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Radar · Consumer Goods in Fujian

Best Consumer Goods Companies in Fujian, China

The 34 best Consumer Goods companies in Fujian, China in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: A1 Food.

34companies tracked
$104.7Mdisclosed funding
0unicorns
6have raised

Ranked: Best Consumer Goods companies in Fujian

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackPatents & IP focusRecent signals
1A1 Food
Brand of bakery snacks
55Talent top 35%Funding top 36%Market bottom 47%Global bottom 29%
All 4 signals ▾
Talenttop 35%
Fundingtop 36%
Marketbottom 47%
Globalbottom 29%
Talent: 4 named leaders on record
Funding: Raised $49.4M across 3 rounds · 3 rounds over 9 yrs (0.3/yr)
rank vs industry peers · Fliar Intelligence Index 55/100
$49M77 mo agoSeries BZhengren He
Co-Founder & VP
2017———
2Anta Sports
Designer, developer, manufacturer, and retailer of sporting goods
$32M85 mo agoPublic—1991Cart FunctionalityShopifyApple iCloud Mail+37——
3Tutwo
Internet-first brand adventure sports gear and apparel
$23M124 mo agoSeries BHuang Chenghui
CEO
2006———
4Ningxia Xige Winery
Brand offering wine products
—51 mo agoSeedZhang Yanzhi
Founder
2017Microsoft ASP.NETTenginecore-js+3——
5Leyaoju
Brand offering multi category pasta and rice products
—51 mo agoSeries B—2012———
6Meinkind Baby
Provider of non-excavation pipeline installation services
—76 mo agoDeadpooled—2007———
7anji foodstuff
Anji Foodstuff manufactures food condiments.
——Public—1995———
8Aparso
Designer and retailer of sustainable outdoor apparel
——Unfunded—2006Cart FunctionalityShopifySentry+22——

Top 6 Consumer Goods companies in Fujian

#1
Series B · Xiamen, Fujian · founded 2017 · 70 employees
$49.4Mraised
▾

Owner of a food brand focused on snack products. The company focuses on the brand development of dairy cakes and snack products and provides snack products through offline distribution channels and online stores, enabling clients to purchase innovative snack products with high quality.

Fliar Intelligence Index™ 55how this company ranks against its industry peers
Talent
top 35%
Funding
top 36%
Market
bottom 47%
Global
bottom 29%
Talent: 4 named leaders on record
Funding: Raised $49.4M across 3 rounds · 3 rounds over 9 yrs (0.3/yr) · Last round Series B (Apr 2020)
Market: 70 employees (top 45% of Food and Agriculture)
Funding rounds
  • Apr 2020Series B—
  • Sep 2019Series B$14M
  • Oct 2017Series A$10M
  • Mar 2017Angel$580.7K
Founders & team
Zhengren HeCo-Founder & VPZhong ShanliangCo-FounderZhou YipingCo-Founder & CEO & Chairman
Investors
CICC Capital, Capital Today, Deyi Capital
#2
Public · Xiamen, Fujian · founded 1991 · 18800 employees
$32.3Mraised
▾

ANTA is a designer, developer, manufacturer, and retailer of sporting goods, primarily in China. They offer footwear, apparel, and accessories for running, cross-training, tennis, outdoor, basketball, and football, under the ANTA brand name. As a retailer, they also sell FILA branded sports goods and kids sportswear products. The company sells its products through offline retail stores as well as online. In 2021, the company recorded annual revenues of $7.65B and a net profit of $1.2B

LinkedIn Pulse recent public activity · Jul 2026
Audience: 66k LinkedIn followers — 75.6% of this cohort's audience · 130 engagements/post (8.2× cohort median)
Activity: 2 expansions announced in 12 mo
Funding rounds
  • Sep 2019Post IPO$32.3M
Investors
PreIPO Capital, bluecapital.cc
Tech stack
Aftership Returns CenterAlibaba Cloud CdnAmazon PayAmerican ExpressAnimate.CssApple Icloud Mail
#3
Series B · Xiamen, Fujian · founded 2006
$23Mraised
▾

Internet-first brand adventure sports gear and apparel. It offers an online marketplace platform that offers various adventure and travel products to travel enthusiasts. It sells its products through its own stores and online channels. Travel packages include adventure sports like rock climbing, rafting, hilly terrain cycling expeditions, and offbeat trekking.

Funding rounds
  • Jun 2016Series B—
  • Dec 2014Series A$23M
Founders & team
Huang ChenghuiCEO
Investors
Toread Holdings Group
#4
Seed · Putian, Fujian · founded 2017
—raised
▾

Brand offering wine products

Funding rounds
  • Jul 2022Seed—
Founders & team
Zhang YanzhiFounder
Investors
Challenjers Venture Capital, Ningxiaguotou
Tech stack
Alibaba Cloud CdnCnzzCore-JsJqueryMicrosoft Asp.NetTengine
#5
Series B · Xiamen, Fujian · founded 2012 · 1000 employees
—raised
▾

Brand offering multi category pasta and rice products

Funding rounds
  • Jun 2022Series B—
#6
Deadpooled · Zhangzhou, Fujian · founded 2007 · 303 employees
—raised
▾

Provider of non-excavation pipeline installation services. These services include various techniques such as horizontal directional drilling, pipe jacking, and other methods for installing pipelines without extensive excavation. The company offers a full range of services, from initial planning and design to project completion, ensuring efficient and safe pipeline installation across diverse terrains and conditions. They utilize advanced equipment and experienced personnel to deliver high-quality results, adhering to strict safety protocols throughout the process. The company caters to various sectors requiring underground pipeline infrastructure.

Funding rounds
  • Jun 2020Series A—
Investors
Addor Capital, Aurora Private Equity

Funding & investor landscape

$104.7Mtotal disclosed funding
3companies funded
5disclosed rounds
0rounds last 90 days
Most active investors
Addor Capital1 rounds
Aurora Private Equity1 rounds
CICC Capital1 rounds
Capital Today1 rounds
Challenjers Venture Capital1 rounds
Deyi Capital1 rounds
Fujian Yangming Venture Capital1 rounds
General Atlantic1 rounds
IDG Capital1 rounds
NRG1 rounds

Notable founders

Zhengren He
Co-Founder & VP · A1 Food
Zhong Shanliang
Co-Founder · A1 Food
Huang Chenghui
CEO · Tutwo
Zhang Yanzhi
Founder · Ningxia Xige Winery
Prism market signals · China · country-scoped Prism corpus, 4,026,056 docs

Market landscape — 10 sub-themes by coverage

Share of Consumer Goods coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Consumer Goods companies are there in Fujian, China?
Radar tracks 34 indexable Consumer Goods companies headquartered in Fujian, China that meet our profile-completeness bar.
What is the total funding raised by Consumer Goods companies in Fujian, China?
The Consumer Goods companies in Fujian, China on this list have raised a combined $104.7M in disclosed equity funding across 3 funded companies.
Which is the highest-funded Consumer Goods company in Fujian, China?
A1 Food is the highest-funded Consumer Goods company in Fujian, China, with $49.4M in disclosed equity funding.
How many Consumer Goods companies in Fujian, China are funded?
3 of the 34 Consumer Goods companies in Fujian, China on this list have disclosed at least one equity funding round.
How many Consumer Goods unicorns are there in Fujian, China?
None of the Consumer Goods companies in Fujian, China on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Fujian, China Consumer Goods companies?
The most active investors in Fujian, China Consumer Goods companies on this list include Addor Capital, Aurora Private Equity, CICC Capital, Capital Today, Challenjers Venture Capital.
Rohit KhannaTrends & Stories

Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.

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