Best AdTech Companies in Australia
The 86 best AdTech companies in Australia in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Eyeota.
Australia's AdTech sector has 86 companies on our radar, carrying $81M in total disclosed funding and zero unicorns — which tells you something real about where this market sits right now. Eyeota leads the pack at $20M raised, followed by Zitcha at $15M and Brandscreen and Biteable both at $11M. And if you're trying to understand the shape of this industry, those gaps matter: a thin funding pool spread across dozens of players signals a market that's still consolidating. Globally, MarketsandMarkets puts the AdTech industry at roughly $783.5B in 2024, forecasting a climb to $1496.2B by 2030 at a 14.3% CAGR. So the tailwinds are real, even if local capital hasn't fully caught up.
What's driving momentum here? AI-powered targeting, mobile and social ad expansion, and a genuine push toward omnichannel strategies are all reshaping how Australian AdTech operators pitch themselves to buyers. I'd also flag data privacy regulation as a structural pressure that's quietly reshaping product roadmaps across the sector. The hot themes this quarter — predictive analytics, playable ads, digital strategy — show up consistently in coverage, and this AdTech primer is worth a quick read if you want the mechanics. Active investors include EVP, Rampersand, AirTree, and Archangel. The direction is up. The race for scale is still wide open.
- Verified Market Research
Ranked: Best AdTech companies in Australia
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Eyeota Audience targeting data | $20M | 101 mo ago | Acquired | — | 2010 | HubSpot CMS HubSalesforceAmazon Web Services+24 | — |
| 2 | Zitcha Provider of unified retail media platform enabling omnichannel planning and reporting | $15M | 20 mo ago | Series A | Troy Townsend Chief Executive Officer and Co-founder | 2022 | HubSpot CMS HubAmazon Web ServicesSplide+14 | 1 partnership |
| 3 | Biteable Cloud-based video content creation solutions provider | $11M | 65 mo ago | Series A | Tommy Fotak Co-Founder & CTO | 2014 | Cart FunctionalityWordPressMySQL+31 | — |
| 4 | Brandscreen Real-Time digital media trading platform | $11M | 164 mo ago | Acqui-Hired | Robert J Manning CEO | 2006 | — | — |
| 5 | Traffic Guard Platform offering ad fraud detection software | $6M | 36 mo ago | Series A | Mathew Ratty Co-Founder & CEO | 2016 | WebflowApple iCloud MailGoogle Workspace+33 | — |
| 6 | Cuttable Provider of an AI platform for automated advertising creative generation | $6M | 3 mo ago | Series A | Jack White Co-Founder & CEO | 2021 | SanityNode.jsTailwind CSS+16 | 1 launch · 1 expansion |
| 7 | Tiger Pistol Local advertising platform for SMBs | $5M | 138 mo ago | Acquired | — | 2011 | WordPressApple iCloud MailGoogle Workspace+24 | — |
| 8 | Citrus Platform offering self serve advertising solution | $4M | 72 mo ago | Acquired | — | 2017 | TypeScriptJavaChart.js+22 | — |
| 9 | Blend Provider of AI based product listing campaign management solution | $2M | 59 mo ago | Seed | Dean K Co-Founder | 2019 | TurbopackNode.jsRadix UI+20 | 2 launchs |
| 10 | Advvy Workflow and productivity software for media agencies | $500K | 121 mo ago | Seed | Tristan Ozinga Co-Founder And Chief Operations Officer | 2014 | — | — |
| 11 | Adslot Provider of platform for direct digital media trading and workflow automation | $300K | 78 mo ago | Public | Andrew Barlow Founder / Chairman | 1975 | WordPressMySQLPHP+19 | — |
| 12 | Screen Dopamine Engagement marketing and survey platform | $150K | — | Deadpooled | Morgan McCarthy Founder | 2018 | — | — |
Top 12 AdTech companies in Australia
#1
Series A · South Yarra, Victoria · founded 2021$5.5Mraised▾
Provider of an AI platform for automated advertising creative generation. The platform offers tools to create and publish advertisements. It leverages existing assets to generate strategic ad concepts. The platform also provides performance data and insights.
- Mar 2026Series A$4M
- Aug 2025Seed$2.9M
- Jul 2024Seed$3.7M
#2
Series A · Melbourne, Victoria · founded 2022 · 26 employees$15.1Mraised▾
Provider of unified retail media platform enabling omnichannel planning and reporting. The platform allows retailers to plan, deliver, and report across their entire network. It offers tools for collaboration, campaign planning, design, delivery, and performance optimisation. The platform unifies retail media across channels and systems, offering automation.
