Function Of Beauty

Internet first brand offering customized skin & hair care products

placeNew York City, New York, United States calendar_todayFounded 2015 groups335 employees language functionofbeauty.com

Registered entities

Web presence

Top audience: United States 72.8%, Norway 4.6%, United Kingdom 4.5%, Canada 3.2%, Bangladesh 2.1%.

Social engagement

Social engagement: 20.8K social following, 5 posts in the last 12 months — below the industry typical range.

Share of voice

Share of voice in United States: 2.3% of web traffic across its competitive set; worldwide: 2.9%.

Recent activity

18 Feb 2026
Product launch
Function of Beauty
14 Jan 2026
Product launch
Trust Your Best (TYB)
21 Jul 2025
Leadership hire
CEO
Coming soon