Best Retail Companies in Wellington, New Zealand
The 40 best Retail companies in Wellington, New Zealand in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: PartsTrader NZ.
Ranked: Best Retail companies in Wellington
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | PartsTrader NZ Online marketplace for automotive trade buyers | $30M | 150 mo ago | Series B | Rob Cooper Founder | 2004 | Cart FunctionalitySquarespace CommerceSquarespace+20 | — |
| 2 | Upstock E-distributor offering farm products and software solutions for wholesale businesses | $7M | 30 mo ago | Series B | Matt Watson Founder | 2020 | WebflowKnockout.jsAmazon Web Services+22 | — |
| 3 | Storbie SaaS-based solution for online retailers to build and maintain an online store | $4M | 54 mo ago | Seed | Andrew Bartle Co-Founder | 2010 | Cart FunctionalityBuilder.ioAzure+16 | — |
| 4 | Educa E-Portfolio and classroom management app for early childhood centres and schools | $2M | 61 mo ago | Seed | — | 2011 | WordPressMySQLPHP+27 | — |
| 5 | Matomo Web user analytics solutions for conversion rate optimization | $2M | 113 mo ago | Seed | Matthieu Aubry Founder | 2007 | WordPressMySQLPHP+24 | 1 partnership |
| 6 | 77 Pieces Virtually try clothes online | $650K | 186 mo ago | Deadpooled | Sebastian Marino Co-Founder & CEO | 2010 | Google Font APIHSTSCloudflare Browser Insights+3 | — |
| 7 | Marsello Cloud-based industry specific retail marketing solutions | — | 67 mo ago | Seed | Brady Thomas Co-Founder & CPO | 2012 | HubSpot CMS HubAmazon Web Serviceslit-html+33 | — |
| 8 | Abel Retailer of natural fragrances including perfumes, minis, sets, and sprays | — | — | Unfunded | Frances Shoemack Founder & CEO | 2013 | Cart FunctionalityShopifyShop Pay+28 | — |
Top 7 Retail companies in Wellington
#1
Series B · Wellington, Wellington · founded 2020 · 30 employees$6.9Mraised▾
E-distributor offering farm products and software solutions for wholesale businesses. It caters to grocery buyers and sellers. The product catalog includes fruits, vegetables, drinks, etc. The platform offers features like digital catalog, invoice, custom pricing, price lists, etc. The mobile application is available for android and iOS users.
- Feb 2024Series B$3.4M
- Sep 2020Series A$3.5M
#2
Seed · Wellington, Wellington · founded 2010 · 22 employees$3.7Mraised▾
Storbie is a cloud-based eCommerce solution that enables merchants to build an online shop or a marketplace. The solution allows businesses to build a mobile friendly store and provides them features such as inventory management, product information management, promotional campaigns management, and more. The company also provides analytics by providing integration with Google Analytics and also has integrated payment gateways like PayPal, Fetch, and more. Pricing depends upon the number of listed products. Storbie was named as a Rising Star in the Deloitte 2015 Fast 50 Awards and as a finalist in the 2013 Wellington Gold Awards.
- Feb 2022Seed$2.3M
- Oct 2020Seed$1.4M
#3
Series B · Wellington, Wellington · founded 2004$30Mraised▾
Online marketplace for automotive trade buyers
#4
Seed · Wellington, Wellington · founded 2011 · 284 employees$2Mraised▾
Educa is an e-portfolio platform that allows early childhood centers and schools to keep parents updated on their child’s activities. Teachers post images, videos, and narratives which can be seen in real-time by parents. Help engage parents and document learning from one simple platform. Features include notice, events update, lesson planning, document sharing, direct messaging, teacher portfolio, and more. The app is available on Android and iOS.
- Jul 2021Seed$2M
#5
Seed · Wellington, Wellington · founded 2007 · 21 employees$2Mraised▾
Matomo, formerly known as Piwik Analytics, provides both on-premise and cloud-based solutions for conversion rate optimization through web user analytics for e-retailers. Its solution provides customer insights to optimize conversion rate. The solution has features such as form & survey analytics, visitor tracking, multi-channel conversion analytics, A/B testing, consumer flow insight and others. Clients include Forbes, SHARP and Oxfam.
- Mar 2017Seed$2M
#6
Deadpooled · Wellington, Wellington · founded 2010$650Kraised▾
77 Pieces offers platform technology that enables customers to virtually try on and predict how clothing will look and fit by integrating with the web browser. The Company sells to apparel brands that in-turn provide the 77 Pieces Platform to their customers for viewing, try-on, styling and social commerce. The Company enables these brands to deliver Fit Prediction(SM), a personalized, photo-realistic digital rendering of any specific person’s body wearing clothing that can be purchased. This enables the brand’s customers to “virtually” try-on items in order to find the right fit.
- Mar 2011Seed$650K
#7
Seed · Wellington, Wellington · founded 2012 · 42 employees—raised▾
Marsello offers cloud-based industry specific retail marketing solutions. The platform enables businesses of retail and eCommerce industries helps in running marketing campaigns to engage customers. The company offers omnichannel experience and drives email, SMS and loyalty programs for increasing individualised customer experiences, and helps in enhancing industry growth. Some of the clients include CIN7, BIG commerce, Vend and others.
- Jan 2021Seed—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Retail coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.