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Radar · B2B E-Commerce in Australia

Best B2B E-Commerce Companies in Australia

The 134 best B2B E-Commerce companies in Australia in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Ball & Doggett.

134companies tracked
$383.8Mdisclosed funding
0unicorns
22have raised

If you're sizing up the best B2B E-Commerce companies in Australia, this directory tracks 134 of them, ranked by disclosed equity funding and recent funding momentum. Total disclosed capital across the cohort sits at $384M, with Ball & Doggett leading at $94M, IronPlanet close behind at $85M, and TradeSquare pulling $78M. No unicorns yet, but the funding concentration at the top is real. The global market context explains why: B2B e-Commerce Market Research pegs the sector at roughly $7,355B in 2021, forecast to nearly triple to $18,771B by 2027 at an 11.92% CAGR. Mobile commerce adoption and demand from niche industries are pulling that growth forward fast.

So what does this mean for the Australian cohort? Coverage is rising, and the themes dominating conversation right now, from e-commerce sales growth to point-of-sale data trends, are showing up in the deal flow. I'd watch the food and hospitality vertical especially, given FoodByUs at $24M and Ordermentum at $20M both targeting that space. As modern B2B platforms embrace flexibility, buyers expect more from vendors on personalisation and digital-first workflows. Data privacy regulation is also tightening, which you'll want to factor into any vendor evaluation here.

Ranked: Best B2B E-Commerce companies in Australia

#CompanyDisclosed fundingLast roundStageEmployeesFoundedFounderRecent signals
1Ball & Doggett
E-distributor of promotional products & services
$94M107 mo agoAcquired1092017Luke Wilkinson
CEO
1 job opening · 4 launchs
2IronPlanet
App-based platform that provides auctions for used heavy equipment
$85M117 mo agoAcquired5251998——
3TradeSquare
Online B2B marketplace for multi-category products
$78M53 mo agoSeries A282020——
4Grays
Grays Australia - Online Retail & Auctions
$35M174 mo agoAcquired386———
5FoodByUs
Online B2B marketplace offering multi-category grocery products
48Tech top 38%Funding top 39%Growth top 45%Talent bottom 49%
All 6 signals ▾
Techtop 38%
Fundingtop 39%
Growthtop 45%
Talentbottom 49%
Marketbottom 46%
Globalbottom 37%
Tech: 40 technologies across 4/8 capability areas · Cloud: Cloudflare
Funding: Raised $23.5M across 3 rounds · 3 rounds over 10 yrs (0.3/yr)
rank vs industry peers · Fliar Intelligence Index 48/100
$24M40 mo agoSeries B702015Gary Munitz
Co-Founder
—
6Ordermentum
Provider of order management software solutions for businesses
40Talent top 15%Product top 28%Growth top 35%Funding top 37%
All 10 signals ▾
Talenttop 15%
Producttop 28%
Growthtop 35%
Fundingtop 37%
Moattop 39%
Techbottom 45%
Globalbottom 37%
Marketbottom 31%
Fin. healthbottom 28%
Newsbottom 27%
Talent: Analyst team rating 5/5
Product: 1 published app (36.6k installs) · Company stage: Public
rank vs industry peers · Fliar Intelligence Index 40/100
$20M1 mo agoPublic592014—3 partnerships
7Flippa
Private marketplace for buying and selling online businesses
$15M36 mo agoSeries A1312009Matt Mickiewicz
Co-Founder
—
8ShoreTrade
Online B2B marketplace for seafood
9Product top 47%Talent bottom 49%Funding bottom 42%Global bottom 36%
All 5 signals ▾
Producttop 47%
Talentbottom 49%
Fundingbottom 42%
Globalbottom 36%
Marketbottom 22%
Product: 3 published apps (194 installs) · Company stage: Series A
Talent: 1 named leader on record · 1 C-suite/founder profile curated
rank vs industry peers · Fliar Intelligence Index 9/100
$10M63 mo agoSeries A72018Peter Manettas
Founder
—
9Foodbomb
Streamlining wholesale food ordering for restaurants with a comprehensive online platform
40Tech top 32%Growth top 45%Product top 46%Funding bottom 49%
All 7 signals ▾
Techtop 32%
Growthtop 45%
Producttop 46%
Fundingbottom 49%
Globalbottom 39%
Marketbottom 35%
Newsbottom 27%
Tech: 41 technologies across 5/8 capability areas · Cloud: Amazon Cloudfront, Amazon S3
rank vs industry peers · Fliar Intelligence Index 40/100
$5M58 mo agoAcquired292006——
10Style Arcade
Provider of a fashion software suite
$5M42 mo agoSeries A232018Tristan Hoy
Co-Founder | Chief Technology Officer
1 expansion
11Fusion Factory
PIM tools for the e-commerce sector
$4M83 mo agoSeries A—2008Peter Knowles
Co-Founder & Director
—
12eBev
Online platform to connect hospitality companies with beverages supplier
$4M54 mo agoSeed182014—1 partnership
13Omnyfy
Platform offering e-Commerce marketplace platform for B2B and B2C businesses
$3M58 mo agoAcquired322012——
14Market Engine
Cloud-based Ecommerce Cross Border Platform
$1M129 mo agoSeries A172013——
15iSeekplant
Plant hire search website
$1M122 mo agoSeries B562011Matthew Peters
Co-Founder/General Manager – Commercial/Director
1 job opening · 1 partnership
16Mineler
Social media platform and digital marketplace for the mining industry
$500K139 mo agoSeed112013——
17SupplyScope
Developer of AI platform for product compliance and supply chain management
$300K25 mo agoSeed—2023Preet Singh
Co-Founder & CEO
—
18Preplocal
B2B food distribution platform
$200K26 mo agoSeed—2021Mathieu Jamet
Co-Founder
—

