Radar · Sports Tech in United Kingdom
Best Sports Tech Companies in United Kingdom
The 792 best Sports Tech companies in United Kingdom in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: DAZN.
By Sweetie IyerMarkets & Momentum
792companies tracked
$3Bdisclosed funding
3unicorns
193have raised
When you're hunting the best Sports Tech companies in the United Kingdom, ranked by disclosed equity funding and recent funding momentum, this directory is where the search ends. We're tracking 792 companies with $3.0B in total disclosed funding, three unicorns, and a sector that's clearly still accelerating.
The numbers tell you which way the curve bends. Median app-install growth across sports and sporting goods categories is running at roughly +18% YoY across 1,152 tracked apps, and as shown in 2017 research, digital engagement tools in sport have been compounding user adoption well before this wave hit. DAZN leads the funding table at $1.4B, a figure that almost warrants its own paragraph, with Castore at $197M showing that performance apparel with a tech backbone commands serious capital too. So what's drawing investors right now? Hot themes include vendor dependability ratings and expert product review platforms, with celebrity basketball content pulling strong organic install momentum on top. Investors like Techstars, Crowdcube, and Qatar Sportstech are active across the stack, and fundraising strategy for Sports Tech founders is getting sharper as competition for deals intensifies. The prize is already enormous. And it's still growing.
FLIAR INTELLIGENCE · SPORTS TECH × UNITED KINGDOM
Our analysis of 50 Sports Tech companies
$7.8b in tracked funding; 96% of the stack-profiled cohort runs cloud-native; funding activity peaked in 2025.
50companies analysed
96%cloud-native stacks
2025funding peak (by rounds)
6unicorns
2018median founding year
663kcombined LinkedIn audience
71%of audience held by top 3
3companies hiring publicly (12 mo)
Ranked: Best Sports Tech companies in United Kingdom
| # | Company | Disclosed funding | Last round | Employees | Founder | Tech stack | Market signals (1y) | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | DAZN 🦄 Provider of the news media platform for multiple sports | $1.4B | 15 mo ago | 2,737 | Shay Segev CEO | WordPressMySQLPHP+20 | — | 11 patents Adaptive video streaming analytics and dynamic playback optimization for content delivery | — |
| 2 | Gymshark 🦄 Performance-focused activewear brand creating functional, stylish gym and athleisure clothing 60Patents top 24%Innovation top 27%Moat top 27%Funding top 40% All 9 signals ▾Patentstop 24% Innovationtop 27% Moattop 27% Fundingtop 40% Globaltop 40% Growthtop 41% Markettop 45% Talentbottom 49% Fin. healthbottom 37% Patents: 32 patents matched (strict assignee match) · 32 filings since 2022 vs 0 in 2017-21 Innovation: 32 patents (top 30% of patent-holders) · 32 filings since 2022 vs 0 in 2017-21 rank vs industry peers · Fliar Intelligence Index 60/100 | $261M | 70 mo ago | 728 | Ben Francis Founder & CEO | — | — | 32 patents Innovative garment construction and finishing technologies for apparel and footwear. | 2 expansions |
| 3 | Castore 🦄 Internet-first brand of sportswear for men and women 91Fin. health top 17%Tech top 18%Funding top 19%Market top 26% All 10 signals ▾Fin. healthtop 17% Techtop 18% Fundingtop 19% Markettop 26% Moattop 26% Growthtop 28% Talenttop 38% Partnerstop 41% Newstop 47% Globaltop 48% Fin. health: Revenue ~$67.1M · Revenue +187% YoY Tech: 100 technologies across 6/8 capability areas · Cloud: Amazon Alb, Amazon S3 rank vs industry peers · Fliar Intelligence Index 91/100 | $197M | 1 mo ago | 174 | Thomas Beahon Co-Founder | Cart FunctionalityShopifyApple iCloud Mail+44 | 5 signals ▼71% Acquisition · M&A · Earnings | — | 2 launchs · 2 partnerships |
| 4 | Sportingbet UK Online platform for sports betting | $129M | 168 mo ago | 3 | — | — | — | — | — |
