Best Beauty & Personal Care Products Companies in United States
The 2570 best Beauty & Personal Care Products companies in United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Harry's.
Among sectors where hype routinely outruns revenue, Beauty & Personal Care Products companies in the United States have real numbers worth examining. Our directory tracks 2,570 of them, carrying $7.0B in disclosed funding across five unicorns, and the financial filings underneath that funding tell a grounded story.
Median revenue across 13 filers sits at $321M, though growth has stalled at roughly -3% YoY. The combined revenue pool of those filers is $7.9B, and the concentration is stark: Kenvue Inc. at $3.9B and Coty Inc. at $1.6B together account for most of it. Kenvue's net income of $474M is 53 times the sector median of $9M, which should tell you something about where pricing power actually lives. The global market is forecast to reach $106.6B by 2027 at a 5.31% CAGR, driven by rising per capita spending among middle- and upper-income consumers. And as 2024 research shows, wellness-adjacent themes including mindfulness and spiritual experience are shaping product positioning in ways that matter to growth trajectories. I'd watch the funded challengers, MiniLuxe ($54M) and California Naturals ($40M) especially, but the earnings gap between them and the established filers remains enormous.
- ResearchAndMarkets.com
- IMARC Group
Ranked: Best Beauty & Personal Care Products companies in United States
| # | Company | Disclosed funding | Last round | Stage | Employees | Founder | Tech stack | Market signals (1y) | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Harry's Internet first brand offering subscription-based mens grooming products | $791M | 53 mo ago | Acquired | 431 431 → 440 (+2%) | — | Amazon WebstoreCart FunctionalityShopify+40 | — | — | — |
| 2 | NU Skin Manufacturer of anti-aging products | $751M | 56 mo ago | Public | 1,900 1,900 → 3,522 (+85%) | — | Cart FunctionalityZohoJava+34 | 12 signals ▼33% Earnings · Leadership · New product | 33 patents Dermatology: skin treatment devices and antioxidant formulations for ROS reduction and photonic monitoring. | — |
| 3 | Honest Internet-first brand offering multi-category products for babies and women | $496M | 96 mo ago | Public | 187 187 → 464 (+148%) | Christopher Gavigan Co-Founder | Amazon WebstoreSalesforce Commerce CloudApple iCloud Mail+38 | 4 signals ▼50% Earnings | 11 patents Formulating cosmetic films, detergent compositions, and AI-driven latent interest inference from multimedia data. | 1 launch |
| 4 | Edgewell Brand of personal care products | $425M | 74 mo ago | Public | 7,000 | Rod Little CEO | Cart FunctionalityShopifyPhotoSwipe+19 | 21 signals ▲75% Earnings · Acquisition · Hiring | — | 1 partnership |
| 5 | Glossier 🦄 Internet first brand offering multicategory beauty products | $266M | 59 mo ago | Series E | 368 368 → 475 (+29%) | Kyle Leahy CEO | Cart FunctionalityShopifySentry+45 | 7 signals ▲133% Leadership · Layoffs · Announcements | — | — |
| 6 | evolved by nature Evolved By Nature is a biotech company that focuses on creating Activated Silk technology. | $211M | 47 mo ago | Series C | 96 | — | WordPress Block EditorWordPressApple iCloud Mail+29 | — | 230 patents Patents concentrated in health & consumer products | — |
| 7 | Memebox Internet first brand offering multi-category beauty products | $193M | 76 mo ago | Series D | 14 | — | Cafe24Cart FunctionalityReact+27 | — | — | — |
| 8 | Function of Beauty Internet first brand offering customized skin & hair care products | $166M | 66 mo ago | Series B | 335 | Joshua Maciejewski Co-Founder | Cart FunctionalityShopifySentry+40 | — | — | — |
