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Radar · Consumer Goods in Gauteng

Best Consumer Goods Companies in Gauteng, South Africa

The 108 best Consumer Goods companies in Gauteng, South Africa in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Promasidor.

108companies tracked
$543.3Mdisclosed funding
1unicorns
3have raised

Ranked: Best Consumer Goods companies in Gauteng

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackRecent signals
1Promasidor 🦄
Multi-category food & beverage company
$532M94 mo agoSeries CRobert Rose
Founder
1979WordPressApple iCloud MailMicrosoft 365+211 partnership · 1 award
2Le Coq Sportif
Internet first brand offering apparel wear for women and men
$11M87 mo agoAcquired—1882Cart FunctionalityShopifyGlobal-e+26—
3Native Nylon
Internet first brand offering multi-category apparel for women
—67 mo agoSeries AKhula Lula
Co-Founder
2020——
4Refreshhh
Carbonated soft drink brand
—109 mo agoLate StageMike Benjamin
CEO
2006WordPressMySQLPHP+23—
5Awesome Snacks
Manufacturer of savory snacks
—110 mo agoSeries ATheo Bakkum
Co-Founder & Director
2003——
6AVI
Manufacturer of fragrances, casual footwear and apparel
—128 mo agoPublicSimon Crutchley
CEO
1933WordPressApple iCloud MailMySQL+31—
7Coricraft
Provider of industrial bulk chemicals and authorized dealer of GACL
—129 mo agoLate Stage—1999Cart FunctionalityShopifyOxi Social Login+16—
8A-Zee baby's World
Retailer of baby products and related accessories
——UnfundedTaahir Osman Latib
Founder
2007Cart FunctionalityShopifyHextom Free Shipping Bar+15—

Top 7 Consumer Goods companies in Gauteng

#1
Series C · Sandton, Gauteng · founded 1979 · 2620 employees
$532Mraised
▾

Promasidor is a multi-category food & beverage company. Their products include dairy products, beverages, cereals and more. Their brands include Cowbell, Loya, and Miksi. The company sells the majority of their products in South Africa.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 193k LinkedIn followers — 16.9% of this cohort's audience
Activity: 1 partnerships · 1 awards (incl. Promasidor) announced in 12 mo
Founders & team
Robert RoseFounderOlivier ThiryCEO
Investors
Ajinomoto, IFC, The Bank of Industry, Tana Africa Capital
Tech stack
Animate.CssApple Icloud MailComplianzContact Form 7Core-JsElementor
#2
Acquired · Centurion, Gauteng · founded 1882 · 467 employees
$11.3Mraised
▾

Internet first brand offering apparel wear for women and men

LinkedIn Pulse recent public activity · Jul 2026
Audience: 47k LinkedIn followers — 4.1% of this cohort's audience · 702 engagements/post (1.7× cohort median)
Activity: 1 product launches announced in 12 mo
Investors
Mirabaud AM, Airesis
Tech stack
Ab TastyAliaAmazon PayAmazon S3Amazon Web ServicesApple Pay
#3
Series A · Centurion, Gauteng · founded 2020
—raised
▾

Internet first brand offering multi-category apparel for women. The product catalog includes dresses, jumpsuits, blazers, crop blouses, corsets, tops, pantsuits, and more of different colors, fabrics, and styles.

Funding rounds
  • Nov 2020Series A—
Founders & team
Khula LulaCo-FounderPortia DhlaminiCo-Founder & CEO
Investors
Khula Lula
#4
Late Stage · Johannesburg, Gauteng · founded 2006
—raised
▾

Refreshhh is a carbonated soft drink brand. Its products include various flavors such as apple, coco pine, cola, cream soda, ginger beer, granadilla, grape, iron brew, lemon, lemonade, litchi, orange, pineapple, and raspberry. Also offers energy drinks and water. Sells its products through retailers. Its products are available in South Africa, Botswana, Mozambique, Zimbabwe, Swaziland, Namibia and Lesotho.

