Best AdTech Companies in Boston, United States

Cloud based platform for personalized advertising. The platform offers tools that help advertisers in orchestrating ad journeys based on user behaviors and interests and delivers customized advertisements to users. It enable businesses in promoting products based on the buzz collected from customer data. It leverages AI technology for performing customer sentiments.

Funding rounds

• Jan 2023Venture Debt—
• Sep 2017Conventional Debt$3.5M
• Sep 2017Series B$10M
• Jan 2016Series A$12.3M

Founders & team

Dan LevinCo-Founder | President & Chief Operating OfficerTod LoofbourrowCEO & Chairman

Investors

Stage 1 Ventures, 500 Global, Hub Angels, LaunchCapital, Pallasite Ventures, MassChallenge

Tech stack

AdrollAdroll Cmp SystemAppnexusCloudflareCloudflare Bot ManagementCore-Js

Cloud based provider of customer data platform to enterprises. It provides a customer data platform that offers solutions such as customer acquisition and retention, customer view, customer engagement, etc. It allows members to build multi dimensional customer segments, individualize the experience, and build predictive models in real time. The features of the product include predictive modeling and analytics, multi-dimensional customer segmentation, customer lifecycle orchestration, etc. It has clients such as ING, Hearst, MOEN, etc.

Funding rounds

• Jan 2022Series B—
• Jan 2020Series B$13M
• Sep 2017Series A$9.6M
• May 2014Series A$1M

Founders & team

Bart HeilbronCo-Founder

Investors

Spring Lake Equity Partners, Sigma Prime Ventures, Converge, Vista Equity Partners, Partners Group, Charles & Potomac Capital

Tech stack

6SenseAlgoliaAmazon AlbAmazon SesAmazon Web ServicesApple Icloud Mail

Ad spend optimization and work-flow automation platform. It is an advertising platform that measures, predicts and optimizes ad spend for lifetime ROI on both desktop and mobile. It enables work-flow automation by providing an interface for ad building, budgeting, testing and deployment, predictive optimization through Lifetime Value based automated bidding and optimization algorithms. Performs business intelligence through analysis in real-time and lifetime performance with interactive tools, customizable dashboards, and a reporting API.

Data-driven solutions for brands, retailers, and healthcare to improve lives. The company activates technology to design, build, and operate business solutions that empower brands, retailers, and healthcare companies. They connect complex ecosystems to unlock growth, compliance, and sustainability. The company offers solutions across Martech, Healthcare, and Financial Management. Martech solutions drive shopper engagement through personalized incentives, media, and shopper loyalty programs. Healthcare solutions optimize the healthcare value chain to improve patient safety, access, and affordability. Services include product returns, pharmaceutical returns, and supply chain solutions. They leverage Artificial Intelligence and data-driven decision-making to provide insights and analytics. The company provides tools and resources for clients, retailers, and manufacturers, including coupon redemption services and web tools. They offer solutions for retail media, e-commerce settlement, and automotive industries. The company focuses on sustainability and community engagement.

Jumptap is a mobile ad network and the leader in targeted mobile advertising. Has industry-first partnerships with third-party data providers. Jumptap reaches over 218 million mobile users in the U.S. and over 439 million mobile users worldwide. It has built an audience profile store with over 100 million unique, data-rich profiles, of which over 44 million can be reached across screens. Has industry-first partnerships with more than 20 third-party data providers, and garners the highest yield for its 74,000 mobile sites and apps. Acquired by Millennial Media in Aug 2013 at a price of around $225M in stock.

Funding rounds

• Jul 2012Series E$27.5M
• May 2011Series E$5M
• Mar 2011Series E$20M
• Aug 2008Series D$26M

Founders & team

George BellPresident and CEOJorey RamerFounder

Investors

Redpoint Ventures, General Catalyst, Summerhill Venture Partners, Valhalla Partners, WPP, Crossroads Liquidating Trust

Tech stack

WebflowAmazon Web ServicesCloudflareOwl CarouselJsdelivrJquery

Visible Measures analyzes the performance of video advertising for publishers and advertisers. It's product, Fabric is designed for brand marketers to buy consumer engagement. It lets brands, agencies, trading desks, and publishers plan, manage, and optimize for brand engagement through a programmatic self-service interface. In addition, Visible Measures offer a demand side platform and a DMP. In 2008 the company acquired Vidmeter, a small startup that produces a Billboard-type list of the most popular videos on the web.

DataXu is a Data Management and Demand Side Platform. The stack include data management, audience management, multi-channel campaign management, ad serving, attribution management and programmatic decisioning. Active Analytics – their patented, automated, multivariate decisioning capability senses and reacts in real time to changing consumer behavior. The partners are Facebook Exchange, OpenX, LiveRail, MoPub and Bluekai among others. DataXu is one of the Inc.5000 list of fastest growing companies.

ChoiceStream improves ad relevance and digital campaign performance by programmatically selecting optimum advertising opportunities based on a dynamic understanding of consumer’s active preferences. It also offers re-targeting using extensive first and third party data network enhanced by proprietary data. The customers are AT&T, Zappos, Tesco, Ticketmaster and MTV. ChoiceStream raised nearly $70 million in venture capital by 2007 before pivoting its business model.

Pixability offers a cloud-based video marketing solution for Youtube. It is a video marketing company offering ad performance measurement on Youtube. Its product PixabilityONE, a video advertising software platform that runs campaigns managed by Pixability and is also used by agencies and brands as a self-serve platform. Also offers a Youtube ad buying and video marketing platform for media professionals. Customers include Zipcar, Sharp, Puma, Loreal, Viacom, Gillette, Chanel, Swarovski, and more.

WordStream provides search marketing software and PPC services that help marketers create, optimize, manage, and measure PPC and social advertising campaigns. Provides tools for keyword research and organization, AdWords management, and Quality Score optimization in addition to Landing Page management, Call Tracking, cross-platform publishing and reporting. Also offers tools to manage social ads in addition to managed services. Guardair Corporation, New Fire Media, and Echo Creative Marketing are part of its clientele.

Domain marketplace offering secure transactions and buyer protection. This platform facilitates the buying and selling of domain names with a focus on secure transactions and a buyer protection program. It provides a streamlined process for domain acquisition, ensuring a fast and easy transfer. The platform offers flexible payment methods to accommodate various buyer preferences. It acts as an intermediary, connecting domain sellers with potential buyers, and ensuring a reliable and trustworthy environment for domain transactions. The service prioritizes user experience and security in the domain trading process.

Fiksu is a data-fueled mobile marketing technology company that connects brands, agencies, & app advertisers to precise audiences. Fiksu’s mobile audience platform combines a proprietary dataset with powerful segmentation tools to create, refresh, and reach audiences. The company’s patent-pending Programmatic Mobile Demand Platform applies intelligent technology to proprietary big data for tracking, optimization, media buying and integration. Offers FreeMyApps, a rewards-based app discovery platform. Has 500 customers such as Coke, Disney, Ebay, and Groupon.