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Radar · Retail in Milwaukee

Best Retail Companies in Milwaukee, United States

The 50 best Retail companies in Milwaukee, United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Pear Commerce.

50companies tracked
$35.5Mdisclosed funding
0unicorns
7have raised

Ranked: Best Retail companies in Milwaukee

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackPatents & IP focusRecent signals
1Pear Commerce
Provider of marketing solutions for e-commerce businesses
$24M25 mo agoSeries AEric Martell
Co-Founder
2018Webflow EcommerceWebflowVimeo+24——
2Wantable
Curated market place offering assortment of women's make up, fashion accessories and intimate apparels.
$7M98 mo agoSeries DJalem Getz
Founder & CEO
2012Cart FunctionalitySentryZendesk+415 patents
AI-driven personalized fashion style recommendation and delivery system
1 expansion
3Scanalytics
Provider of sensor-based retail analytics
27AI top 15%Moat top 31%Product top 43%Funding top 48%
All 11 signals ▾
AItop 15%
Moattop 31%
Producttop 43%
Fundingtop 48%
Talentbottom 49%
Innovationbottom 48%
Patentsbottom 48%
Globalbottom 37%
Techbottom 30%
Newsbottom 27%
Marketbottom 21%
AI: Holds AI/ML patents (G06N-family CPC)
Moat: Editorial + unicorn rating 7/10 · IP moat: 13 patents
rank vs industry peers · Fliar Intelligence Index 27/100
$3M15 mo agoSeedJoe Scanlin
Co-Founder/Chief Executive Officer
2012—13 patents
Smart floor sensor analytics for occupancy, health monitoring, and building automation.
—
4Stonehouse Water
IoT enabled water purification system manufacturer
$2M104 mo agoSeedHensley Foster
CEO & President
2012———
5Full Reign
Online product discovery and recommendation platform for hair-care products
$100K85 mo agoDeadpooledRita Roloff
Founder
2011———
6Anodyne
Internet first brand offering customized performance footwear for men and women
—51 mo agoSeedBrian OReilly
Co-Founder & COO
2015Cart FunctionalityNetSuiteJava+31——
7TheMINIClassy
Online private label brand of fashion apparels for children
—119 mo agoSeedMichelle Lopez
Co-Founder & CEO
2013———
8BRADY
Provider of safety and identification products
—194 mo agoPublic—1914Windows ServerMicrosoft ASP.NETBootstrap+8—1 internship · 1 launch · 1 expansion

Top 8 Retail companies in Milwaukee

#1
Seed · Milwaukee, Wisconsin · founded 2012 · 7 employees
$3.1Mraised
▾

Provider of sensor-based retail analytics. It measures the physical movements of individuals in retail establishments using its specially developed Solesensor mat by accurately tracking the footfall in stores, allowing businesses to maximize customer engagements, predict patterns, increase customer retention, and measure in-store conversions.

Fliar Intelligence Index™ 27how this company ranks against its industry peers
AI
top 15%
Moat
top 31%
Product
top 43%
Funding
top 48%
Talent
bottom 49%
Innovation
bottom 48%
AI: Holds AI/ML patents (G06N-family CPC)
Moat: Editorial + unicorn rating 7/10 · IP moat: 13 patents
Product: 8 distinct product lines · Company stage: Seed
Audience (LinkedIn): 1k LinkedIn followers
Funding rounds
  • Apr 2025Grant (prize money)$2.1M
  • May 2018Conventional Debt$533K
  • Mar 2017Conventional Debt$200K
  • 2016Seed$2.5M
Founders & team
Joe ScanlinCo-Founder/Chief Executive Officer
Investors
Wisconsin, Gener8tor, OSTI, Hub71, M25, Seamless IoT
Tech stack
Cart FunctionalitySquarespace CommerceSquarespaceStimulusGoogle AnalyticsPriority Hints
#2
Series A · Milwaukee, Wisconsin · founded 2018 · 26 employees
$24.1Mraised
▾

Provider of marketing solutions for e-commerce businesses. It enables digital marketing by connecting CPG advertisements with retailers. It allows customers to purchase a product or claim an offer from the ad placed on different online stores.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 9k LinkedIn followers — 5.7% of this cohort's audience
Activity: 1 partnerships (incl. CPG brand) announced in 12 mo
Funding rounds
  • Jun 2024Series A$10M
  • Apr 2024Series A$14M
  • Jan 2019Seed$100K
Founders & team
Eric MartellCo-FounderAlex WylerCo-Founder
Investors
The Brandery, Stage 2 Capital, Heartland Ventures, Homegrown Ventures, Dundee Venture Capital, M25
Tech stack
6SenseAmazon AlbAmazon SesAmazon Web ServicesCloudflareCloudflare Bot Management
#3
Series D · Milwaukee, Wisconsin · founded 2012 · 336 employees
$6.6Mraised
▾

Wantable is a marketplace focused on offering curated assortments of women's makeup and jewelry to customers. Wantable sends customers trending boutique, specialty and premium products after conducting a 32 questions quiz to understand the taste of the customer. An assortment of 4-5 products is then sent to the customers which they can return if they don't like. The customers pay only for the products they like. However they have to pay a fixed consulting fee for some specific assortment of products. Top brands like Kiby's, ncLA, and Vincent Longo, along with boutique brands like (PLA) Beauty, Liberty Republic, and Soxxy have partnered with Wantable.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 12k LinkedIn followers — 7.9% of this cohort's audience
Activity: 1 expansions announced in 12 mo
Funding rounds
  • May 2018Series D$1.4M
  • Dec 2016Series C$814K
  • Mar 2016Series B$2M
  • Aug 2014Series A$1.5M
Founders & team
Jalem GetzFounder & CEO
Investors
Northwestern Mutual, BrightStar Wisconsin Foundation
Tech stack
AccessibeAlexa Certified Site MetricsApple Icloud MailApple PayAttentiveBackbone.Js
#4
Seed · Milwaukee, Wisconsin · founded 2012 · 11 employees
$1.6Mraised
▾