| 9 | IL Makiage 🦄 Internet first brand offering makeup products based on personal recommendation | $130M | 53 mo ago | Series B | 51 | Oran Holtzman Co-Founder & Co-CEO | Cart FunctionalityApple iCloud MailMicrosoft 365+34 | — | — | — |
| 10 | Ursa Major Brand of natural skin care products | $109M | 35 mo ago | Series B | 36 | Oliver Sweatman Co-Founder | Cart FunctionalityShopifySentry+52 | 10 signals ▲43% Funding · Contracts · Acquisition | 6 patents Innovative slot‑machine reel configurations and game mechanics for casino gaming | — |
| 11 | Virtue Manufacturer and brand of hair care products | $98M | 33 mo ago | Series C | 53 | Melisse Shaban Founder & Advisor At Virtue Labs Llc | Cart FunctionalityMagentoMySQL+33 | — | 48 patents Keratin-based hair care cosmetics and hair styling formulations | 1 partnership · 1 award |
| 12 | Rael Internet-first brand offering skincare and personal hygiene products | $59M | 50 mo ago | Series B | 53 | Binna Won Co-Founder | Cart FunctionalityShopifyRoute+49 | — | — | — |
| 13 | Athena Club Internet first brand company offering personal hygiene care products for women | $55M | 29 mo ago | Series B | 19 | Maria Markina Co-Founder & Co-CEO | Cart FunctionalityShopifySentry+36 | — | 32 patents Packaging and mounting hardware for personal care devices and dispensers | 8 job openings |
| 14 | 10Beauty Manufacturer of automated manicure machines with robotic technology and automation for the beauty industry | $54M | 28 mo ago | Series A | 26 | Alexander Shashou Co-CEO | Node.jsTailwind CSSReact+14 | — | 6 patents Robotic nail polish application and automated manicure service technology | — |
| 15 | MiniLuxe Salon chain offering nail, brow, and waxing services | $54M | 2 mo ago | Series E | 159 159 → 201 (+26%) | John Hamel Co-Founder and Board of Directors | Shogun Page BuilderCart FunctionalityShopify+47 | 6 signals ▼71% Earnings · Contracts · Leadership | — | 2 partnerships |
| 16 | Revlon Consumer Products Manufactures and markets color cosmetics, hair color and care, skincare, beauty care, and fragrances | $51M | 33 mo ago | Series C | 5,977 | — | Cart FunctionalityShopifyBootstrap+18 | — | — | — |
| 17 | Wonderskin Online brand offering makeup and skincare products | $50M | 13 mo ago | Series A | — | Marina Kalenchyts Co-Founder | Cart FunctionalityShopifySentry+56 | — | — | 2 launchs · 1 partnership · 1 award |
| 18 | California Naturals Online brand offering natural hair and body care products | $40M | 1 mo ago | Series B | 7 | Shelby Wild Co-Founder & CEO | Amazon WebstoreCart FunctionalityShopify+25 | — | — | — |
| 19 | Because Market Internet-first brand offering adult diaper | $35M | 18 mo ago | Series B | 32 32 → 59 (+84%) | — | Cart FunctionalityShopifyUnbounce+47 | — | — | — |
| 20 | Clean Skin Club Internet first brand offering subscription-based skin care products | $32M | 18 mo ago | Series C | 4 | Aviran Mulain Co-Founder & Co-CEO | Amazon WebstoreCart FunctionalityShopify+49 | — | — | 2 job openings |
| 21 | Joylux Internet first brand offering multi-category beauty products | $28M | 21 mo ago | Series A | 11 11 → 20 (+82%) | — | Cart FunctionalityShopifySentry+41 | — | 31 patents LED-based vaginal rejuvenation and diagnostic devices for women's health | 1 job opening · 1 partnership |
| 22 | PROVEN Internet first brand offering customized skin care products | $23M | 33 mo ago | Series A | 40 | Ming Zhao Co-Founder & CEO | Builder.ioSentryNode.js+42 | — | 6 patents Patents concentrated in transport & manufacturing processes | — |
