Radar · Consumer Goods in United States
Best Consumer Goods Companies in United States
The 24993 best Consumer Goods companies in United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Dell.
By Riya SenguptaFinancials
24993companies tracked
$95.8Bdisclosed funding
24unicorns
2954have raised
$95.8 billion in disclosed funding across 24,993 tracked companies tells you exactly how seriously the United States takes Consumer Goods. This directory ranks those companies by disclosed equity funding and recent funding momentum, and the spread is genuinely striking.
Chobani leads the pack at $1.4 billion raised, with Fruitist close behind at $886 million and Skims at $670 million. Those aren't outliers chasing hype — they're brands that built real consumer pull and then raised against it. And the sector's digital layer is moving fast: median install growth across consumer goods apps hit roughly +19% year-over-year across 1,078 tracked apps, which is the kind of number that makes direct-to-consumer bets look less like a gamble. So what's actually driving the next funding cycle? Coverage is thickening around retail expenditure trends and customer journey analytics, while shortened CEO tenures signal real pressure to show growth faster than ever. I'd watch the 24 unicorns in this cohort closely — supply chain restrictions remain a headwind, but the funding momentum here suggests investors aren't waiting for conditions to clear before they write checks.
Sources & further reading
- Consumer Interest in “Virtual Living” Intensifies, Accenture Survey Fi
- Latest News Armenia Consumer Goods Market is projected to reach $ 2,51
- The 21 consumer goods companies that are earning more Americans' trust
Ranked: Best Consumer Goods companies in United States
| # | Company | Disclosed funding | Last round | Stage | Employees | Founder | Market signals (1y) | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Chobani Producer and brand of yogurt 74Funding top 19%Product top 22%Innovation top 27%Tech top 32% All 11 signals ▾Fundingtop 19% Producttop 22% Innovationtop 27% Techtop 32% Markettop 35% Patentstop 37% Partnerstop 37% Newstop 43% Growthbottom 49% Moatbottom 49% Globalbottom 37% Funding: Raised $1.4B across 2 rounds · 2 rounds over 12 yrs (0.2/yr) Product: 3 product launch events in 12 mo, 4 the year before · 12 distinct product lines rank vs industry peers · Fliar Intelligence Index 74/100 | $1.4B | 8 mo ago | Series D | 2,267 2,267 → 2,367 (+4%) · sector median -6% | — | 16 signals ▼24% Capital raise · Hiring · Funding | 18 patents Low‑sugar plant and dairy alternatives, oat‑flour formulations, and ready‑packaging technologies. | 2 awards |
| 2 | Celsius Holdings Gluten free energy drink brand 74Funding top 23%Product top 35%Market top 37%Talent top 38% All 11 signals ▾Fundingtop 23% Producttop 35% Markettop 37% Talenttop 38% Growthtop 39% Newstop 39% Fin. healthtop 39% Techtop 50% Partnersbottom 40% Globalbottom 37% Moatbottom 36% Funding: Raised $1.2B across 5 rounds · 5 rounds over 11 yrs (0.5/yr) Product: 0 product launch events in 12 mo · Company stage: Public rank vs industry peers · Fliar Intelligence Index 74/100 | $1.2B | 9 mo ago | Public | 765 | John Fieldly CEO | 43 signals Earnings · Announcements · Leadership | — | — |
| 3 | Fruitist 🦄 Provider of non-GMO berries, including jumbo blueberries and snack packs 76Funding top 13%Talent top 33%Growth top 35%Market top 41% All 6 signals ▾Fundingtop 13% Talenttop 33% Growthtop 35% Markettop 41% Techtop 42% Globaltop 45% Funding: Raised $886M across 8 rounds · 8 rounds over 9 yrs (0.9/yr) Talent: 3 named leaders on record · 2 C-suite/founder profiles curated rank vs industry peers · Fliar Intelligence Index 76/100 | $886M | 7 mo ago | Series D | — | Thomas Snyder Co-Founder | — | — | 1 launch · 1 award |
| 4 | Skims 🦄 Online retailer of underwear, clothing, shapewear, loungewear, and related accessories 91Funding top 14%Growth top 20%Customers top 21%Talent top 21% All 11 signals ▾Fundingtop 14% Growthtop 20% Customerstop 21% Talenttop 21% Techtop 24% Moattop 26% Markettop 28% Newstop 29% Partnerstop 35% Producttop 46% Globalbottom 37% Funding: Raised $670M across 4 rounds · 4 rounds over 5 yrs (0.8/yr) Growth: Headcount 92 → 159 (+73%) across vintages · Web rank 100,000 → 50,000 YoY rank vs industry peers · Fliar Intelligence Index 91/100 | $670M | 7 mo ago | Series C | 159 | Jens Grede Co-Founder & CEO | 26 signals ▲73% Leadership · Announcements · Funding | — | — |
