Best Retail Companies in Kenya
The 124 best Retail companies in Kenya in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Wasoko.
Kenya's Retail sector is the subject of this ranking, which tracks 124 companies by disclosed equity funding and recent funding momentum. Total disclosed capital across the field sits at $527M, which is a real number worth pausing on. Wasoko leads at $152M, followed by Copia Global at $123M and Twiga Foods at $110M. Three companies alone account for most of that pool. And the global retail market, pegged at roughly $795.6B in 2024 and forecast to reach $1283.6B by 2034 at a 4.0% CAGR, gives you the macro tailwind these companies are betting on.
Coverage here is flat, but the underlying signals are moving. Median app install growth across 806 retail and catalog retail apps is running at roughly +20% YoY, which tells you consumer digital adoption in this category isn't slowing. Hot themes right now are retail expenditure trends, CPI sensitivity, and flagship pricing pressure. I'd watch how that last one plays out given the cost environment across East Africa. No unicorns yet in this cohort, but with active backers like Chandaria Capital, Musha Ventures, and Antler still writing checks, the funding story here isn't finished.
- Shein's “Supply Chain as a Service”: Reshaping Retail Logistics
- DIY retailers: number of stores in Austria 2011-2022
Ranked: Best Retail companies in Kenya
| # | Company | Disclosed funding | Last round | Employees | Founder | Tech stack | Web popularity | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Wasoko Online retailer of everyday consumer goods providing delivery services to shops | $152M | 51 mo ago | 1,000 | Daniel Yu Founder & CEO | WordPressMySQLPHP+20 | Top 5M | 3 job openings |
| 2 | Copia Global Online assisted purchase platform catering to rural customers and retailers | $123M | 30 mo ago | 1,700 | Jonathan Lewis Co-Founder | — | — | — |
| 3 | Twiga Foods Online marketplace platform offering farm products | $110M | 30 mo ago | 567 | — | Node.jsTailwind CSSReact+9 | Top 5M | — |
| 4 | MarketForce360 Cloud-based operation management solutions for e-commerce brands | $43M | 51 mo ago | 600 | Mesongo Sibuti Co-Founder | — | — | — |
| 5 | Kasha Online retailer offering multi-category beauty and healthcare products for women | $29M | 6 mo ago | 141 | — | Amazon Web ServicesGoogle Font APIjQuery+5 | Top 5M | — |
| 6 | PBP Online B2B marketplace for buying and selling multi-category products | $13M | 39 mo ago | 42 | Hedvig Alexander Co-Founder | Cart FunctionalityShopifyZoho+20 | Top 5M | 1 partnership |
| 7 | Lipa Later Online platform for point of sale financing for multi-category products | $12M | 33 mo ago | 150 | Eric Muli Co-Founder & CEO | Node.jsFirebaseAnt Design+8 | Top 10M | — |
| 8 | Goodlife Chain of pharmacy stores | $12M | 51 mo ago | 450 | Josh Ruxin Co-Founder | Cart FunctionalityWooCommerceWordPress+28 | Top 500k | — |
| 9 | Jumba Online marketplace procuring building materials for the construction industry | $6M | 40 mo ago | — | Kagure Wamunyu Co-Founder & CEO | SentryNode.jsRadix UI+13 | Top 10M | — |
| 10 | Skygarden Online marketplace for multi-category products | $5M | 60 mo ago | 50 | — | TypeScriptIonicAngular+15 | Top 50M | — |
| 11 | Moko Internet-first brand platform offering furniture | $4M | 44 mo ago | 115 | Fiorenzo Conte Co-Founder | WordPressMySQLPHP+15 | Top 500k | 4 job openings |
| 12 | Sukhiba App-based social community platform offering multi-category groceries | $3M | 21 mo ago | 28 | Ananth Gudipati Founder | Webflowcore-jsSelect2+18 | Top 1M | — |
