Radar · Beauty & Personal Care Products in California
Best Beauty & Personal Care Products Companies in California, United States
The 642 best Beauty & Personal Care Products companies in California, United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Honest.
By Rohit KhannaTrends & Stories
642companies tracked
$2.1Bdisclosed funding
1unicorns
113have raised
Ranked: Best Beauty & Personal Care Products companies in California
| # | Company | Disclosed funding | Last round | Stage | Employees | Founder | Tech stack | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Honest Internet-first brand offering multi-category products for babies and women | $496M | 96 mo ago | Public | 187 187 → 464 (+148%) · sector median +49% | Christopher Gavigan Co-Founder | Amazon WebstoreSalesforce Commerce CloudApple iCloud Mail+38 | 11 patents Formulating cosmetic films, detergent compositions, and AI-driven latent interest inference from multimedia data. | 1 launch |
| 2 | Memebox Internet first brand offering multi-category beauty products | $193M | 76 mo ago | Series D | 14 | — | Cafe24Cart FunctionalityReact+27 | — | — |
| 3 | Dollar Shave Club Internet-first brand and subscription box of grooming products | $165M | 126 mo ago | Acquired | 302 | Mark Levine Co-Founder | — | 36 patents Design and manufacturing of razor cartridges and handles for personal grooming. | — |
| 4 | Sorbent Therapeutics Trusted Australian brand providing soft, strong, and sustainable tissue products | $91M | 145 mo ago | Deadpooled | — | Don Joseph CEO | ShopifyYouTubeShop Pay+12 | — | — |
| 5 | Vegamour Internet first brand offering natural hair care products | $80M | 62 mo ago | Series C | 108 | Daniel Hodgdon Founder | Shogun Page BuilderCart FunctionalityShopify+75 | — | — |
| 6 | Coola Brand of natural skin care products | $74M | 85 mo ago | Acquired | 88 | — | ShopifyPHPAnimate.css+37 | — | 1 launch · 1 award |
| 7 | Yes To Natural skincare brand offering accessible, effective, and good-for-you beauty products | $72M | 108 mo ago | Series B | 2 | Ido Leffler Co-Founder | Cart FunctionalityShopifyTailwind CSS+25 | — | — |
| 8 | Colorescience Developer of mineral-based sunscreens and clinical skincare products | $70M | 69 mo ago | Acquired | 57 57 → 132 (+132%) · sector median +49% | — | Cart FunctionalityShopifySalesforce+34 | 18 patents Cosmetic dermatology: sunscreen brush delivery devices and barrier‑restoring/redness‑correcting skincare formulations. | 4 job openings |
| 9 | Rael Internet-first brand offering skincare and personal hygiene products | $59M | 50 mo ago | Series B | 53 | Binna Won Co-Founder | Cart FunctionalityShopifyRoute+49 | — | — |
| 10 | Cora Life Internet first brand offering menstrual care products | $42M | 54 mo ago | Series B | 27 | Daniel Fonseca Co-Founder | Shogun Page BuilderCart FunctionalityShopify+33 | — | — |
| 11 | Beautycounter Internet-first brand of multi-category beauty products | $42M | 101 mo ago | Acquired | 253 | — | ShopifyAmazon Web ServicesShop Pay+19 | — | — |
| 12 | Drybar Internet first brand of hair products | $40M | 119 mo ago | Acquired | — | Alli Webb Founder | Cart FunctionalityMagentoHyva Themes+40 | 6 patents Hair drying and straightening devices, especially brush-integrated blow dryers. | — |
| 13 | California Naturals Online brand offering natural hair and body care products | $40M | 1 mo ago | Series B | 7 | Shelby Wild Co-Founder & CEO | Amazon WebstoreCart FunctionalityShopify+25 | — | — |
| 14 | Because Market Internet-first brand offering adult diaper | $35M | 18 mo ago | Series B | 32 32 → 59 (+84%) · sector median +49% | — | Cart FunctionalityShopifyUnbounce+47 | — | — |