Top 12 B2B E-Commerce companies in Australia

#1
Public · Sydney, New South Wales · founded 2014 · 59 employees
$19.7Mraised
▾

Provider of order management software solutions for businesses. It provides suppliers, with a SaaS-based platform that collects & integrates customer orders & payments. It claims to help in growing sales, reducing costs & improving cash flow. It also helps retailers with a mobile platform to make and track their orders.

Fliar Intelligence Index™ 40how this company ranks against its industry peers
Talent
top 15%
Product
top 28%
Growth
top 35%
Funding
top 37%
Moat
top 39%
Tech
bottom 45%
Talent: Analyst team rating 5/5
Product: 1 published app (36.6k installs) · Company stage: Public
Growth: Fresh capital in last 24 mo
Audience (LinkedIn): 7k LinkedIn followers — 6.6% of this cohort's audience
Activity (LinkedIn): 3 partnerships (incl. Bee Dee Bags Australia and Natural Pak) announced in 12 mo
Funding rounds
  • May 2026Series C$39.2M
  • Jul 2022Series B$6.2M
  • Aug 2021Series B$6M
  • Feb 2021Series B$5M
Investors
PURE Asset Management, nib, Five V Capital, Gasan Investments, Gunnersen Investments, Gandel Invest
Tech stack
Amazon CloudfrontAmazon Web ServicesApple Icloud MailCart FunctionalityCloudflareCloudflare Bot Management
#2
Series A · Sydney, New South Wales · founded 2020 · 28 employees
$77.5Mraised
▾

Online B2B marketplace for multi-category products. The product catalog includes homeware, fashion accessories, pet accessories, toys, etc.

Funding rounds
  • Jan 2022Series A$75M
  • Sep 2020Angel$2.5M
Investors
Tiger Global Management, MIW VENTURES
#3
Series B · Sydney, New South Wales · founded 2015 · 70 employees
$23.5Mraised
▾

Online B2B marketplace offering multi-category grocery products. The platform provides meat, seafood, fruits, vegetables, oil, honey, snacks, bakery products, dairy products, grains, flour, and much more. It also provides price comparisons for grocery products.

Fliar Intelligence Index™ 48how this company ranks against its industry peers
Tech
top 38%
Funding
top 39%
Growth
top 45%
Talent
bottom 49%
Market
bottom 46%
Global
bottom 37%
Tech: 40 technologies across 4/8 capability areas · Cloud: Cloudflare · Security: Cloudflare Bot Management, Http/3
Funding: Raised $23.5M across 3 rounds · 3 rounds over 10 yrs (0.3/yr) · Last round Series B (Jan 2023)
Audience (LinkedIn): 11k LinkedIn followers — 10.4% of this cohort's audience
Funding rounds
  • Jan 2023Series B$12M
  • Nov 2021Series A$10M
  • Aug 2016Seed$1.5M
Founders & team
Gary MunitzCo-Founder
Investors
Macquarie, FJ Labs, Base Capital, Trawalla Group, Udap Holdings, Spo Equities
Tech stack
Animate.CssBootstrapClipboard.JsCloudflareCloudflare Bot ManagementCore-Js
#4
Series A · Melbourne, Victoria · founded 2009 · 131 employees
$15Mraised
▾

Private marketplace for buying and selling online businesses. It offers a marketplace for buying and selling online businesses, websites, apps, and domains.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 17k LinkedIn followers — 16.2% of this cohort's audience
Funding rounds
  • 2023Series A—
  • Sep 2021Series A$15M
Founders & team
Matt MickiewiczCo-FounderMark HarbottleCo-FounderBlake HutchisonCEO
Investors
Co:Act, One Ventures, 99designs
Tech stack
AimtellAlgoliaAmazon S3Amazon Web ServicesBootstrapBubble
#5
Acquired · Brisbane, Queensland · founded 1998 · 525 employees
$84.6Mraised
▾

App-based platform that provides auctions for used heavy equipment. Users can buy & sell anything from backhoes & dozers to farm tractors & trucks. Has a consignment model. Seller consigns equipment to an auction, which preps the equipment & makes it available for inspection at his own place. Their app is available for iOS devices.

