Best Online Mom & Baby Care Companies in United Kingdom
The 150 best Online Mom & Baby Care companies in United Kingdom in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Elvie.
Tracking the best Online Mom & Baby Care companies in the United Kingdom, ranked by disclosed equity funding and recent funding momentum, this directory covers 150 ventures sitting on a combined $586M in disclosed capital. The global revenue pool is already substantial: the market hit roughly $5.8B in 2020 and is forecast to reach $8.0B by 2025 at a 5% CAGR. That curve is bending upward, and the demand behind it is real: rising disposable incomes, rapid urbanisation, and parents increasingly reaching for organic and clean-label products are all pulling spend higher. Stringent safety regulations and eco-label compliance are raising the bar for entry, which, honestly, is filtering the field in ways that reward well-funded operators.
Elvie leads the UK pack at $158M raised, with Yoto close behind at $74M. Those two alone account for nearly 40% of the directory's total disclosed funding. So what does that concentration tell you? That the prize goes to companies building category-defining products, not just incremental ones. Tiney ($24M) and Peanut ($22M) round out the mid-tier, while Peachies and Anya are earlier bets still finding their footing. Backing is coming from a notably diverse group, including HSBC, BGF, Ada Ventures, and even Deborah Meaden, which signals the sector is pulling both institutional and high-conviction individual capital at the same time.
- ResearchAndMarkets.com
Ranked: Best Online Mom & Baby Care companies in United Kingdom
| # | Company | App-install YoY | Disclosed funding | Last round | Employees | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Yoto Online retailer of audio players, cards, and related accessories 78Funding top 22%Patents top 26%Innovation top 27%Moat top 34% All 7 signals ▾Fundingtop 22% Patentstop 26% Innovationtop 27% Moattop 34% Markettop 36% Talenttop 38% Globaltop 49% Funding: Raised $74.4M across 9 rounds · 9 rounds over 9 yrs (1.0/yr) Patents: 31 patents matched (strict assignee match) · 25 filings since 2022 vs 6 in 2017-21 rank vs industry peers · Fliar Intelligence Index 78/100 | +69% | $74M | 20 mo ago | 98 | 2015 | — | — |
| 2 | Connect Childcare Management software for nurseries and schools 42Customers top 22%Funding top 50%Growth top 50%Market bottom 49% All 9 signals ▾Customerstop 22% Fundingtop 50% Growthtop 50% Marketbottom 49% Talentbottom 49% Productbottom 48% Techbottom 47% Globalbottom 37% Newsbottom 32% Customers: Play-Store rating 4.64★ across 8,668 ratings (1 apps) · Review volume +8% in 6 mo Funding: Raised $5.4M across 2 rounds · 2 rounds over 12 yrs (0.2/yr) rank vs industry peers · Fliar Intelligence Index 42/100 | +20% | $5M | 65 mo ago | 70 70 → 44 (-37%) | 2005 | WordPressPleskMySQL+22 | — |
| 3 | Bubble App-based marketplace platform for booking babysitting services | +18% | $880K | 81 mo ago | 15 | 2016 | WordPressMySQLPHP+26 | — |
| 4 | Elvie Internet first brand offering wearable breast pumps 76Funding top 28%Tech top 28%Fin. health top 28%Moat top 28% All 11 signals ▾Fundingtop 28% Techtop 28% Fin. healthtop 28% Moattop 28% Producttop 31% Customerstop 34% Talenttop 38% Markettop 39% Growthtop 43% Globalbottom 45% Newsbottom 24% Funding: Raised $158M across 5 rounds · 5 rounds over 9 yrs (0.6/yr) Tech: 59 technologies across 4/8 capability areas · Cloud: Amazon Web Services, Azure rank vs industry peers · Fliar Intelligence Index 76/100 | +14% | $158M | 25 mo ago | 102 102 → 116 (+14%) | 2013 | Cart FunctionalityBigCommerceApple iCloud Mail+36 | 2 launchs |
