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Radar · Online Mom & Baby Care in China

Best Online Mom & Baby Care Companies in China

The 33 best Online Mom & Baby Care companies in China in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Babytree.

33companies tracked
$2.2Bdisclosed funding
5unicorns
28have raised

Ranked: Best Online Mom & Baby Care companies in China

#CompanyDisclosed fundingLast roundStageEmployeesFounderPatents & IP focusRecent signals
1Babytree 🦄
Pregnancy and parenting website + eCommerce platform for mothers
40Moat top 26%Funding top 29%Market top 34%Global bottom 36%
All 7 signals ▾
Moattop 26%
Fundingtop 29%
Markettop 34%
Globalbottom 36%
Growthbottom 35%
Techbottom 28%
Newsbottom 22%
Moat: Editorial + unicorn rating 9/10 · Unicorn
Funding: Raised $652M across 6 rounds · 6 rounds over 18 yrs (0.3/yr)
rank vs industry peers · Fliar Intelligence Index 40/100
$652M101 mo agoSeries G431———
2Mia 🦄
Online retailer for imported infant care products
$332M109 mo agoDeadpooled—Liu Nan
Founder
——
3Beibei 🦄
Maternal and infant product e-commerce platform
$224M124 mo agoSeries D33—7 patents
Patents concentrated in computing, sensing & instrumentation
—
4Ihomefnt 🦄
Online platform for home improvement services
$162M97 mo agoSeries B—Pan Dingguo
CEO
——
5Kai Shu’s storytelling
Online platform offering childrens digital storybooks
$154M80 mo agoSeries C62Wang Kai
Founder & CEO
——
6Bo Bird Picture Book
Picturebook rental platform for kids
$147M88 mo agoSeries A30———
7Lamabang Abc 🦄
Parenting Community and e-commerce for mothers
$130M116 mo agoDeadpooled100———
8Jiliguala
English learning application for children
$100M69 mo agoSeries C1Xie Shangyi
Co-Founder
——
9Haiziwang
Retailer of baby and maternity products
$55M171 mo agoLate Stage10,223Wang Jianguo
Co-Founder & Chairman
——
10Easyhin
Mobile health management services platform for mothers and babies
$50M100 mo agoSeries C—Liang Liang
Ceo
——
11Qbb6.com
App-based platform for sharing photos of children
$44M69 mo agoSeries D500Pei Hua Feng
Founder
——
12Yaolan
Online social parenting community and education portal
$26M223 mo agoSeries C—Xiang Gao
ex-CEO
——
13Nara
App based platform for parents seeking nutritious options for the babies
57Growth top 35%Tech top 37%Funding top 40%Talent bottom 49%
All 5 signals ▾
Growthtop 35%
Techtop 37%
Fundingtop 40%
Talentbottom 49%
Globalbottom 34%
Growth: Fresh capital in last 24 mo
Tech: 27 technologies across 5/8 capability areas · Cloud: Cloudflare
rank vs industry peers · Fliar Intelligence Index 57/100
$25M12 mo agoSeries B—Esther Hallam
Founder & CEO
——
14Wanwustore
App-based retail platform offering multi-category maternal and child products
$20M67 mo agoSeries C120———
15BabyBus
Provider of educational applications for preschool children
$12M97 mo agoSeries B—Tang Guangyu
Founder & CEO
——
16iCareNewlife
Pregnancy health monitoring solutions
$8M139 mo agoDeadpooled10———
17Sim Shine
Provider of AI-based video surveillance systems for baby monitoring
$8M70 mo agoSeries A—Aaron Zhang
Co-Founder & CEO
——
18Comper Healthcare
A range of products focused on Women's health
$8M133 mo agoSeries A—Du Han
Founder & CEO
——
19Toy Superman
B2C toy rental service
$5M105 mo agoDeadpooled—Yancy Chan
Co-Founder & CTO
——
20Blue Hat Interactive Entertainment Technology
Provider of AR-based educational games
$3M75 mo agoPublic—Xiao Chen
CEO
7 patents
Optical-sensing interactive toys with online-offline data synchronization for gaming experiences
—
21Retykle
Online consignment store offering pre-owned clothes and accessories for children
$2M40 mo agoSeed25Sarah Garner
Founder & CEO
——
22TribePlay
Mobile games developer for kids
$750K167 mo agoAcquired70Thijs Bosma
Co-Founder & CEO
——
23Davdian
E-commerce platform combined with community services
$460K97 mo agoSeries C7Wu Fanghua
Co-Founder & CEO
——

Top 12 Online Mom & Baby Care companies in China

#1
Series B · China · founded 2002
$25.5Mraised
▾

App based platform for parents seeking nutritious options for the babies. It provides solution to track baby naps, diaper changes, feeding schedules, wake windows, pumping, sleep, and also track pregnancy and postpartum health. The app is available on both google play store and apple store for download.