| 5 | Allbirds 🦄 Online retailer of shoes, socks, apparel, and accessories 82Funding top 15%Market top 16%Tech top 20%News top 25% All 13 signals ▾Fundingtop 15% Markettop 16% Techtop 20% Newstop 25% Patentstop 27% Innovationtop 33% Partnerstop 33% Producttop 36% Moattop 39% Globaltop 42% Talenttop 45% Growthtop 46% Fin. healthbottom 47% Funding: Raised $255M across 8 rounds · 8 rounds over 10 yrs (0.8/yr) Market: 505 employees (top 7% of Fashion Tech) · Revenue ~$152M rank vs industry peers · Fliar Intelligence Index 82/100 | $255M | 2 mo ago | Public | 505 505 → 428 (-15%) · sector median -6% | Joseph Zwillinger Board Member & Co-Founder | 39 signals ▲30% Acquisition · Earnings · Announcements | 71 patents Sustainable knit footwear and eco‑friendly composite yarn and molded midsole technologies | — |
| 6 | Eight Sleep 🦄 Provider of AI-based internet-first brand of mattress and smart mattress covers | $173M | 3 mo ago | Series D | 61 | Massimo Andreasi Bassi Co-Founder and CTO | 13 signals Funding · Capital raise | 98 patents Smart sleep monitoring and adaptive temperature control integrated into bedding systems | 1 job opening · 2 internships |
| 7 | NFW Brand of apparel, footwear, accessories, automotive, and home goods | $139M | 5 mo ago | Series B | 209 | Steve Zika Co-Founder & Co-CEO | 6 signals Announcements · Funding | — | 1 launch |
| 8 | Greenlane Distributor of cannabis consumption accessories and packaging | $130M | 7 mo ago | Public | 145 | — | — | 6 patents Child‑resistant packaging containers with embedded compression mechanisms for cannabis products | — |
| 9 | BlueNalu Produces and supplies seafood products using fish cells 62Growth top 15%Funding top 20%Product top 30%Moat top 31% All 11 signals ▾Growthtop 15% Fundingtop 20% Producttop 30% Moattop 31% Innovationtop 32% Newstop 32% Patentstop 33% Talentbottom 49% Marketbottom 39% Globalbottom 39% Techbottom 34% Growth: Fresh capital in last 24 mo Funding: Raised $118M across 5 rounds · 5 rounds over 8 yrs (0.6/yr) rank vs industry peers · Fliar Intelligence Index 62/100 | $118M | 5 mo ago | Series B | 50 | Lou Cooperhouse Co-Founder & CEO | 4 signals ▲300% Funding · Capital raise | 11 patents Cultured fish meat production and related cell line genetics for edible seafood | 2 launchs · 1 award |
| 10 | NZXT Designer and manufacturer of custom gaming PCs and components | $104M | 10 mo ago | Series D | 259 259 → 253 (-2%) · sector median -6% | Johnny Hou Founder and CEO | — | 58 patents Patents concentrated in computing, sensing & instrumentation | — |
| 11 | Arcadia Biosciences Innovating healthy ingredients and wellness products, from seed to table 35Product top 14%Funding top 20%Patents top 25%Innovation top 31% All 12 signals ▾Producttop 14% Fundingtop 20% Patentstop 25% Innovationtop 31% Partnerstop 41% Growthbottom 46% Moatbottom 44% Globalbottom 42% Techbottom 38% Marketbottom 31% Fin. healthbottom 28% Newsbottom 27% Product: 8 distinct product lines · Company stage: Public Funding: Raised $101M across 21 rounds · 21 rounds over 21 yrs (1.0/yr) rank vs industry peers · Fliar Intelligence Index 35/100 | $101M | 5 mo ago | Public | 72 | — | — | 235 patents Genetically engineered wheat for improved nutrition, reduced allergens, and herbicide resistance | — |
| 12 | Molekule Manufacturer of air purification and humidification devices with filtration technology 50Funding top 28%Innovation top 29%Patents top 29%Product top 34% All 13 signals ▾Fundingtop 28% Innovationtop 29% Patentstop 29% Producttop 34% Moattop 38% Techtop 41% Growthtop 45% Customerstop 50% Talentbottom 49% Marketbottom 44% Globalbottom 40% Newsbottom 36% Fin. healthbottom 29% Funding: Raised $97.9M across 6 rounds · 6 rounds over 10 yrs (0.6/yr) Innovation: 77 patents (top 23% of patent-holders) · 39 filings since 2022 vs 38 in 2017-21 rank vs industry peers · Fliar Intelligence Index 50/100 | $98M | 13 mo ago | Public | 92 92 → 81 (-12%) · sector median -6% | Jason Dibona CEO | — | 77 patents Indoor air purification using photocatalytic and UV-based filtration technologies | — |
| 13 | Dairy Farmers of America Brand of dairy products to consumers 60Funding top 22%Tech top 26%Market top 43%Talent bottom 49% All 8 signals ▾Fundingtop 22% Techtop 26% Markettop 43% Talentbottom 49% Growthbottom 47% Productbottom 41% Globalbottom 37% Newsbottom 26% Funding: Raised $94.0M across 2 rounds · 2 rounds over 1 yrs (2.0/yr) Tech: 65 technologies across 5/8 capability areas · Cloud: Azure, Cloudflare rank vs industry peers · Fliar Intelligence Index 60/100 | $94M | 4 mo ago | Funding Raised | 353 | Dennis Rodenbaugh President and Chief Executive Officer | — | — | 1 job opening · 1 award |