| 5 | Hopster Developer of interactive educational applications for children featuring digital content | +11% | $19M | 84 mo ago | 25 | 2012 | Facebook LoginUIKitReact+17 | — |
| 6 | MarcoPolo Learning App-based educational games for kids 27Customers top 38%Product top 41%Funding top 43%Tech top 50% All 8 signals ▾Customerstop 38% Producttop 41% Fundingtop 43% Techtop 50% Talentbottom 49% Marketbottom 39% Globalbottom 39% Growthbottom 30% Customers: Play-Store rating 4.18★ across 10,662 ratings (4 apps) · Review volume +1% in 6 mo Product: 4 published apps (1.4M installs) · Company stage: Series A rank vs industry peers · Fliar Intelligence Index 27/100 | +8% | $13M | 57 mo ago | 45 | 2012 | Webflow EcommerceWebflowStripe+18 | 1 internship · 1 expansion |
| 7 | Mrs Wordsmith Provider activity and flashcard-based vocabulary development resources 53Talent top 15%Customers top 37%Innovation top 39%Moat top 39% All 11 signals ▾Talenttop 15% Customerstop 37% Innovationtop 39% Moattop 39% Producttop 40% Fundingtop 41% Techtop 41% Fin. healthtop 45% Growthbottom 39% Globalbottom 39% Marketbottom 37% Talent: Analyst team rating 5/5 Customers: Play-Store rating 4.23★ across 1,717 ratings (1 apps) · Review volume +4% in 6 mo rank vs industry peers · Fliar Intelligence Index 53/100 | +6% | $14M | 76 mo ago | 46 46 → 39 (-15%) | 2015 | Cart FunctionalityShopifyGoogle Sign-in+34 | 1 launch |
| 8 | Azoomee Educational resources for kids | +3% | $1M | 88 mo ago | 7 | 2014 | — | — |
| 9 | Hoop Platform that helps parents discover events and activities nearby 13Funding top 46%Tech top 50%Product bottom 48%Global bottom 39% All 7 signals ▾Fundingtop 46% Techtop 50% Productbottom 48% Globalbottom 39% Marketbottom 29% Growthbottom 25% Newsbottom 18% Funding: Raised $8.6M across 2 rounds · 2 rounds over 9 yrs (0.2/yr) Tech: 15 technologies across 4/8 capability areas · Cloud: Amazon Ses, Amazon Web Services rank vs industry peers · Fliar Intelligence Index 13/100 | +2% | $9M | 97 mo ago | 25 | 2014 | Node.jsTailwind CSSReact+12 | — |
| 10 | Peachies Internet first brand offering subscription-based diapers for babies | — | $2M | 11 mo ago | 6 | 2020 | Cart FunctionalityShopifySentry+35 | — |
| 11 | Anya Provider of breastfeeding and parenting application | — | $641K | 10 mo ago | 3 | 2018 | WordPressMySQLPHP+25 | 1 award |
| 12 | tiney Provider of an online marketplace to find childcare services 60Talent top 28%Tech top 29%Growth top 35%Funding top 36% All 8 signals ▾Talenttop 28% Techtop 29% Growthtop 35% Fundingtop 36% Productbottom 48% Marketbottom 40% Globalbottom 37% Newsbottom 22% Talent: Analyst team rating 4/5 · 3 named leaders on record Tech: 43 technologies across 6/8 capability areas · Cloud: Amazon Cloudfront, Amazon Web Services rank vs industry peers · Fliar Intelligence Index 60/100 | — | $24M | 25 mo ago | 42 | 2018 | Apple iCloud MailGoogle WorkspaceGoogle Maps+28 | — |
| 13 | Peanut App-based social platform connecting women | — | $22M | 30 mo ago | 13 | 2016 | Node.jsAmazon Web ServicesVue.js+18 | — |
| 14 | Cress Online platform for buying and selling pre-loved clothes for kids and babies | — | $186K | 15 mo ago | — | 2022 | Cart FunctionalityNode.jsRadix UI+11 | — |
| 15 | Bike Club Online platform offering subscription-based bicycles for kids | — | $29M | 49 mo ago | 80 | 2016 | DatoCMSCart FunctionalitySentry+30 | — |
