AdTech · Sweden, India

Best AdTech Companies in Sweden

Updated 2026-06-23 · Ranked by funding & momentum

70 indexable AdTech companies headquartered in Sweden, ranked by total equity funding and recent funding momentum. Combined disclosed equity funding of $177.1M across 14 funded companies.

70
Companies
$177.1M
Total Funding
14
Funded
0
Unicorns
0
Rounds (90d)

Ranked: Best AdTech companies in Sweden

#CompanyFundingValuationStage Latest roundEmployeesFoundedMomentum
1 DanAds
Provider of self-serve advertising platform technology for publishers and advertisers
$44M $85.7M
as of 2021
Series A Venture Debt Jul 2025 57 2013 ↑ Active
2 Phyron
Platform offering AI powered ad campaign management software for auto dealers
$10.8M Series B Series B Jul 2024 28 2018 ↑ Active
3 Mediatool
Media planning software for advertisers and agencies
$11.4M Series A Series A Oct 2023 32 2012
4 Acast
Podcast creation and management solutions
$84.6M Public Series C Jul 2020 64 2014
5 Strossle
AI-based content distribution optimization platform for advertisers and publishers
$8.1M Acquired Series A Feb 2018 46 2013
6 Albacross
Account-based ad targeting and lead generation platform
$4.8M Public Series A May 2019 43 2014
7 Campanja
SEM bidding engine
$5M Acqui-Hired Series A Feb 2014 44 2010
8 Qwaya
Social media ad campaign management platform
$3M Series A Series A May 2013 8 2012
9 Znaptag
In-Image advertising network
$2M Deadpooled Angel Sep 2009 28 2009
10 Emerse
DSP for video ads
$1.6M Late Stage PE Mar 2015 21 2003
11 Adverty
Provider of in-game advertising platform connecting brands with gaming audiences
$570K Public Grant (prize money) Feb 2019 21 2016
12 Match2One
Optimised media buying based on machine learning algorithms
$734.1K Acquired Seed Dec 2016 25 2014
13 Adoveo
Offers a video flow manager integrated to programmatic media buying
$203.6K Seed Seed Jan 2019 14 2015
14 Ocast
SaaS-based media and advertising platform
$220K Seed Seed Apr 2017 8 2014
15 Seenthis
Marketing and ads creating software
Seed Seed Feb 2021 100 2013
16 BrightBee
AI-based ad campaign management and analytics platform for real estate businesses
Seed Seed Aug 2019 4 2019
17 United Screens
Online video advertising network
Acquired Seed Oct 2015 45 2013
18 Ad layer
Provides an advertisement creation platform
Unfunded 2013
19 Adamo Ads
Ad Network offering web, mobile and app traffic
Unfunded 2013
20 Adapt ADX
Adexchnage for newspaper groups
Unfunded 2009
21 Adaptlogic
Behavioral targeting solutions for publishers and advertisers
Acqui-Hired 2008
22 Adclouds
Platform for creating, testing, and optimizing ad creatives
Deadpooled 8 2014
23 Adcredo
Self service platform for digital advertising campaigns
Unfunded 2020
24 Admeta
The Private ad exchange for premium Publishers
Acquired 2002
25 Admon
Marketing performance management solutions
Deadpooled 2017
26 Adomera
Provider of web-based advertising services. The company specializes in offering online advertising, digital marketing, branding and online media services.
Acquired 1 2010
27 ADON InfoTech
Platform offering advertising solutions for businesses
Unfunded 9 2010
28 adprofit
Scandinavia's leading B2B ad-network and media company
Acquired 8 2008
29 AdRapid
Ad creative production tool
Unfunded 5 2014
30 Adssets
Tools for creating and measuring ad performance
Acquired 21 2009
31 AdswedMedia
Website monetization platform for businesses
Unfunded 2023
32 adtoox ab
Adtoox was initially launched in alliance with the “Committee of TV advertisement” in Sweden.
Acquired 46 2007
33 Advalidation
Tool to identify ads that risk poor viewability
Acquired 2 2010
34 adx search
Industry leader for agencies and advertisers across the globe for all paid search, real-time tracking and bidding optimization.
Acquired 5 2006
35 agigen
Agigen is a digital agency that offers comprehensive web design and development services to add value to the company product.
Acquired 10 2009
36 Amanda Ai
Provider of AI based platform for optimizing Google search ad campaigns
Funding Raised 36 2018
37 annonskraft
Annonskraft is an advertising company.
Acquired 4 2000
38 Antirio
Platform offering SSP solution
Funding Raised 2005
39 Asobu
Provider of in-game advertising platform for monetization
Deadpooled 2022
40 BidTheatre
Offers programmatic and data driven advertising paltform
Funding Raised 8 2012
41 Brand Metrics
Ad analytics platform
Unfunded 2018
42 brandon company ab
Brandon Company AB provides advertising solutions.
Acquired 1 1987
43 BrightBid
Platform offering ad creative optimization software
Acquired 63 2020
44 Brinna
Photoshop plugin enables you to create advertising assets
Funding Raised 2024
45 BuffPanel
Conversion optimization and user analytics for PC games
Funding Raised 2016
46 Causiq
Cloud and AI based marketing campaigns management solutions for enterprises
Funding Raised 5 2020
47 Clickable
AI based platform offering ad creative automation solutions
Unfunded 8 2022
48 Delta Projects
Provides audience insights and real-time bidding
Acquired 57 2002
49 Doe Blomberg Gottberg Acquired 1 2001
50 Fibbler
Software company that provides revenue attribution solutions designed for LinkedIn Ads
Unfunded 2023

