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Radar · Consumer Goods in Milwaukee

Best Consumer Goods Companies in Milwaukee, United States

The 60 best Consumer Goods companies in Milwaukee, United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Stella & Chewy's.

60companies tracked
$158.3Mdisclosed funding
0unicorns
10have raised

Ranked: Best Consumer Goods companies in Milwaukee

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackRecent signals
1Stella & Chewy's
Brand of pet food products
$150M15 mo agoFunding Raised—2003Cart FunctionalityShopifySentry+331 award
2Calypso
Brand of juices
$4M226 mo agoAcquired—1981WordPressApple iCloud MailMicrosoft 365+301 expansion
3Marathon Machines
Manufacturer of tableware
$3M67 mo agoSeedGlenn Reid
Founder & CEO
2015——
4Central Standard
Milwaukee distillery crafting award-winning spirits, cocktails, and experiences with local pride
$755K93 mo agoSeedEvan Hughes
Co-Founder
2014WordPressMySQLPHP+341 launch · 1 award
5Xena Workwear
Manufacturer of safety boots and work wear for women
$700K82 mo agoSeedAnastasia Kraft
Founder & CEO
2019Cart FunctionalityShopifyGlopal+331 partnership
6Global Youth Leadership Institute
Operator of a platform providing resources for youth leadership development
$390K189 mo agoFunding Raised—2005——
7Hyde Sportswear
Direct-to-consumer manufacturer of high-performance life vests
$50K145 mo agoFunding RaisedMichael Fox
Co-Founder
2013——
8Rishi Tea
Brand of organic tea
—40 mo agoLate StageJoshua Kaiser
Founder & CEO
1997Cart FunctionalityShopifyNoibu+382 launchs

Top 12 Consumer Goods companies in Milwaukee

#1
Funding Raised · Milwaukee, Wisconsin · founded 2003 · 334 employees
$150Mraised
▾

Brand of pet food products

LinkedIn Pulse recent public activity · Jul 2026
Audience: 50k LinkedIn followers — 47.9% of this cohort's audience · 62 engagements/post (3.0× cohort median)
Activity: 1 awards announced in 12 mo
Funding rounds
  • Mar 2025Conventional Debt$75M
  • Dec 2023Conventional Debt$75M
  • 2013PE—
Investors
Stripes, CIT, Slrcreditsolutions, Matrix Partners, Doornink Investments, Convergent Capital
Tech stack
Alpine.JsCloudflareCloudflare Bot ManagementCore-JsElasticpressElasticsearch
#2
Seed · Milwaukee, Wisconsin · founded 2015
$2.7Mraised
▾

Manufacturer of tableware

Funding rounds
  • Dec 2020Seed$2.7M
Founders & team
Glenn ReidFounder & CEO
#3
Acquired · Milwaukee, Wisconsin · founded 1981 · 65 employees
$3.6Mraised
▾

Brand of juices

LinkedIn Pulse recent public activity · Jul 2026
Audience: 5k LinkedIn followers — 4.8% of this cohort's audience · 62 engagements/post (3.0× cohort median)
Activity: 1 expansions announced in 12 mo
Funding rounds
  • Aug 2007Series A$3.6M
Investors
Smedvig Capital
Tech stack
Apple Icloud MailCloudflareCloudflare Bot ManagementComplianzCore-JsElementor
#4
Seed · Milwaukee, Wisconsin · founded 2019 · 7 employees
$700Kraised
▾

Operator of fashionable work boots and apparel platform intended to help women feel confident in workwear. The company's boots are based on stylish steel toes shoes that can be ordered online, each model is impact, compression, slip, chemical, and oil-resistant featuring a lightweight design specifically made to fit a woman's foot, enabling women working in the industrial sector to get access to stylish, comfortable and responsibly-made safety attire.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 8k LinkedIn followers — 7.4% of this cohort's audience
Activity: 1 partnerships (incl. Reinvented Magazine, Beauty and the Bolt, and Brevard Zoo) announced in 12 mo
Funding rounds
  • Aug 2019Seed$700K
Founders & team
Anastasia KraftFounder & CEO
Investors
Comeback Capital, HG Ventures, Starting Line, Gbeta, Piquette Partners
Tech stack
Apple Icloud MailApple PayBabelBackbone.JsCart FunctionalityCloudflare
#5
Seed · Milwaukee, Wisconsin · founded 2014 · 46 employees
$755Kraised
▾

Milwaukee distillery crafting award-winning spirits, cocktails, and experiences with local pride. They are dedicated to producing high-quality, handcrafted spirits using locally sourced products. Their offerings include a range of distilled spirits, such as vodka, brandy, bourbon, and whiskey, alongside ready-to-drink cocktails featuring unique flavor combinations. The company embraces Milwaukee's brewing heritage through collaborations with local brewmasters, resulting in exclusive releases. They offer a Crafthouse & Kitchen experience, featuring culinary creations and award-winning cocktails in a vibrant downtown setting. The company provides cocktail classes, guided tastings, and private event rentals. They also offer merchandise, gift cards, and a newsletter sign-up. The company focuses on creating a gathering place for the community to enjoy exceptional spirits and culinary delights.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 1k LinkedIn followers
Activity: 1 product launches · 2 awards announced in 12 mo
Funding rounds
  • Sep 2018Seed$755K
Founders & team
Evan HughesCo-FounderPat McquillanCo-Founder/President
Tech stack
CloudwaysCore-JsElementorEventonFont AwesomeGodaddy
#6
Funding Raised · Milwaukee, Wisconsin · founded 2005
$389.9Kraised
▾

Operator of a platform providing resources for youth leadership development. The platform facilitates access to various tools and materials designed to enhance leadership skills. It offers opportunities for young individuals to engage in activities promoting personal and professional growth. The platform aims to support the development of future leaders through accessible resources.