| 5 | Let’s Do This Provider of a booking platform for multiple sports activities | $80M | 48 mo ago | 28 | Alex Rose Co-Founder & CPO | Apple iCloud MailGoogle WorkspaceTypeScript+28 | — | — | — |
| 6 | OTRO Provider of digital social networking and fan engagement platform for football fans | $64M | 90 mo ago | 36 | — | — | — | — | — |
| 7 | LiveScore Group Developer of betting tools for bettors | $58M | 45 mo ago | 252 252 → 531 (+111%) | Devon T CEO | WordPressMySQLPHP+22 | — | — | 2 awards |
| 8 | Playermaker Wearable device for providing football-focused analysis 37Tech top 30%Moat top 31%Funding top 34%Product top 40% All 10 signals ▾Techtop 30% Moattop 31% Fundingtop 34% Producttop 40% Growthtop 45% Talentbottom 49% Globalbottom 39% Customersbottom 35% Marketbottom 23% Newsbottom 22% Tech: 62 technologies across 5/8 capability areas · Cloud: Cloudflare Moat: Editorial + unicorn rating 8/10 · Soonicorn rank vs industry peers · Fliar Intelligence Index 37/100 | $50M | 32 mo ago | 1 | Eyal Postelnik Co-Founder | WordPressMySQLPHP+39 | — | — | — |
| 9 | Copa90 Online platform offering football content | $45M | 59 mo ago | 73 73 → 108 (+48%) | — | Apple iCloud MailGoogle WorkspaceAmazon Web Services+4 | — | — | — |
| 10 | SportPursuit Online retailer of sports equipment using flash sales | $40M | 60 mo ago | 89 89 → 109 (+22%) | Luke Pikett Co-Founder | Cart FunctionalityStoryblokTailwind CSS+17 | — | — | — |
| 11 | Supponor Platform offering in game advertising solution 48Product top 26%Innovation top 34%Funding top 37%Growth top 45% All 8 signals ▾Producttop 26% Innovationtop 34% Fundingtop 37% Growthtop 45% Techbottom 46% Marketbottom 38% Globalbottom 37% Newsbottom 18% Product: 6 distinct product lines · Company stage: Acquired Innovation: 6 product lines rank vs industry peers · Fliar Intelligence Index 48/100 | $37M | 88 mo ago | 30 | — | WordPressMySQLPHP+19 | — | — | — |
| 12 | FSB Technology Provider of tech-enabled software solutions for the gambling and sports betting industries | $33M | 82 mo ago | 125 | Mark Blandford Co-Founder | WebflowSalesforcecore-js+12 | — | — | — |
| 13 | Powerleague | $30M | 1 mo ago | 212 | Christian Rose CEO | Cart FunctionalityWordPressMySQL+38 | 3 signals ▲200% Leadership · Funding | — | — |
| 14 | Recast Online platform offering to stream sports and entertainment content 62Growth top 28%Tech top 37%Funding top 39%Product top 46% All 8 signals ▾Growthtop 28% Techtop 37% Fundingtop 39% Producttop 46% Moattop 48% Markettop 50% Globalbottom 37% Newsbottom 34% Growth: Web rank 5,000,000 → 1,000,000 YoY · Fresh capital in last 24 mo Tech: 39 technologies across 5/8 capability areas · Cloud: Amazon Cloudfront, Amazon Web Services rank vs industry peers · Fliar Intelligence Index 62/100 | $24M | 23 mo ago | 54 | — | WebflowAmazon Web ServicesHubSpot+21 | — | — | — |
| 15 | Shot Scope Provider of wearable devices for golf performance tracking 53Tech top 23%Customers top 25%Funding top 30%Moat top 37% All 12 signals ▾Techtop 23% Customerstop 25% Fundingtop 30% Moattop 37% Patentstop 45% Partnerstop 45% Innovationtop 46% Producttop 46% Growthtop 49% Marketbottom 37% Globalbottom 36% Newsbottom 21% Tech: 57 technologies across 6/8 capability areas · Cloud: Azure, Cloudflare Customers: Play-Store rating 4.52★ across 2,091 ratings (1 apps) · Review volume +21% in 6 mo rank vs industry peers · Fliar Intelligence Index 53/100 | $23M | 22 mo ago | 18 | — | Cart FunctionalityWooCommerceWordPress+38 | — | 12 patents Wearable golf swing and shot distance measurement sensors and analytics | 1 launch · 1 award |
| 16 | Wiggle Sporting goods retailer | $23M | 239 mo ago | 654 | Mitch Dall Co-Founder | Apple iCloud MailMicrosoft 365Ruby+23 | — | — | — |
