Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 65.3% |
| France | 9.2% |
| Australia | 6.2% |
| Netherlands | 5.5% |
| United Kingdom | 3.7% |
Social engagement
Social engagement: 45.4K social following, 3 posts in the last 12 months — below the industry typical range.
Investor mix
3 investors on record.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 3 | 100% |
Share of voice
Share of voice in United States: 97.5% of web traffic across its competitive set; worldwide: 16.3%.
Hiring activity
Hires frequently
65 roles tracked across 9 of the last 12 months
2 Jun 2026 · Freelance Makeup Artist - Washington, DC · Washington
20 May 2026 · Sales & Education Executive - Dallas, TX · Dallas
19 May 2026 · Sales Education Executive San DiegoAZNV · San Diego
29 Apr 2026 · Freelance Makeup Artist - San Antonio, TX · San Antonio
28 Apr 2026 · Sales & Education Executive - San Diego/AZ/NV · San Diego
Based on job postings tracked across public sources.
Recent activity
22 May 2026
Product launch
HydroBalm Tinted Lipstick