Best Pet Tech Companies in United Kingdom
The 198 best Pet Tech companies in United Kingdom in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Omlet.
From wearables to AI-driven nutrition, the United Kingdom's Pet Tech sector is attracting serious capital — and this directory ranks the best Pet Tech companies in the United Kingdom by disclosed equity funding and recent funding momentum, across 198 tracked businesses. Total disclosed funding sits at $250M. No unicorns yet, but the pipeline is real. KatKin leads at $28M raised, followed by Pure Pet Food at $22M and Lupa Pets at $24M. Those three alone account for nearly a third of all tracked capital in the cohort. The [global pet tech market was valued at roughly $20B in 2022 and is forecast to hold that trajectory through a 13.87% CAGR](https://icrowdnewswire.com/2024/08/12/pet-tech-market-size-2024-global-industry-share-top-players-opportunities-and-forecast-to-2032/), driven by post-pandemic pet ownership, IoT penetration, and AI-enabled health monitoring.
So what's actually moving UK deal flow right now? Investors like Founders Factory, Seedrs, and R/GA Ventures are backing everything from vet-AI platforms to premium fresh-food subscription models. Vet-AI has pulled in $16M, a signal that digital veterinary access is graduating from novelty to necessity. Recent coverage suggests the sector is shifting from passive monitoring toward genuine health intelligence, and I'd argue UK founders are better positioned than most to capture that shift. If you're mapping this market, the funding gaps between tiers here tell you exactly where the consolidation pressure builds first.
- Pet Tech Market Size 2024 Global Industry Share, Top Players, Opportun
Ranked: Best Pet Tech companies in United Kingdom
| # | Company | Disclosed funding | Last round | Employees | Founded | Founder | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Omlet Retailer of pet housing, feeding solutions, toys, and related accessories | $44M | 54 mo ago | 58 | 2003 | William Windham Co-Founder | Cart FunctionalitySentryZendesk+32 | — |
| 2 | KatKin Internet first brand offering subscription based pet foods | $28M | 6 mo ago | 60 60 → 150 (+150%) · sector median +103% | 2019 | Nikki O'Farrell Co-Founder | StoryblokNode.jsTailwind CSS+28 | 1 job opening · 1 expansion · 1 award |
| 3 | Lupa Pets Platform offering an AI-powered veterinary operating system 64Talent top 28%Growth top 35%Tech top 36%Funding top 39% All 8 signals ▾Talenttop 28% Growthtop 35% Techtop 36% Fundingtop 39% AItop 45% Producttop 47% Globalbottom 48% Marketbottom 37% Talent: 3 named leaders on record · 3 C-suite/founder profiles curated Growth: Fresh capital in last 24 mo rank vs industry peers · Fliar Intelligence Index 64/100 | $24M | 8 mo ago | — | 2023 | Raul Martin Co-Founder & CTO | WebflowApple iCloud MailMicrosoft 365+20 | 1 partnership · 1 award |
| 4 | Pure Pet Food Provider of personalized, natural dog food delivered directly to customers 60Growth top 21%Tech top 34%Funding top 38%Talent bottom 49% All 7 signals ▾Growthtop 21% Techtop 34% Fundingtop 38% Talentbottom 49% Marketbottom 43% Globalbottom 32% Newsbottom 18% Growth: Headcount 16 → 35 (+119%) across vintages · Fresh capital in last 24 mo Tech: 20 technologies across 6/8 capability areas · Cloud: Netlify rank vs industry peers · Fliar Intelligence Index 60/100 | $22M | 19 mo ago | 35 | 2012 | Daniel Eha Co-Founder & COO | DatoCMSSentryTypeScript+17 | 1 partnership · 1 award |
