Best AdTech Companies in Massachusetts, United States

Provider of an AI-powered platform for retailers to manage advertising businesses. The platform enables retailers and marketplaces to launch, scale, and optimize ad businesses. It offers solutions for sponsored listings, display ads, video ads, and sponsored brands. The platform supports retailers, marketplaces, and delivery applications with advertising infrastructure.

Funding rounds

• Nov 2025Series A—
• Mar 2024Series A$20M
• Nov 2023Series A$14.8M
• Feb 2022Seed$8.3M

Founders & team

Francisco LarraínCo-Founder & CTOMichael OstrovskyCo-FounderRegina YeCo-Founder & CEO

Investors

Upload, Quiet Capital, Pear VC, Moloco, FJ Labs, Comma Capital

Tech stack

Amazon S3Amazon Web ServicesApache ApisixApple Icloud MailCloudflareCloudflare Bot Management

Extreme Reach provides digital video advertising solution. The platform offered by the company is AdBridge which enables advertisers and agencies to manage, execute, and track advertising campaigns across all video mediums (broadcast, cable, website, mobile, VOD). It provides a single-source solution that includes both ad serving and direct delivery of ad creative.

Cloud based platform for personalized advertising. The platform offers tools that help advertisers in orchestrating ad journeys based on user behaviors and interests and delivers customized advertisements to users. It enable businesses in promoting products based on the buzz collected from customer data. It leverages AI technology for performing customer sentiments.

Funding rounds

• Jan 2023Venture Debt—
• Sep 2017Conventional Debt$3.5M
• Sep 2017Series B$10M
• Jan 2016Series A$12.3M

Founders & team

Dan LevinCo-Founder | President & Chief Operating OfficerTod LoofbourrowCEO & Chairman

Investors

Stage 1 Ventures, 500 Global, Hub Angels, LaunchCapital, Pallasite Ventures, MassChallenge

Tech stack

AdrollAdroll Cmp SystemAppnexusCloudflareCloudflare Bot ManagementCore-Js

Cloud based provider of customer data platform to enterprises. It provides a customer data platform that offers solutions such as customer acquisition and retention, customer view, customer engagement, etc. It allows members to build multi dimensional customer segments, individualize the experience, and build predictive models in real time. The features of the product include predictive modeling and analytics, multi-dimensional customer segmentation, customer lifecycle orchestration, etc. It has clients such as ING, Hearst, MOEN, etc.

Funding rounds

• Jan 2022Series B—
• Jan 2020Series B$13M
• Sep 2017Series A$9.6M
• May 2014Series A$1M

Founders & team

Bart HeilbronCo-Founder

Investors

Spring Lake Equity Partners, Sigma Prime Ventures, Converge, Vista Equity Partners, Partners Group, Charles & Potomac Capital

Tech stack

6SenseAlgoliaAmazon AlbAmazon SesAmazon Web ServicesApple Icloud Mail

Jumptap is a mobile ad network and the leader in targeted mobile advertising. Has industry-first partnerships with third-party data providers. Jumptap reaches over 218 million mobile users in the U.S. and over 439 million mobile users worldwide. It has built an audience profile store with over 100 million unique, data-rich profiles, of which over 44 million can be reached across screens. Has industry-first partnerships with more than 20 third-party data providers, and garners the highest yield for its 74,000 mobile sites and apps. Acquired by Millennial Media in Aug 2013 at a price of around $225M in stock.

Funding rounds

• Jul 2012Series E$27.5M
• May 2011Series E$5M
• Mar 2011Series E$20M
• Aug 2008Series D$26M

Founders & team

George BellPresident and CEOJorey RamerFounder

Investors

Redpoint Ventures, General Catalyst, Summerhill Venture Partners, Valhalla Partners, WPP, Crossroads Liquidating Trust

Tech stack

WebflowAmazon Web ServicesCloudflareOwl CarouselJsdelivrJquery

Data clean room solutions for brands. The software allows companies and brands to collaborate across distributed data platforms to deliver comprehensive data and insights. The platform is designed for business and technical teams. It is designed to protect consumer privacy, data, and intellectual property by enforcing the security and privacy.

Funding rounds

• Nov 2021Series B$25M
• Feb 2020Series A$15M

Founders & team

Matt KilmartinCo-Founder & CEOMichael MoreauCo-Founder & COOTom ChavezCo-Founder

Investors

Ridge Ventures, Wing Venture Capital, Snowflake, Superset, Norwest, Ulu Ventures

Visible Measures analyzes the performance of video advertising for publishers and advertisers. It's product, Fabric is designed for brand marketers to buy consumer engagement. It lets brands, agencies, trading desks, and publishers plan, manage, and optimize for brand engagement through a programmatic self-service interface. In addition, Visible Measures offer a demand side platform and a DMP. In 2008 the company acquired Vidmeter, a small startup that produces a Billboard-type list of the most popular videos on the web.

Ad spend optimization and work-flow automation platform. It is an advertising platform that measures, predicts and optimizes ad spend for lifetime ROI on both desktop and mobile. It enables work-flow automation by providing an interface for ad building, budgeting, testing and deployment, predictive optimization through Lifetime Value based automated bidding and optimization algorithms. Performs business intelligence through analysis in real-time and lifetime performance with interactive tools, customizable dashboards, and a reporting API.

Data-driven solutions for brands, retailers, and healthcare to improve lives. The company activates technology to design, build, and operate business solutions that empower brands, retailers, and healthcare companies. They connect complex ecosystems to unlock growth, compliance, and sustainability. The company offers solutions across Martech, Healthcare, and Financial Management. Martech solutions drive shopper engagement through personalized incentives, media, and shopper loyalty programs. Healthcare solutions optimize the healthcare value chain to improve patient safety, access, and affordability. Services include product returns, pharmaceutical returns, and supply chain solutions. They leverage Artificial Intelligence and data-driven decision-making to provide insights and analytics. The company provides tools and resources for clients, retailers, and manufacturers, including coupon redemption services and web tools. They offer solutions for retail media, e-commerce settlement, and automotive industries. The company focuses on sustainability and community engagement.

DataXu is a Data Management and Demand Side Platform. The stack include data management, audience management, multi-channel campaign management, ad serving, attribution management and programmatic decisioning. Active Analytics – their patented, automated, multivariate decisioning capability senses and reacts in real time to changing consumer behavior. The partners are Facebook Exchange, OpenX, LiveRail, MoPub and Bluekai among others. DataXu is one of the Inc.5000 list of fastest growing companies.

ChoiceStream improves ad relevance and digital campaign performance by programmatically selecting optimum advertising opportunities based on a dynamic understanding of consumer’s active preferences. It also offers re-targeting using extensive first and third party data network enhanced by proprietary data. The customers are AT&T, Zappos, Tesco, Ticketmaster and MTV. ChoiceStream raised nearly $70 million in venture capital by 2007 before pivoting its business model.

Pixability offers a cloud-based video marketing solution for Youtube. It is a video marketing company offering ad performance measurement on Youtube. Its product PixabilityONE, a video advertising software platform that runs campaigns managed by Pixability and is also used by agencies and brands as a self-serve platform. Also offers a Youtube ad buying and video marketing platform for media professionals. Customers include Zipcar, Sharp, Puma, Loreal, Viacom, Gillette, Chanel, Swarovski, and more.