Funding rounds
  • Sep 2010Grant (prize money)$249.9K
  • Jun 2010Grant (prize money)$140K
Investors
U.S. Department of State
Tech stack
WordpressMysqlPhpCloudflareHttp/3
#7
Funding Raised · Milwaukee, Wisconsin · founded 2013
$50Kraised
▾

Direct-to-consumer manufacturer of high-performance life vests. It designs and sells life vests directly to consumers, eliminating traditional retail markups. The company focuses on innovative designs prioritizing comfort and versatility, resulting in a product suitable for various water sports. This business model allows for competitive pricing while maintaining superior quality. The company emphasizes building a community around water safety and incorporates customer feedback into product development.

Funding rounds
  • May 2014Grant (prize money)$50K
Founders & team
Michael FoxCo-FounderPat HughesCo-Founder
Investors
Arch Grants
#8
Late Stage · Milwaukee, Wisconsin · founded 1997 · 84 employees
—raised
▾

Brand of organic tea

LinkedIn Pulse recent public activity · Jul 2026
Audience: 17k LinkedIn followers — 16.3% of this cohort's audience · 47 engagements/post (2.3× cohort median)
Activity: 3 product launches announced in 12 mo
Funding rounds
  • Feb 2023PE—
Founders & team
Joshua KaiserFounder & CEO
Investors
Spanos Barber Jesse, Graycliff Partners
Tech stack
AliaAlpine.JsApple PayAwinCart FunctionalityCloudflare
#9
Seed · Milwaukee, Wisconsin · founded 2014 · 4 employees
—raised
▾

Brand of beers & sparkling water

Founders & team
Noah SwansonCo-Founder & Vice President & COOMary PellettieriCo-Founder & President & CEO
Investors
Gener8tor
#10
Series A · Milwaukee, Wisconsin · founded 2015 · 31 employees
—raised
▾

Brand of ready-to-drink alcoholic beverages

Funding rounds
  • Jan 2020Series A—
Investors
Constellation Brands
Tech stack
Microsoft 365NginxSiteground
#11
Funding Raised · Milwaukee, Wisconsin · founded 2015 · 4 employees
—raised
▾

Brand of beer

Founders & team
Jeremy HachCo-FounderNick KocisCo-Founder
Investors
Madworks
Tech stack
AngularCart FunctionalityCore-JsEcwidGoogle MapsGoogle Workspace
#12
Funding Raised · Milwaukee, Wisconsin · founded 2013 · 41 employees
—raised
▾

Manufacturer of custom and stock filing products. This includes folders, labels, indexes, and printed products designed to improve office efficiency. They offer a variety of stock items and also specialize in creating custom filing solutions tailored to specific client needs. The company provides a full range of products to meet diverse filing requirements.

Funding rounds
  • 2013Conventional Debt—
Founders & team
Aida CoreyCEO
Investors
Wintrust
Tech stack
ModernizrJqueryGoogle Tag ManagerGoogle Font ApiHstsCloudflare

Funding & investor landscape

$158.3Mtotal disclosed funding
7companies funded
9disclosed rounds
0rounds last 90 days
Most active investors
Gener8tor2 rounds
Arch Grants1 rounds
Arenberg Holdings1 rounds
CIT1 rounds
ComMUnity Venture Capital1 rounds
Comeback Capital1 rounds
Constellation Brands1 rounds
Convergent Capital1 rounds
Doornink Investments1 rounds
Gbeta1 rounds

Notable founders

Glenn Reid
Founder & CEO · Marathon Machines
Anastasia Kraft
Founder & CEO · Xena Workwear
Evan Hughes
Co-Founder · Central Standard
Pat Mcquillan
Co-Founder/President · Central Standard
Michael Fox
Co-Founder · Hyde Sportswear
Pat Hughes
Co-Founder · Hyde Sportswear
Joshua Kaiser
Founder & CEO · Rishi Tea
Noah Swanson
Co-Founder & Vice President & COO · Top Note Tonic Store
Mary Pellettieri
Co-Founder & President & CEO · Top Note Tonic Store
Jeremy Hach
Co-Founder · Dead Bird Brewing
Nick Kocis
Co-Founder · Dead Bird Brewing
Aida Corey
CEO · IFS Filing Systems
Prism market signals · United States · country-scoped Prism corpus, 18,536,064 docs

Market landscape — 10 sub-themes by coverage

Share of Consumer Goods coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Consumer Goods companies are there in Milwaukee, United States?
Radar tracks 60 indexable Consumer Goods companies headquartered in Milwaukee, United States that meet our profile-completeness bar.
What is the total funding raised by Consumer Goods companies in Milwaukee, United States?
The Consumer Goods companies in Milwaukee, United States on this list have raised a combined $158.3M in disclosed equity funding across 7 funded companies.
Which is the highest-funded Consumer Goods company in Milwaukee, United States?
Stella & Chewy's is the highest-funded Consumer Goods company in Milwaukee, United States, with $150M in disclosed equity funding.
How many Consumer Goods companies in Milwaukee, United States are funded?
7 of the 60 Consumer Goods companies in Milwaukee, United States on this list have disclosed at least one equity funding round.
How many Consumer Goods unicorns are there in Milwaukee, United States?
None of the Consumer Goods companies in Milwaukee, United States on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Milwaukee, United States Consumer Goods companies?
The most active investors in Milwaukee, United States Consumer Goods companies on this list include Gener8tor, Arch Grants, Arenberg Holdings, CIT, ComMUnity Venture Capital.
Rohit KhannaTrends & Stories

Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.

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