| 16 | Koru Kids An online marketplace for babysitting service providers | — | $18M | 43 mo ago | 72 | 2017 | WordPressApple iCloud MailGoogle Workspace+38 | — |
| 17 | DayNurseries Online discovery platform of daycare provider 53Fin. health top 17%Market top 39%Funding top 50%Talent bottom 49% All 7 signals ▾Fin. healthtop 17% Markettop 39% Fundingtop 50% Talentbottom 49% Growthbottom 46% Globalbottom 37% Techbottom 30% Fin. health: Revenue ~$15.8M (FY2024) · Net margin 28.5% Market: 65 employees (top 41% of EdTech) · Revenue ~$15.8M rank vs industry peers · Fliar Intelligence Index 53/100 | — | $12M | 44 mo ago | 65 | 2012 | Google Sign-inBootstrapGoogle Analytics+8 | 1 award |
| 18 | Just Childcare Nurturing childcare, empowering children's growth through play and exploration 72Innovation top 20%Market top 24%Product top 36%Funding top 40% All 6 signals ▾Innovationtop 20% Markettop 24% Producttop 36% Fundingtop 40% Globalbottom 39% Techbottom 30% Innovation: 6 product lines Market: 1,300 employees (top 3% of EdTech) rank vs industry peers · Fliar Intelligence Index 72/100 | — | $61M | 80 mo ago | 1,300 | 2004 | — | 1 launch · 1 award |
| 19 | Pebble Online marketplace for childcare services | — | $6M | 40 mo ago | 12 | 2021 | SentryNode.jsTypeScript+33 | 1 partnership |
| 20 | Zeepy Platform offering sleep training clocks for kids | — | $32K | 19 mo ago | — | 2023 | Cart FunctionalityShopifyShop Pay+16 | — |
| 21 | OvuSense Provider of fertility monitoring solutions | — | $776K | 30 mo ago | 8 | 2006 | Cart FunctionalityMagentoMySQL+29 | — |
| 22 | Wonderbly Online private label brand of personalized story books for children | — | $23M | 106 mo ago | 52 | 2012 | Cart FunctionalityPrismicApple iCloud Mail+30 | — |
| 23 | Pura Retailer of baby wipes, flushable wipes, toilet tissue, nappies, and pants | — | $6M | 51 mo ago | 9 | 2020 | Cart FunctionalityShopifySentry+32 | 1 job opening · 2 awards |
| 24 | Happity Preschool discovery platform | — | $2M | 43 mo ago | 13 13 → 17 (+31%) | 2016 | RubyMapbox GL JSRuby on Rails+40 | 1 partnership |
| 25 | Mori Online store offering personalized baby essentials | — | $9M | 84 mo ago | 29 | 2014 | Cart FunctionalityShopifySentry+43 | 1 launch · 3 partnerships · 1 award |
| 26 | Lingumi Pre-school English language learning through the interactive device 27Talent top 28%Funding top 42%Product top 42%Moat top 48% All 10 signals ▾Talenttop 28% Fundingtop 42% Producttop 42% Moattop 48% Customersbottom 44% Fin. healthbottom 41% Globalbottom 37% Marketbottom 34% Techbottom 28% Newsbottom 18% Talent: Analyst team rating 4/5 Funding: Raised $7.7M across 4 rounds · 4 rounds over 11 yrs (0.4/yr) rank vs industry peers · Fliar Intelligence Index 27/100 | — | $8M | 77 mo ago | 14 | 2015 | — | — |
| 27 | Whirli Online subscription platform offering toys for kids | — | $7M | 66 mo ago | 25 | 2006 | SentryNode.jsTailwind CSS+31 | — |
| 28 | Monica Healthcare Developer of wearable devices for fetal and maternal management | — | $8M | 136 mo ago | 8 | 2005 | — | — |
| 29 | Batelle Provider of smart light devices for sleep monitoring in children's | — | $4M | 59 mo ago | 62 | 2001 | WordPressMySQLPHP+26 | — |
| 30 | Bundlee Online subscription-based rental platform offering baby clothes | — | $431K | 35 mo ago | 1 | 2018 | Cart FunctionalityShopifyTailwind CSS+38 | — |
| 31 | Jenzy Online retail platform offering footwear for kids | — | $3M | 60 mo ago | 3 | 2005 | — | — |
| 32 | Sensiia Handheld fertility monitor | — | $6M | 126 mo ago | 4 | 2007 | — | — |
