Registered entities
PURE PET FOOD LTD
Reg. No. 8199354Germany
Reputation
Customer rating 4.7 / 5 across 15,868 reviews.
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 95.7% |
| United States | 2.5% |
| Netherlands | 0.8% |
| Australia | 0.4% |
| Bangladesh | 0.2% |
Social engagement
Social engagement: 9K social following, 7 posts in the last 12 months — below the industry typical range.
Investor mix
9 investors on record; lead investors include Mercia, Northern Powerhouse Investment Fund.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 1 | 11% |
| Private equity | 1 | 11% |
| Bank & private debt | 1 | 11% |
| Other / undisclosed | 6 | 67% |
Share of voice
Share of voice in United Kingdom: 36.2% of web traffic across its competitive set; worldwide: 10.7%.
Recent activity
30 Jun 2026
Partnership
David Hart
22 May 2026
Recognition