| 14 | Lemon Perfect Brand of cold-pressed lemon water 64Funding top 21%Growth top 35%Tech top 37%Moat top 48% All 9 signals ▾Fundingtop 21% Growthtop 35% Techtop 37% Moattop 48% Talentbottom 49% Productbottom 45% Marketbottom 44% Globalbottom 37% Newsbottom 21% Funding: Raised $92.9M across 6 rounds · 6 rounds over 7 yrs (0.9/yr) Growth: Fresh capital in last 24 mo rank vs industry peers · Fliar Intelligence Index 64/100 | $93M | 12 mo ago | Series A | 84 84 → 65 (-23%) · sector median -6% | Jeff Popkin CEO | — | — | — |
| 15 | waterdrop Internet first brand of electrolytes hydration cubes 82Funding top 23%Tech top 23%Customers top 24%Growth top 28% All 9 signals ▾Fundingtop 23% Techtop 23% Customerstop 24% Growthtop 28% Talenttop 28% Producttop 40% Markettop 42% Moattop 48% Globalbottom 39% Funding: Raised $70.0M across 2 rounds · 2 rounds over 8 yrs (0.2/yr) Tech: 67 technologies across 5/8 capability areas · Cloud: Amazon Alb, Amazon Web Services rank vs industry peers · Fliar Intelligence Index 82/100 | $70M | 1 mo ago | Series C | 350 | Thomas Wieser Co-Founder | — | — | 3 expansions |
| 16 | Barfresh Food Group Ready-to-blend frozen beverages manufacturer and distributor 55Product top 14%Innovation top 20%Funding top 31%Growth top 38% All 10 signals ▾Producttop 14% Innovationtop 20% Fundingtop 31% Growthtop 38% Newstop 39% Techtop 49% Fin. healthbottom 41% Globalbottom 37% Marketbottom 23% Moatbottom 18% Product: 5 distinct product lines · Company stage: Public Innovation: 5 product lines rank vs industry peers · Fliar Intelligence Index 55/100 | $60M | 3 mo ago | Public | 13 | — | 10 signals ▼29% Earnings · M&A | — | — |
| 17 | Oats Overnight Brand of oats 62Funding top 20%Tech top 26%Product top 40%Market top 45% All 10 signals ▾Fundingtop 20% Techtop 26% Producttop 40% Markettop 45% Moattop 45% Talentbottom 49% Growthbottom 47% Customersbottom 35% Globalbottom 32% Newsbottom 21% Funding: Raised $57.0M across 4 rounds · 4 rounds over 5 yrs (0.8/yr) Tech: 48 technologies across 5/8 capability areas · Cloud: Amazon S3, Amazon Web Services rank vs industry peers · Fliar Intelligence Index 62/100 | $57M | 4 mo ago | Series C | 105 | Brian Tate Co-Founder & CEO | — | — | 3 job openings · 1 award |
| 18 | Icelandic Provisions Authentic Icelandic Skyr, protein-rich yogurt, made with traditional heirloom cultures 55Funding top 25%Talent top 28%Tech top 32%Growth top 35% All 10 signals ▾Fundingtop 25% Talenttop 28% Techtop 32% Growthtop 35% Moattop 38% Patentstop 41% Innovationtop 43% Globalbottom 36% Marketbottom 23% Newsbottom 22% Funding: Raised $54.3M across 8 rounds · 8 rounds over 11 yrs (0.7/yr) Talent: 3 named leaders on record · 3 C-suite/founder profiles curated rank vs industry peers · Fliar Intelligence Index 55/100 | $54M | 8 mo ago | Series C | 11 | Terry McGuire Co-Founder | — | 8 patents Plant-based fermented food manufacturing processes and associated food packaging solutions. | 1 award |
| 19 | MiniLuxe Salon chain offering nail, brow, and waxing services | $54M | 2 mo ago | Series E | 159 159 → 201 (+26%) · sector median -6% | John Hamel Co-Founder and Board of Directors | 6 signals ▼71% Earnings · Contracts · Leadership | — | 2 partnerships |
| 20 | Phia Brand of casual wear | $53M | 6 mo ago | Series A | — | Phoebe Gates Founder | — | 5 patents E‑commerce resale recommendation and product data extraction with browser UI overlays | 1 launch |
| 21 | Point2 Tech Manufacturer UHD TV interfaces and interconnect cables | $45M | 1 mo ago | Series B | 27 | Sean Park Co-Founder & CEO | — | — | 1 launch · 1 award |
| 22 | Virtuix Omni Provider of a treadmill for moving freely and naturally in a VR game 35Tech top 21%Funding top 22%News top 25%Product top 28% All 11 signals ▾Techtop 21% Fundingtop 22% Newstop 25% Producttop 28% Moattop 31% Growthbottom 46% Marketbottom 42% Talentbottom 40% Globalbottom 37% Fin. healthbottom 28% Customersbottom 2% Tech: 65 technologies across 6/8 capability areas · Cloud: Amazon Cloudfront, Amazon S3 Funding: Raised $43.4M across 13 rounds · 13 rounds over 12 yrs (1.1/yr) rank vs industry peers · Fliar Intelligence Index 35/100 | $43M | 0 mo ago | Public | 23 23 → 39 (+70%) · sector median -6% | Jan Goetgeluk Founder & CEO | 5 signals IPO · Leadership · Earnings | — | 3 launchs |
| 23 | California Naturals Online brand offering natural hair and body care products | $40M | 1 mo ago | Series B | 7 | Shelby Wild Co-Founder & CEO | — | — | — |
| 24 | Ashley Stewart Retailer of plus-size women's apparel and accessories | $30M | 3 mo ago | Acquired | 288 | — | — | — | — |
| 25 | Real American Beer Internet first brand of beers 78Funding top 27%Tech top 34%Growth top 35%Talent top 38% All 5 signals ▾Fundingtop 27% Techtop 34% Growthtop 35% Talenttop 38% Globalbottom 25% Funding: Raised $28.0M across 2 rounds · 2 rounds over 2 yrs (1.0/yr) Tech: 38 technologies across 5/8 capability areas · Cloud: Cloudflare rank vs industry peers · Fliar Intelligence Index 78/100 | $28M | 3 mo ago | Series B | — | Chad Bronstein Co-Founder | — | — | — |