| 33 | Channel Mum Online Community offering video content for mothers | — | $7M | 96 mo ago | 22 | 2014 | — | — |
| 34 | Mush Social networking platform for like-minded mothers | — | $6M | 100 mo ago | 5 | 2016 | — | — |
| 35 | Mum and You Ltd Brand of baby cosmetics & toiletries products | — | $4M | 81 mo ago | 24 | 2015 | Cart FunctionalityShopifyTailwind CSS+24 | — |
| 36 | TOASTIE Retailer of sustainable outerwear, swimwear, and accessories for children and adults | — | $848K | 48 mo ago | 2 | 2019 | Cart FunctionalityShopifyGlobal-e+27 | — |
| 37 | Nimble Online platform offering natural cleaning products for babies | — | $965K | 51 mo ago | 3 | 2014 | — | — |
| 38 | Bloss Social Q&A platform for parenting advice | — | $1M | 52 mo ago | 2 | 2021 | — | — |
| 39 | Toddle Provider of natural skincare products for babies and children | — | $195K | 38 mo ago | 3 | 2017 | WordPressMySQLPHP+8 | — |
| 40 | Neebo Provider of smart wearable monitor solution to measure baby vitals | — | $3M | 89 mo ago | 2 | 2014 | Cart FunctionalityShopifyYouTube+12 | — |
| 41 | ToucanBox Subscription for creative projects for kids | — | $5M | 121 mo ago | 55 | 2012 | Cart FunctionalityNode.jsHeadless UI+24 | — |
| 42 | Piccolo Provider of plant tissue culture services for mass plant production | — | $2M | 103 mo ago | 20 20 → 19 (-5%) | 2015 | Cart FunctionalityWooCommerceWordPress+37 | 2 launchs |
| 43 | YoungPlanet Online marketplace offering used multi-category baby care products | — | $1M | 63 mo ago | 1 | 2004 | Webflowcore-jsjQuery+10 | — |
| 44 | Nurturey Productivity tools for parents | — | $1M | 77 mo ago | 1 | 2014 | Facebook LoginYouTubeBootstrap+7 | — |
| 45 | MABLI Internet first brand offering multi-category winter wear for kids | — | $253K | 43 mo ago | 2 | 2016 | Cart FunctionalityShopifyShopify Web Components+30 | — |
| 46 | For Aisha Brand of baby food made with natural ingredients | — | $537K | 55 mo ago | 5 | 2014 | WordPress Block EditorCart FunctionalityWooCommerce+32 | — |
| 47 | Frolo App-based community platform for single parents | — | $500K | 54 mo ago | 2 | 2018 | Webflowcore-jsSlick+9 | — |
| 48 | MakieLab Manufacturer and online retailer of internet-enabled 3D printed toys for kids | — | $2M | 131 mo ago | 19 | 2010 | — | — |
| 49 | EasyPeasyApp Parenting app that is focussed on developing basic learning skills in kids | — | $874K | 79 mo ago | 4 | 2016 | HubSpot CMS HubAmazon Web Servicescore-js+17 | 1 job opening · 4 partnerships |
| 50 | Primo Toys Smart toys for early learning | — | $1M | 124 mo ago | 9 | 2013 | WordPressMySQLPHP+15 | — |
Top 12 Online Mom & Baby Care companies in United Kingdom
#1
Series B · London, England · founded 2015 · 98 employees$74.4Mraised▾
Online retailer of audio players, cards, and related accessories. The company provides screen-free entertainment and educational content for children of various age groups. Offerings include audiobooks, music, activities, and make-your-own card options. The business also provides accessories such as headphones, travel cases, and gift cards.
- Oct 2024Conventional Debt$15M
- Oct 2023Series B$23M
- Aug 2022Series A$13.1M
- Jan 2021Series A$17M
#2
Acquired · London, England · founded 2013 · 102 employees$157.6Mraised▾
Internet first brand offering wearable breast pumps. The portable wearable breast pump is worn inside a nursing bra for allowing women to pump milk, anywhere and anytime. The device is compatible with both Android and iOS devices and allows users to monitor milk volume in real-time, track pumping history for each breast and control the pump remotely.