| 5 | Bella and Duke Internet first brand offering subscription-based food for pets | $19M | 61 mo ago | 68 68 → 100 (+47%) · sector median +103% | 2016 | Kevin Dorren Chairman & CEO | WordPressMySQLPHP+33 | — |
| 6 | MedicAnimal Online pet health retailer | $18M | 169 mo ago | 10 | 2007 | Andrew Bucher Co-Founder & Chief Veterinarian | Cart FunctionalityShopifySentry+36 | — |
| 7 | Vet-AI Platform offering AI platform offering pet health screening via photo/video uploads | $16M | 25 mo ago | 90 90 → 144 (+60%) · sector median +103% | 2017 | Sarah Warren Co-Founder | Cart FunctionalitySquarespace CommerceSquarespace+22 | 1 partnership · 1 award |
| 8 | DogBuddy Online marketplace for dog sitters | $12M | 104 mo ago | 4 | 2013 | — | WordPressMySQLPHP+22 | — |
| 9 | Trusted Housesitters Online community for pet sitters | $10M | 56 mo ago | 44 | 2010 | — | SentryZendeskApple iCloud Mail+28 | 1 partnership |
| 10 | Different Dog Internet first brand offering personalized dog food | $9M | 14 mo ago | 32 32 → 65 (+103%) · sector median +103% | 2017 | Charlie Thurstan Co-Founder & CEO | Cart FunctionalityShopifyMagento+35 | 1 launch |
| 11 | Tails.com Freshly-blended, tailor-made dry food for dogs | $8M | 132 mo ago | 157 157 → 294 (+87%) · sector median +103% | 2013 | James Davidson Co-founder & Advisor | Cart FunctionalityBigCommerceZURB Foundation+21 | — |
| 12 | Fluffy App based platform offering multi category pet services | $7M | 29 mo ago | 6 | 2021 | — | — | — |
| 13 | BorrowMyDoggy An online listing platform offering pet sitters services | $6M | 76 mo ago | 12 12 → 28 (+133%) · sector median +103% | 2012 | Rikke Jacobsen Co-Founder | Apple iCloud MailGoogle WorkspaceRuby+26 | 1 award |
| 14 | PawSquad App-based vet service at home | $5M | 86 mo ago | 7 | 2014 | — | WordPressMySQLPHP+34 | — |
| 15 | PetsApp Provider of veterinary practice management and client communication platform | $4M | 54 mo ago | 15 15 → 36 (+140%) · sector median +103% | 2018 | — | SentryNode.jsGoogle Maps+23 | — |
| 16 | Felcana Internet first brand offering monitoring devices for cats and dogs | $4M | 80 mo ago | 2 | 2015 | — | Cart FunctionalityShopifyBootstrap+25 | — |
| 17 | Pickles Provider of a platform for online consultation with veterinarians | $2M | 34 mo ago | 3 | 2010 | — | WebflowApple iCloud MailGoogle Workspace+17 | 1 job opening |
| 18 | Woof&Brew Manufacturer of pharmaceutical products and provider of end-to-end production solutions | $2M | 83 mo ago | 6 | 2012 | — | Cart FunctionalityShopifySentry+31 | — |
| 19 | Poppys Picnic Internet First Brand of pet food | $2M | 93 mo ago | — | 2016 | Dylan Watkins Founder & CEO | Cart FunctionalityShopifyReact+25 | — |
| 20 | Get Set Pet Online retail platform offering pet supplies | $1M | 35 mo ago | 9 | 2019 | Jason Phillips Co-Founder | Cart FunctionalityShopifySentry+29 | — |
| 21 | Scooch Online subscription-based personalized healthcare platform for pets | $1M | 24 mo ago | 10 | 2021 | Baris Ozaydinli Founder & CEO | Cart FunctionalityShopifySentry+40 | — |
| 22 | Marleybones Provider of pet care products | $1M | 7 mo ago | 3 | 2019 | Mikala Skov Co-Founder | ShopifyBootstrapShop Pay+27 | 1 launch · 1 partnership |
| 23 | Untamed Internet first brand offering multi-category cat food on a subscription basis | $784K | 22 mo ago | 6 | 2019 | Benjamin Jacob Spicer Co-Founder | — | — |