| 15 | Walker & Company Health and beauty consumer products | $33M | 128 mo ago | Acquired | 20 20 → 24 (+20%) · sector median +49% | — | WordPressMySQLPHP+12 | — | 2 launchs |
| 16 | Alastin Skincare Scientifically advanced skincare for anti-aging and procedure enhancement | $31M | 85 mo ago | Acquired | 117 | — | Shogun Page BuilderCart FunctionalityShopify+42 | 143 patents Topical antioxidant and hyaluronic‑acid stimulating skin‑care compositions and delivery methods. | — |
| 17 | Manscaped Manufacturer of men's grooming products | $25M | 43 mo ago | Series B | 179 179 → 258 (+44%) · sector median +49% | Steve King Co-Founder | Cart FunctionalitySentryApple iCloud Mail+25 | 63 patents Design and accessories for electric beard/trimming grooming devices. | 2 awards |
| 18 | K18 Hair Internet-first brand offering hair care products | $25M | 52 mo ago | Acquired | 44 | Britta Cox Co-Founder | Cart FunctionalityAmazon WebstoreShopify+49 | — | — |
| 19 | PROVEN Internet first brand offering customized skin care products | $23M | 33 mo ago | Series A | 40 | Ming Zhao Co-Founder & CEO | Builder.ioSentryNode.js+42 | 6 patents Patents concentrated in transport & manufacturing processes | — |
| 20 | True Botanicals Clean, clinically proven skincare with potent, safe, and effective ingredients | $22M | 38 mo ago | Series B | 38 | Hillary Peterson Co-Founder & CEO | Cart FunctionalityShopifySearchanise+47 | — | 1 award |
| 21 | Mad Rabbit Internet first brand offering tattoo care products | $20M | 38 mo ago | Series A | 24 | Selom Agbitor Co-Founder | Cart FunctionalityShopifySentry+54 | — | 1 launch |
| 22 | Peace Out Brand of facial care products | $20M | 43 mo ago | Series B | 39 | Enrico Frezza Founder | Shogun Page BuilderCart FunctionalityShopify+56 | — | — |
| 23 | BELLAMI Hair Premium Remy human hair extensions for length, volume, and seamless blend | $20M | 91 mo ago | Acquired | 175 175 → 245 (+40%) · sector median +49% | Julius Salerno Co-Founder | Cart FunctionalityShopifySentry+40 | 5 patents Hair extension storage, display, and magnetic holder accessories | — |
| 24 | Curology Provider of customized prescription skincare and hair treatments | $19M | 117 mo ago | Series B | 603 | David Lortscher Co-Founder | Amazon WebstoreBigCommerceContentful+38 | 33 patents Personalized topical formulations for acne and photoaging treatment | — |
| 25 | Art of Sport Internet-first brand of grooming products for athletes | $19M | 69 mo ago | Acquired | 14 | — | Cart FunctionalityShopifyZURB Foundation+24 | — | — |
| 26 | Beauty Bakerie Vegan, cruelty-free cosmetics brand inspiring kindness and sweetness in beauty | $15M | 48 mo ago | Deadpooled | 14 | Cashmere Nicole Founder | Cart FunctionalityShopifyVisa+27 | — | — |
| 27 | Lawless Beauty Brand of makeup products | $14M | 59 mo ago | Series A | 23 | — | Cart FunctionalityShopifySentry+42 | — | — |
| 28 | W Manufactures and markets vitamin-infused deodorants, body sprays, and body washes with a focus on providing… | $14M | 22 mo ago | Series A | — | Woodie Hillyard CEO & Co-Founder | Amazon WebstoreCart FunctionalityShopify+27 | — | — |
| 29 | Revea Brand offering skin care products | $10M | 49 mo ago | Seed | 13 | — | ShopifyNode.jsTailwind CSS+27 | — | — |
| 30 | Preemadonna Online provider of a smart nail decorating and polishing robot | $9M | 64 mo ago | Seed | 8 | — | Cart FunctionalityShopifyVimeo+29 | 39 patents Automated nail coating application and digital nail printing/beauty platform technologies. | — |