| 26 | Made by Gather Manufacturer of kitchen appliances | $28M | 1 mo ago | Series A | 125 | — | — | — | 1 internship |
| 27 | Lucky Beverage Provider of zero sugar energy drinks 53Funding top 22%Tech top 32%Growth top 35%Talent bottom 49% All 7 signals ▾Fundingtop 22% Techtop 32% Growthtop 35% Talentbottom 49% Moatbottom 48% Globalbottom 37% Marketbottom 32% Funding: Raised $26.5M across 4 rounds · 4 rounds over 3 yrs (1.3/yr) Tech: 38 technologies across 5/8 capability areas · Cloud: Cloudflare rank vs industry peers · Fliar Intelligence Index 53/100 | $26M | 7 mo ago | Series B | — | Richard Laver Founder & CEO | — | — | 1 launch · 2 partnerships |
| 28 | Reeds Craft soda beverages with real ginger and natural ingredients | $26M | 9 mo ago | Public | 22 | — | 3 signals ▼70% Earnings · Leadership | — | — |
| 29 | Diamond Kinetics Provider of impact sensors and app for real time swing analytics 55Talent top 15%Funding top 28%Tech top 39%Moat top 39% All 8 signals ▾Talenttop 15% Fundingtop 28% Techtop 39% Moattop 39% Growthtop 43% Marketbottom 36% Newsbottom 30% Globalbottom 29% Talent: Analyst team rating 5/5 Funding: Raised $24.0M across 9 rounds · 9 rounds over 12 yrs (0.8/yr) rank vs industry peers · Fliar Intelligence Index 55/100 | $24M | 5 mo ago | Series C | 39 | — | — | — | 1 partnership |
| 30 | PlantSwitch Internet first brand offering kitchen appliances | $24M | 0 mo ago | Series A | 10 | Maxime Blandin Co-Founder | — | 3 patents Polymer blend formulations for injection molding and thin‑wall extrusion devices | — |
| 31 | Westman Atelier Clean beauty brand offering makeup, skincare, brushes, and custom sets | $22M | 4 mo ago | Series C | 100 | Gucci Westman Founder | — | 2 patents Cosmetic refill cartridge and packaging system technology | 1 launch |
| 32 | Ernesta Internet first brand of custom rugs | $20M | 3 mo ago | Series B | 33 | John Foley Founder & CEO | — | — | 1 launch |
| 33 | Freaks of Nature Online beauty brand offering performance based skincare products for outdoor enthusiasts and athletes | $19M | 5 mo ago | Series B | — | Ron Madison Founder & Owner | — | — | — |
| 34 | Throne SPORT COFFEE Internet first brand of coffee 72Growth top 28%Funding top 33%Tech top 40%Talent bottom 49% All 5 signals ▾Growthtop 28% Fundingtop 33% Techtop 40% Talentbottom 49% Globalbottom 25% Growth: Web rank 50,000,000 → 10,000,000 YoY · Fresh capital in last 24 mo Funding: Raised $18.0M across 2 rounds · 2 rounds over 2 yrs (1.0/yr) rank vs industry peers · Fliar Intelligence Index 72/100 | $18M | 3 mo ago | Series A | — | Michael Fedele Founder & CEO | — | — | 1 launch |
| 35 | SkyPlug Brand offering lighting products | $17M | 1 mo ago | Public | 37 37 → 33 (-11%) · sector median -6% | John Campi CEO | — | — | 3 launchs · 1 partnership |
| 36 | Cerebelly Internet first brand offering plant-based personalized food products for kids 57Tech top 25%Funding top 26%Growth top 35%Talent top 37% All 7 signals ▾Techtop 25% Fundingtop 26% Growthtop 35% Talenttop 37% Newstop 41% Marketbottom 34% Globalbottom 29% Tech: 58 technologies across 5/8 capability areas · Cloud: Amazon Alb, Amazon Web Services Funding: Raised $16.8M across 5 rounds · 5 rounds over 7 yrs (0.7/yr) rank vs industry peers · Fliar Intelligence Index 57/100 | $17M | 3 mo ago | Series B | 32 | Nick Langan Co-Founder | — | — | 1 launch |
| 37 | Quinn Snacks Delicious, better-for-you pretzel snacks made with regenerative farming and transparent ingredients 45Funding top 27%Tech top 32%Growth top 45%Global bottom 37% All 6 signals ▾Fundingtop 27% Techtop 32% Growthtop 45% Globalbottom 37% Marketbottom 33% Newsbottom 21% Funding: Raised $16.4M across 7 rounds · 7 rounds over 14 yrs (0.5/yr) Tech: 37 technologies across 5/8 capability areas · Cloud: Cloudflare rank vs industry peers · Fliar Intelligence Index 45/100 | $16M | 1 mo ago | Series E | 29 | — | — | — | — |
| 38 | Sow Good Provider of fruits, veggies, candies, and other items processing services 67Growth top 18%Funding top 25%News top 25%Partners top 28% All 9 signals ▾Growthtop 18% Fundingtop 25% Newstop 25% Partnerstop 28% Fin. healthtop 50% Marketbottom 47% Techbottom 45% Globalbottom 30% Moatbottom 21% Growth: Headcount 31 → 225 (+626%) across vintages · Fresh capital in last 24 mo Funding: Raised $15.7M across 5 rounds · 5 rounds over 5 yrs (1.0/yr) rank vs industry peers · Fliar Intelligence Index 67/100 | $16M | 5 mo ago | Public | 225 | — | 9 signals ▲350% Earnings · Contracts · Capital raise | — | — |