| 23 | Anthea Skincare Crypto life insurance solutions for digital asset owners and high net worth individuals | $22M | 8 mo ago | Series A | — | Anna Demetriades Founder | — | — | — | — |
| 24 | Westman Atelier Clean beauty brand offering makeup, skincare, brushes, and custom sets | $22M | 4 mo ago | Series C | 100 | Gucci Westman Founder | Vue.jsStripeDatadog+9 | — | 2 patents Cosmetic refill cartridge and packaging system technology | 1 launch |
| 25 | Dyper Retailer of baby diapers, baby wipes, training pants, and composting | $20M | 17 mo ago | Series B | 33 | — | Cart FunctionalityShopifyAmazon Web Services+38 | — | 4 patents Waste-to-energy biorefinery converting organics to fuels with integrated SCR urea system | — |
| 26 | Freaks of Nature Online beauty brand offering performance based skincare products for outdoor enthusiasts and athletes | $19M | 5 mo ago | Series B | — | Ron Madison Founder & Owner | Cart FunctionalityShopifySentry+27 | — | — | — |
| 27 | W Manufactures and markets vitamin-infused deodorants, body sprays, and body washes with a focus on providing… | $14M | 22 mo ago | Series A | — | Woodie Hillyard CEO & Co-Founder | Amazon WebstoreCart FunctionalityShopify+27 | 3 signals ▼62% Lawsuit · Earnings | — | — |
| 28 | Ceremonia Internet first brand offering natural hair care products | $13M | 4 mo ago | Series A | 15 | Babba Rivera Founder & CEO | Cart FunctionalityShopifySentry+37 | 3 signals Funding | — | — |
| 29 | Blank Beauty Internet-first brand offering nail polish in a variety of colors | $12M | 13 mo ago | Series A | 15 | Charles Brandon Co-Founder | Cart FunctionalityShopifyTailwind CSS+31 | — | — | — |
| 30 | Oars + Alps Internet first brand offering beauty care products for men | $12M | 24 mo ago | Series B | 14 | Mia Saini Duchnowski CEO and Co-Founder and Board of Director | Cart FunctionalityShopifySentry+57 | — | — | 1 award |
| 31 | Snif Internet-first brand of organic fragrances | $12M | 12 mo ago | Series B | 31 | Phil Riportella Co-Founder | Cart FunctionalityShopifySentry+37 | — | 21 patents Patents concentrated in electrical & electronics | 2 launchs · 1 award |
| 32 | SEEN Luxury hair care brand that offers a range of fragrance-free, non-comedogenic products formulated with… | $9M | 20 mo ago | Series A | 1 | Greg Maged Co-Founder & CEO | Cart FunctionalityShopifyQuill+48 | — | 11 patents Solar-powered lighting fixtures and mounting hardware for outdoor illumination | — |
| 33 | AlumierMD Internet-first brand offering skincare products | $8M | 15 mo ago | Series A | 36 | — | — | — | — | — |
| 34 | Odele Beauty Online brand offering salon-grade, cruelty-free hair and body care products | $8M | 12 mo ago | Seed | 10 | Britta Chatterjee Co-Founder | Cart FunctionalityShopifyApple iCloud Mail+35 | — | — | — |
| 35 | Crown Affair Internet first brand offering organic hair care products | $7M | 1 mo ago | Series C | 26 | Dianna Cohen Founder | Cart FunctionalityShopifySentry+38 | — | — | — |
| 36 | Feno Internet first brand offering smart oral care products on subscription basis | $6M | 20 mo ago | Seed | — | Feno Monaco Owner | Cart FunctionalityShopifySentry+37 | — | 6 patents Oscillating toothbrush handles with built‑in sensors for enhanced oral hygiene monitoring | — |
| 37 | Caldera + Lab Platform offering multi-category skincare products | $6M | 20 mo ago | Series A | — | Jared Pobre Founder & CEO | Shogun Page BuilderCart FunctionalityShopify+46 | — | — | 1 launch · 1 partnership |
| 38 | Hume Supernatural Internet first brand offering plant-based deodorant | $4M | 3 mo ago | Series A | 10 | Blair Marlin Co-Founder | Shogun Page BuilderCart FunctionalityShopify+40 | — | — | — |