| 31 | Iris&Romeo Internet first brand offering natural skincare products | $9M | 31 mo ago | Series A | 9 | — | Shogun Page BuilderCart FunctionalityShopify+48 | — | — |
| 32 | AlumierMD Internet-first brand offering skincare products | $8M | 15 mo ago | Series A | 36 | — | — | — | — |
| 33 | Kindra Manufacturer of women's health supplements and care products | $8M | 27 mo ago | Seed | 10 10 → 13 (+30%) · sector median +49% | — | Cart FunctionalityShopifySentry+56 | 6 patents Hormone-based pharmaceutical formulations for menopause symptom treatment | — |
| 34 | Element Eight Internet first brand offering skin care products | $8M | 31 mo ago | Series A | — | Andrew Carter Co-Founder | Cart FunctionalityShopifyPageFly+35 | — | — |
| 35 | KIKI Offers a range of beauty products | $7M | 26 mo ago | Seed | — | Jana Bobosikova Co-Founder | — | — | — |
| 36 | JUNO & Co Internet first brand offering organic skincare products | $6M | 48 mo ago | Series A | 13 | Kyle Jiang Co-Founder | Cart FunctionalityShopifyAlgolia+36 | 42 patents Advanced waste recycling processing: shredding, washing, odor control, and baled material handling | — |
| 37 | Feno Internet first brand offering smart oral care products on subscription basis | $6M | 20 mo ago | Seed | — | Feno Monaco Owner | Cart FunctionalityShopifySentry+37 | 6 patents Oscillating toothbrush handles with built‑in sensors for enhanced oral hygiene monitoring | — |
| 38 | Summer International Next-generation beauty, health, and wellness lifestyle company creating innovative products | $5M | 42 mo ago | Seed | 46 | — | — | — | — |
| 39 | ELEVAI Internet-first brand offering skincare products | $5M | 38 mo ago | Acquired | 23 | — | ShopifyZohoShop Pay+21 | 7 patents Exosome-based dermatological therapeutics for hair loss and skin pigmentation | — |
| 40 | Allermi Internet first brand of multi category skincare products | $5M | 39 mo ago | Seed | 5 | Robert Bocian Co-Founder | Cart FunctionalityShopifySentry+33 | — | — |
| 41 | Hume Supernatural Internet first brand offering plant-based deodorant | $4M | 3 mo ago | Series A | 10 | Blair Marlin Co-Founder | Shogun Page BuilderCart FunctionalityShopify+40 | — | — |
| 42 | Lion Pose Internet first brand of daily skincare products | $3M | 35 mo ago | Seed | 10 | Nisha Phatak Co-Founder | Cart FunctionalityShopifySentry+29 | — | — |
| 43 | May Lindstrom Skin Brand of natural skin care products | $3M | 18 mo ago | Seed | — | May Lindstrom Founder & CEO | Cart FunctionalityShopifyApple iCloud Mail+33 | — | — |
| 44 | Happy Head Internet first brand offering multi-category hair care products | $3M | 34 mo ago | Seed | 24 24 → 37 (+54%) · sector median +49% | Ben Behnam Co-Founder | WebflowCart FunctionalityBootstrap+38 | — | — |
| 45 | Groomie Club Internet first brand offering multi-category organic men's grooming products | $2M | 12 mo ago | Seed | — | Ashley Handa Co-Founder | Cart FunctionalityShopifyRichpanel+50 | — | — |
| 46 | Playground Sexual wellness company offering clean, vegan, and long-lasting personal lubricants for women | $2M | 25 mo ago | Seed | — | Christina Aguilera Co-Founder | Cart FunctionalityShopifySentry+47 | — | — |
| 47 | Flaus Brand offering oral care products | $2M | 32 mo ago | Seed | 10 | — | Cart FunctionalityShopifySentry+36 | 8 patents Dental floss dispensing and cleaning devices for oral hygiene | — |
| 48 | Formulate Internet first brand of personalized hair care products | $1M | 11 mo ago | Seed | 14 | Tammy Lisi Co-Founder | Cart FunctionalityPHPAnimate.css+8 | — | — |