Top 12 AdTech companies in Sweden

#1
DanAds Series A
$44M Raised
expand_more
location_onMalmo, Skane County
Founded
2013
Employees
57
Funding raised
$44M
Valuation
$85.7M · 2021
Stage
Series A

Provider of self-serve advertising platform technology for publishers and advertisers. The platform automates ad operations, simplifies sales, and delivers experiences for buyers. It provides control over inventory, workflows, and advertiser relationships. The advertiser suite gives advertisers tools to launch and manage campaigns.

Funding rounds (4 disclosed of 4)
Round Date Amount
Venture Debt Jul 2025 $24.8M
Series A Apr 2021 $5M
Seed Jan 2018 $1M
Seed Mar 2016 $1.4M
Tech stack
amazon s3amazon sesamazon web servicesaws certificate managercloudflarecloudflare bot management+14
#2
Phyron Series B
$10.8M Raised
expand_more
location_onStockholm, Stockholm County
Founded
2018
Employees
28
Funding raised
$10.8M
Stage
Series B

Platform offering AI powered ad campaign management software for auto dealers. The platform converts data into images and videos for website, online marketplace, and social media. It enables dealers to promote added services such as leasing offers and soft selling points. It offers real-time video updates, video sharing, customer engagement, lead generation, and more. It automates the generation of videos and images

Funding rounds (3 disclosed of 5)
Round Date Amount
Series B Jul 2024 $10.8M
Series A Jul 2023 Undisclosed
Seed Aug 2020 Undisclosed
Grant (prize money) Mar 2020 $55.3K
Grant (prize money) Oct 2019 $54.7K
Tech stack
adformamazon web servicesanimate.cssapple icloud mailcloudflarecloudflare bot management+14
#3
Mediatool Series A
$11.4M Raised
expand_more
location_onStockholm, Stockholm County
Founded
2012
Employees
32
Funding raised
$11.4M
Stage
Series A

Media planning and marketing software for advertisers and agencies. It enables teams to collaborate and work around media activities. Offers a cloud based media scheduling software and a project tool for advertisers and the media agency industry.

Funding rounds (3 disclosed of 3)
Round Date Amount
Series A Oct 2023 $7.4M
Seed Oct 2020 $2.9M
Angel 2016 $1.1M
Tech stack
wordpressuptimerobotmysqlphpastravimeo+14
#4
Acast Public
$84.6M Raised
expand_more
location_onStockholm, Stockholm County
Founded
2014
Employees
64
Funding raised
$84.6M
Stage
Public

Podcast creation and management solutions. It is a podcast aggregator that enables users to follow, share and connect with podcasters around the world. It allows advertisers to deliver their ads in any podcast listening app and reach the target audience. It allows to convert of audio to video to share the podcast across social channels.