| 39 | XSET Internet first brand of casual apparel for men and women | $15M | 3 mo ago | Series A | 43 | — | — | — | 1 partnership |
| 40 | Xbotgo Manufacturer of automated camera systems for recording various athletic events 53Tech top 39%Funding top 41%Growth top 45%AI top 45% All 7 signals ▾Techtop 39% Fundingtop 41% Growthtop 45% AItop 45% Talentbottom 49% Marketbottom 47% Globalbottom 25% Tech: 37 technologies across 4/8 capability areas · Cloud: Amazon Cloudfront, Amazon S3 Funding: Raised $14.7M across 1 rounds · 1 rounds over 1 yrs (1.0/yr) rank vs industry peers · Fliar Intelligence Index 53/100 | $15M | 1 mo ago | Series B | — | David Tan Founder | — | — | — |
| 41 | Ceremonia Internet first brand offering natural hair care products | $13M | 4 mo ago | Series A | 15 | Babba Rivera Founder & CEO | 3 signals Funding | — | — |
| 42 | Khloud Provider of network security services ensuring connection verification and access control 74Funding top 34%Growth top 35%Tech top 38%Talent top 38% All 5 signals ▾Fundingtop 34% Growthtop 35% Techtop 38% Talenttop 38% Globalbottom 25% Funding: Raised $12.5M across 1 rounds · 1 rounds over 2 yrs (0.5/yr) Growth: Fresh capital in last 24 mo rank vs industry peers · Fliar Intelligence Index 74/100 | $12M | 2 mo ago | Series C | — | Jeff R Co-Founder & CEO | — | — | — |
| 43 | Big Tree Farms Provider of CRM, analytics, and apps for sports and esports organizations 40Funding top 29%Growth top 35%Tech top 38%Global bottom 37% All 5 signals ▾Fundingtop 29% Growthtop 35% Techtop 38% Globalbottom 37% Marketbottom 21% Funding: Raised $11.6M across 7 rounds · 7 rounds over 15 yrs (0.5/yr) Growth: Fresh capital in last 24 mo rank vs industry peers · Fliar Intelligence Index 40/100 | $12M | 5 mo ago | Series D | 12 | — | — | — | — |
| 44 | Defunkify Safer, natural detergents and sprays that powerfully remove odors and stains | $9M | 5 mo ago | Series B | 8 | John Miller Founder & President | — | — | — |
| 45 | LumiCup Manufacturer of reflective aluminum cups designed to keep drinks cooler for longer | $8M | 1 mo ago | Series A | — | Paul Kradin Co-Founder | — | — | — |
| 46 | Eat Mezcla Brand of bars 48Tech top 31%Growth top 35%Funding top 40%Global bottom 36% All 5 signals ▾Techtop 31% Growthtop 35% Fundingtop 40% Globalbottom 36% Marketbottom 23% Tech: 48 technologies across 5/8 capability areas · Cloud: Amazon S3, Amazon Web Services Growth: Fresh capital in last 24 mo rank vs industry peers · Fliar Intelligence Index 48/100 | $8M | 3 mo ago | Series B | 10 | — | — | — | 3 launchs |
| 47 | Brami Internet-first brand offering pasta and more 50Talent top 28%Tech top 29%Growth top 35%Funding top 37% All 7 signals ▾Talenttop 28% Techtop 29% Growthtop 35% Fundingtop 37% Moattop 48% Globalbottom 37% Marketbottom 25% Talent: 3 named leaders on record · 3 C-suite/founder profiles curated Tech: 51 technologies across 5/8 capability areas · Cloud: Cloudflare rank vs industry peers · Fliar Intelligence Index 50/100 | $7M | 1 mo ago | Series B | 10 | William Hicks Co-Founder | — | — | 1 launch |
| 48 | Crown Affair Internet first brand offering organic hair care products | $7M | 1 mo ago | Series C | 26 | Dianna Cohen Founder | — | — | — |
| 49 | MOSH Online brand offering protein bars with brain-supporting nutrients 48Tech top 28%Talent top 38%Funding top 43%Growth top 45% All 7 signals ▾Techtop 28% Talenttop 38% Fundingtop 43% Growthtop 45% Moatbottom 38% Globalbottom 36% Marketbottom 34% Tech: 45 technologies across 5/8 capability areas · Cloud: Amazon S3, Amazon Web Services Talent: 2 named leaders on record · 2 C-suite/founder profiles curated rank vs industry peers · Fliar Intelligence Index 48/100 | $7M | 1 mo ago | Series A | 18 | Maria Shriver Co-Founder | — | — | 1 launch |
| 50 | GoNanas Brand offering bakery snacks 53Tech top 26%Growth top 35%Funding top 40%Product bottom 48% All 6 signals ▾Techtop 26% Growthtop 35% Fundingtop 40% Productbottom 48% Globalbottom 37% Marketbottom 28% Tech: 64 technologies across 5/8 capability areas · Cloud: Amazon Alb, Amazon S3 Growth: Fresh capital in last 24 mo rank vs industry peers · Fliar Intelligence Index 53/100 | $6M | 2 mo ago | Series A | 12 | — | — | — | 1 job opening · 3 launchs · 1 partnership |
Top 12 Consumer Goods companies in United States
#1
Allbirds 🦄Public · San Francisco, California · founded 2015 · 505 employees$254.7Mraised▾
Allbirds 🦄
Public · San Francisco, California · founded 2015 · 505 employees
Online retailer of shoes, socks, apparel, and accessories. It provides various styles of footwear, including sneakers, slip-ons, high tops, and sandals. The retailer also offers a selection of socks, tees, and sweats. Accessories such as bags, insoles, gift cards, and laces are available.