| 49 | Ambari Skincare brand offering a wide range of natural facial care products | $907K | 16 mo ago | Deadpooled | — | Nisha Grewal Founder & CEO | — | — | — |
| 50 | Enhanse Online brand offering skincare products | $250K | 23 mo ago | Seed | — | Evangelo Bousis Founder & CEO | Cart FunctionalityShopifySentry+30 | — | 2 launchs |
Top 12 Beauty & Personal Care Products companies in California
#1
Series B · Los Angeles, California · founded 2023 · 7 employees$40Mraised▾
Series B · Los Angeles, California · founded 2023 · 7 employees
Online brand offering natural hair and body care products. The product catalog includes body wash, body moisturizers, shampoo, and conditioners for all ages and genders. Its products are natural, vegan, cruelty-free, and reef-safe ingredients.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 7k LinkedIn followers
Hiring: 1 hiring post in 12 mo (public) · hiring: Senior Manager, Creative & Content
Activity: 2 product launches · 1 awards announced in 12 mo
Funding rounds
- May 2026Series B$15M
- Dec 2024Series B$21M
- Oct 2024Series A$4M
Founders & team
Investors
L Catterton, Sandbridge Capital, Midnight Venture Partners, Elizabeth Street
Tech stack
Amazon AdvertisingAmazon WebstoreApple PayCart FunctionalityCloudflareCloudflare Bot Management
#2
Series A · Encinitas, California · founded 2020 · 10 employees$4.2Mraised▾
Series A · Encinitas, California · founded 2020 · 10 employees
Internet first brand offering plant-based deodorant. The website offers fragrances free, desert bloom, and coconut coast deodorants. The company claims that the products are made of antioxidant and vitamin ingredients like prickly pear, cactus flower, & coconut and contain no baking soda or parabens.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 1k LinkedIn followers
Activity: 2 product launches announced in 12 mo
Funding rounds
- Feb 2026Series A$3.6M
- Jun 2025Seed$25K
- Dec 2023Seed$1.7M
- Dec 2023Conventional Debt—
Founders & team
Investors
Canter Capital
Tech stack
Apple PayAzure Edge NetworkBazaarvoice ReviewsCart FunctionalityCdnjsCloudflare
#3
Series B · Redwood City, California · founded 2017 · 32 employees$35Mraised▾
Series B · Redwood City, California · founded 2017 · 32 employees
Because Market is a supplier of incontinence products. The company delivers products based on the answers to the fit quiz given by the clients. The company provides free trial packs to find the product that fits correctly. The company delivers the incontinence treatment products on a monthly basis.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 37k LinkedIn followers — 5.7% of this cohort's audience
Activity: 2 awards announced in 12 mo
Funding rounds
- Nov 2024Series B$35M
Investors
7GC, Khosla Ventures, Index Ventures, Highfield Capital, 1984 Ventures, Bow Capital
Tech stack
Amazon PayAmazon S3Amazon SesAmazon Web ServicesAmerican ExpressApple Icloud Mail
#4
Series A · Santa Ana, California · founded 2016 · 36 employees$8.2Mraised▾
Series A · Santa Ana, California · founded 2016 · 36 employees
Internet-first brand offering skincare products
LinkedIn Pulse recent public activity · Jul 2026
Audience: 36k LinkedIn followers — 5.7% of this cohort's audience
Funding rounds
- Mar 2025Series A$8.2M
#5
Seed · Menlo Park, California · founded 2019 · 14 employees$1.4Mraised▾
Seed · Menlo Park, California · founded 2019 · 14 employees
Internet first brand offering personalized hair care products. Its product offerings include shampoo, conditioner, serum, and more. The company offers personalized products based on series of personal questions and chemist recommendations.