| 13 | Tushop Online group-buying platform offering groceries | $3M | 50 mo ago | 34 | Cathy Chepkemboi Founder & CEO | SentryNode.jsFirebase+13 | Top 5M | — |
| 14 | Uncover Provider of skincare products | $2M | 23 mo ago | — | Catherine Lee Co-Founder | — | — | 1 launch |
| 15 | Badili Online platform offering a wide range of second hand smartphones | $2M | 29 mo ago | 36 | Rishabh Lawania Founder & CEO | Cart FunctionalityShopifyZoho+29 | Top 1M | — |
| 16 | Enda Provider of sports shoes | $1M | 54 mo ago | 1 | — | Cart FunctionalityShopifyJustuno App+38 | Top 5M | — |
| 17 | chpter Cloud-based software solutions for e-commerce businesses | $1M | 21 mo ago | 8 | Kuria Kevin Co-Founder | Node.jsNextAuth.jsGoogle Maps+15 | Top 5M | — |
| 18 | Shop Zetu Online retailer of clothes & footwears and beauty accessories | $1M | 35 mo ago | 34 | Marvin Kiragu Co-Founder & CEO | Cart FunctionalityShopifyReact+15 | Top 1M | — |
| 19 | paysoko PaySoko is an online cross-border payment acceptance and payment-in-kind service. | $820K | 40 mo ago | 15 | — | WordPress Site EditorElementorWordPress+16 | Top 10M | — |
| 20 | Revivo Online platform offering multi-category electronic components | $635K | 36 mo ago | 7 | Sarah Johnson Founder & CEO | AlgoliaNode.jsChart.js+19 | Top 5M | — |
| 21 | CashBackApp App based platform offering cashback on groceries shopping | $475K | 58 mo ago | 10 | Allan Thiga Co-Founder | Cart FunctionalityNode.jsUbuntu+14 | Top 10M | — |
| 22 | Cart "n" Shop Provider of eCommerce solution for businesses | $400K | 51 mo ago | — | Richard Kimani Co-Founder | — | — | — |
| 23 | ZUMI Online B2B marketplace for fashion wholesalers and retailers | $370K | 59 mo ago | 150 | William McCarren Co-Founder & Co-CEO | — | — | — |
| 24 | Farmshine Online marketplace for agricultural products | $250K | 78 mo ago | — | Luca Alinovi Co-Founder & CEO | — | — | — |
| 25 | Totohealth Mobile app providing pregnancy and maternity information | $240K | 114 mo ago | 7 | — | — | — | — |
| 26 | M-Farm Online portal providing market prices info and a listing platform for agri produce | $235K | 144 mo ago | — | Susan Eve Co-Founder & COO | — | — | — |
| 27 | BeautyClick Online retailer of multi-category beauty and personal care products | $156K | 120 mo ago | — | Jesper Vesten Drescher Founder | WordPress Block EditorCart FunctionalityWooCommerce+35 | Top 500k | — |
| 28 | DohYangu App-based platform offering offers and rewards for groceries shopping | $100K | 46 mo ago | 6 | Dominic Mburu Co-Founder | — | — | — |
| 29 | Taimba Online platform offering fruits and vegetables | $100K | 76 mo ago | 20 | Joan Nduati Co-Founder | WordPressMySQLPHP+22 | Top 10M | — |
Top 12 Retail companies in Kenya
#1
Series B · Nairobi, Nairobi County · founded 2016 · 141 employees$29.5Mraised▾
Online retailer offering multi-category beauty and healthcare products for women. The product catalog includes handwashes, toothpaste, toothbrushes, moisturizers, sanitary pads, hand sanitizers, hair oils, shampoo, hair conditioners, and more. The company also offers baby care products. It offers offline-to-online service of providing essential care products for women on-demand. The company creates a social impact by working on empowering women in urban and rural areas.
#2
Series C · Nairobi, Nairobi County · founded 2013 · 567 employees$110Mraised▾
Online marketplace platform offering farm products. The company provides a supply chain for a variety of products like vegetables, groceries, and more. It supplies farm products to small and medium-size vendors from local and urban markets, etc. The company claims to provide same-day delivery.
