Primo Toys

Smart toys for early learning

placeLondon, England, United Kingdom calendar_todayFounded 2013 groups9 employees language primotoys.com

Registered entities

Social engagement

Social engagement: 1.3K social following, 10 posts in the last 12 months — below the industry typical range.

Investor mix

46 investors on record; lead investors include IBIS Capital.

Investor typeCountShare
Venture capital37%
Private equity12%
Accelerator & incubator24%
Bank & private debt12%
Other / undisclosed3985%

Recent activity

29 May 2026
Event
ISTE
11 Mar 2026
Event
Instodo National Preschool Congress (Nationaal Kleutercongres)
2 Mar 2026
Product launch
Cubetto+
Coming soon