| 24 | Piddle Patch Platform offering environment-friendly dog toilet solution | $683K | 53 mo ago | 1 | 2015 | — | Cart FunctionalityWooCommerceWordPress+29 | — |
| 25 | Tailster An online marketplace that allows pet owners to find, compare and book pet care services | $640K | 83 mo ago | 15 | 2014 | Indy Sangha Founder & CEO | Facebook LoginGoogle MapsMicrosoft ASP.NET+39 | — |
| 26 | AStar Pets Marketplace for pet parents | $560K | 140 mo ago | 2 | 2013 | Chris Webster Co-Founder & CEO | — | — |
| 27 | FabFob Internet-first brand offering smart tags | $483K | 86 mo ago | 1 | 2012 | Nick Brummitt Founder & CEO | — | — |
| 28 | VidiVet Provider of software solutions for pet health tracking and teleconsultation | $374K | 32 mo ago | 4 | 2019 | Ben Sweeney Founder | WordPressMySQLPHP+21 | — |
| 29 | Dog Tracker Nano Smart collar for dogs | $351K | 120 mo ago | — | 2014 | Andrew Stuart Co-Founder | — | — |
| 30 | ArriVet Provider of a veterinary platform for pets | $310K | 49 mo ago | 1 | — | — | — | — |
| 31 | HOWND Online retailer of plant-based dog food, treats, and pet care | $253K | 57 mo ago | 6 | 2013 | Mark Hirschel Co-Founder & Co-CEO | WordPressPleskMySQL+39 | — |
| 32 | Cotswold RAW Manufacturer of nutritionally complete raw dog food | $218K | 112 mo ago | 20 20 → 11 (-45%) · sector median +103% | 2014 | — | Cart FunctionalityPHPVimeo+17 | — |
| 33 | Pet Supplies Warehouse Online platform offering multi-category pet products | $160K | 66 mo ago | 1 | 2014 | Neil Mason CEO | — | — |
| 34 | PetProov Provider of pet verification services for pet buyers and breeders | $135K | 10 mo ago | — | 2023 | Garry Clarke Co-Founder | Cart FunctionalitySquarespace CommerceSquarespace+14 | 2 launchs · 1 partnership |
| 35 | Equine Register Provider of equine database management solutions | $106K | 114 mo ago | 12 | 2013 | Becky Dymond Founder | Apple iCloud MailMicrosoft 365PHP+19 | — |
Top 12 Pet Tech companies in United Kingdom
#1
Series C · London, England · founded 2019 · 60 employees$28Mraised▾
Internet first brand offering subscription-based pet foods. The user has to fill in details about age, weight, activity level, health conditions, current body shape, and more. The platform provides tailored nutrition pet food based on the details provided by the user. The company claims that the products are handmade, and don't include fillers or preservatives.
- Dec 2025Conventional Debt—
- Dec 2025Series C$50M
- Aug 2022Series A$22M
- Oct 2020Seed—
#2
Series A · London, England · founded 2023$24Mraised▾
Platform offering an AI-powered veterinary operating system. It offers B2B solution that connects clinics with pet parents through a seamless mobile app, comprehensive clinic management platform that hndles appointment booking, patient records, sourcing diagnostic tests, inventory, insurance, communications, staff scheduling, and billing. It also offer Lupa OS to streamline diagnostic suggestions, client engagement, and support vet decision-making and AI-powered transcription tool that converts vet consultations into structured clinical notes.
- Oct 2025Series A$20M
- Dec 2024Seed$4M
#3
Series A · Shrewsbury, England · founded 2017 · 32 employees$8.7Mraised▾
Internet first brand offering personalized dog food. Users need to tell about their dogs to get a personalized plan for dogs. The platform offers food products on a subscription basis. The company claims it uses sustainable packaging material.