| 17 | Carv Developer of pressure sensing insoles and wearable module for skiers 67Customers top 24%Growth top 26%Innovation top 28%Tech top 29% All 10 signals ▾Customerstop 24% Growthtop 26% Innovationtop 28% Techtop 29% Talenttop 34% Fundingtop 39% Moattop 39% Producttop 44% Globalbottom 39% Marketbottom 31% Customers: Play-Store rating 4.63★ across 1,223 ratings (1 apps) · Review volume +34% in 6 mo Growth: Headcount 17 → 30 (+76%) across vintages rank vs industry peers · Fliar Intelligence Index 67/100 | $21M | 25 mo ago | 30 | Pruthvikar Reddy Co-Founder & CTO | Cart FunctionalityCraft CMSPHP+33 | — | — | — |
| 18 | Sportside Social platform for sports events management application | $20M | 70 mo ago | 2 | — | — | — | — | — |
| 19 | Sportable Offers device-based performance tracking & training solution for Rugby 45Growth top 35%Talent top 38%Funding top 46%Tech bottom 48% All 6 signals ▾Growthtop 35% Talenttop 38% Fundingtop 46% Techbottom 48% Globalbottom 39% Marketbottom 36% Growth: Headcount 22 → 32 (+45%) across vintages Talent: 2 named leaders on record · 2 C-suite/founder profiles curated rank vs industry peers · Fliar Intelligence Index 45/100 | $19M | 25 mo ago | 32 | Peter Husemeyer Founder / CTO | WebflowAmazon Web ServicesBambooHR+12 | — | — | 2 partnerships · 1 award |
| 20 | Midnite Esports betting platform for players | $18M | 5 mo ago | 24 | Nick Wright Founder & CEO | Amazon WebstoreWebflowApple iCloud Mail+29 | 7 signals ▲250% Funding · Leadership | — | 1 award |
| 21 | Low6 Provider of fan engagement solutions for sports teams | $18M | 43 mo ago | 47 47 → 41 (-13%) | — | WordPressApple iCloud MailMicrosoft 365+33 | — | — | 1 award |
| 22 | Luckbox Online gambling platform offering multi-category e-sports betting solutions | $17M | 63 mo ago | 54 | Mike Stevens Co-Founder | — | — | — | — |
| 23 | PlayerLayer Internet First Brand offering multi-category sportswear | $17M | 86 mo ago | 55 | — | Cart FunctionalityMagentoElasticsearch+19 | — | — | 2 partnerships |
| 24 | Sporting News Network of digital platforms providing sports news and media content | $15M | 33 mo ago | 3 | Tom Hall CEO | Microsoft ASP.NETBootstrapAmazon ALB+37 | — | — | 1 partnership |
| 25 | GroundWOW Full-color stadium ground printer company | $7M | 50 mo ago | — | Tony Rhoades Chairman & CEO | — | — | — | — |
| 26 | Monterosa Provider of a platform for gamified digital experiences and fan engagement | $6M | 50 mo ago | 53 | — | Framer SitesReactCloudflare+17 | — | — | 1 launch · 2 partnerships · 3 awards |
| 27 | Playfinder Online platform to book sports facilities | $6M | 57 mo ago | 1 | Sandford Loudon Founder | Cart FunctionalityTypeScriptNode.js+21 | — | — | 1 job opening · 1 expansion |
| 28 | Maison Sport Marketplace for booking winter-sports instructors | $6M | 30 mo ago | 14 | Aaron Tipping Co Founder | SentryApple iCloud MailGoogle Workspace+32 | — | — | — |
| 29 | Perfect Moment Internet-first brand offering winter sports wear for men and women 29Funding top 30%Moat top 35%Talent top 38%Tech top 41% All 9 signals ▾Fundingtop 30% Moattop 35% Talenttop 38% Techtop 41% Newstop 41% Globalbottom 37% Marketbottom 35% Growthbottom 35% Fin. healthbottom 33% Funding: Raised $5.5M across 5 rounds · 5 rounds over 5 yrs (1.0/yr) Moat: Editorial + unicorn rating 6/10 · 5 curated direct competitors tracked rank vs industry peers · Fliar Intelligence Index 29/100 | $6M | 2 mo ago | 18 | Max Gottschalk Co-Founder | ContentfulTurbopackstyled-components+28 | 8 signals ▼33% Earnings · Capital raise · Funding | — | 1 partnership |
| 30 | SportsIcon Provider of a blockchain-based digital collection platform | $6M | 54 mo ago | 4 | — | — | — | — | — |
| 31 | Eterlast Developer of web3-based sports games | $4M | 43 mo ago | 4 | Joan Parera Co-Founder & CEO | — | — | — | — |
| 32 | Gamepl Provider of AI-driven sports analytics for live betting market solutions | $4M | 27 mo ago | 4 | Graham Savage Co-Founder & CEO | — | — | — | 1 partnership |
| 33 | Soccerverse Online platform for managing and trading in a massive multiplayer soccer universe called soccerverse | $4M | 40 mo ago | — | Ryan Smyth Co-Founder | WordPressMySQLPHP+19 | — | — | — |
