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Radar · Retail in Madison

Best Retail Companies in Madison, United States

The 34 best Retail companies in Madison, United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Fetch.

34companies tracked
$607.2Mdisclosed funding
1unicorns
4have raised

Ranked: Best Retail companies in Madison

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackPatents & IP focusRecent signals
1Fetch 🦄
Points based loyalty platform
67Customers top 13%AI top 15%Funding top 20%Tech top 22%
All 14 signals ▾
Customerstop 13%
AItop 15%
Fundingtop 20%
Techtop 22%
Moattop 28%
Innovationtop 37%
Patentstop 37%
Talenttop 38%
Producttop 40%
Markettop 41%
Globalbottom 39%
Growthbottom 34%
Newsbottom 27%
Fin. healthbottom 26%
Customers: Play-Store rating 4.73★ across 1,591,364 ratings (1 apps) · Review volume +15% in 6 mo
AI: Holds AI/ML patents (G06N-family CPC)
rank vs industry peers · Fliar Intelligence Index 67/100
$583M13 mo agoSeries ETyler Kennedy
Co-Founder / SVP - Operations
2013Apple iCloud MailGoogle WorkspaceNode.js+2213 patents
Patents concentrated in computing, sensing & instrumentation
—
2Artful Home
Online marketplace offering multi-category art products
$23M222 mo agoSeries CToni Sikes
Founder
2006SanityCart FunctionalityApple iCloud Mail+38——
3Spin
Online platform offering virtual closet
$2M77 mo agoSeedDouglas Hof
Co-Founder & Creative Director
2020———
4Fixle
Online platform offering information of home systems and appliances
$500K23 mo agoSeedAmanda Schulze
Co-Founder & Chief Customer Officer
2022HubSpot CMS HubBootstrapStripe+18——
5Fenrici
Online retailer of backpacks for kids
—84 mo agoFunding RaisedMike Zhang
Founder
2018———
6143Diamonds
Internet-first brand offering precious jewelry
——DeadpooledAlex Mootz
Founder
2016———
7Amanti Art
Online retailer of wall decorations
——Acquired—2008———
8ascentives
Ascentives offers unique, quality promotional products, excellent service and customer-focused marketing…
——Acquired—1977———

Top 5 Retail companies in Madison

#1
Fetch 🦄
Series E · Madison, Wisconsin · founded 2013 · 734 employees
$582.6Mraised
▾

Points-based loyalty platform. It allows users to earn points for shopping and scanning receipts. The points can be redeemed for gift cards or other rewards. It enables businesses to create and provide purchase-based offers to the target customers.

Fliar Intelligence Index™ 67how this company ranks against its industry peers
Customers
top 13%
AI
top 15%
Funding
top 20%
Tech
top 22%
Moat
top 28%
Innovation
top 37%
Customers: Play-Store rating 4.73★ across 1,591,364 ratings (1 apps) · Review volume +15% in 6 mo
AI: Holds AI/ML patents (G06N-family CPC)
Funding: Raised $583M across 12 rounds · 12 rounds over 11 yrs (1.1/yr) · Last round Conventional Debt (Sep 2025)
Funding rounds
  • Sep 2025Conventional Debt$110M
  • Mar 2024Conventional Debt$50M
  • Apr 2022Conventional Debt—
  • Apr 2022Series E$240M
Founders & team
Tyler KennedyCo-Founder / SVP - OperationsWes SchrollCo-Founder & CEO
Investors
Morgan Stanley, Hamilton Lane, Gaingels, Greycroft, DST Global, Iconiq Capital
Tech stack
Alpine.JsAmazon CloudfrontAmazon S3Amazon SesAmazon Web ServicesApple Icloud Mail
#2
Seed · Madison, Wisconsin · founded 2022
$500Kraised
▾

