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Radar · Auto E-Commerce & Content in Michigan

Best Auto E-Commerce & Content Companies in Michigan, United States

The 32 best Auto E-Commerce & Content companies in Michigan, United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Tommy's Express.

32companies tracked
$54.9Mdisclosed funding
0unicorns
6have raised

Ranked: Best Auto E-Commerce & Content companies in Michigan

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackRecent signals
1Tommy's Express
App-based platform to book car washing and detailing services
$54M69 mo agoSeries CTom Essenburg
Owner
2016WordPressApple iCloud MailMicrosoft 365+38—
2Biked
Provider of bike repair and maintenance service
$305K25 mo agoSeries A—2020Webflow EcommerceWebflowReact+18—
3TZF Aftermarket
Online provider of automotive parts and accessories for B2C
$235K101 mo agoFunding RaisedJohn Plant
CEO
2002——
4FreshCar
Online car subscription platform
$120K101 mo agoSeries AAzarias Reda
Co-Founder & CEO
2016——
5Throdle
App-based social platform for car enthusiasts
$25K64 mo agoFunding RaisedNadine L
Founder & CEO
2018Cart FunctionalitySquarespace CommerceSquarespace+22—
6Le Car
Concierge services for automotive buyers
—87 mo agoSeedTamara Warren
Founder
2018Cart FunctionalitySquarespace CommerceSquarespace+14—
7Auto Credit Express
Auto financing solutions for people with bad credit, connecting them with dealers
——AcquiredRichard J Lalonde
Co-Founder & CEO
1999PHPBootstrapPinterest Conversion Tag+25—
8Autoblog
Auto content portal
——Unfunded—2004——

Top 6 Auto E-Commerce & Content companies in Michigan

#1
Series A · Grand Rapids, Michigan · founded 2020 · 10 employees
$305Kraised
▾

Provider of bike repair and maintenance service. The company provides an application to book services. It provides pick up the delivery of the bike to the owner after the repair. It also provides users to buy, sell, and ship bikes, parts, and equipment on the platform.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 350 LinkedIn followers
Activity: 1 product launches announced in 12 mo
Funding rounds
  • Sep 2024Series A$150K
  • Jul 2023Seed$120K
  • May 2023Seed$35K
Tech stack
CloudflareCloudflare Bot ManagementElementorGodaddyGoogle WorkspaceHttp/3
#2
Series C · Grandville, Michigan · founded 2016 · 46 employees
$54.2Mraised
▾

App-based platform to book car washing and detailing services. Users are allowed to book the service by providing vehicle and credit card information. Additionally, users can select a car wash package and payment options. It provides car plate recognition software to automatically detect the license plate number as the car enters the workshop. It also provides franchises to service providers.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 11k LinkedIn followers · 32 engagements/post (1.7× cohort median)
Activity: 3 expansions announced in 12 mo
Funding rounds
  • Feb 2021Series C$6.6M
  • Apr 2019Series C$47.6M
Founders & team
Tom EssenburgOwner
Tech stack
Amazon CloudfrontAmazon S3Amazon Web ServicesApple Icloud MailBeaver BuilderCdnjs
#3
Funding Raised · Livonia, Michigan · founded 2002
$235.5Kraised
▾

Online provider of automotive parts and accessories for B2C. It provides a platform for users to find, compare and select the parts and by providing information about the products, It offers products such as braking parts, chassis, ride control parts, life supports accessories, and more.

Funding rounds
  • Jun 2018Grant (prize money)$235.5K
Founders & team
John PlantCEO
#4
Series A · Detroit, Michigan · founded 2016 · 3 employees
$120Kraised
▾

Online car subscription platform. It provides a vehicle subscription that covers cars with insurance, maintenance & month-to-month flexibility. Their features include mileage-based billing, security, usage restriction enforcement, operations/logistics dashboard, predictive maintenance, multi-dealer support & more.

Funding rounds
  • May 2018Series A—
  • 2017Seed$120K
Founders & team
Azarias RedaCo-Founder & CEO
Investors
Kyyba Innovations, Invest Detroit, Techstars, ID Ventures
#5
Funding Raised · Ypsilanti, Michigan · founded 2018 · 8 employees
$25Kraised
▾

App-based social platform for car enthusiasts. The app connects enthusiasts to events, car clubs & auto businesses. Users can create a profile, share their rides, favorite cars, and more. The app is available for Android and iOS users.

Funding rounds
  • Jun 2021Grant (prize money)$25K
Founders & team
Nadine LFounder & CEO
Investors
Ann Arbor SPARK, Pathfinder Venture Partners, Gibbs City Investments, Michigan Rise
Tech stack
Amazon Web ServicesAngularBootstrapCart FunctionalityCore-JsFacebook Pixel
#6
Seed · Farmington Hills, Michigan · founded 2018 · 6 employees
—raised
▾

Lecar is an online platform that provides concierge services to automotive buyers. The platform provides suggestions, vehicle recommendations, insight into the latest features, and car shopping tips. The platform also allows users to discuss vehicle needs, style preferences & budget. Their app is available for Apple devices.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 206 LinkedIn followers
Funding rounds
  • Jul 2019Seed—
Founders & team
Tamara WarrenFounder
Investors
Detroit Startup Week, Techstars
Tech stack
Cart FunctionalitySquarespace CommerceSquarespaceStimulusTypeformGoogle Analytics

Funding & investor landscape

$54.9Mtotal disclosed funding
5companies funded
8disclosed rounds
0rounds last 90 days
Most active investors
Techstars2 rounds
Ann Arbor SPARK1 rounds
Arizona Bay Consulting1 rounds
Detroit Startup Week1 rounds
Gibbs City Investments1 rounds
ID Ventures1 rounds
Invest Detroit1 rounds
Kyyba Innovations1 rounds
MadDog Ventures1 rounds
Michigan Rise1 rounds

Notable founders

Tom Essenburg
Owner · Tommy's Express
John Plant
CEO · TZF Aftermarket
Azarias Reda
Co-Founder & CEO · FreshCar
Nadine L
Founder & CEO · Throdle
Tamara Warren
Founder · Le Car
Prism market signals · United States · country-scoped Prism corpus, 15,656,693 docs

Market landscape — 10 sub-themes by coverage

Share of Auto E-Commerce & Content coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Auto E-Commerce & Content companies are there in Michigan, United States?
Radar tracks 32 indexable Auto E-Commerce & Content companies headquartered in Michigan, United States that meet our profile-completeness bar.
What is the total funding raised by Auto E-Commerce & Content companies in Michigan, United States?
The Auto E-Commerce & Content companies in Michigan, United States on this list have raised a combined $54.9M in disclosed equity funding across 5 funded companies.
Which is the highest-funded Auto E-Commerce & Content company in Michigan, United States?
Tommy's Express is the highest-funded Auto E-Commerce & Content company in Michigan, United States, with $54.2M in disclosed equity funding.
How many Auto E-Commerce & Content companies in Michigan, United States are funded?
5 of the 32 Auto E-Commerce & Content companies in Michigan, United States on this list have disclosed at least one equity funding round.
How many Auto E-Commerce & Content unicorns are there in Michigan, United States?
None of the Auto E-Commerce & Content companies in Michigan, United States on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Michigan, United States Auto E-Commerce & Content companies?
The most active investors in Michigan, United States Auto E-Commerce & Content companies on this list include Techstars, Ann Arbor SPARK, Arizona Bay Consulting, Detroit Startup Week, Gibbs City Investments.
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