Funding rounds
  • Apr 2017PE—
Founders & team
Mike BenjaminCEO
Investors
Ethos Private Equity, Nedbank
Tech stack
Anime.JsComplianzContact Form 7Core-JsFont AwesomeGoogle Analytics
#5
Series A · Germiston, Gauteng · founded 2003
—raised
▾

Awesome Snacks is a manufacturer of savory snacks such as naks, puffs, and drinks. The company claims that their products are tartrazine and MSG free.

Funding rounds
  • Apr 2017Series A—
Founders & team
Theo BakkumCo-Founder & DirectorFrancois LabuschagneCo-Founder & CEO
Investors
New Seasons
#6
Public · Johannesburg, Gauteng · founded 1933 · 9315 employees
—raised
▾

Manufacturer of fragrances, casual footwear and apparel

Founders & team
Simon CrutchleyCEO
Investors
Goodhart Partners
Tech stack
Animate.CssAnime.JsApple Icloud MailCloudflareCloudflare Browser InsightsCore-Js
#7
Late Stage · Johannesburg, Gauteng · founded 1999
—raised
▾

Provider of industrial bulk chemicals and authorized dealer of GACL. It markets a wide array of industrial bulk chemicals to diverse sectors. The product portfolio includes alkalies, acids, water treatment chemicals, bleaching chemicals, solvents, plasticizers, and industrial oils. The company sources chemicals globally and prioritizes timely delivery. A seasoned marketing team with extensive experience in the chemical industry supports clients. The business model focuses on providing high-quality chemical solutions that meet stringent industrial standards.

Tech stack
CloudflareCloudinaryGoogle AnalyticsGoogle Tag ManagerHerokuHsts

Funding & investor landscape

$543.3Mtotal disclosed funding
2companies funded
0disclosed rounds
0rounds last 90 days
Most active investors
Global Capital3 rounds
Ethos Private Equity2 rounds
Aions1 rounds
Airesis1 rounds
Ajinomoto1 rounds
Bellair Road1 rounds
CRE Venture Capital1 rounds
Cactus Advisors1 rounds
Enso Equity1 rounds
Enygma Ventures1 rounds

Notable founders

Robert Rose
Founder · Promasidor
Olivier Thiry
CEO · Promasidor
Khula Lula
Co-Founder · Native Nylon
Portia Dhlamini
Co-Founder & CEO · Native Nylon
Mike Benjamin
CEO · Refreshhh
Theo Bakkum
Co-Founder & Director · Awesome Snacks
Francois Labuschagne
Co-Founder & CEO · Awesome Snacks
Simon Crutchley
CEO · AVI
Prism market signals · South Africa · country-scoped Prism corpus, 867,383 docs

Market landscape — 10 sub-themes by coverage

Share of Consumer Goods coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Consumer Goods companies are there in Gauteng, South Africa?
Radar tracks 108 indexable Consumer Goods companies headquartered in Gauteng, South Africa that meet our profile-completeness bar.
What is the total funding raised by Consumer Goods companies in Gauteng, South Africa?
The Consumer Goods companies in Gauteng, South Africa on this list have raised a combined $543.3M in disclosed equity funding across 2 funded companies.
Which is the highest-funded Consumer Goods company in Gauteng, South Africa?
Promasidor is the highest-funded Consumer Goods company in Gauteng, South Africa, with $532M in disclosed equity funding.
How many Consumer Goods companies in Gauteng, South Africa are funded?
2 of the 108 Consumer Goods companies in Gauteng, South Africa on this list have disclosed at least one equity funding round.
How many Consumer Goods unicorns are there in Gauteng, South Africa?
1 Consumer Goods company in Gauteng, South Africa on this list is valued at $1B or more.
Who are the top investors in Gauteng, South Africa Consumer Goods companies?
The most active investors in Gauteng, South Africa Consumer Goods companies on this list include Global Capital, Ethos Private Equity, Aions, Airesis, Ajinomoto.
Rohit KhannaTrends & Stories

Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.

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