- Nov 2023Series C—
- Nov 2021Series C$50M
- Oct 2020Conventional Debt$29.2M
- Oct 2019Conventional Debt$6.2M
#3
Deadpooled · Kiambu, Kiambu County · founded 2013 · 1700 employees$123Mraised▾
Online assisted purchase platform catering to rural customers. It provides e-commerce assistance using digital kiosks installed at various retail stores. It allows people in rural areas and peri-urban locations to search products and place orders from local shopkeepers. Customers make the payment in advance which is then transferred to the company by the shopkeeper. The ordered product then reaches the customers via the shopkeeper. The shopkeeper receives a commission from the company for selling its products.
#4
Seed · Nairobi, Nairobi County · founded 2020 · 28 employees$3Mraised▾
App-based social community platform offering multi-category groceries. The platform enables real-time customer interactions, order management, inventory tracking, and personalized campaigns directly on WhatsApp.
#5
Series B · Nairobi, Nairobi County · founded 2013 · 1000 employees$151.9Mraised▾
Online retailer of everyday consumer goods providing delivery services to shops. It offers an application for shop owners to order products. Customer service agents and field sales agents are available to assist with registration. The company provides a credit facility for purchasing goods and later payment.
- Mar 2022Series B$125M
- Feb 2020Series A$18M
- Feb 2019Seed$2.5M
- Jul 2018Seed$2M
#6
Seed · Nairobi, Nairobi County · founded 2020$2.4Mraised▾
Provider of skincare products. The platform offers moisturizers, cleansers, spot treatments, pimple patches, sunscreen, serums, cleansers, and more. The platform allows users to take quiz and customize the products.
- Jul 2024Seed$1.4M
- Dec 2022Seed$1M
- Jan 2021Seed—
#7
Seed · Nairobi, Nairobi County · founded 2021 · 8 employees$1.2Mraised▾
Cloud-based software solutions for e-commerce businesses. The platform provides solutions including sales management, checkout, order management, integration, marketing automation, and more.
- Sep 2024Seed$1.2M
- Apr 2023Seed$20K
#8
Series A · Nairobi, Nairobi County · founded 2017 · 600 employees$42.6Mraised▾
Cloud-based operation management solutions for e-commerce brands. The platform enables companies to automate its sales and distribution processes by handling orders, prospects, client data, product and service information, consumer response, stock movement, and more.
- Feb 2022Series A$40M
- Feb 2022Conventional Debt—
- Aug 2021Seed$100K
- Jul 2021Seed$2M
#9
Seed · Nairobi, Nairobi County · founded 2015 · 150 employees$12Mraised▾
Online platform for point of sale financing for multi-category products. It enables users to purchase products from the partnered merchant network and pay in monthly installments with customized repayment options. It provides a merchant portal enabling businesses to provide buy now pay later options to the end customers.
#10
Series A · Nairobi, Nairobi County · founded 2019 · 42 employees$13Mraised▾
Online B2B marketplace for buying and selling multi-category products. The product catalog includes home decor, lighting, mirrors, accessories, apparel, bags, toys, and more.
#11
Seed · Nairobi, Nairobi County · founded 2021 · 36 employees$2Mraised▾
Developer of a re-commerce platform for mobile phones designed to make used phones affordable and accessible while reducing e-waste. The company's platform offers a wide selection of renewed mobile phones at affordable prices, enabling customers to save money and purchase high-quality used phones while reducing e-waste by giving used phones a second life.
#12
Seed · Nairobi, Nairobi County · founded 2001$5.5Mraised▾
Developer of construction tech software designed to rationalize the construction supply chain in Africa. The company's platform connects manufacturers with retailers and negotiates prices, and ensures that small hardware stores are connected to medium-sized ones near their regions to update their inventories, helping retailers and hardware store owners in simplifying B2B purchase and financing of construction materials.
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Retail coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.