Fliar Intelligence Index™ 82how this company ranks against its industry peers
Funding
top 15%Market
top 16%Tech
top 20%News
top 25%Patents
top 27%Innovation
top 33%Funding: Raised $255M across 8 rounds · 8 rounds over 10 yrs (0.8/yr) · Last round Post IPO (Apr 2026)
Market: 505 employees (top 7% of Fashion Tech) · Revenue ~$152M · Top-100,000 web property
Tech: 82 technologies across 6/8 capability areas · Cloud: Akamai, Amazon Web Services · Devops: Nginx
Audience (LinkedIn): 119k LinkedIn followers — 10.6% of this cohort's audience
Hiring (LinkedIn): 1 hiring post in 12 mo (public) · hiring: Manager of Product Development
Activity (LinkedIn): 3 product launches announced in 12 mo
Funding rounds
- Apr 2026Post IPO$50M
- Sep 2020Series E$100M
- Jan 2020Series D$75M
- Oct 2018Series C$50M
Founders & team
Investors
Franklin Templeton Investments, T. Rowe Price, Baillie Gifford, TDM Growth Partners, Rockefeller Capital Management, Tiger Global Management
Tech stack
Acquia Cloud PlatformAcquia Cloud Site FactoryAdobe AnalyticsAdobe Experience Platform Identity ServiceAdobe Experience Platform LaunchAkamai
#2
Fruitist 🦄Series D · Santa Cruz, California · founded 2012$886Mraised▾
Fruitist 🦄
Series D · Santa Cruz, California · founded 2012
Provider of non-GMO berries, including jumbo blueberries and snack packs. It cultivates berries with a focus on flavor, consistency, and size. Berries are grown with care and verified under the Non-GMO Project. The company aims to provide a snacking alternative to traditional processed foods.
Fliar Intelligence Index™ 76how this company ranks against its industry peers
Funding
top 13%Talent
top 33%Growth
top 35%Market
top 41%Tech
top 42%Global
top 45%Funding: Raised $886M across 8 rounds · 8 rounds over 9 yrs (0.9/yr) · Last round Series D (Oct 2025)
Talent: 3 named leaders on record · 2 C-suite/founder profiles curated
Growth: Fresh capital in last 24 mo
Audience (LinkedIn): 40k LinkedIn followers — 3.6% of this cohort's audience
Activity (LinkedIn): 1 product launches · 3 awards · 1 expansions announced in 12 mo
Funding rounds
- Oct 2025Series D$150M
- Nov 2024Conventional Debt$400M
- Aug 2024Series C$100M
- Mar 2024Series B—
Founders & team
Investors
Industrial And Commercial Bank Of China, Santander, Rabobank, UBS, Goldman Sachs, Barclays
Tech stack
Apple Icloud MailApple PayCart FunctionalityCloudflareCloudflare Bot ManagementCore-Js
#3
Series D · Norwich, New York · founded 2005 · 2267 employees$1.4Braised▾
Series D · Norwich, New York · founded 2005 · 2267 employees
Chobani, LLC is the producer of the Chobani brand of strained yogurt. It is genetically modified (non-GMO) and contains only natural ingredients and natural sweeteners. Chobani sponsored the US Olympic Team in 2012. Chobani opened its first yogurt bar in New York City's SoHo neighborhood in July, 2012. It opened one of the world’s largest yogurt-processing plants in Twin Falls, Idaho. The plant won the 2013 DBIA Design-Build Project of the Year award and the 2013 Food Plant of the Year award from Food Engineering magazine. Expanded to Australia in 2011, Canada in 2013 and UK in 2012.
Fliar Intelligence Index™ 74how this company ranks against its industry peers
Funding
top 19%Product
top 22%Innovation
top 27%Tech
top 32%Market
top 35%Patents
top 37%Funding: Raised $1.4B across 2 rounds · 2 rounds over 12 yrs (0.2/yr) · Last round Series D (Oct 2025)
Product: 3 product launch events in 12 mo, 4 the year before · 12 distinct product lines · Company stage: Series D
Innovation: 18 patents (top 40% of patent-holders) · 9 filings since 2022 vs 7 in 2017-21 · 7 new-product events in 24 mo
Audience (LinkedIn): 201k LinkedIn followers — 17.9% of this cohort's audience
Activity (LinkedIn): 2 awards announced in 12 mo
Funding rounds
- Oct 2025Series D$650M
- Jun 2018PE—
- Apr 2014Conventional Debt$750M
Investors
Hoopp, Thomas Properties Group, TPG
Tech stack
Amazon CloudfrontAmazon S3Amazon Web ServicesAosApache Http ServerApple Icloud Mail
#4
Series D · New York City, New York · founded 2014 · 61 employees$173.1Mraised▾
Series D · New York City, New York · founded 2014 · 61 employees
Provider of AI-based internet-first brand of mattress and smart mattress covers. It provides an AI-based internet-first brand of thermoregulated mattress, carbon air pillow, and smart mattress cover that is controlled via smartphone. It allows the user to set the temperature of the mattress independently and monitor the body vitals such as breathing and heart-rate variability. This control allows the user to fall asleep faster and improves the quality of sleep. The app can be connected with other smart devices to monitor sleep activity.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 42k LinkedIn followers — 3.8% of this cohort's audience
Hiring: 1 hiring post in 12 mo (public) · hiring: International Paid Media Manager
Funding rounds
- Mar 2026Series D$50M
- Aug 2025Series D$100M
- Jun 2021Series C$87.6M
- Oct 2019Series C$40.8M
Founders & team
Investors
Soma Capital, Trust Fund, Valor Equity Partners, SoftBank Group, Khosla Ventures, Founders Fund
Tech stack
AffirmAmazon AlbAmazon Web ServicesAnimate.CssCloudflareCloudflare Bot Management
#5
Public · Austin, Texas · founded 2013 · 23 employees$43.4Mraised▾
Public · Austin, Texas · founded 2013 · 23 employees
Provider of a treadmill for moving freely and naturally in a VR game. The motion-sensing treadmill allows users to stand up and traverse virtual worlds with the natural use of their own feet. The base of the Omni is a grooved, low-friction surface. It also offers special pinned shoes to keep the foot stabilized and prevent lateral sliding.