- Sep 2024Series A$10.4M
- Nov 2022Seed$4.7M
#3
Series A · Perth, Western Australia · founded 2016 · 40 employees$6.5Mraised▾
Platform offering ad fraud detection software. It detects, mitigates, and reports digital ad fraud before it hits the advertising budget. It manages all clients and campaigns, onboard new partners, and monitors performance from a single portal. It provides a portal for direct advertisers to manage all campaigns and supply sources. It can be integrated with Adjust, Tune, AppsFlyer, and Kochava.
- Jun 2023Series A$6.5M
#4
Series A · Hobart, Tasmania · founded 2014 · 28 employees$11.5Mraised▾
Cloud-based video content creation solutions provider. The platform helps businesses to create customized video content, video ads, social media video posts, and others that help in engaging customers. The clients of the company include Disney, Google, Amazon, and more.
- Dec 2020Series A$7M
- Mar 2018Series A$2.2M
- 2017Seed$1.1M
- Nov 2015Seed$1.1M
#5
Acquired · Sydney, New South Wales · founded 2010 · 15 employees$19.5Mraised▾
Eyeota specializes in audience targeting data. Claims to have aggregated over 1.3 billion uniques from publishers across Asia-Pacific, Australia, Europe and the Americas. Eyeota supplies third-party audience data to all major global and regional ad buying platforms, trading desks, DSPs, DMPs, and ad networks. The company is backed by Project A Ventures.
- Jan 2018Series B$12.5M
- Jan 2016Series A$7M
- May 2013Series A—
- Apr 2013Grant (prize money)—
#6
Acqui-Hired · Sydney, New South Wales · founded 2006$11.2Mraised▾
Brandscreen offers a media-buying platform that empowers marketers to more effectively invest in programmatic digital media. Brandscreen has led innovation in technology-enabled digital media buying since creating one of the first demand side platforms (DSPs) in 2007. Since then, Brandscreen has continued to innovate - most recently delivering the industry's first digital-out-of-home (DOOH) marketplace.
- Oct 2012Series B$11.2M
- 2010Series A$2.5M
#7
Acquired · Brisbane, Queensland · founded 2017 · 175 employees$4.5Mraised▾
Platform offering self serve advertising solution. The platform offers features such as product listing ads, banner advertising, responsive banners, maintaining pricing and profit margin, cross and up-sell, reporting metrics, term visibility, and others that help retailers to maintain personalization. It also offers ad-serving solutions.
- Jun 2020Series A$4.5M
#8
Acquired · Melbourne, Victoria · founded 2011 · 58 employees$5.1Mraised▾
Local advertising platform for SMBs. It focuses on simplifying and automating the process of creating and managing advertising campaigns for franchises, multi-location brands, and marketing resellers. It provides access to an interactive dashboard that consolidates campaign data from various locations.
- Nov 2014Series A$3.1M
- Oct 2013Seed$1M
- May 2012Angel$1M
#9
Seed · Sydney, New South Wales · founded 2019 · 12 employees$1.5Mraised▾
Provider of AI based product listing campaign management solution. The platform offers cloud-based solutions that help businesses to create, manage, publish, and monitor advertising campaigns related to products on social sites. It leverages AI technology that helps in the automation of targeting of ads to customers, optimizing ad spend, etc.
- Jul 2021Seed$1.5M
#10
Seed · Brisbane, Queensland · founded 2014 · 8 employees$500Kraised▾
Advy provides workflow and productivity software for media agencies and media publishers. It maintains agency customization. Its features include an intelligent workflow engine, media plan reporting, intelligent supplier RFP, document management, and Office 365 integration. Media houses can customize their brief, share their brief with other media publishers, and communicate with them. It offers a subscription-based pricing model.
- May 2016Seed$500K
#11
Public · South Melbourne, Victoria · founded 1975 · 81 employees$300Kraised▾
Provider of platform for direct digital media trading and workflow automation. The platform facilitates planning and buying digital media directly with publishers. It offers storefronts for publishers and marketplaces customised for demand sources. Additionally, it provides workflow automation for digital media agencies.
#12
Deadpooled · Wollongong, New South Wales · founded 2018$150Kraised▾
Screen Dopamine offers engagement marketing and survey platform to businesses, brands, and startups. It provides a platform which allows users to create a profile and get rewarded for engaging with businesses. For businesses, it helps to create engagement campaigns and then to choose their targeted audience for sending messages.
- Seed$150K
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of AdTech coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.