- Apr 2024Series C$12M
- Sep 2021Series C$17.6M
- Jul 2021Series C$80M
- Apr 2019Series B$42.1M
#3
Seed · Birmingham, England · founded 2020 · 6 employees$1.7Mraised▾
Internet first brand offering subscription-based diapers for babies. The product has features such as paraben free, absorbent core, hypoallergenic, fragrance free, chlorine-free, and more.
- Jul 2025Seed$2.9M
- May 2024Seed$1.7M
#4
Seed · Cirencester, England · founded 2018 · 3 employees$640.6Kraised▾
Provider of breastfeeding and parenting application. The company offers LatchAid a 3D breastfeeding tool with interactive animations to help users to learn breastfeeding skills visually. It also, offers AI-powered virtual and community support for parents.
- Jul 2025Seed—
- Feb 2025Seed—
- Apr 2022Conventional Debt$666.7K
- Apr 2022Seed$640.6K
#5
Series A · London, England · founded 2018 · 42 employees$23.8Mraised▾
Provider of an online marketplace to find childcare services. It allows users to specify the requirements to the company and get matched with registered childcare professionals that fit its needs. The companies clients get access to the app through to keep in touch with the caretaker, view photographs, and make payments.
- May 2024Series A$9M
- Feb 2020Series A$6.4M
#6
Series B · London, England · founded 2016 · 13 employees$21.8Mraised▾
App-based social platform connecting women. The platform enables users to discover and connect with like-minded mothers. It allows users to join or create groups to engage in conversations on topics such as fertility, pregnancy, and more.
- Dec 2023Series B—
- Mar 2023Series A—
- Aug 2022Series A$16.6K
- Feb 2021Series A—
#7
Seed · Manchester, England · founded 2022$186.4Kraised▾
Online platform for buying and selling pre-loved clothes for kids and babies. It offers blankets, coats, jackets, activewear, swimwear, footwear, and more.
- Feb 2025Seed$295.3K
- Jun 2023Seed$186.4K
#8
Series B · London, England · founded 2016 · 80 employees$28.9Mraised▾
Online platform offering subscription-based bicycles for kids. The product catalog includes bicycles and accessories like helmets, lights, tools, etc. The customer can exchange the bike after a certain period.
- May 2022Series B$20.8M
- Jul 2021Conventional Debt$10.4M
- Sep 2020Series A$7.3M
- Mar 2020Seed$787.6K
#9
Series B · London, England · founded 2017 · 72 employees$17.7Mraised▾
An online marketplace for babysitting service providers. Users can register on the company's platform and provide necessary information about their family, locality, and preferences. Based on the information received, the company matches the family with registered professionals. Users can also browse through the profiles of the listed professionals and select according to their preferences.
- Oct 2022Series B—
- Aug 2019Series A$12.2M
- Mar 2018Seed$5.7M
- Mar 2018Seed—
#10
Series A · Grantham, England · founded 2012 · 65 employees$11.9Mraised▾
DayNurseries is an online listing platform for daycare providers and nursery schools. Provides a search engine for users to discover day nurseries, nursery schools, products, services, news, events, jobs, etc. Users can search day nursery based-on filters like country, names, and group, etc.
- Oct 2022Conventional Debt—
- Sep 2020Conventional Debt$1.1M
- Sep 2018Series A$11.9M
#11
Series A · United Kingdom · founded 2004 · 1300 employees$61.4Mraised▾
Nurturing childcare, empowering children's growth through play and exploration. We provide a supportive and caring environment where children lead their learning journey. Our approach emphasizes building confidence and curiosity, allowing each child to flourish. We offer learning and play activities, focusing on food and nutrition. We are committed to continuous learning for both children and team members, fostering personal and professional development. We prioritize care and compassion, creating a diverse and vibrant community. We provide early childhood development interventions to young children and their families. We offer resources and expertise to help team members develop skills and create a positive impact on the next generation.
- Sep 2019Conventional Debt$61.4M
- May 2019Conventional Debt—
- Oct 2018Conventional Debt—
- Nov 2014Series A—
#12
Seed · London, England · founded 2021 · 12 employees$6Mraised▾
Online marketplace for childcare services
- Feb 2023Seed$6M
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Online Mom & Baby Care coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Sweetie watches where the money and the users are piling in. She covers sector wealth and momentum — the install curves and revenue pools that show which corners of the market are quietly on fire.