Best Retail Companies in New Zealand
The 399 best Retail companies in New Zealand in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: PartsTrader NZ.
New Zealand's Retail sector has more going on beneath the surface than the funding totals first suggest. This directory tracks 399 companies with $116M in total disclosed funding, no unicorns yet, and a funding spread that tells you exactly where conviction is concentrating: PartsTrader NZ leads at $30M, Tracksuit sits at $18M, and Unleashed Software follows at $17M, with the rest of the field clustered well below that threshold.
The global retail market hit roughly $795.6B in 2024 and is forecast to reach $1283.6B by 2034 at a 4.0% CAGR, driven by GenAI adoption and shifting consumer demand patterns. So what does that mean for a mid-sized market like New Zealand? Probably that the opportunity is real but selective. I'd watch the app-layer closely: median install growth across 806 retail and internet retail apps is running at roughly +20% year-on-year, which is a genuine signal, not noise. Coverage in this sector is flat overall, but the hot analytical threads right now are retail expenditure trends, CPI movement, and inflation breakdown. Active backers including Icehouse Ventures, Movac, and New Zealand Growth Capital Partners are still writing cheques, and that keeps the pipeline worth watching for you this quarter.
- Shein's “Supply Chain as a Service”: Reshaping Retail Logistics
- DIY retailers: number of stores in Austria 2011-2022
Ranked: Best Retail companies in New Zealand
| # | Company | Disclosed funding | Last round | Stage | Employees | Founded | Founder | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | PartsTrader NZ Online marketplace for automotive trade buyers | $30M | 147 mo ago | Series B | — | 2004 | Rob Cooper Founder | — |
| 2 | Tracksuit Provider of analytical solutions for the healthcare industry | $18M | 12 mo ago | Series B | 62 | 2021 | — | — |
| 3 | Unleashed Software Inventory management software | $17M | 104 mo ago | Acquired | 192 | 2009 | P Sukumaran Co-Founder | — |
| 4 | Jupl Cloud based risk management solutions for enterprises | $8M | 137 mo ago | Series A | 8 | 2012 | Alan Brannigan Co-Founder and CEO | — |
| 5 | Upstock E-distributor offering farm products and software solutions for wholesale businesses | $7M | 28 mo ago | Series B | 30 | 2020 | Matt Watson Founder | — |
| 6 | Timely App Developer of software providing business management solutions for salon professionals | $6M | 103 mo ago | Acquired | 125 | 2012 | Eric Remer CEO | — |
| 7 | NanoLayr Provider of ceramic nanofibers | $6M | 74 mo ago | Series A | 30 | 2009 | Vlad Stolojan Co-Founder | — |
| 8 | The Better Packaging Provider of reusable package solutions for eCommerce business | $5M | 35 mo ago | Series A | 16 | 2001 | Kate Bezar Co-Founder | — |
| 9 | Storbie SaaS-based solution for online retailers to build and maintain an online store | $4M | 52 mo ago | Seed | 22 | 2010 | Andrew Bartle Co-Founder | — |
| 10 | Educa E-Portfolio and classroom management app for early childhood centres and schools | $2M | 59 mo ago | Seed | 284 | 2011 | — | — |
| 11 | Winely Provider of fermentation solution for winemakers | $2M | 67 mo ago | Seed | 16 | 2017 | Abbe Hyde Co-Founder | — |
| 12 | Matomo Web user analytics solutions for conversion rate optimization | $2M | 111 mo ago | Seed | 21 | 2007 | Matthieu Aubry Founder | 1 partnership |
| 13 | Designer Wardrobe Online marketplace and rental platform offering pre-loved fashion products | $2M | 108 mo ago | Seed | 13 | 2012 | — | — |
| 14 | NZ Natural Fibres Provider of biocomposite materials | $2M | 52 mo ago | Funding Raised | — | 2020 | Colin McKenzie CEO | — |
| 15 | Sapro-Tech Provider and manufacturer of mycelium-based leather alternative fabrics | $1M | 35 mo ago | Seed | 2 | 2021 | Keith Hudson Founder & CSO | — |
| 16 | 11Ants Analytics SaaS-based Customer Analytics for Retail and Airline industry | $1M | 216 mo ago | Acquired | 7 | 2007 | — | — |
| 17 | Junofem Developer of a smart device for screening urinary incontinence | $694K | 56 mo ago | Seed | 9 | 2018 | — | — |
| 18 | 77 Pieces Virtually try clothes online | $650K | 183 mo ago | Deadpooled | — | 2010 | Sebastian Marino Co-Founder & CEO | — |
| 19 | Ethique Internet-first brand for skin & hair products | $500K | 104 mo ago | Acquired | 37 | 2012 | — | 1 internship |
| 20 | Kindello Provider of an online platform connecting parents with childcare centers | $400K | 45 mo ago | Seed | 5 | 2019 | Logan Whitelaw Co-Founder | — |
| 21 | eVouch Platform offering influencer marketing solutions for the eCommerce industry | $284K | 43 mo ago | Seed | 5 | 2019 | — | — |
Top 12 Retail companies in New Zealand
#1
Series B · Auckland, Auckland · founded 2021 · 62 employees$18.5Mraised▾
Provider of analytical solutions for the healthcare industry. It offers continuous, affordable monitoring of brand health metrics like awareness, sentiment, and purchase intent through an intuitive dashboard. The platform provides always-on data collection, category context analysis, and visualization tools to prove marketing ROI and support strategic decisions.