| 34 | GoRout Provider of wearable systems for training management of American football teams 45Growth top 35%Innovation top 36%Tech top 40%Product top 44% All 7 signals ▾Growthtop 35% Innovationtop 36% Techtop 40% Producttop 44% Fundingbottom 47% Globalbottom 36% Marketbottom 28% Growth: Fresh capital in last 24 mo Innovation: 1 product line · Deep-tech classification: Tech Hardware rank vs industry peers · Fliar Intelligence Index 45/100 | $3M | 19 mo ago | 9 | — | WordPressMySQLFirebase+38 | — | — | 2 partnerships |
| 35 | Hexis Developer of a nutrition management platform for athletes | $3M | 29 mo ago | 1 | Carmen Lefevre-Lewis Co-Founder | SentryNode.jsClerk+20 | — | — | — |
| 36 | Fan Hub Content platform for football fans | $3M | 3 mo ago | 15 | Gareth Lippiatt Founder & CEO | WordPress Site EditorWordPressCanny+30 | — | — | — |
| 37 | Raw Stadia Provider of data-driven player performance analytics solutions | $3M | 30 mo ago | 4 | Francois Brouillet Co-Founder | — | — | — | 1 launch |
| 38 | OVAL3 Fantasy Rugby platform | $3M | 29 mo ago | — | Tony Bouquier CEO | SentryTypeScriptGraphQL+22 | — | — | — |
| 39 | PlayerData Provider of GPS-based wearables to track performance for multiple sports 6Tech top 44%Moat top 45%Talent top 45%Product bottom 48% All 11 signals ▾Techtop 44% Moattop 45% Talenttop 45% Productbottom 48% Fundingbottom 43% Globalbottom 40% Patentsbottom 39% Newsbottom 22% Marketbottom 19% Innovationbottom 10% Fin. healthbottom 2% Tech: 29 technologies across 5/8 capability areas · Cloud: Cloudflare Moat: Editorial + unicorn rating 4/10 · IP moat: 3 patents rank vs industry peers · Fliar Intelligence Index 6/100 | $2M | 16 mo ago | 14 | Roy Hotrabhvanon Co-Founder & CEO | Webflow EcommerceWebflowSentry+26 | — | 3 patents Wearable sensor technology for sports balls and smart garments | — |
| 40 | Betmate Operator of a social betting platform offering peer-to-peer sports games | $2M | 17 mo ago | 6 | Declan Dowling Co-Founder | Webflowcore-jsjQuery+12 | — | — | — |
| 41 | Movetru Developer of a movement tracking system providing real-time movement quality insights | $2M | 11 mo ago | 6 | Naomi McGregor Founder & CEO | Cart FunctionalitySquarespace CommerceSquarespace+11 | 3 signals Funding | — | 1 job opening · 2 launchs |
| 42 | Brawn Provider of managed small group training programs for fitness facilities | $2M | 28 mo ago | 2 | — | — | — | — | — |
| 43 | OOSC Online fashion brand offering a wide range of eco-friendly sportswear apparel for men and women | $2M | 27 mo ago | 2 | Aaron McLaughlin Co-Founder | Cart FunctionalityShopifySentry+38 | — | — | — |
| 44 | Luscid Platform offering sports business analytics | $1M | 23 mo ago | — | Damien Gillman Co-Founder & Chief Strategy Officer | — | — | — | 1 partnership |
| 45 | Track Titan Provider of AI-enabled motorsports training & performance tracking solutions | $941K | 6 mo ago | 8 | Max Teichert Founder & CEO | Webflow EcommerceWebflowBootstrap+32 | — | — | — |
| 46 | Prorizon Mental health management platform for athletes | $507K | 15 mo ago | — | Titouan Freville Co-Founder & CTO | — | — | — | — |
| 47 | ScribePro Provider of injury management platforms for sports | $485K | 11 mo ago | 5 | Roisin McClory Co-Founder & Commercial Director | — | — | — | 1 partnership |
| 48 | Striver Social media platform for soccer players | $450K | 10 mo ago | — | Tim Chase Founder | — | — | — | — |
| 49 | Pelly Provider of a recruitment management system for football clubs | $441K | 16 mo ago | — | Stephen Hickingbotham Co-Founder | — | — | — | — |
Top 12 Sports Tech companies in United Kingdom
#1
Castore 🦄Series D · London, England · founded 2016 · 174 employees$197.5Mraised▾
Castore 🦄
Series D · London, England · founded 2016 · 174 employees
Internet-first brand of sportswear for men and women. It provides users with a catalogue that includes jackets, tops, shirts, trousers, jackets, hoodies, and accessories. In addition, the company also offers sportswear for golf, tennis, and badminton.