Fliar Intelligence Index™ 35how this company ranks against its industry peers
Tech
top 21%Funding
top 22%News
top 25%Product
top 28%Moat
top 31%Growth
bottom 46%Tech: 65 technologies across 6/8 capability areas · Cloud: Amazon Cloudfront, Amazon S3 · Devops: Envoy
Funding: Raised $43.4M across 13 rounds · 13 rounds over 12 yrs (1.1/yr) · Last round Grant (prize money) (May 2026)
News: 5 BI events in 12 mo (of 8 tracked, 4 types) · 3 high-value events (IPO/M&A/funding/contracts) in 12 mo · Top themes: IPO, Earnings, Leadership
Audience (LinkedIn): 9k LinkedIn followers
Activity (LinkedIn): 3 product launches announced in 12 mo
Funding rounds
- Oct 2025Series A$1.3M
- Sep 2024Series A$500K
- Mar 2023Series A$411.2K
- Mar 2021Series A$278.4K
Founders & team
Investors
Tekton Ventures, Maveron, Scout Ventures, Startcaps Ventures, Western Technology Investment, 2020 Ventures
Tech stack
AffirmAmazon CloudfrontAmazon S3Amazon Web ServicesAws Certificate ManagerBuilder.Io
#6
Skims 🦄Series C · Culver City, California · founded 2019 · 159 employees$670Mraised▾
Skims 🦄
Series C · Culver City, California · founded 2019 · 159 employees
Online retailer of underwear, clothing, shapewear, loungewear, and related accessories. It provides a variety of bras, lingerie, and sleepwear. The company also offers a selection of apparel, including tops, tees, hoodies, dresses, and outerwear. Additionally, it sells shapewear, including bodysuits, shorts, and waist trainers.
Fliar Intelligence Index™ 91how this company ranks against its industry peers
Funding
top 14%Growth
top 20%Customers
top 21%Talent
top 21%Tech
top 24%Moat
top 26%Funding: Raised $670M across 4 rounds · 4 rounds over 5 yrs (0.8/yr) · Last round Series C (Nov 2025)
Growth: Headcount 92 → 159 (+73%) across vintages · Web rank 100,000 → 50,000 YoY · 7 acquisition/expansion moves in 24 mo
Customers: Play-Store rating 4.87★ across 2,303 ratings (1 apps) · Marquee-customer mentions: top 10% of tracked companies
Audience (LinkedIn): 297k LinkedIn followers — 26.4% of this cohort's audience
Hiring (LinkedIn): 4 hiring posts in 12 mo (public) · momentum -2 · hiring: Assistant Store Leader, EMEA Flagship
Activity (LinkedIn): 1 product launches · 1 expansions announced in 12 mo
Funding rounds
- Nov 2025Series C$262M
- Jul 2023Series C$270M
- Jan 2022Series B$240M
- Apr 2021Series A$154M
Founders & team
Investors
Thrive Capital, Imaginary, ACG, Lone Pine Capital, D1 Capital Partners, Wellington
Tech stack
Amazon AlbAmazon Web ServicesApplovinAppnexusAttentiveBraze
#7
Public · Boca Raton, Florida · founded 2004 · 765 employees$1.2Braised▾
Public · Boca Raton, Florida · founded 2004 · 765 employees
CELSIUS is a brand of energy drink. Its products have different flavors such as inferno punch, blueberry pomegranate, cherry lime, pineapple coconut, watermelon berry and strawberries & cream. It claims that its products are gluten free, soy free, and do not contain sugar, preservatives, artificial colors or flavors.
Fliar Intelligence Index™ 74how this company ranks against its industry peers
Funding
top 23%Product
top 35%Market
top 37%Talent
top 38%Growth
top 39%News
top 39%Funding: Raised $1.2B across 5 rounds · 5 rounds over 11 yrs (0.5/yr) · Last round Post IPO (Aug 2025)
Product: 0 product launch events in 12 mo · Company stage: Public
Market: 765 employees (top 16% of Food and Agriculture) · Revenue ~$742M · Top 60% by revenue among 40 tracked Food & Beverage Products peers
Funding rounds
- Aug 2025Post IPO$585M
- Aug 2022Post IPO$550M
- Aug 2020Post IPO$22M
- Dec 2018Post IPO$10M
Founders & team
Investors
Boyu Capital, CD Financial, Grieg Group, Charmnew, PepsiCo
Tech stack
AudioeyeBootstrapCloudflareFancyboxGodaddyGoogle Font Api
#8
Series C · Chicago, Illinois · founded 2016 · 350 employees$70Mraised▾
Series C · Chicago, Illinois · founded 2016 · 350 employees
Internet first brand of electrolytes hydration cubes. It offers a variety of flavors such as lime, acai, cranberry, hibiscus, ginger, and mango. The company sells their products through their own online website as well as through retailers.