- Jun 2025Series B$25M
- Feb 2024Series A$13.6M
- Feb 2023Seed$4.9M
#2
Series B · Wellington, Wellington · founded 2020 · 30 employees$6.9Mraised▾
E-distributor offering farm products and software solutions for wholesale businesses. It caters to grocery buyers and sellers. The product catalog includes fruits, vegetables, drinks, etc. The platform offers features like digital catalog, invoice, custom pricing, price lists, etc. The mobile application is available for android and iOS users.
- Feb 2024Series B$3.4M
- Sep 2020Series A$3.5M
#3
Series A · Auckland, Auckland · founded 2001 · 16 employees$5Mraised▾
Provider of reusable package solutions for eCommerce business. The platform offers mailers, labels, poly bags & ziplock, magazine wrapping, bubble bags, and more.
- Jul 2023Series A$5M
#4
Acquired · Auckland, Auckland · founded 2009 · 192 employees$17.5Mraised▾
Unleashed Software provides platform to manage inventory for the small, medium and enterprise market. Offers features for tracking through serial number, up to date sales margins, currency conversion, Bill of materials and more. Offers businesses sales data analysis based on transactions across warehouses. Partners with many online accounting, point-of-sale, e-commerce and mobile job management software such as Xero, Magento, Quickbook, Vend etc. to form a complete end-to-end business management solution.
- Oct 2017Series C$5M
- May 2016Series B$3M
- Jun 2015Series B$3.5M
- Oct 2013Series A$4M
#5
Series B · Wellington, Wellington · founded 2004$30Mraised▾
Online marketplace for automotive trade buyers
#6
Seed · Auckland, Auckland · founded 2021 · 2 employees$1Mraised▾
Provider and manufacturer of mycelium-based leather alternative fabrics. It offers visually appealing textiles by leveraging the inherent properties of mycelia along with cultivation methods.
- Jun 2023Seed$1M
#7
Seed · Wellington, Wellington · founded 2010 · 22 employees$3.7Mraised▾
Storbie is a cloud-based eCommerce solution that enables merchants to build an online shop or a marketplace. The solution allows businesses to build a mobile friendly store and provides them features such as inventory management, product information management, promotional campaigns management, and more. The company also provides analytics by providing integration with Google Analytics and also has integrated payment gateways like PayPal, Fetch, and more. Pricing depends upon the number of listed products. Storbie was named as a Rising Star in the Deloitte 2015 Fast 50 Awards and as a finalist in the 2013 Wellington Gold Awards.
- Feb 2022Seed$2.3M
- Oct 2020Seed$1.4M
#8
Series A · Auckland, Auckland · founded 2009 · 30 employees$6Mraised▾
Provider of ceramic nanofibers. It develops nanofibre-based functional textiles. Its product portfolio includes nanofibre-based air filtration solutions for mask manufacturing, thermoplastic nanofibres-based fibre-reinforced composites, and nanofibers for acoustic soundproofing. It is based on biological filtration and helps to prevent viruses and bacteria.
- Apr 2020Series A$6M
#9
Series A · Auckland, Auckland · founded 2012 · 8 employees$8.3Mraised▾
Cloud based risk management solutions for enterprises. It offers a range of tools and connected devices for professionals and individuals to support users suffering from abuse or in need of emergency assistance. It integrates with various systems and services to provide solutions.
- Dec 2014Series A$3.8M
- Nov 2013Series A$3M
- 2012Seed$1.5M
#10
Funding Raised · Christchurch, Canterbury · founded 2020$1.5Mraised▾
Provider of biocomposite materials. It blends sheep wool fibres and hemp plant fibres to develop renewable natural fibres. It develops yarns using these fibres for applications in the textile sector.
- Feb 2022Grant (prize money)$1.3M
- Grant (prize money)$202K
#11
Acquired · Dunedin, Otago · founded 2012 · 125 employees$6.1Mraised▾
Developer of software providing business management solutions for salon professionals. The software offers features such as appointment scheduling, customer management, and sales tracking. It aims to streamline operations and improve efficiency for salon businesses. The software is accessible through an interactive demo.
- Nov 2017Series A$4.8M
- Jun 2014Seed$1.3M
#12
Seed · Wellington, Wellington · founded 2011 · 284 employees$2Mraised▾
Educa is an e-portfolio platform that allows early childhood centers and schools to keep parents updated on their child’s activities. Teachers post images, videos, and narratives which can be seen in real-time by parents. Help engage parents and document learning from one simple platform. Features include notice, events update, lesson planning, document sharing, direct messaging, teacher portfolio, and more. The app is available on Android and iOS.
- Jul 2021Seed$2M
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Retail coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.