Funding rounds
- Jun 2025Seed$1.4M
- Sep 2020Seed$1.4M
- Jul 2020Seed—
Founders & team
Investors
LAUNCH Accelerator, Candor Ventures, Natural Bridge Fund, iBOS Ventures, Digital Disrupt
Tech stack
Animate.CssAwinBootstrapCart FunctionalityGoogle OptimizeGoogle Tag Manager
#6
Seed · San Diego, California · founded 2021$2Mraised▾
Seed · San Diego, California · founded 2021
Internet first brand offering multi-category organic men's grooming products. The product catalog includes pre-shave oils, aftershave serums, deodorants, and more. The company also offers head shavers. The company claims its shavers have features like wet & dry shaving, display, waterproof, etc.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 206 LinkedIn followers
Funding rounds
- May 2025Seed$2M
Founders & team
Investors
Mercurius Media Capital
Tech stack
AccessibeAffiliatlyAmerican ExpressApple PayApplovinBlotout Edgetag
#7
Series A · Sacramento, California · founded 2023$14Mraised▾
Series A · Sacramento, California · founded 2023
W is a personal care brand that offers a range of men's deodorants, body sprays, and body washes infused with vitamins for a healthier and more effective alternative to traditional products. The company is focused on providing high-quality, unique scents and formulas to its customers. With a strong online presence, W is committed to building a community around its products and engaging with customers through text-based communication.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 2k LinkedIn followers
Funding rounds
- Jul 2024Series A—
Founders & team
Investors
Shrug Capital, Range Group, 305 Ventures, UpHonest Capital, Quiet Capital, Palm Tree Crew
Tech stack
Amazon AdvertisingAmazon WebstoreAmerican ExpressApple PayBazaarvoice ReviewsBold Commerce
#8
Seed · Culver City, California · founded 2022$6Mraised▾
Seed · Culver City, California · founded 2022
Internet first brand offering smart oral care products on subscription basis. The company offers toothbrushes and toothpaste. The oral scanner captures detailed images of teeth and gums, providing personalized health reports and insights.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 871 LinkedIn followers
Funding rounds
- Oct 2024Seed$6M
Founders & team
Investors
Bold Capital Partners, True Ventures, Upfront Ventures, Share Ventures, Niremia
Tech stack
AffirmAliaAmazon S3Amazon Web ServicesApple PayApplovin
#9
Seed · Los Angeles, California · founded 2012$3Mraised▾
Seed · Los Angeles, California · founded 2012
Brand of natural skin care products
Funding rounds
- Nov 2024Seed$3M
Founders & team
Tech stack
Apple Icloud MailApple PayAwinCart FunctionalityCloudflareCloudflare Bot Management
#10
Public · Santa Monica, California · founded 2011 · 187 employees$495.8Mraised▾
Public · Santa Monica, California · founded 2011 · 187 employees
Internet-first brand offering multi-category products for babies and women. The product catalog includes cleaning products, makeup, skincare, haircare, diapers & wipes, clothing, gears, hand sanitizers, and more.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 225k LinkedIn followers — 35.0% of this cohort's audience
Activity: 2 product launches announced in 12 mo
Funding rounds
- Jun 2018Series F$200M
- Oct 2017Series E$67.8M
- Aug 2015Series D$100M
- Aug 2014Series C$70M
Founders & team
Investors
IVP, Lightspeed Venture Partners, General Catalyst, Pritzker Group, Iconiq Capital, Glade Brook Capital
Tech stack
Ab TastyAcquia Cloud PlatformAcquia Cloud Site FactoryAdobe AnalyticsAdobe Experience Platform Identity ServiceAdobe Experience Platform Launch
#11
Series A · San Francisco, California · founded 2005 · 40 employees$23.3Mraised▾
Series A · San Francisco, California · founded 2005 · 40 employees