Funding rounds
  • Aug 2016Series B$18M
  • Sep 2015Conventional Debt$55M
  • Jan 2015Series B$20.7M
  • Aug 2000Series B$36M
Investors
Capital One, SVB, SunTrust Robinson Humphrey, SunTrust Bank, JPMorgan Chase, Regions Bank
Tech stack
Amazon AlbAmazon Web ServicesApache Http ServerBootstrapCallrailContentful
#6
Acquired · Dandenong, Victoria · founded 2017 · 109 employees
$93.5Mraised
▾

E-distributor of promotional products & services. The company provides services like converting, slitting, rewinding, guillotining, ink mixing, and more. It also sells products for packaging, graphics, rolls solutions, and more.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 6k LinkedIn followers — 5.6% of this cohort's audience
Hiring: 1 hiring post in 12 mo (public) · hiring: National Manager – Industrial Equipment
Activity: 4 product launches announced in 12 mo
Funding rounds
  • Jul 2017Conventional Debt$93.5M
Founders & team
Luke WilkinsonCEOCraig BrownCEO
Investors
Maui Capital
Tech stack
ActivecampaignCart FunctionalityCdnjsCloudflareCore-JsDatatables
#7
Acquired · Australia · 386 employees
$35Mraised
▾

Grays is an Australian online retail and auction company, offering a huge range of consumer and industrial goods, direct from manufacturers and distributors.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 7k LinkedIn followers — 6.8% of this cohort's audience
Investors
Caledonia
Tech stack
AlgoliaAmazon CloudfrontAmazon S3Amazon Web ServicesAngularCloudflare
#8
Series A · Sydney, New South Wales · founded 2018 · 23 employees
$5.4Mraised
▾

Provider of a fashion software suite. It offers digital range planning and fashion analytics to provide merchandising recommendations for retailers to achieve growth in profit. They also have a blog section where they share insights on the latest trends in retail analytics.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 7k LinkedIn followers — 6.9% of this cohort's audience
Activity: 1 expansions announced in 12 mo
Funding rounds
  • Nov 2022Series A$5.4M
Founders & team
Tristan HoyCo-Founder | Chief Technology OfficerMichaela WesselsCEO | Co-Founder
Investors
Acadian Software
Tech stack
CloudflareCloudflare Bot ManagementCore-JsFacebook PixelGoogle AnalyticsGoogle Font Api
#9
Series A · Pyrmont, New South Wales · founded 2018 · 7 employees
$10Mraised
▾

ShoreTrade is an online marketplace for seafood. It allows fishermen, fisheries to list out their fishes, and other seafood products. It also enables wholesalers and suppliers to purchase the products from its online platform. They also offer product logistic services for local and international orders placed on the platform. The orders can also be placed from its mobile application that is available for Android and iOS users.

Fliar Intelligence Index™ 9how this company ranks against its industry peers
Product
top 47%
Talent
bottom 49%
Funding
bottom 42%
Global
bottom 36%
Market
bottom 22%
Product: 3 published apps (194 installs) · Company stage: Series A
Talent: 1 named leader on record · 1 C-suite/founder profile curated
Funding: Raised $10.0M across 2 rounds · 2 rounds over 8 yrs (0.2/yr) · Last round Series A (Mar 2021)
Funding rounds
  • Mar 2021Series A$8M
  • Oct 2018Seed$2M
Founders & team
Peter ManettasFounder
Investors
Investible, Luxem, Vulpes Investment Management
#10
Acquired · Surry Hills, New South Wales · founded 2006 · 29 employees
$5.5Mraised
▾

Streamlining wholesale food ordering for restaurants with a comprehensive online platform. It is a B2B marketplace connecting food service businesses with numerous wholesale suppliers. The platform offers price transparency, efficient ordering management, and accounting solutions, including Xero integration, to save time and money. It empowers businesses to centralize orders, access business insights, and receive dedicated customer support. The platform aims to digitize the food service industry, offering features for inventory management and menu costing. It provides a user-friendly interface, live chat support, and detailed FAQs. It is a SaaS platform that simplifies wholesale ordering, offering a login portal for venues and suppliers. The platform supports restaurants, cafes, caterers, pubs, clubs, and schools/childcare facilities.