Funding rounds (7 disclosed of 9)
Round Date Amount
Series C Jul 2020 $27M
Series C Oct 2019 Undisclosed
Grant (prize money) Jun 2019 $2.5M
Series C Dec 2018 $33.1M
Series B Sep 2017 $19.5M
Grant (prize money) Jul 2017 $2.5M
3 earlier rounds — sign up free
Tech stack
ab tastyamazon cloudfrontamazon web servicesanimate.cssapple icloud mailatlassian statuspage+14
#5
Strossle Acquired
$8.1M Raised
expand_more
location_onStockholm, Stockholm County
Founded
2013
Employees
46
Funding raised
$8.1M
Stage
Acquired

Strossle provides content distribution optimization solution to the publishers. It uses machine learning technology to learn and adapt from the user experience and interests. Based on this publisher can deliver the optimum content to each user and thus resulting in better user engagement. Coca-Cola, Egmont, and Santander are part of its clientele.

Funding rounds (2 disclosed of 2)
Round Date Amount
Series A Feb 2018 $6.2M
Seed Dec 2017 $1.9M
#6
Albacross Public
$4.8M Raised
expand_more
location_onStockholm, Stockholm County
Founded
2014
Employees
43
Funding raised
$4.8M
Stage
Public

Albacross provides an account based ad targeting and lead generation platform. It provides a B2B ad-targeting solution, wherein, brands can target key accounts with personalized content. Its lead generation tool enables the users to capture leads from visitors by installing a lightweight tracking code on its website. The platform collects global business information and real-time advertising data in the database, use

Funding rounds (4 disclosed of 4)
Round Date Amount
Series A May 2019 $1M
Seed May 2018 $2.5M
Angel Feb 2017 $896.3K
Angel Dec 2015 $399K
Tech stack
activecampaignahrefsalbacrossamazon cloudfrontamazon s3amazon ses+14
#7
Campanja Acqui-Hired
$5M Raised
expand_more
location_onStockholm, Stockholm County
Founded
2010
Employees
44
Funding raised
$5M
Stage
Acqui-Hired

Campanja's high-frequency bidding software helps large online advertisers boost the ROI of their paid search campaigns. Campanja bidding engine puts the power of high-frequency bidding and big data modeling in the hands of search engine marketers to boost the performance of advertiser campaigns by making the right bid at the time needed. In addition, it also provides real-time tracking and predictive modeling. Acqui

Funding rounds (1 disclosed of 1)
Round Date Amount
Series A Feb 2014 $5M
Founders & key people
#8
Qwaya Series A
$3M Raised
expand_more
location_onStockholm, Stockholm County
Founded
2012
Employees
8
Funding raised
$3M
Stage
Series A

Social media ad campaign management platform. It offers a cloud tool that allows users to schedule ads and define rules to pause campaigns and auto rotates ads. Integrates with Google Analytics and allows multi user collaboration and sharing. Other features include split testing and ad templates. Charges customers a fixed monthly subscription instead of a percentage of ad spend.

Funding rounds (1 disclosed of 1)
Round Date Amount
Series A May 2013 $3M
#9
Znaptag Deadpooled
$2M Raised
expand_more
location_onStockholm, Stockholm County
Founded
2009
Employees
28
Funding raised
$2M
Stage
Deadpooled

Znaptag AB is an advertising network for premium brands and premium publishers. Znaptag turns static digital photos into interactive images for audience engagement, enhanced visitor experience and contextual advertising. It's platform enables to launch rich media ad campaigns through contextual targeting technology in combination with partnerships with stock photo providers.

Funding rounds (1 disclosed of 1)
Round Date Amount
Angel Sep 2009 $2M
Founders & key people
Tech stack
phpcentosopensslapache http server
#10
Emerse Late Stage
$1.6M Raised
expand_more
location_onLund, Skane County
Founded
2003
Employees
21
Funding raised
$1.6M
Stage
Late Stage

Emerse provides Demand side platform for programmatic media buying using technology and algorithm. Provides a dashboard where advertisers can launch, optimize and control the campaigns. Clients include Visa, Emirates, CocaCola, Emirates, Microsoft etc. Also offers full service operational expertise.

Funding rounds (1 disclosed of 1)
Round Date Amount
PE Mar 2015 $1.6M
Investors
Tech stack
bootstrapcloudflarecloudflare bot managementcore-jsfacebook pixelgoogle analytics+14
#11
Adverty Public
$570K Raised
expand_more
location_onStockholm, Stockholm County
Founded
2016
Employees
21
Funding raised
$570K
Stage
Public

Provider of in-game advertising platform connecting brands with gaming audiences. The platform enables developers to monetize gaming sessions without disrupting user experience. It offers tools to manage, track, and optimize advertising campaigns. The platform uses technology to track in-game viewability and impressions. It provides a portal for developers and advertisers to monitor revenue and ad spend.