Fliar Intelligence Index™ 91how this company ranks against its industry peers
Fin. health
top 17%Tech
top 18%Funding
top 19%Market
top 26%Moat
top 26%Growth
top 28%Fin. health: Revenue ~$67.1M · Revenue +187% YoY
Tech: 100 technologies across 6/8 capability areas · Cloud: Amazon Alb, Amazon S3 · Devops: Varnish
Funding: Raised $197M across 6 rounds · 6 rounds over 8 yrs (0.8/yr) · Last round Conventional Debt (May 2026)
Audience (LinkedIn): 36k LinkedIn followers — 5.4% of this cohort's audience · 239 engagements/post (3.9× cohort median)
Activity (LinkedIn): 2 product launches · 5 partnerships (incl. Harlequins) announced in 12 mo
Funding rounds
- May 2026Conventional Debt$122M
- Nov 2023Series D$183.5M
- Jan 2023Conventional Debt$30.2M
- Sep 2022Conventional Debt$63M
Founders & team
Investors
NatWest, SVB, BNP Paribas, HSBC, The Raine Group, Hanaco Ventures
Tech stack
AhrefsAmazon AlbAmazon S3Amazon Web ServicesAmerican ExpressAnimate.Css
#2
Acquired · London, England · founded 1987 · 212 employees$30.4Mraised▾
Acquired · London, England · founded 1987 · 212 employees
LinkedIn Pulse recent public activity · Jul 2026
Audience: 6k LinkedIn followers
Funding rounds
- Apr 2026Conventional Debt$30.4M
Founders & team
Investors
Barclays
Tech stack
Alpine.JsAmazon AlbAmazon CloudfrontAmazon SesAmazon Web ServicesApple Sign-In
#3
DAZN 🦄Series E · London, England · founded 2015 · 2737 employees$1.4Braised▾
DAZN 🦄
Series E · London, England · founded 2015 · 2737 employees
Provider of the news media platform for multiple sports. It provides users with an online sports media platform that sports news,live scores and video streaming solutions for multiple sports. It also provides users with player performance,NFT purchasing and ticket bookings.
Funding rounds
- Feb 2025Series E$1B
- 2018Series D$391M
Founders & team
Investors
Surjsports, Dentsu, Access Industries, Go4it Capital
Tech stack
Amazon Web ServicesCdnjsCloudflareCore-JsElementorGoogle Analytics
#4
Series C · London, England · founded 2015 · 24 employees$18.5Mraised▾
Series C · London, England · founded 2015 · 24 employees
Midnite is an Esports betting platform for players. The company is an esports betting platform that enables gamers to bet on various esports games including Fortnite, CG GO, League of Legends, and more. Gamers can compete with other users and win prizes.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 31k LinkedIn followers — 4.7% of this cohort's audience
Activity: 1 awards announced in 12 mo
Funding rounds
- Jan 2026Series C$35M
- Oct 2025Conventional Debt$100M
- Apr 2025Series B$10M
- Feb 2022Series A$16M
Founders & team
Investors
Makers Fund, Betfair Group, GVC Holdings, The Raine Group, Venrex, Discerning Capital
Tech stack
Amazon AdvertisingAmazon SesAmazon Web ServicesAmazon WebstoreApple Icloud MailCdnjs
#5
Public · London, England · founded 2002 · 18 employees$5.5Mraised▾
Public · London, England · founded 2002 · 18 employees
Internet-first brand offering winter sports wear for men and women. The product catalog includes tops, pants, leggings, shirts, sweatshirts, and other accessories. The company claims that the products are made of wool, and more.