Internet first brand offering customized skin care products. The product catalog includes toners, serums, moisturizers, eye creams, and more. It also offers personalized skin care products. The company claims that the products are cruelty-free, paraben-free, and more.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 28k LinkedIn followers — 4.4% of this cohort's audience
Activity: 2 product launches announced in 12 mo
Funding rounds
- Sep 2023Series A$12.2M
- 2020Series A$3M
- 2019Seed$6M
- Mar 2018Seed$120K
Founders & team
Investors
NewH2, Y Combinator, Soma Capital, ZNL Ventures, FJ Labs, Emerge
Tech stack
AwinBootstrapBraintreeCart FunctionalityCdnjsChargebee
#12
Series D · San Francisco, California · founded 2012 · 14 employees$192.7Mraised▾
Series D · San Francisco, California · founded 2012 · 14 employees
Memebox is an internet first brand offering multi-category beauty products. The product catalog includes facial care products, makeup products, lipsticks, foundation, nail paints, and more.
Funding rounds
- Feb 2020Series D—
- Jan 2019Series D$35M
- Dec 2016Series C$60M
- Dec 2016Series C$1M
Investors
Fenox Venture Capital, Signatures Capital, Y Combinator, SparkLabs Global Ventures, SparkLabs, Johnson & Johnson Innovation – JJDC
Tech stack
Amazon CloudfrontAmazon Web ServicesCart FunctionalityCore-JsCriteoExpress
Funding & investor landscape
$2.1Btotal disclosed funding
103companies funded
224disclosed rounds
1rounds last 90 days
Most active investors
Y Combinator6 rounds
Felicis Ventures3 rounds
Notable founders
Shelby Wild
Co-Founder & CEO · California Naturals
Blair Marlin
Co-Founder · Hume Supernatural
Jeremy Horowitz
Co-Founder & CEO · Hume Supernatural
Tammy Lisi
Co-Founder · Formulate
Chris Schmich
Co-founder & CTO · Formulate
Ashley Handa
Co-Founder · Groomie Club
Woodie Hillyard
CEO & Co-Founder · W
Jake Paul
Co-Founder · W
Feno Monaco
Owner · Feno
May Lindstrom
Founder & CEO · May Lindstrom Skin
Christopher Gavigan
Co-Founder · Honest
Jessica Alba
Co-Founder · Honest
Prism market signals · United States · country-scoped Prism corpus, 14,325,634 docs
Market landscape — 10 sub-themes by coverage
Share of Beauty & Personal Care Products coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
How many Beauty & Personal Care Products companies are there in California, United States?
Radar tracks 642 indexable Beauty & Personal Care Products companies headquartered in California, United States that meet our profile-completeness bar.
What is the total funding raised by Beauty & Personal Care Products companies in California, United States?
The Beauty & Personal Care Products companies in California, United States on this list have raised a combined $2.1B in disclosed equity funding across 103 funded companies.
Which is the highest-funded Beauty & Personal Care Products company in California, United States?
Honest is the highest-funded Beauty & Personal Care Products company in California, United States, with $495.8M in disclosed equity funding.
How many Beauty & Personal Care Products companies in California, United States are funded?
103 of the 642 Beauty & Personal Care Products companies in California, United States on this list have disclosed at least one equity funding round.
How many Beauty & Personal Care Products unicorns are there in California, United States?
1 Beauty & Personal Care Products company in California, United States on this list is valued at $1B or more.
Who are the top investors in California, United States Beauty & Personal Care Products companies?
The most active investors in California, United States Beauty & Personal Care Products companies on this list include Target Accelerators, Y Combinator, BAM Ventures, True Beauty Ventures, Unilever Ventures.
Rohit KhannaTrends & Stories
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.