Fliar Intelligence Index™ 57how this company ranks against its industry peers
Growth
top 35%
Tech
top 37%
Funding
top 40%
Talent
bottom 49%
Global
bottom 34%
Growth: Fresh capital in last 24 mo
Tech: 27 technologies across 5/8 capability areas · Cloud: Cloudflare · Observability: Sentry
Funding: Raised $25.5M across 2 rounds · 2 rounds over 2 yrs (1.0/yr) · Last round Series B (Oct 2025)
Funding rounds
  • Oct 2025Series B$15.5M
  • Oct 2024Series A$10M
Founders & team
Esther HallamFounder & CEO
Investors
Neman Ventures
Tech stack
Apple PayCart FunctionalityCloudflareCore-JsFacebook PixelGoogle Analytics
#2
Series G · Beijing, Beijing · founded 2007 · 431 employees
$652Mraised
▾

Babytree is a parenting website based in Beijing, China, aimed at the fast-growing 60 million Chinese parents and 54-billion-dollar maternity and baby industry. has a community where mothers can ask questions on child-rearing and get answers from professionals. The community also provides parenting guides and techniques in the form of articles, video and animation. There is an e-commerce sector on its official website where mothers can buy baby products including paper diapers and milk powder. It has an advantage over other pure e-commerce platforms in that its e-commerce users are its community users, so the company has a large user base. Babytree.com also launched the first smart watch, B-smart, for pregnant women in November 2013. It also launched a branded subscription service, whereby parents receive a box monthly with books, multi-media games and toys to support their child's development. It received $300M in funding in Jul 2015, out of which $250M were given as a convertible loan and a revolving credit facility by Jumei, a leading online cosmetics retailer. It plans to use the funding to develop its own e-commerce platform. Apart from community and e-commerce sectors, the p

Fliar Intelligence Index™ 40how this company ranks against its industry peers
Moat
top 26%
Funding
top 29%
Market
top 34%
Global
bottom 36%
Growth
bottom 35%
Tech
bottom 28%
Moat: Editorial + unicorn rating 9/10 · Unicorn · 7 curated direct competitors tracked
Funding: Raised $652M across 6 rounds · 6 rounds over 18 yrs (0.3/yr) · Last round Series G (Jun 2018)
Market: 431 employees (top 9% of HealthTech) · Top-5,000,000 web property · Unicorn (valued $2.2B)
Funding rounds
  • Jun 2018Series G—
  • Jul 2016Series F$447.9M
  • Jul 2015Series E$50M
  • Jul 2015Venture Debt$130M
Investors
TAL Education Group, Matrix Partners China, Fosun, Alibaba Group, CBC Capital, Huagai Capital
Tech stack
Baidu Analytics (百度统计)Clipboard.JsCore-JsFingerprintjsGeetestSwiper
#3
Mia 🦄
Deadpooled · Beijing, Beijing · founded 2011
$331.6Mraised
▾

Mia.com(honey bud baby) is an online retailer that sells toys, nutrition formula, clothes, and other items for babies and toddlers. It primarily sells middle and high-end imported products. As of Oct 2014, its gross merchandise volume (GMV) was over RMB 100M, with returning customers accounting for 70% of sales. Claims to sell 400+ brands and 15,000+ SKU. Employs a combination of retail, flash sales and special offers to sell its products. The company has established trading companies in Tianjin, Ningbo, Hong Kong and Japan. It operates three warehouses in Beijing, Ningbo and Guangzhou.

