Best Auto E-Commerce & Content Companies in South Korea
The 43 best Auto E-Commerce & Content companies in South Korea in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: SK Encar.
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Ranked: Best Auto E-Commerce & Content companies in South Korea
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | App-install YoY | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | SK Encar Online used car listing platform | $126M | 149 mo ago | Acquired | — | 2000 | +12% | — | — |
| 2 | Hey Dealer App-driven and auction-based C2B car selling platform | $98M | 30 mo ago | Series D | Park Jin-Woo CEO | 2014 | +27% | — | — |
| 3 | Getcha App that provides an auction-based marketplace for new cars | $10M | 52 mo ago | Series A | You chul Jung Founder & CEO | 2015 | +14% | — | — |
| 4 | Mr Pic Online services for car buyers & sellers | $3M | 129 mo ago | Series A | — | 2014 | — | 2 patents Software methods for defining and managing functional areas in user interfaces | — |
| 5 | Carmerce Online retailer of used vehicles with negotiation and appraisal services | $2M | 41 mo ago | Series A | — | 2019 | +47% | — | — |
| 6 | Chabot Technology company offering online platform for ride-hailing and mobility | $900K | 23 mo ago | Series C | Kang Sung-Geun CEO | 2016 | — | — | — |
| 7 | Wiper App-based car washing platform | — | 73 mo ago | Series A | — | 2015 | — | — | — |
| 8 | Carvazo Online platform that provides pre-purchased vehicle inspection services | — | 88 mo ago | Seed | Yuhan CEO | 2015 | +22% | 2 patents Neural‑network based vehicle pricing and sale verification for automotive e‑commerce platforms. | — |
Top 10 Auto E-Commerce & Content companies in South Korea
#1
Series D · Seoul, Seoul · founded 2014 · 75 employees$97.9Mraised▾
App-driven and auction-based C2B car selling platform. Users can sell the cars on an auction-based system to dealers through the platform. Sellers should provide car details, owner details, expected price range, and more for selling the car. Their app is available for both Android and iOS devices.
- Feb 2024Series D$33.6M
- Dec 2021Series C$33.6M
- Jul 2019Series B$25.4M
- Jul 2016Series A$4.5M
#2
Series C · Seoul, Seoul · founded 2016 · 9 employees$900Kraised▾
Technology company offering online platform for ride-hailing and mobility. It provides various automobile-related services to help users buy and sell vehicles. It offers main services and features such as buying and selling vehicles users can easily buy and sell the vehicles through and various purchasing options are provided, such as long-term rental, lease, and installment. It provides AI-based repair estimate service, on-site maintenance, car wash service, etc. Users can take pictures of damaged parts of the vehicle and receive repair estimates .
- Sep 2024Series C$900K
#3
Series A · Seoul, Seoul · founded 2015 · 55 employees$9.6Mraised▾
App that provides an auction-based marketplace for new cars. Buyers can configure a car of their choice & submit a request for price quotations. The platform shares the buyer's information with its dealership network, collects multiple price quotes, and provides users with the best available offer in real-time. Agreeing with the offer, buyers can deposit a down payment and schedule a pickup/delivery of their vehicle. The app is available for both Android & iOS devices.
- Apr 2022Series A$2.9M
- Oct 2021Series A$6.7M
#4
Acquired · Seoul, Seoul · founded 2000 · 70000 employees$126Mraised▾
SK Encar is an online used car listing platform. Claims to list more than 1 million cars as of August 2015. Claims to attract around 400,000 unique visitors per day on its online and mobile sites. Also has an inbuilt mobile and web auction system that allows users to participate in bids for used cars. Carsales.com purchased a 49.9% stake in SK Encar for $126M in 2014.
- Mar 2014PE$126M
#5
Series A · Yongin, Gyeonggi-do · founded 2019 · 40 employees$2.3Mraised▾
Online retailer of used vehicles with negotiation and appraisal services. It provides a platform for individuals to buy and sell vehicles. The platform offers vehicle appraisal services. It also facilitates negotiation between buyers and sellers.
- Feb 2023Series A$2.3M
- Sep 2022Seed—
#6
Series A · Seoul, Seoul · founded 2014 · 32 employees$2.6Mraised▾
Mr Pic provides services to car buyers and sellers looking to buy or sell cars online. It offers three services to its users including a service to buy inspected pre-owned cars from certified dealerships, selling used cars to the dealerships through auctions, and a car information service to provide accurate used car price to consumers and dealers through national used car price analysis statistics.
- Nov 2015Series A$1.3M
- Jul 2015Series A$1.3M
#7
Series A · Seoul, Seoul · founded 2015 · 5 employees—raised▾
Yper is an app-based platform to book car washing services. Users are allowed to make reservations for a car wash by checking the available dates on the platform & can make an online payment. Provides both delivery car wash & visiting car wash services. Other services include customer reviews, customer care & more. Their app is available for iOS & Android devices.
- Jul 2020Series A—
#8
Seed · Seoul, Seoul · founded 2015 · 13 employees—raised▾
Online platform that provides pre-purchased vehicle inspection services. Through the platform, users can book an appointment with the auto mechanic so that they can inspect the cars for users before buying.
- Apr 2019Seed—
#9
Deadpooled · Seoul, Seoul · founded 2015 · 3 employees—raised▾
Honoka is an online platform to buy & sell used cars. Sellers can request & schedule an inspection to get a free car valuation for their vehicles. On the scheduled date, company's technicians visit the sellers to inspect their vehicles and evaluate the listing price. The evaluated vehicles get listed on the platform for selling. Prospective buyers can browse through the listed vehicles & schedule an appointment to check the desired ones and make the purchase accordingly. The company charges 1~ 2% of the deal money from both parties as service charge.
- Nov 2017Seed—
#10
Acquired · Seoul, Seoul · founded 2013 · 76 employees—raised▾
Mobile based car repair quote comparison service. It provides a platform that allows the user to compare car repair quotes from different local repair shops. Users can request a quick estimate from a preferred repair company by submitting the damage picture and vehicle information. The users can also compare the estimated quote from different shops and can choose the desired one after consulting with the app chat feature. Its mobile application is available on Android and IOS.
- Dec 2016Seed—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Auto E-Commerce & Content coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
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