IoT enabled water purification system manufacturer. The company develops and manufactures IoT-enabled drinking water purification systems for residential & commercial usage under the brand, Water POD. The purification system can be real-time monitored and sends alerts about process parameters to users. Claims that it can remove lead, chlorine, chloramines, nitrates without the use of chemicals and kill bacteria using an ultra-violet module. Has a treatment capacity of 15-gallons per minute. Partners are Badge Meter, Waqo & Mount Mary University.

Funding rounds
  • Nov 2017Angel$1.6M
Founders & team
Hensley FosterCEO & President
Investors
Mark Sellers
Tech stack
WordpressMysqlPhpApache Http Server
#5
Deadpooled · Milwaukee, Wisconsin · founded 2011
$100Kraised
▾

Fullreign is an online product discovery and recommendation platform for hair-care products. It allows customers to provide the details hair condition and the issues, through algorithms to recommend hair products such as shampoos, conditioners, and styling products. The company sources products through Amazon.

Funding rounds
  • 2019Seed$100K
Founders & team
Rita RoloffFounder
Investors
Gener8tor
#6
Seed · Milwaukee, Wisconsin · founded 2015 · 2 employees
—raised
▾

Internet first brand offering customized performance footwear for men and women. The product catalog includes therapeutic footwear like shoes, slippers, boots, sports shoes, etc. The company also offers socks, Gel inserts, shoe care accessories, etc. The company allows users to customize their footwear by choosing modifications like heel lift, sole lift, rocker's bottoms, arch fills, etc. The company claims its footwear has features like water-resistant, elastic laces, anti-microbial, etc.

Funding rounds
  • May 2022Seed—
Founders & team
Brian OReillyCo-Founder & COOBobby KanterCo-Founder & CEO
Investors
HealthEdge Investment Partners, Dellin Investments
Tech stack
AdrollAdroll Cmp SystemBackbone.JsBootstrapCart FunctionalityCloudflare
#7
Seed · Milwaukee, Wisconsin · founded 2013 · 2 employees
—raised
▾

TheMINIClassy is a private label brand of children's wear. The company offers products in categories including tops, bottoms, dresses, rompers, and more. The products are OEKO-TEK Standard 100 certified and are made from eco-friendly bamboo and cotton blend fabrics. The company offers free shipping on orders above $125.

Funding rounds
  • Aug 2016Seed—
Founders & team
Michelle LopezCo-Founder & CEOAndrea DotzauerCo-Founder & CEO
Investors
Gbeta
#8
Public · Milwaukee, Wisconsin · founded 1914 · 1618 employees
—raised
▾

Provider of safety and identification products

LinkedIn Pulse recent public activity · Jul 2026
Audience: 115k LinkedIn followers — 73.2% of this cohort's audience
Activity: 1 product launches · 1 expansions announced in 12 mo
Investors
Eiffel Investment Group
Tech stack
AhrefsAngularjsAuraAuth0AzureAzure Front Door

Funding & investor landscape

$35.5Mtotal disclosed funding
5companies funded
16disclosed rounds
0rounds last 90 days
Most active investors
Gener8tor4 rounds
CSA Partners2 rounds
Gbeta2 rounds
M252 rounds
Arenberg Holdings1 rounds
Bootstrappers1 rounds
BrightStar Wisconsin Foundation1 rounds
Dellin Investments1 rounds
Dundee Venture Capital1 rounds
Eiffel Investment Group1 rounds

Notable founders

Joe Scanlin
Co-Founder/Chief Executive Officer · Scanalytics
Eric Martell
Co-Founder · Pear Commerce
Alex Wyler
Co-Founder · Pear Commerce
Jalem Getz
Founder & CEO · Wantable
Hensley Foster
CEO & President · Stonehouse Water
Rita Roloff
Founder · Full Reign
Brian OReilly
Co-Founder & COO · Anodyne
Bobby Kanter
Co-Founder & CEO · Anodyne
Michelle Lopez
Co-Founder & CEO · TheMINIClassy
Andrea Dotzauer
Co-Founder & CEO · TheMINIClassy
Prism market signals · United States · country-scoped Prism corpus, 13,857,502 docs

Market landscape — 10 sub-themes by coverage

Share of Retail coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Retail companies are there in Milwaukee, United States?
Radar tracks 50 indexable Retail companies headquartered in Milwaukee, United States that meet our profile-completeness bar.
What is the total funding raised by Retail companies in Milwaukee, United States?
The Retail companies in Milwaukee, United States on this list have raised a combined $35.5M in disclosed equity funding across 5 funded companies.
Which is the highest-funded Retail company in Milwaukee, United States?
Pear Commerce is the highest-funded Retail company in Milwaukee, United States, with $24.1M in disclosed equity funding.
How many Retail companies in Milwaukee, United States are funded?
5 of the 50 Retail companies in Milwaukee, United States on this list have disclosed at least one equity funding round.
How many Retail unicorns are there in Milwaukee, United States?
None of the Retail companies in Milwaukee, United States on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Milwaukee, United States Retail companies?
The most active investors in Milwaukee, United States Retail companies on this list include Gener8tor, CSA Partners, Gbeta, M25, Arenberg Holdings.
Riya SenguptaFinancials

Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.

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