, Benchmark, Alibaba, Insight Partners, Fortune
Tech stack
Adobe Audience ManagerAlpine.JsAmazon Web ServicesApple Icloud MailAppnexusAppsflyer
#10
Series B · New York City, New York · founded 2014 · 59 employees
$50Mraised
▾

Online marketplace for pre-owned furniture. The product catalog includes sofas, beds, chairs, tables, dressers & more. It enables buyers to filter out their preferences based on certain options such as price, condition, dimension, brand, etc.

Funding rounds
  • Mar 2022Conventional Debt—
  • Mar 2022Series B$36M
  • May 2021Series A$5M
  • Feb 2020Series A$6.8M
Founders & team
Alpay KoralturkFounder & CEO
Investors
Edison Partners, Moderne Ventures, Lerer Hippeau, Max Ventures & Industries, Max Ventures, 7GC
Tech stack
Cloudflare Bot ManagementHstsCloudflareHttp/3
#11
Acquired · New York City, New York · founded 2016 · 58 employees
$55Mraised
▾

Internet first brand offering home improvement products. It lets its users customize the color and fabric, third seat, different legs, and arms. It claims that the couch can be assembled in 10 minutes without tools. It also offers rugs, lighting, cushions, etc.

Funding rounds
  • Feb 2021Series C$25M
  • Jul 2019Series A$9.1M
  • Mar 2018Series A$14M
  • Dec 2017Seed$4.3M
Founders & team
Kabeer ChopraCo-Founder & CTO
Investors
Red & Blue Ventures, Interplay, Parkway VC, New Enterprise Associates, Winklevoss Capital, Y Combinator
Tech stack
Adobe Audience ManagerAmazon S3Amazon Web ServicesApple Icloud MailAppnexusBraze
#12
Series B · New York City, New York · founded 2013 · 190 employees
$60Mraised
▾

Brooklinen is an internet-first brand of home textile products. Its catalog includes bed sheets, pillows, blankets, etc. It also sells its own line of fabric care products.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 26k LinkedIn followers — 7.6% of this cohort's audience
Activity: 3 product launches announced in 12 mo
Funding rounds
  • Jun 2021Series B—
  • Mar 2020Series B$50M
  • Mar 2017Series A$10M
Founders & team
Vicki FulopCo-Founder
Investors
FirstMark, Summit Partners, Freeman Spogli, Dorm Room Fund, Coffin Capital & Ventures, NYU Entrepreneurship
Tech stack
Accentuate Custom FieldsAfterpayAmazon PayApple PayCart FunctionalityCdnjs

Funding & investor landscape

$1.1Btotal disclosed funding
32companies funded
90disclosed rounds
0rounds last 90 days
Most active investors
Lerer Hippeau7 rounds
Alumni Ventures3 rounds
Correlation Ventures3 rounds
Y Combinator3 rounds
Alpaca2 rounds
Altair Capital2 rounds
Brick & Mortar Ventures2 rounds
Burch Creative Capital2 rounds
Catalyst Fund2 rounds
Comcast Ventures2 rounds

Notable founders

Massimo Andreasi Bassi
Co-Founder and CTO · Eight Sleep
Chad Massura
Founder & CEO · Rosy Soil
Jenn Notaro
Co-Founder · InHouse
Jono Schafler
Co-Founder & CEO · InHouse
Amanda Hesser
Founder and Executive Chair · Food52
Erika Badan
Chief Executive Officer · Food52
Jean Brownhill
Founder / Chief Executive Officer · Sweeten
Rachel Brodsky
Chief of Staff to the CEO; VP of Strategy · Casper
Michael Wieder
Co-Founder · Lalo
Gregory Davidson
Co-Founder & CEO · Lalo
Liz Young
Founder & CEO · Realm
Alpay Koralturk
Founder & CEO · Kaiyo
Prism market signals · United States · country-scoped Prism corpus, 14,766,125 docs

Market landscape — 10 sub-themes by coverage

Share of Online Home Improvements coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Online Home Improvements companies are there in New York City, United States?
Radar tracks 59 indexable Online Home Improvements companies headquartered in New York City, United States that meet our profile-completeness bar.
What is the total funding raised by Online Home Improvements companies in New York City, United States?
The Online Home Improvements companies in New York City, United States on this list have raised a combined $1.1B in disclosed equity funding across 32 funded companies.
Which is the highest-funded Online Home Improvements company in New York City, United States?
Casper is the highest-funded Online Home Improvements company in New York City, United States, with $339.7M in disclosed equity funding.
How many Online Home Improvements companies in New York City, United States are funded?
32 of the 59 Online Home Improvements companies in New York City, United States on this list have disclosed at least one equity funding round.
How many Online Home Improvements unicorns are there in New York City, United States?
1 Online Home Improvements company in New York City, United States on this list is valued at $1B or more.
Who are the top investors in New York City, United States Online Home Improvements companies?
The most active investors in New York City, United States Online Home Improvements companies on this list include Lerer Hippeau, Alumni Ventures, Correlation Ventures, Y Combinator, Alpaca.
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Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.

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