Fliar Intelligence Index™ 29how this company ranks against its industry peers
Funding
top 30%Moat
top 35%Talent
top 38%Tech
top 41%News
top 41%Global
bottom 37%Funding: Raised $5.5M across 5 rounds · 5 rounds over 5 yrs (1.0/yr) · Last round Post IPO (Mar 2026)
Moat: Editorial + unicorn rating 6/10 · 5 curated direct competitors tracked
Talent: 2 named leaders on record · 2 C-suite/founder profiles curated
Audience (LinkedIn): 6k LinkedIn followers
Activity (LinkedIn): 2 partnerships (incl. H&M) announced in 12 mo
Funding rounds
- Mar 2026Post IPO$2M
- Aug 2025Post IPO$1.5M
- Apr 2025Post IPO$4.4M
- Nov 2022Series A$5.5M
Founders & team
Investors
Montrose Capital Partners, Kahala19, X Cubed Capital Management, KraneShares, G9 Ventures, Burch Creative Capital
Tech stack
AttentiveCloudflareCloudflare Bot ManagementContentfulCookiebotCore-Js
#6
Seed · Cambridge, England · founded 2014 · 15 employees$3Mraised▾
Seed · Cambridge, England · founded 2014 · 15 employees
Fan Hub is an online content platform for football fans. Users can select their favorite team and they receive news and articles related to the team they follow. The company makes money by affiliate marketing, redirects fans to various businesses offering different services like matchday ticket booking and trip planning. Also offers cashback to users spending money using their platform.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 2k LinkedIn followers
Activity: 2 partnerships (incl. Northern Ireland National Team) announced in 12 mo
Funding rounds
- Feb 2026Grant (prize money)—
- Jan 2024Seed$3M
Founders & team
Investors
Blockchange, Avalanche
Tech stack
Apache Http ServerCannyCloudflareCloudflare Bot ManagementCookieyesCore-Js
#7
Seed · London, England · founded 2020 · 8 employees$941.4Kraised▾
Seed · London, England · founded 2020 · 8 employees
Provider of AI-enabled motorsports training & performance tracking solutions
Funding rounds
- Dec 2025Seed$5M
- Apr 2023Seed$129.4K
- Feb 2023Seed$300.9K
- Dec 2022Seed$511.1K
Founders & team
Investors
Partech Partners, Sequel, APX, HEARTFELT_, Concept Ventures
Tech stack
Amazon SesAmazon Web ServicesBootstrapCloudflareCloudflare Bot ManagementCore-Js
#8
Series B · Edinburgh, Scotland · founded 2014 · 18 employees$23.3Mraised▾
Series B · Edinburgh, Scotland · founded 2014 · 18 employees
Shot Scope provides golf performance tracking technology. It provides a wearable wristband that tracks activity and performance. It automatically collecting statistical data as a golfer plays. Features: club used for each shot, the distance each shot travels, the total number of shots, number of shots on each hole, fairways, greens in regulation, number of putts, putts per hole, and down percentage.
Fliar Intelligence Index™ 53how this company ranks against its industry peers
Tech
top 23%Customers
top 25%Funding
top 30%Moat
top 37%Patents
top 45%Partners
top 45%Tech: 57 technologies across 6/8 capability areas · Cloud: Azure, Cloudflare · Devops: Envoy
Customers: Play-Store rating 4.52★ across 2,091 ratings (1 apps) · Review volume +21% in 6 mo
Funding: Raised $23.3M across 9 rounds · 9 rounds over 11 yrs (0.8/yr) · Last round Series B (Jul 2024)
Audience (LinkedIn): 3k LinkedIn followers
Activity (LinkedIn): 3 product launches · 1 awards announced in 12 mo
Funding rounds
- Jul 2024Conventional Debt$1.9M
- Jul 2024Series B$8.5M
- Jul 2023Series A—
- Dec 2022Series A$3.3M
Investors
Equity Gap, Old College Capital, Scottish Enterprise, The University of Edinburgh, Growthdeck, Guinness Global Investors
Tech stack
AosAzureBabelBootstrapCart FunctionalityCivic
#9
Acquired · Edinburgh, Scotland · founded 2018 · 54 employees$24.3Mraised▾
Acquired · Edinburgh, Scotland · founded 2018 · 54 employees
Online platform offering to stream sports and entertainment content. It enables users to stream live and VOD sports on a pay-per-view basis. It also enables users to invite friends to watch and share content and data.