Funding rounds
  • Sep 2017Series E$100M
  • Oct 2016Series E—
  • Sep 2015Series D$150M
  • Dec 2014Series C$60M
Founders & team
Liu NanFounder
Investors
Sequoia Capital, Zhen Fund, K2VC, H Capital Advance, Baidu, Plum Ventures
#4
Series C · Chaoyang, Beijing · founded 2014 · 62 employees
$153.8Mraised
▾

Online platform offering childrens digital storybooks. It offers audio stories that include sleepy stories, awakening stories, daily stories, traditional stories, holiday stories, and picture stories. Caters to kids of age group 0-10 years old.

Funding rounds
  • Feb 2020Series C$66M
  • Jul 2019Series C$50M
  • Mar 2018Series B$24.6M
  • May 2017Series B$13.1M
Founders & team
Wang KaiFounder & CEOEnwei ChanCo-Founder
Investors
New Oriental Education and Technology Group, TAL Education Group, Baidu Ventures, We Capital, Trustbridge Partners, iResearch
Tech stack
Fullpage.JsJqueryNext.JsNode.JsReactSwiper
#5
Beibei 🦄
Series D · Hangzhou, Zhejiang · founded 2014 · 33 employees
$224.3Mraised
▾

Founded in 2014, Beibei is a maternal and infant product e-commerce platform that offers everyday discount sales of children’s clothes, shoes, toys and other supplies. Beibei now has 5,000 brands, 10 million registered users, RMB 200 million in monthly sales, and 100,000 items sold daily. 70 percent of orders come from mobile devices. Beibei claims its valuation now stands at US$1 billion.

Funding rounds
  • Jun 2016Series D$100M
  • Jan 2015Series C$100M
  • Aug 2014Series A$24.3M
Investors
New Horizon Capital, Capital Today, Gaorong Capital, IDG Capital, NLVC, Beibei
#6
Series B · Nanjing, Jiangsu · founded 2014
$162.1Mraised
▾

Ihomefnt is an online platform which provides home improvement products, designing services, payment gateway, logistics, and installation services. Is operational only in Beijing, Nanjing, Danzhou, and Zhengzhou as of Oct 2016. Has different categories of products to choose from like full house package, living room furniture, dining room furniture, bedroom furniture, library furniture, children's room furniture, appliances etc. Is targeting a GMV of $150 million by the end of 2016.

Funding rounds
  • Sep 2018Series B$145.6M
  • Sep 2016Series A$15M
  • Jan 2015Seed$1.5M
Founders & team
Pan DingguoCEO
Investors
Jianye, Jiangsu Eastide Group, Fortune Capital, Zhisland, Tiantu Capital
#7
Series C · Shanghai, Shanghai · founded 2014 · 1 employees
$100Mraised
▾

Jiliguala is a mobile english learning application for children in the age group of 0-6 years. It provides the users with training, daily tracking, personalized content recommendation, doubt clarification etc.

Funding rounds
  • Jan 2021Series C$100M
  • Nov 2018Series B—
  • 2017Series A—
  • Apr 2016Series A—
Founders & team
Xie ShangyiCo-Founder
Investors
Trustbridge Partners, Sequoia Capital China, BAI Capital, Tencent, Zhen Fund, Yonghua Capital
#8
Series A · Hangzhou, Zhejiang · founded 2017 · 30 employees
$146.8Mraised
▾

Bo Bird Picture Book is a Picturebook rental platform for kids. The platform has a membership system. Users can rent books through their app. Some of the picture books offered are how to catch a star, the little mouse, the way back home, Pete the cat saves Christmas, sleep a tight good night, and others.

Funding rounds
  • Jun 2019Series A$1.4M
  • Sep 2018Seed$145.4M
Investors
Zero2IPO Group, Zhen Fund, LYVC
#9
Deadpooled · Shenzhen, Guangdong Province · founded 2012 · 100 employees
$130Mraised
▾

Lamabang is an online social network and e-commerce site for mothers and soon-to-be mother. It targets women at four different stages in their journey to parenthood: pre-pregnancy, pregnancy, childbirth, and early parenting. Its features include articles, forums, and a Weibo-style social network complete with a news feed. It also has a social app for monitoring pregnancy called Pregnancy Companion, which lets women monitor their diet, post pictures of their baby bellies, and interact with other expectant mothers.