| 39 | May Lindstrom Skin Brand of natural skin care products | $3M | 18 mo ago | Seed | — | May Lindstrom Founder & CEO | Cart FunctionalityShopifyApple iCloud Mail+33 | — | — | — |
| 40 | Alpyn Beauty Brand of face care products | $2M | 19 mo ago | Seed | 18 | Kendra Butler Founder | Cart FunctionalityShopifyShop Pay+24 | — | — | — |
| 41 | Groomie Club Internet first brand offering multi-category organic men's grooming products | $2M | 12 mo ago | Seed | — | Ashley Handa Co-Founder | Cart FunctionalityShopifyRichpanel+50 | — | — | — |
| 42 | Naturaz Internet first brand offering natural hair care products | $2M | 22 mo ago | Seed | 3 | — | Cart FunctionalityShopifySentry+38 | — | — | — |
| 43 | Sundays Studio Provider of non-toxic nail care products and salon services | $2M | 15 mo ago | Seed | — | — | Cart FunctionalityShopifySentry+37 | — | — | — |
| 44 | Formulate Internet first brand of personalized hair care products | $1M | 11 mo ago | Seed | 14 | Tammy Lisi Co-Founder | Cart FunctionalityPHPAnimate.css+8 | — | — | — |
| 45 | Peeq Pro Provider of eyelid hygiene and skincare products and devices | $1M | 8 mo ago | Seed | — | Christopher Wolfe Co-Founder | Shogun Page BuilderCart FunctionalityShopify+25 | — | — | — |
| 46 | Egal Internet first brand of sanitary pad for women | $1M | 16 mo ago | Series A | 5 | Tom Devlin Founder | SentryTailwind CSSAstro+15 | — | — | — |
| 47 | Ambari Skincare brand offering a wide range of natural facial care products | $907K | 16 mo ago | Deadpooled | — | Nisha Grewal Founder & CEO | — | — | — | — |
| 48 | Slate Electric Flosser Internet first brand offering smart oral care products | $800K | 2 mo ago | Seed | 3 | Brynn Snyder Co-Founder | Cart FunctionalityShopifyBootstrap+17 | — | — | 1 launch |
| 49 | Cold Current Kelp Kelp farm and skincare company producing kelp-based skincare products | $775K | 8 mo ago | Funding Raised | — | Inga Potter Co-Founder | Cart FunctionalityShopifyReact+20 | — | — | — |
| 50 | Burnd Developer of sunscreen and skincare products | $750K | 4 mo ago | Seed | — | Mark Mitchnick Co-Founder & Director | Cart FunctionalityShopifyTailwind CSS+27 | — | — | — |
Top 12 Beauty & Personal Care Products companies in United States
#1
Series E · Needham, Massachusetts · founded 2007 · 159 employees$53.9Mraised▾
Salon chain offering nail, brow, and waxing services
- Apr 2026Series E$1.8M
- Mar 2025Series E$5.5M
- Feb 2025Series E$3.5M
- Dec 2024Series E$2.7M
#2
Series B · Los Angeles, California · founded 2023 · 7 employees$40Mraised▾
Online brand offering natural hair and body care products. The product catalog includes body wash, body moisturizers, shampoo, and conditioners for all ages and genders. Its products are natural, vegan, cruelty-free, and reef-safe ingredients.
- May 2026Series B$15M
- Dec 2024Series B$21M
- Oct 2024Series A$4M
#3
Series C · New York City, New York · founded 2016 · 100 employees$21.9Mraised▾
Clean beauty brand offering makeup, skincare, brushes, and custom sets. It provides a range of products, including complexion, cheek, lip, and eye makeup, alongside skincare essentials. The brand emphasizes clean beauty, focusing on sustainability and community engagement through programs like the Atelier Insiders Loyalty Program and Pro Makeup Artistry Program. Customers can shop online, find their perfect shade, and explore various collections, gift sets, and online exclusives. The website offers features like a shopping cart, search functionality, account login, and options for location settings. Services include clean beauty concierge and complimentary video sessions. The brand also provides makeup tutorials and tips from its founder, promoting a lifestyle centered around beauty and well-being.
