Best AdTech Companies in Sweden
The 70 best AdTech companies in Sweden in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Acast.
- Verified Market Research
- MarketsandMarkets
Ranked: Best AdTech companies in Sweden
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Acast Podcast creation and management solutions | $85M | 71 mo ago | Public | Karl Rosander Founder | 2014 | WebflowApple iCloud MailGoogle Workspace+34 | 11 patents Linking media files with supplementary digital content for enhanced user experiences | 2 awards |
| 2 | DanAds Provider of self-serve advertising platform technology for publishers and advertisers | $44M | 11 mo ago | Series A | Marco Alvera Co-Founder and CEO | 2013 | WordPressMySQLPHP+33 | — | — |
| 3 | Mediatool Media planning software for advertisers and agencies | $11M | 32 mo ago | Series A | Alexander Hogman Co-Founder & CEO | 2012 | — | — | — |
| 4 | Phyron Platform offering AI powered ad campaign management software for auto dealers | $11M | 23 mo ago | Series B | Per Laredius Sales Director | 2018 | PrismicApple iCloud MailGoogle Workspace+28 | — | 1 launch |
| 5 | Strossle AI-based content distribution optimization platform for advertisers and publishers | $8M | 100 mo ago | Acquired | — | 2013 | HubSpot CMS HubAmazon Web ServicesSplide+12 | — | — |
| 6 | Campanja SEM bidding engine | $5M | 148 mo ago | Acqui-Hired | Marcus Anzengruber ex-CEO | 2010 | — | — | — |
| 7 | Albacross Account-based ad targeting and lead generation platform | $5M | 85 mo ago | Public | Viktor Carlsson Co-Founder | 2014 | WebflowSentryAmazon Web Services+31 | — | — |
| 8 | Qwaya Social media ad campaign management platform | $3M | 157 mo ago | Series A | Per Made Chief Commercial Officer & Co-founder | 2012 | — | — | — |
| 9 | Znaptag In-Image advertising network | $2M | 201 mo ago | Deadpooled | Erik Ödmark Co-Founder | 2009 | — | — | — |
| 10 | Emerse DSP for video ads | $2M | 135 mo ago | Late Stage | Carl Johan Grund Founder & CEO | 2003 | Wix eCommerceWixSentry+22 | — | — |
| 11 | Match2One Optimised media buying based on machine learning algorithms | $734K | 114 mo ago | Acquired | Mikael Kreuger CEO | 2014 | WordPressMySQLPHP+30 | — | — |
| 12 | Adverty Provider of in-game advertising platform connecting brands with gaming audiences | $570K | 87 mo ago | Public | Niklas Bakos Founder & Chief Strategy Officer | 2016 | WordPressMySQLPHP+16 | 7 patents AR/VR dynamic object rendering, visibility detection, and ad integration technologies. | — |
| 13 | Ocast SaaS-based media and advertising platform | $220K | 110 mo ago | Seed | Eric Gisaeus Co-Founder | 2014 | Node.jsElement UIVue.js+16 | — | — |
| 14 | Adoveo Offers a video flow manager integrated to programmatic media buying | $204K | 88 mo ago | Seed | Fredrik Wollsén Co-Founder & CTO | 2015 | WordPressMySQLPHP+16 | — | 1 job opening |
Top 12 AdTech companies in Sweden
#1
Series A · Malmo, Skane County · founded 2013 · 57 employees$44Mraised▾
Provider of self-serve advertising platform technology for publishers and advertisers. The platform automates ad operations, simplifies sales, and delivers experiences for buyers. It provides control over inventory, workflows, and advertiser relationships. The advertiser suite gives advertisers tools to launch and manage campaigns.
- Jul 2025Venture Debt$24.8M
- Apr 2021Series A$5M
- Jan 2018Seed$1M
- Mar 2016Seed$1.4M
#2
Series B · Stockholm, Stockholm County · founded 2018 · 28 employees$10.8Mraised▾
Platform offering AI powered ad campaign management software for auto dealers. The platform converts data into images and videos for website, online marketplace, and social media. It enables dealers to promote added services such as leasing offers and soft selling points. It offers real-time video updates, video sharing, customer engagement, lead generation, and more. It automates the generation of videos and images for car listings.
- Jul 2024Series B$10.8M
- Jul 2023Series A—
- Aug 2020Seed—
- Mar 2020Grant (prize money)$55.3K
#3
Series A · Stockholm, Stockholm County · founded 2012 · 32 employees$11.4Mraised▾
Media planning and marketing software for advertisers and agencies. It enables teams to collaborate and work around media activities. Offers a cloud based media scheduling software and a project tool for advertisers and the media agency industry.