Fliar Intelligence Index™ 62how this company ranks against its industry peers
Growth
top 28%Tech
top 37%Funding
top 39%Product
top 46%Moat
top 48%Market
top 50%Growth: Web rank 5,000,000 → 1,000,000 YoY · Fresh capital in last 24 mo
Tech: 39 technologies across 5/8 capability areas · Cloud: Amazon Cloudfront, Amazon Web Services · Observability: Sentry
Funding: Raised $24.3M across 4 rounds · 4 rounds over 8 yrs (0.5/yr) · Last round Series A (Jul 2024)
Audience (LinkedIn): 3k LinkedIn followers
Funding rounds
- Jul 2024Series A$5M
- Feb 2022Series A$9.5M
- May 2021Series A$8.3M
- Jun 2020Seed$1.6M
Investors
Visor International, Riva Technology And Entertainment, Morpheus Ventures, Cooley, Airstream Ventures
Tech stack
Amazon CloudfrontAmazon Web ServicesCore-JsEmotionFlagsmithGoogle Workspace
#10
Seed · Belfast, Northern Ireland · founded 2020 · 6 employees$1.9Mraised▾
Seed · Belfast, Northern Ireland · founded 2020 · 6 employees
Developer of a movement tracking system providing real-time movement quality insights. The system offers automatic insights, performance trends, and key metrics. It is designed to be lightweight and comfortable for use on fields, courts, and ice. The system aims to provide an intuitive design and user-friendly interface for diverse sports. The system is not intended to diagnose, treat, cure, or prevent any disease or medical condition.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 2k LinkedIn followers
Hiring: 1 hiring post in 12 mo (public) · hiring: Senior Software Engineer (Full Stack)
Activity: 2 product launches announced in 12 mo
Funding rounds
- Jul 2025Seed$1.9M
Founders & team
Investors
Two Magnolias, AWAKENANGELS, IAG Capital Partners, Halo Business Angel Network, Angel Academe
#11
Series A · Rochester, England · founded 2014 · 9 employees$3.3Mraised▾
Series A · Rochester, England · founded 2014 · 9 employees
Provider of wearable systems for training management of American football teams. It develops an on-field sports technology that allows coaches to send fully-animated digital play calls, coaching tips, and assignments to every player in real-time. It also gives each player the flexibility to select their position, switch to another position, and view other teammates' positions on the field.
Fliar Intelligence Index™ 45how this company ranks against its industry peers
Growth
top 35%Innovation
top 36%Tech
top 40%Product
top 44%Funding
bottom 47%Global
bottom 36%Growth: Fresh capital in last 24 mo
Innovation: 1 product line · Deep-tech classification: Tech Hardware
Tech: 45 technologies across 4/8 capability areas · Cloud: Amazon Web Services, Cloudflare · Observability: Microsoft Clarity
Audience (LinkedIn): 1k LinkedIn followers
Activity (LinkedIn): 2 partnerships (incl. Kansas Collegiate Athletic Conference) announced in 12 mo
Funding rounds
- Nov 2024Series A$1.5M
- Mar 2024Series A$1.8M
- Dec 2021Seed$500K
- Aug 2018Seed$1M
Investors
Traction Capital, Hill Capital
Tech stack
Amazon Web ServicesBeaver BuilderCloudflareCloudflare Bot ManagementCore-JsFacebook Pixel
#12
Series A · London, England · founded 2013 · 30 employees$20.8Mraised▾
Series A · London, England · founded 2013 · 30 employees
Developer of pressure sensing insoles and wearable modules for skiers. It provides a wearable solution that can be used by skiers to get insights into their training and improve their technique. The system comprises a pressure insole developed using pressure sensors that detect the pressure change and a Bluetooth-enabled processing module comprising of an accelerometer, a gyroscope, and a magnetometer for tracking the movement of the skier.
Fliar Intelligence Index™ 67how this company ranks against its industry peers
Customers
top 24%Growth
top 26%Innovation
top 28%Tech
top 29%Talent
top 34%Funding
top 39%Customers: Play-Store rating 4.63★ across 1,223 ratings (1 apps) · Review volume +34% in 6 mo
Growth: Headcount 17 → 30 (+76%) across vintages
Innovation: 3 product lines · Deep-tech classification: Tech Hardware
Audience (LinkedIn): 10k LinkedIn followers
Funding rounds
- Apr 2024Series A$10M
- May 2022Series A$5.1M
- Jul 2021Series A$1.3M
- Oct 2020Series A$2.5M
Founders & team
Investors
HAX, Tribe Capital, IOSG Ventures, Consensys, OKX, Fenbushi Capital
Tech stack
BunnyCart FunctionalityCloudflareCloudflare StreamConvertCore-Js
Funding & investor landscape
$3Btotal disclosed funding
182companies funded
318disclosed rounds
3rounds last 90 days
Most active investors
Techstars6 rounds
Crowdcube5 rounds
Notable founders
Thomas Beahon
Co-Founder · Castore
Philip Beahon
Co-Founder · Castore
Christian Rose
CEO · Powerleague
Shay Segev
CEO · DAZN
Nick Wright
Founder & CEO · Midnite
Daniel Qu
Co-Founder · Midnite
Max Gottschalk
Co-Founder · Perfect Moment
Jane Gottschalk
Co-Founder · Perfect Moment
Gareth Lippiatt
Founder & CEO · Fan Hub
Max Teichert
Founder & CEO · Track Titan
Naomi McGregor
Founder & CEO · Movetru
Pruthvikar Reddy
Co-Founder & CTO · Carv
Prism market signals · United Kingdom · country-scoped Prism corpus, 540,277 docs
Market landscape — 10 sub-themes by coverage
Share of Sports Tech coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
RESEARCH SIGNALS · United Kingdom
How research on Sports Technology is moving in the United Kingdom
A read on the academic research around Sports Technology — which themes are gaining ground, the institutions and researchers driving them, and how the tone is shifting. Based on 87 United Kingdom-affiliated papers.