Funding rounds
  • Feb 2017Series D—
  • Apr 2015Series C$100M
  • Jul 2014Series B$20M
  • Aug 2013Series A$10M
Investors
Suning.com, Greenwoods Asset Management, Matrix Partners China, Morningside, K2VC, PartnerAngel
#10
Series D · Hangzhou, Zhejiang · founded 2013 · 500 employees
$44.4Mraised
▾

App-based platform for sharing photos of children. The app allows users to create a timeline on the platform to capture memories of their children. Users can upload photos, share memories and chat privately with their family members. Parents can also share their experiences and tips on parenting. It also offers a tool to monitor a baby's growth, height, and weight curve, vaccination reminders, etc.

Funding rounds
  • Jan 2021Series D$38.6M
  • Oct 2018Series C—
  • Dec 2016Series B—
  • Jun 2014Series A$813.4K
Founders & team
Pei Hua FengFounder
Investors
Fosun, Shunwei Capital, TAL Education Group, Sinovation Ventures, Shenzhen Capital Group, Flattrade
#11
Series C · Shenzhen, Guangdong Province · founded 2014
$50Mraised
▾

Easyhin provides a mobile app, Mami Zhidao, through which consumers can ask questions on maternity and parenting to doctors of qualified Obstetrics and Gynaecology Hospitals. The app is available on both iOS and Android.

Funding rounds
  • Jun 2018Series C$23M
  • Feb 2017Series C—
  • Mar 2016Series B$15.4M
  • May 2015Series A$10M
Founders & team
Liang LiangCeo
Investors
Chow Tai Fook, SBCVC, Hawthorn Investment, Fosun Kinzon Capital, Morningside, Share Capital
#12
Series C · Chaoyang, Beijing · founded 2015 · 120 employees
$20Mraised
▾

App-based retail platform offering multi-category maternal and child products. It offers children's fashion, maternity essentials, health & nutrition, etc from various brands. The mobile application is available for iOS users. Users can also share product links with their friends and families.

Funding rounds
  • Mar 2021Series C—
  • Aug 2019Series B$20M
Investors
HLC, GF Securities, Panda Capital, Redpoint China Ventures, Fresh Capital

Funding & investor landscape

$2.2Btotal disclosed funding
23companies funded
49disclosed rounds
0rounds last 90 days
Most active investors
TAL Education Group4 rounds
Zhen Fund4 rounds
CBC Capital2 rounds
Fosun2 rounds
Gene Capital2 rounds
K2VC2 rounds
Matrix Partners China2 rounds
Morningside2 rounds
New Oriental Education and Technology Group2 rounds
Plum Ventures2 rounds

Notable founders

Esther Hallam
Founder & CEO · Nara
Liu Nan
Founder · Mia
Wang Kai
Founder & CEO · Kai Shu’s storytelling
Enwei Chan
Co-Founder · Kai Shu’s storytelling
Pan Dingguo
CEO · Ihomefnt
Xie Shangyi
Co-Founder · Jiliguala
Pei Hua Feng
Founder · Qbb6.com
Liang Liang
Ceo · Easyhin
Wang Jianguo
Co-Founder & Chairman · Haiziwang
Xu Weihong
Co-Founder · Haiziwang
Sarah Garner
Founder & CEO · Retykle
Xiang Gao
ex-CEO · Yaolan
Prism market signals · China · country-scoped Prism corpus, 3,911,944 docs

Market landscape — 10 sub-themes by coverage

Share of Online Mom & Baby Care coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Online Mom & Baby Care companies are there in China?
Radar tracks 33 indexable Online Mom & Baby Care companies headquartered in China that meet our profile-completeness bar.
What is the total funding raised by Online Mom & Baby Care companies in China?
The Online Mom & Baby Care companies in China on this list have raised a combined $2.2B in disclosed equity funding across 23 funded companies.
Which is the highest-funded Online Mom & Baby Care company in China?
Babytree is the highest-funded Online Mom & Baby Care company in China, with $652M in disclosed equity funding.
How many Online Mom & Baby Care companies in China are funded?
23 of the 33 Online Mom & Baby Care companies in China on this list have disclosed at least one equity funding round.
How many Online Mom & Baby Care unicorns are there in China?
5 Online Mom & Baby Care companies in China on this list are valued at $1B or more.
Who are the top investors in China Online Mom & Baby Care companies?
The most active investors in China Online Mom & Baby Care companies on this list include TAL Education Group, Zhen Fund, CBC Capital, Fosun, Gene Capital.
Rohit KhannaTrends & Stories

Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.

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