Fliar Intelligence Index™ 40how this company ranks against its industry peers
Tech
top 32%
Growth
top 45%
Product
top 46%
Funding
bottom 49%
Global
bottom 39%
Market
bottom 35%
Tech: 41 technologies across 5/8 capability areas · Cloud: Amazon Cloudfront, Amazon S3 · Observability: Datadog
Product: 0 product launch events in 12 mo · Company stage: Acquired
Funding rounds
  • Aug 2021Series A$4.5M
  • Apr 2019Seed$994.3K
Investors
EVP, Athletic Ventures, Platform Advisory Partners, Aura Group, Parc Capital, Gandel Invest
Tech stack
Amazon CloudfrontAmazon S3Amazon Web ServicesCart FunctionalityCdnjsCloudflare
#11
Seed · Sydney, New South Wales · founded 2014 · 18 employees
$3.5Mraised
▾

Online platform to connect hospitality companies with beverages suppliers. The company offers an online beverage marketplace for the wholesale beverage industry. It allows buyers to manage inventory, buy, sell, compare, shortlist, order, analyze performance and communicate on eBev.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 852 LinkedIn followers
Activity: 1 partnerships (incl. eBev) announced in 12 mo
Funding rounds
  • Nov 2021Conventional Debt—
  • Jun 2021Seed$2M
  • Sep 2016Seed$1.5M
Investors
Cirralto, Artesian, Sydney Angels, Prisma Investment
Tech stack
Squarespace CommerceSquarespaceHsts
#12
Seed · Sydney, New South Wales · founded 2023
$300Kraised
▾

Developer of AI platform for product compliance and supply chain management. The platform offers tools for product information management, compliance management, and supplier oversight. It provides features such as product lifecycle management, digital product passports, and pre-shipment inspection management. The platform aims to streamline product development, automate compliance processes, and improve supplier collaboration.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 512 LinkedIn followers
Activity: 1 product launches · 1 awards announced in 12 mo
Funding rounds
  • May 2024Seed$300K
Founders & team
Preet SinghCo-Founder & CEORaman SinghCo-Founder
Investors
Skalata
Tech stack
CdnjsCloudflareCloudflare Bot ManagementCloudflare Browser InsightsCloudflare Rocket LoaderCore-Js

Funding & investor landscape

$383.8Mtotal disclosed funding
20companies funded
33disclosed rounds
1rounds last 90 days
Most active investors
Artesian2 rounds
Gandel Invest2 rounds
Skalata2 rounds
99designs1 rounds
AMBSE Ventures1 rounds
Acadian Software1 rounds
Accel1 rounds
Apex Fund Services1 rounds
Ares Capital Corporation1 rounds
Arjn1 rounds

Notable founders

Gary Munitz
Co-Founder · FoodByUs
Matt Mickiewicz
Co-Founder · Flippa
Mark Harbottle
Co-Founder · Flippa
Luke Wilkinson
CEO · Ball & Doggett
Craig Brown
CEO · Ball & Doggett
Tristan Hoy
Co-Founder | Chief Technology Officer · Style Arcade
Michaela Wessels
CEO | Co-Founder · Style Arcade
Peter Manettas
Founder · ShoreTrade
Preet Singh
Co-Founder & CEO · SupplyScope
Raman Singh
Co-Founder · SupplyScope
Peter Knowles
Co-Founder & Director · Fusion Factory
Mathieu Jamet
Co-Founder · Preplocal
Prism market signals · Australia · country-scoped Prism corpus, 3,117,462 docs

Market landscape — 10 sub-themes by coverage

Share of B2B E-Commerce coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many B2B E-Commerce companies are there in Australia?
Radar tracks 134 indexable B2B E-Commerce companies headquartered in Australia that meet our profile-completeness bar.
What is the total funding raised by B2B E-Commerce companies in Australia?
The B2B E-Commerce companies in Australia on this list have raised a combined $383.8M in disclosed equity funding across 20 funded companies.
Which is the highest-funded B2B E-Commerce company in Australia?
Ball & Doggett is the highest-funded B2B E-Commerce company in Australia, with $93.5M in disclosed equity funding.
How many B2B E-Commerce companies in Australia are funded?
20 of the 134 B2B E-Commerce companies in Australia on this list have disclosed at least one equity funding round.
How many B2B E-Commerce unicorns are there in Australia?
None of the B2B E-Commerce companies in Australia on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Australia B2B E-Commerce companies?
The most active investors in Australia B2B E-Commerce companies on this list include Artesian, Gandel Invest, Skalata, 99designs, AMBSE Ventures.
Rohit KhannaTrends & Stories

Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.

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