Registered entities
FUNCTION INC.
Reg. No. 474804405United States
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 72.8% |
| Norway | 4.6% |
| United Kingdom | 4.5% |
| Canada | 3.2% |
| Bangladesh | 2.1% |
Social engagement
Social engagement: 20.8K social following, 5 posts in the last 12 months — below the industry typical range.
Investor mix
11 investors on record; lead investors include GGV Capital, Y Combinator, L Catterton.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 8 | 73% |
| Private equity | 2 | 18% |
| Other / undisclosed | 1 | 9% |
Share of voice
Share of voice in United States: 2.3% of web traffic across its competitive set; worldwide: 2.9%.
Recent activity
18 Feb 2026
Product launch
Function of Beauty
14 Jan 2026
Product launch
Trust Your Best (TYB)
21 Jul 2025
Leadership hire
CEO