- Oct 2023Series A$7.4M
- Oct 2020Seed$2.9M
- 2016Angel$1.1M
#4
Public · Stockholm, Stockholm County · founded 2014 · 64 employees$84.6Mraised▾
Podcast creation and management solutions. It is a podcast aggregator that enables users to follow, share and connect with podcasters around the world. It allows advertisers to deliver their ads in any podcast listening app and reach the target audience. It allows to convert of audio to video to share the podcast across social channels.
- Jul 2020Series C$27M
- Oct 2019Series C—
- Jun 2019Grant (prize money)$2.5M
- Dec 2018Series C$33.1M
#5
Acquired · Stockholm, Stockholm County · founded 2013 · 46 employees$8.1Mraised▾
Strossle provides content distribution optimization solution to the publishers. It uses machine learning technology to learn and adapt from the user experience and interests. Based on this publisher can deliver the optimum content to each user and thus resulting in better user engagement. Coca-Cola, Egmont, and Santander are part of its clientele.
- Feb 2018Series A$6.2M
- Dec 2017Seed$1.9M
#6
Public · Stockholm, Stockholm County · founded 2014 · 43 employees$4.8Mraised▾
Albacross provides an account based ad targeting and lead generation platform. It provides a B2B ad-targeting solution, wherein, brands can target key accounts with personalized content. Its lead generation tool enables the users to capture leads from visitors by installing a lightweight tracking code on its website. The platform collects global business information and real-time advertising data in the database, uses machine learning algorithms to index the data points belonging to each unique target company. The targeting system tracks and analyses target groups respond to the campaign by keeping a track on the target groups’ views, clicks, and visits. It has a dual revenue model, charges a subscription fee to use the tool and earns a commission on media investment. BMW, KPMG, and Dustin are part of its clientele.
- May 2019Series A$1M
- May 2018Seed$2.5M
- Feb 2017Angel$896.3K
- Dec 2015Angel$399K
#7
Acqui-Hired · Stockholm, Stockholm County · founded 2010 · 44 employees$5Mraised▾
Campanja's high-frequency bidding software helps large online advertisers boost the ROI of their paid search campaigns. Campanja bidding engine puts the power of high-frequency bidding and big data modeling in the hands of search engine marketers to boost the performance of advertiser campaigns by making the right bid at the time needed. In addition, it also provides real-time tracking and predictive modeling. Acquired by [24]7 in October 2015.
- Feb 2014Series A$5M
#8
Series A · Stockholm, Stockholm County · founded 2012 · 8 employees$3Mraised▾
Social media ad campaign management platform. It offers a cloud tool that allows users to schedule ads and define rules to pause campaigns and auto rotates ads. Integrates with Google Analytics and allows multi user collaboration and sharing. Other features include split testing and ad templates. Charges customers a fixed monthly subscription instead of a percentage of ad spend.
- May 2013Series A$3M
#9
Deadpooled · Stockholm, Stockholm County · founded 2009 · 28 employees$2Mraised▾
Znaptag AB is an advertising network for premium brands and premium publishers. Znaptag turns static digital photos into interactive images for audience engagement, enhanced visitor experience and contextual advertising. It's platform enables to launch rich media ad campaigns through contextual targeting technology in combination with partnerships with stock photo providers.
- Sep 2009Angel$2M
#10
Late Stage · Lund, Skane County · founded 2003 · 21 employees$1.6Mraised▾
Emerse provides Demand side platform for programmatic media buying using technology and algorithm. Provides a dashboard where advertisers can launch, optimize and control the campaigns. Clients include Visa, Emirates, CocaCola, Emirates, Microsoft etc. Also offers full service operational expertise.
- Mar 2015PE$1.6M
#11
Public · Stockholm, Stockholm County · founded 2016 · 21 employees$570Kraised▾
Provider of in-game advertising platform connecting brands with gaming audiences. The platform enables developers to monetize gaming sessions without disrupting user experience. It offers tools to manage, track, and optimize advertising campaigns. The platform uses technology to track in-game viewability and impressions. It provides a portal for developers and advertisers to monitor revenue and ad spend.
- Feb 2019Grant (prize money)$56.9K
- Sep 2018Grant (prize money)$58.1K
- May 2017Seed$570K
#12
Acquired · Stockholm, Stockholm County · founded 2014 · 25 employees$734.1Kraised▾
Match2One provides a programmatic advertising platform to create advertising campaigns across video, display, mobile and OOH. The technology uses first party data and target metrics to reach advertiser audience in real time. In addition, artificial intelligence and machine learning algorithms to finds patterns in consumer behaviour. Matchone has partnered with Pubmatic, Doubleclick, Rubicon, OpenX, Microsoft advertising exchange and others.
- Dec 2016Seed$322.7K
- May 2016Seed$376.1K
- Feb 2016Seed$35.3K
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of AdTech coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.