Fliar Intelligence Index™ 82how this company ranks against its industry peers
Funding
top 23%Tech
top 23%Customers
top 24%Growth
top 28%Talent
top 28%Product
top 40%Funding: Raised $70.0M across 2 rounds · 2 rounds over 8 yrs (0.2/yr) · Last round Series C (May 2026)
Tech: 67 technologies across 5/8 capability areas · Cloud: Amazon Alb, Amazon Web Services · Observability: Microsoft Clarity, Sentry
Customers: Play-Store rating 4.84★ across 4,315 ratings (1 apps) · Review volume +10% in 6 mo
Audience (LinkedIn): 27k LinkedIn followers — 2.4% of this cohort's audience
Activity (LinkedIn): 3 expansions announced in 12 mo
Funding rounds
- May 2026Series C$117.1M
- Jan 2023Angel—
- Feb 2022Series B$70M
- Oct 2018Seed—
Founders & team
Investors
Dohler Ventures, Temasek, Founders Future, Bitburger Ventures, Atlantic Grupa, Aspeya
Tech stack
Amazon PayAmerican ExpressApple PayBackbone.JsCart FunctionalityCloudflare
#9
Series E · Needham, Massachusetts · founded 2007 · 159 employees$53.9Mraised▾
Series E · Needham, Massachusetts · founded 2007 · 159 employees
Salon chain offering nail, brow, and waxing services
LinkedIn Pulse recent public activity · Jul 2026
Audience: 5k LinkedIn followers
Activity: 2 partnerships (incl. Kiki Rice) announced in 12 mo
Funding rounds
- Apr 2026Series E$1.8M
- Mar 2025Series E$5.5M
- Feb 2025Series E$3.5M
- Dec 2024Series E$2.7M
Founders & team
Investors
Horowitz Group, Cue Ball, Murano Group, Silverado Interests, Beechwood Capital, Valley Oak Investments
Tech stack
AccessibeAmazon S3Amazon Web ServicesAngularApple Icloud MailApple Pay
#10
Series B · Peoria, Illinois · founded 2015 · 209 employees$138.7Mraised▾
Series B · Peoria, Illinois · founded 2015 · 209 employees
Brand of apparel, footwear, accessories, automotive, and home goods
LinkedIn Pulse recent public activity · Jul 2026
Audience: 15k LinkedIn followers
Activity: 1 product launches announced in 12 mo
Funding rounds
- Dec 2025Series B$7M
- Dec 2024Series B$23.6M
- Mar 2024Series B$23.7M
- Oct 2023Series B—
Founders & team
Investors
Asahi Kasei, BMW i Ventures, Prairie Crest Capital, For Good Ventures, Evolution VC Partners, CDVCA
Tech stack
CloudflareCloudflare Bot ManagementHstsHttp/3HubspotHubspot Analytics
#11
Series A · New York City, New York · founded 2003 · 125 employees$27.9Mraised▾
Series A · New York City, New York · founded 2003 · 125 employees
Manufacturer of kitchen appliances
LinkedIn Pulse recent public activity · Jul 2026
Audience: 18k LinkedIn followers
Funding rounds
- May 2026Conventional Debt$95M
- May 2021Series A$3.9M
- Aug 2020Series A$4.1M
- Oct 2018Series A$7.1M
Investors
Backcast Partners, TCW, MidCap Financial
Tech stack
Apple Icloud MailCloudflareCloudflare Bot ManagementCore-JsFacebook PixelFlickity
#12
Series B · Los Angeles, California · founded 2023 · 7 employees$40Mraised▾
Series B · Los Angeles, California · founded 2023 · 7 employees
Online brand offering natural hair and body care products. The product catalog includes body wash, body moisturizers, shampoo, and conditioners for all ages and genders. Its products are natural, vegan, cruelty-free, and reef-safe ingredients.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 7k LinkedIn followers
Hiring: 1 hiring post in 12 mo (public) · hiring: Senior Manager, Creative & Content
Activity: 2 product launches · 1 awards announced in 12 mo
Funding rounds
- May 2026Series B$15M
- Dec 2024Series B$21M
- Oct 2024Series A$4M
Founders & team
Investors
L Catterton, Sandbridge Capital, Midnight Venture Partners, Elizabeth Street
Tech stack
Amazon AdvertisingAmazon WebstoreApple PayCart FunctionalityCloudflareCloudflare Bot Management
Funding & investor landscape
$95.8Btotal disclosed funding
2,791companies funded
5,639disclosed rounds
28rounds last 90 days
Most active investors
Notable founders
Joseph Zwillinger
Board Member & Co-Founder · Allbirds
Tim Brown
Co-Founder · Allbirds
Thomas Snyder
Co-Founder · Fruitist
Steve Magami
Co-Founder · Fruitist
Massimo Andreasi Bassi
Co-Founder and CTO · Eight Sleep
Jan Goetgeluk
Founder & CEO · Virtuix Omni
Jens Grede
Co-Founder & CEO · Skims
Kim Kardashian
Co-Founder · Skims
John Fieldly
CEO · Celsius Holdings
Thomas Wieser
Co-Founder · waterdrop
Christoph Hermann
Co-Founder Chief Product Officer · waterdrop
John Hamel
Co-Founder and Board of Directors · MiniLuxe
Prism market signals · United States · country-scoped Prism corpus, 18,536,064 docs
Market landscape — 10 sub-themes by coverage
Share of Consumer Goods coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
How many Consumer Goods companies are there in United States?
Radar tracks 24993 indexable Consumer Goods companies headquartered in United States that meet our profile-completeness bar.
What is the total funding raised by Consumer Goods companies in United States?
The Consumer Goods companies in United States on this list have raised a combined $95.8B in disclosed equity funding across 2791 funded companies.
Which is the highest-funded Consumer Goods company in United States?
Dell is the highest-funded Consumer Goods company in United States, with $23.8B in disclosed equity funding.
How many Consumer Goods companies in United States are funded?
2791 of the 24993 Consumer Goods companies in United States on this list have disclosed at least one equity funding round.
How many Consumer Goods unicorns are there in United States?
24 Consumer Goods companies in United States on this list are valued at $1B or more.
Who are the top investors in United States Consumer Goods companies?
The most active investors in United States Consumer Goods companies on this list include United States Department of Agriculture, MassChallenge, Techstars, SKU, Target Accelerators.
Riya SenguptaFinancials
Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.