Best AdTech Companies in Madrid, Spain
The 38 best AdTech companies in Madrid, Spain in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Seedtag.
Ranked: Best AdTech companies in Madrid
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Seedtag Provider of artificial intelligence-driven contextual advertising solutions across digital channels | $299M | 49 mo ago | Series C | Albert Riera Co-Founder & Co-CEO | 2014 | WordPressApple iCloud MailGoogle Workspace+25 | — |
| 2 | Ladorian AI powered ad campaign management software for retail industry | $6M | 69 mo ago | Series A | Alejandro Gutierrez- Bolivar Founder & CEO | 2016 | — | — |
| 3 | Taptap Provider of location-based advertising and marketing solutions using area-based intelligence | $4M | 57 mo ago | Series A | — | 2010 | WixSentryApple iCloud Mail+19 | 1 job opening · 1 internship · 2 partnerships |
| 4 | mediasmart Provider of omnichannel programmatic advertising platform integrating mobile, CTV, and DOOH | $3M | 131 mo ago | Acquired | — | 2012 | HubSpot CMS HubTailwind CSSAmazon Web Services+18 | 1 award |
| 5 | OrbitalAds Platform offering campaign management solution | $3M | 81 mo ago | Deadpooled | — | 2010 | — | — |
| 6 | Unkasoft Advergaming In-game advertising company | $2M | — | Deadpooled | Jaime Lanchares Founder & CEO | 2005 | — | — |
| 7 | Loud Intelligence AI-driven contextual audio advertising solutions for brands | $1M | 23 mo ago | Seed | Felipe Areal Hidalgo Founder & CEO | 2023 | WordPressMySQLPHP+18 | — |
| 8 | Prusland Video ad marketplace | $500K | 203 mo ago | Deadpooled | Antonio Fernandez Hernando CEO | 2009 | — | — |
| 9 | Adtuo AI-based social media advertising platform | $471K | 71 mo ago | Series A | — | 2017 | — | — |
Top 12 AdTech companies in Madrid
#1
Seed · Madrid, Community of Madrid · founded 2023$1.1Mraised▾
AI-driven contextual audio advertising solutions for brands. It enables brands to connect with listeners at ideal moments in digital audio content. It enables advertisers to deliver personalized and relevant audio messages to listeners at the opportune moments, managing brand recognition and audience engagement.
- Sep 2024Seed$1.1M
#2
Series C · Madrid, Community of Madrid · founded 2014 · 431 employees$298.8Mraised▾
Provider of artificial intelligence-driven contextual advertising solutions across digital channels. The company offers technology that understands context to create advertising experiences. It helps brands connect with audiences across video and the open web. The technology delivers campaigns that aim to inspire, engage, and deliver impact.
- Jul 2022Series C$254.2M
- Sep 2021Series B$40M
- Aug 2017Series A$2.4M
- Sep 2016Series A$1.7M
#3
Series A · Madrid, Community of Madrid · founded 2010 · 132 employees$4.5Mraised▾
Provider of location-based advertising and marketing solutions using area-based intelligence. The company offers tools for omnichannel campaign activation using online and offline data sets. Solutions include identifying origin areas for store visitors and competitor analysis. It also provides context-based advertising and area-based planning for connected TV campaigns.
- Nov 2021PE—
- Apr 2012Series A$4.5M
#4
Series A · Madrid, Community of Madrid · founded 2016 · 70 employees$5.9Mraised▾
AI powered ad campaign management software for retail industry. Its AI tools promotes products to customers. The platform allows users to publish the ad campaigns, and track the campaign performance in real time. It allows advertisers to create an ad server and provide communication channels to suppliers. It enables advertisers to earn advertising revenue from AI retail media. It caters its solutions to sectors such as supermarkets, catering, pharmacies, and more.
- Nov 2020Series A$5.9M
#5
Deadpooled · Madrid, Community of Madrid · founded 2010 · 23 employees$3.3Mraised▾
Platform offering campaign management solution. It offers keyword management and research tool. The platform enables clients to detect buying intent keywords and add to the fitting ad group thus aiding in the attainment of search term scalability. Additionally, it helps clients in identifying and placing bids on search trends.
- Dec 2019Series A$3.3M
- Seed—
#6
Acquired · Madrid, Community of Madrid · founded 2012 · 69 employees$3.5Mraised▾
Provider of omnichannel programmatic advertising platform integrating mobile, CTV, and DOOH. The platform empowers marketers to integrate consumer journeys across connected devices. It delivers unified communication, leveraging online and offline behavioral signals for better targeting and personalization. The platform offers audience management and incrementality measurement, along with CTV advertising through proprietary technology.
- Sep 2015Series A$2.8M
- Jul 2013Seed$640.8K
#7
Series A · Madrid, Community of Madrid · founded 2017 · 8 employees$471.2Kraised▾
Adtuo offers AI-bassed social media advertising platform which helps to reach customers through advertising campaigns on Facebook and Instagram. It provides a platform for creating and optimizing social media campaigns. It offers a subscription-based pricing model. Kitchen Owner 34, MaterialEscolar.es, Repara2, and Canimals are part of its clientele.
- Sep 2020Series A$354.1K
- Dec 2019Grant (prize money)$292.8K
- Jul 2018Seed$117.1K
#8
Deadpooled · Madrid, Community of Madrid · founded 2005 · 19 employees$2.3Mraised▾
'Unkasoft Advergaming' is an in-game advertising company aimed at mobile. It claims to have developed an injection technology that lets advertising agencies, marketing agencies, aggregators, publishers etc. 'inject' any kind of advertisement into a mobile game. It was based in Spain and claims to have worked with big names such as Pepsi, Vodafone, Philips, Sony and many others. The company is deadpooled.
#9
Deadpooled · Madrid, Community of Madrid · founded 2009$500Kraised▾
Prusland is a video ad platform that helps advertisers and video producers and distributors for the distribution of videos with ads embedded in exchange for viewings for a given period of time. Video producers monetize on the basis of number of views that the video ad was seen by the consumers. Prusland is in the business of creating videos for tourism, advertisements, etc by enabling the community of producers to create content.
- Oct 2009Seed$500K
#10
Seed · Madrid, Community of Madrid · founded 2016 · 26 employees—raised▾
Inlab Digital offers mobile user acquisition and engagement solution. It provides a marketplace which enables advertisers to connect with publishers and target audience through display and video ad formats. The publishers can connect to brands and monetize their ad inventory. Also offers mobile app development and app search ranking optimization services. Clientele includes Red Bull, Movistar, MobielDreams Factory, Adgage, and others.
- Dec 2018Seed—
#11
Series A · Madrid, Community of Madrid · founded 2008 · 213 employees—raised▾
Adglow provides proprietary demand side platform for social media advertising including facebook, Twitter. Allows advertisers and agencies to buy social media inventory in video, mobile and search engine channels using real time bidding. Provides ad campaign design, dashboard, campaign management, campaign optimization, tracking report etc.
- Jul 2014Series A—
#12
Deadpooled · Madrid, Community of Madrid · founded 2011 · 1 employees—raised▾
Sezion offers a SaaS solution to create personalized videos. Generates personalized videos from specific customer data, a spreadsheet with product information, latest blog posts or any other content feed in real-time. Allows users to add images, video, audio and text from external sources in all generated or edited videos and add personalized metadata to each video. Offers integration with data sources such as CRM, CMS or with any content feed to generate personalized videos. Received support and funding from the European Commission, Wayra, Caixa Capital Risc, ENISA and the Spanish Ministry of Culture, Education, and Sports.
- Dec 2011Seed—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of AdTech coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.