Funding rounds (3 disclosed of 3)
Round Date Amount
Grant (prize money) Feb 2019 $56.9K
Grant (prize money) Sep 2018 $58.1K
Seed May 2017 $570K
Tech stack
amazon web servicesaws certificate managercloudflarecloudflare bot managementcore-jsfancybox+14
#12
Match2One Acquired
$734.1K Raised
expand_more
location_onStockholm, Stockholm County
Founded
2014
Employees
25
Funding raised
$734.1K
Stage
Acquired

Match2One provides a programmatic advertising platform to create advertising campaigns across video, display, mobile and OOH. The technology uses first party data and target metrics to reach advertiser audience in real time. In addition, artificial intelligence and machine learning algorithms to finds patterns in consumer behaviour. Matchone has partnered with Pubmatic, Doubleclick, Rubicon, OpenX, Microsoft advertis

Funding rounds (3 disclosed of 3)
Round Date Amount
Seed Dec 2016 $322.7K
Seed May 2016 $376.1K
Seed Feb 2016 $35.3K
Tech stack
amazon web servicescloudflarecloudflare bot managementcontact form 7core-jscrazy egg+14

Recent signals in Sweden AdTech

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Funding & investor landscape

Total raised
$177.1M
across these companies
Companies funded
14
with disclosed funding
Highest-funded
$84.6M raised

Most active investors

Almi Invest Almi Invest 3 investments in AdTech Antler Antler 3 investments in AdTech EIC Fund EIC Fund 3 investments in AdTech Europa Europa 3 investments in AdTech Wellstreet Wellstreet 3 investments in AdTech Bonnier Ventures Bonnier Ventures 2 investments in AdTech CNI CNI 2 investments in AdTech Spiltan Spiltan 2 investments in AdTech Sting Sting 2 investments in AdTech Alfvén & Didrikson Alfvén & Didrikson 1 investment in AdTech Aligned Aligned 1 investment in AdTech Bonnier Capital Bonnier Capital 1 investment in AdTech

Notable founders in Sweden AdTech

Marco Alvera Marco Alvera Co-Founder and CEO DanAds · $44M raised
IB Istvan Beres Co-Founder & CEO DanAds · $44M raised
PL Per Laredius Sales Director, Co-Founder Phyron · $10.8M raised
JS Johan Sundstrand Co-founder & CEO Phyron · $10.8M raised
Alexander Hogman Alexander Hogman Co-Founder & CEO Mediatool · $11.4M raised
JL Joakim Landberg Co-Founder & CSO Mediatool · $11.4M raised
Magnus Ohlin Magnus Ohlin Founder, CPO, Chairman Mediatool · $11.4M raised
Ludwig Magnusson Ludwig Magnusson Co-Founder & CTO Mediatool · $11.4M raised
Karl Rosander Karl Rosander Founder Acast · $84.6M raised
Mans Ulvestam Mans Ulvestam Co-Founder & CEO Acast · $84.6M raised
Ross Adams Ross Adams CEO Acast · $84.6M raised
VC Viktor Carlsson Co-Founder Albacross · $4.8M raised

Frequently asked questions

How many AdTech companies are there in Sweden?
Radar tracks 70 indexable AdTech companies headquartered in Sweden that meet our profile-completeness bar.
What is the total funding raised by AdTech companies in Sweden?
The AdTech companies in Sweden on this list have raised a combined $177.1M in disclosed equity funding across 14 funded companies.
Which is the highest-funded AdTech company in Sweden?
Acast is the highest-funded AdTech company in Sweden, with $84.6M in disclosed equity funding.
How many AdTech companies in Sweden are funded?
14 of the 70 AdTech companies in Sweden on this list have disclosed at least one equity funding round.
How many AdTech unicorns are there in Sweden?
None of the AdTech companies in Sweden on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Sweden AdTech companies?
The most active investors in Sweden AdTech companies on this list include Almi Invest, Antler, EIC Fund, Europa, Wellstreet.

Rankings are computed by Radar (Fliar BI) from the Radar company master and are updated periodically. Funding and momentum scores use disclosed equity-funding data only. Figures may lag private rounds. Last updated 2026-06-23.

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