Online platform offering information of home systems and appliances

Funding rounds
  • Nov 2024Seed$500K
Founders & team
Amanda SchulzeCo-Founder & Chief Customer Officer
Tech stack
Amazon Web ServicesBootstrapCloudflareCloudflare Bot ManagementCore-JsGoogle Analytics
#3
Series C · Madison, Wisconsin · founded 2006 · 106 employees
$22.6Mraised
▾

Retailer of craftwork intended to offer works of fine art and design for homes and wardrobes of its clients. The company's platform offers paintings, prints, photographs, sculptures and works in the fine craft media of glass, ceramics, fiber, metal and wood, enabling its clients to avail artist-made and artist-designed work and home accents as per their requirements.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 1k LinkedIn followers — 30.2% of this cohort's audience
Activity: 1 partnerships (incl. EIT Hub Silicon Valley) announced in 12 mo
Founders & team
Toni SikesFounder
Investors
San Francisco Equity Partners, Dolphin Equity Partners, TCV, Benchmark, Battery Ventures, Advantage Capital
Tech stack
Alpine.JsAmazon AlbAmazon Web ServicesAnimate.CssApache Http ServerApple Pay
#4
Seed · Madison, Wisconsin · founded 2020 · 4 employees
$1.5Mraised
▾

Spin is an online platform offering virtual closet. The platform offers its users to live-stream and sell to customer in real time and also connects to e-commerce carts. It also provides a platform for influencer.

Funding rounds
  • May 2020Seed$1.5M
Founders & team
Douglas HofCo-Founder & Creative Director
Investors
Rock River Capital
#5
Funding Raised · Madison, Wisconsin · founded 2018 · 4 employees
—raised
▾

Fenrici is an online retailer of backpacks for kids. The product catalog includes backpacks, lunch bags, thermos, and more. The company sells its products online and through marketplaces like Amazon, etc.

Funding rounds
  • Oct 2019Grant (prize money)—
Founders & team
Mike ZhangFounder
Investors
Madworks

Funding & investor landscape

$607.2Mtotal disclosed funding
4companies funded
14disclosed rounds
0rounds last 90 days
Most active investors
Madworks3 rounds
Loeb.nyc2 rounds
Archer Venture Capital1 rounds
BrightStar Wisconsin Foundation1 rounds
CWT1 rounds
Calm Ventures1 rounds
Convivialite Ventures1 rounds
CounterPoint Capital Partners1 rounds
DST Global1 rounds
Flucas Ventures1 rounds

Notable founders

Tyler Kennedy
Co-Founder / SVP - Operations · Fetch
Wes Schroll
Co-Founder & CEO · Fetch
Amanda Schulze
Co-Founder & Chief Customer Officer · Fixle
Toni Sikes
Founder · Artful Home
Douglas Hof
Co-Founder & Creative Director · Spin
Mike Zhang
Founder · Fenrici
Prism market signals · United States · country-scoped Prism corpus, 13,857,502 docs

Market landscape — 10 sub-themes by coverage

Share of Retail coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Retail companies are there in Madison, United States?
Radar tracks 34 indexable Retail companies headquartered in Madison, United States that meet our profile-completeness bar.
What is the total funding raised by Retail companies in Madison, United States?
The Retail companies in Madison, United States on this list have raised a combined $607.2M in disclosed equity funding across 4 funded companies.
Which is the highest-funded Retail company in Madison, United States?
Fetch is the highest-funded Retail company in Madison, United States, with $582.6M in disclosed equity funding.
How many Retail companies in Madison, United States are funded?
4 of the 34 Retail companies in Madison, United States on this list have disclosed at least one equity funding round.
How many Retail unicorns are there in Madison, United States?
1 Retail company in Madison, United States on this list is valued at $1B or more.
Who are the top investors in Madison, United States Retail companies?
The most active investors in Madison, United States Retail companies on this list include Madworks, Loeb.nyc, Archer Venture Capital, BrightStar Wisconsin Foundation, CWT.
Rohit KhannaTrends & Stories

Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.

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