- Apr 2025Series A$12.8M
- Sep 2022Seed$2.6M
- Jul 2021Seed$3.4M
- Jun 2020Seed$763.1K
#4
Series A · Cleckheaton, England · founded 2012 · 35 employees$22.2Mraised▾
Provider of personalized, natural dog food delivered directly to customers. The company offers recipes tailored to individual dog needs and preferences. The food requires rehydration with water before serving. Recipes are formulated by nutritionists and endorsed by industry experts. The company delivers complete and balanced meals made with meat, fruits, and vegetables.
- Oct 2024Series A$19.5M
- Apr 2021Series A—
- Apr 2019Seed$2.6M
#5
Seed · Hounslow, England · founded 2019 · 3 employees$1.1Mraised▾
Provider of pet care products
- Oct 2025Seed$3.3M
- Apr 2024Seed$1.1M
#6
Series A · Leeds, England · founded 2017 · 90 employees$15.8Mraised▾
Platform offering AI platform offering pet health screening via photo/video uploads. It allows pet owners to upload photos and short videos for AI-driven analysis of skin conditions and gait abnormalities, enabling early detection of health issues. Using advanced AI models trained on extensive veterinary data, it provides instant, personalized health assessments and advice. Vet-AI ensures 24/7 remote access to veterinary expertise, improving pet healthcare accessibility, efficiency, and outcomes.
- May 2024Series A—
- Nov 2022Series A—
- May 2022Series A$16.3M
- Dec 2020Seed—
#7
Seed · Cotswold, England · founded 2023$134.6Kraised▾
Provider of pet verification services for pet buyers and breeders. The technology analyses multiple data details by using government-grade technology and compliance measures to make a decision on the exchange of a pet. It also provides services pet listing websites and animal shelters.
- Jul 2025Angel$134.6K
#8
Series A · London, England · founded 2021 · 6 employees$6.9Mraised▾
App based platform offering multi category pet services. The platform provides personalized training programs, health services, and insurance services for pets. It also provides to discover pet-friendly places, dog walkers, and pet products. Its mobile application is available for the iOS platform.
- Dec 2023Conventional Debt—
- Dec 2023Series A$6.4M
- Feb 2023Seed$450K
#9
Seed · London, England · founded 2019 · 6 employees$783.7Kraised▾
Manufacturer of prepared pet foods intended to offer good health and nutrition. The company's foods use fresh, human-grade ingredients like whole meats, tuna steak, salmon, mackerel fillet, chicken breast, and chicken liver that is gently steam cooked to lock in minerals and moisture, enabling cat owners to uplift the health, wellness, and happiness of cat with the freshest produce.
#10
Series C · Banbury, Oxfordshire · founded 2003 · 58 employees$44.3Mraised▾
Retailer of pet housing, feeding solutions, toys, and related accessories. The company provides products for chickens, dogs, cats, rabbits, guinea pigs, hamsters, gerbils, and birds. Product lines include coops, beds, runs, enclosures, hutches, tunnels, cages, and accessories such as feeders, drinkers, and bedding.
- Nov 2021Series C$44.3M
#11
Seed · London, England · founded 2021 · 10 employees$1.2Mraised▾
Online subscription-based personalized healthcare platform for pets. The platform offers online assessment, health tracking, AI assistant, vet support, and other services.
- Jun 2024Seed$217K
- Feb 2024Seed$344.2K
- Feb 2024Seed$145.3K
- Apr 2023Seed$157K
#12
Series B · Blairgowrie and Rattray, Scotland · founded 2016 · 68 employees$18.6Mraised▾
Internet first brand offering subscription-based food for pets. The platform offers users personalized recommendations based on the pet's details like gender, age, weight, activity, height, health issues, diet plans, and more. The platform offers meals in various flavors like beef, salmon, lamb, fish, duck, and more.
- Apr 2021Series B$9.9M
- Feb 2020Series A$5.7M
- May 2018Seed$3M
Funding & investor landscape
Notable founders
Common questions
Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.