research sentiment over time
202220242025
enthusiastic · positive · guarded tone
Tone is overwhelmingly optimistic and steady — the enthusiastic (strongly-positive) share moved 32% → 32% across 2022–2025.
top research entities
- English Institute of Sport9
- Loughborough University9
- Manchester Metropolitan University6
- Northumbria University4
- University of Oxford4
leading researchers
Barry S. Mason · Victoria L. Goosey‐Tolfrey · Chris Bishop · Florentina J. Hettinga · Ronald J. Maughan · Emma Neupert · Tim Holder · Simon Jobson
▲
Breakthroughs5 · 6%
▲ 0%→6% share
5 median citations60% since 2021mostly methods-led
Analytics research is newly emerging — field-share rose from 0% to 6% with 3 papers driving growth.
rising sub-themes (early→recent)
- Analytics3
- Data science2
- League2
- Identification (biology)1
- Coaching1
Landmark Sports Analytics · 33 cites
◆
Advancements33 · 38%
▲ 0%→29% share
14 median citations52% since 2021mostly empirical
Athlete-focused advancement research is intensifying — papers rose from 1 to 5 across the study period.
rising sub-themes (early→recent)
- Athletes1→5
Landmark Creatine supplementation with specific view to exercise/sports performance: an update · 297 cites
▼
Concerns32 · 37%
▲ 0%→39% share
24 median citations47% since 2021mostly reviews
Athlete welfare concerns are rising sharply — papers increased from 5 to 8, dominating a 39% field-share.
rising sub-themes (early→recent)
- Athletes5→8
- Physical therapy3→4
Landmark Effects of inter-limb asymmetries on physical and sports performance: a systematic review · 449 cites
RESEARCH HOTSPOTS · United Kingdom
Where sports tech is researched across United Kingdom
Location clusters by institution affiliation — each city's volume, stance tone, and a quick read on its hot topic, what's advancing, the opening opportunity, and the main concern.
London10 · +0.20
Manchester8 · +0.21
Oxford5 · -0.02
PATENT SIGNAL · United Kingdom
Who's filing sports tech patents in the United Kingdom
United Kingdom sports tech patent filing is steady — 1 filings from 1 assignees (2022–2022), led by SIS Science IN Sport; annual filings 1→1.
1 filings1 assigneespeak 1/yr2022–2022
filing momentum (YoY 2022–2022)
top patent filers
- SIS Science IN Sport1
Common questions
How many Sports Tech companies are there in United Kingdom?
Radar tracks 792 indexable Sports Tech companies headquartered in United Kingdom that meet our profile-completeness bar.
What is the total funding raised by Sports Tech companies in United Kingdom?
The Sports Tech companies in United Kingdom on this list have raised a combined $3B in disclosed equity funding across 182 funded companies.
Which is the highest-funded Sports Tech company in United Kingdom?
DAZN is the highest-funded Sports Tech company in United Kingdom, with $1.4B in disclosed equity funding.
How many Sports Tech companies in United Kingdom are funded?
182 of the 792 Sports Tech companies in United Kingdom on this list have disclosed at least one equity funding round.
How many Sports Tech unicorns are there in United Kingdom?
3 Sports Tech companies in United Kingdom on this list are valued at $1B or more.
Who are the top investors in United Kingdom Sports Tech companies?
The most active investors in United Kingdom Sports Tech companies on this list include Techstars, Crowdcube, Qatar Sportstech, SETsquared, Angel Investment Network.
Sweetie IyerMarkets & Momentum
Sweetie watches where the money and the users are piling in. She covers sector wealth and momentum — the install curves and revenue pools that show which corners of the market are quietly on fire.