- Jan 2026Series C$15M
- Jul 2022Series B$7M
- Nov 2021Series A$5M
- Dec 2020Series A$5M
#4
Series C · New York City, New York · founded 2007 · 26 employees$6.7Mraised▾
Internet first brand offering organic hair products. Its product offerings include grooming products, towels, hair serums, and more. The company claims that the products are vegan, cruelty-free, safe to use during pregnancy, etc.
- May 2026Series C—
- Oct 2024Series B$9M
- May 2024Conventional Debt$1.6M
- Mar 2023Conventional Debt$2M
#5
Series B · Muskegon, Michigan · founded 2010$19.5Mraised▾
Online beauty brand offering performance based skincare products for outdoor enthusiasts and athletes. The products include sunscreen, moisturizers, and more. The company claims that all its products are made of natural ingredients.
- Jan 2026Series B$14.1M
- Mar 2025Conventional Debt$2.5M
- Nov 2023Conventional Debt$2.9M
#6
Series A · New York City, New York · founded 2020 · 15 employees$13Mraised▾
Internet first brand offering natural hair care products. It offers hair scalp oil for hair growth, nourishment, and recovery for all hair types. The products offered are non-toxic and free-of silicon, parabens, sulfates, phthalates, and artificial colorants.
- Feb 2026Series A$3.5M
- May 2023Series A$10M
- Apr 2021Seed$2M
- Oct 2020Seed$1M
#7
Series A · Encinitas, California · founded 2020 · 10 employees$4.2Mraised▾
Internet first brand offering plant-based deodorant. The website offers fragrances free, desert bloom, and coconut coast deodorants. The company claims that the products are made of antioxidant and vitamin ingredients like prickly pear, cactus flower, & coconut and contain no baking soda or parabens.
- Feb 2026Series A$3.6M
- Jun 2025Seed$25K
- Dec 2023Seed$1.7M
- Dec 2023Conventional Debt—
#8
Series A · Boise, Idaho · founded 2012$22Mraised▾
Crypto life insurance solutions for digital asset owners and high net worth individuals. They are an innovative insurer offering life insurance policies denominated in digital currency. They provide life protection, wealth accumulation, asset allocation, and inheritance & tax planning solutions. Their products offer secure custody, guaranteed returns, and liquidity. They aim to bridge the gap between traditional insurance and the digital asset world, providing a secure and tax-efficient way to diversify portfolios with cryptocurrency. They are regulated by the Bermuda Monetary Authority and focus on serving digital asset owners and high-net-worth individuals.
- Oct 2025Series A$22M
#9
Series A · Doral, Florida · founded 2020$50Mraised▾
Online brand offering makeup and skincare products. The product offering includes foundation, lipstick, mascara, lip care products, serum, eye cream, face cream, facial roller, and more.
- May 2025Series A$50M
#10
Seed · Spokane, Washington · founded 2020 · 3 employees$800Kraised▾
Internet first brand offering smart oral care products. The company offers battery-powered electric flossers that have features like a movable neck, vibrating motor, replaceable floss head, etc. The company also offers floss heads.
- Apr 2026Grant (prize money)—
- Jul 2025Seed$1.5M
- Jun 2022Seed$800K
#11
Series B · New York City, New York · founded 2020 · 31 employees$11.6Mraised▾
Internet-first brand of organic fragrances. The offering includes scents of different fragrances and scents combo packs for both men and women. The company claims to provide vegan & cruelty-free products.
- May 2025Series B$15.8M
- Mar 2024Series B$7.4M
- Mar 2022Series A$4.2M
#12
Seed · Minneapolis, Minnesota · founded 2019 · 10 employees$8Mraised▾
Online brand offering salon-grade, cruelty-free hair and body care products. The product catalog includes shampoos, conditioners, salt sprays, stylers, hair oil, hair gels, body wash, and more.
- Jun 2025Seed$3M
- Nov 2023Seed$6M
- Oct 2023Seed$2M
- Aug 2019Seed$1M
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Beauty & Personal Care Products coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.