Radar › Companies › Alternative Lending · Auckland
Radar · Alternative Lending in Auckland

Best Alternative Lending Companies in Auckland, New Zealand

The 34 best Alternative Lending companies in Auckland, New Zealand in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Laybuy.

34companies tracked
$216.1Mdisclosed funding
0unicorns
3have raised

Ranked: Best Alternative Lending companies in Auckland

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackRecent signals
1Laybuy
App-based platform for point of sale financing
$159M65 mo agoPublicRobyn Rohloff
Co-Founder
2016——
2Harmoney
Online P2P platform for personal loans
$56M81 mo agoPublicNeil Roberts
Founder
2013HubSpot CMS HubApple iCloud MailGoogle Workspace+29—
3Genoapay
Buy now pay later financing provider
$500K114 mo agoSeed—2016——
4AA
Online marketplace for personal & vehicle loans
——UnfundedBrian Thomas Gibbons
CEO
1903Windows ServerMicrosoft ASP.NETIIS+12—
5Bartercard
Provider of marketplace platform for business lending
——Funding Raised—1992WordPressMySQLPHP+23—
6Capital Connect
Online lending platform offering business loans
——UnfundedZiggy Munz
Business Partner
2023WordPressMySQLPHP+23—
7CarFinance2U
Developer of an online marketplace for consumer loans
——AcquiredMatt Hodges
Founder
2012WordPressMySQLPHP+22—
8Cash Flow Funding
Invoice financing solution for SMEs
——UnfundedTerry Haydon
Co-Founder
1989——

Top 3 Alternative Lending companies in Auckland

#1
Public · Auckland, Auckland · founded 2016 · 43 employees
$159.2Mraised
▾

App-based platform for point of sale financing. It enables customers to purchase online/offline products by making installment payments at partnered merchant outlets. The payments can be made from the application via credit/debit cards. The application is available on iOS and Android devices.

Funding rounds
  • May 2021Post IPO$35M
  • Jul 2020Conventional Debt$124.2M
  • Nov 2018Seed—
Founders & team
Robyn RohloffCo-FounderGary RohloffCo-Founder & CEO & Managing Director
Investors
Victory Park Capital Advisors, Pioneer Capital, Alium Capital, Partners For Growth
Tech stack
PrismicReactGatsbyIubendaGoogle Tag ManagerNetlify
#2
Public · Auckland, Auckland · founded 2013 · 169 employees
$56.4Mraised
▾

Harmoney is New Zealand-based P2P lending platform for personal loans. Borrowers can avail loans from $1,000 to $70,000 for 3 and 5 year periods. Interest rates are determined by a scorecard and range from 6.99% p.a. to 29.99% p.a. Every loan is processed by the platform before upload to ensure the credit-worthiness of the borrower. The minimum investible amount by a lender is $25. Claims that the average lender on the platform receives 13% p.a. realized return. Charges an up-front, one-off platform fee to borrowers of $500. Lenders are charged a service fee of 1.25% of the principal and interest payments collected on each note.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 12k LinkedIn followers — 51.7% of this cohort's audience
Activity: 2 awards announced in 12 mo
Funding rounds
  • Jan 2020Conventional Debt$13.4M
  • Oct 2019Conventional Debt$13.7M
  • Oct 2019Series C$15.7M
  • Nov 2016Series B$670K
Founders & team
Neil RobertsFounderBrad HagstromCOO
Investors
P2P Global Investments, Trade Me, Heartland, NZX, Stone Ridge Ventures, Kirwood Capital
Tech stack
Amazon SesAmazon Web ServicesAosApple Icloud MailCdnjsCloudflare
#3
Seed · Auckland, Auckland · founded 2016 · 2 employees
$500Kraised
▾

Genoapay is a purchase financing platform which provides an option of paying for purchases over 10 weekly installments without any fees or interest. Genoapay is fully integrated into merchants' payment systems and charges a fee to merchants. The merchants are funded the purchase price of the sale less a services fee. Genoapay offers a mobile friendly digital interface to establish 10-week payment plans with customers quickly in both an in-store and e-commerce environment.

Funding rounds
  • Apr 2017Seed$500K
Investors
Flux Accelerator, Ice Angels, Pacific Channel, Tuhua Ventures, Icehouse Ventures, Finance Now
Tech stack
ImpervaDigicert

Funding & investor landscape

$216.1Mtotal disclosed funding
3companies funded
10disclosed rounds
0rounds last 90 days
Most active investors
Ice Angels2 rounds
Icehouse Ventures2 rounds
Alium Capital1 rounds
Blue Elephant Capital Management1 rounds
Eden Ventures1 rounds
Edgemont Partners1 rounds
Finance Now1 rounds
Flux Accelerator1 rounds
Heartland1 rounds
Kirwood Capital1 rounds

Notable founders

Robyn Rohloff
Co-Founder · Laybuy
Gary Rohloff
Co-Founder & CEO & Managing Director · Laybuy
Neil Roberts
Founder · Harmoney
Brad Hagstrom
COO · Harmoney
Prism market signals · New Zealand · country-scoped Prism corpus, 38,843 docs

Market landscape — 10 sub-themes by coverage

Share of Alternative Lending coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Alternative Lending companies are there in Auckland, New Zealand?
Radar tracks 34 indexable Alternative Lending companies headquartered in Auckland, New Zealand that meet our profile-completeness bar.
What is the total funding raised by Alternative Lending companies in Auckland, New Zealand?
The Alternative Lending companies in Auckland, New Zealand on this list have raised a combined $216.1M in disclosed equity funding across 3 funded companies.
Which is the highest-funded Alternative Lending company in Auckland, New Zealand?
Laybuy is the highest-funded Alternative Lending company in Auckland, New Zealand, with $159.2M in disclosed equity funding.
How many Alternative Lending companies in Auckland, New Zealand are funded?
3 of the 34 Alternative Lending companies in Auckland, New Zealand on this list have disclosed at least one equity funding round.
How many Alternative Lending unicorns are there in Auckland, New Zealand?
None of the Alternative Lending companies in Auckland, New Zealand on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Auckland, New Zealand Alternative Lending companies?
The most active investors in Auckland, New Zealand Alternative Lending companies on this list include Ice Angels, Icehouse Ventures, Alium Capital, Blue Elephant Capital Management, Eden Ventures.
Rohit KhannaTrends & Stories

Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.

Coming soon