Best Fashion Tech Companies in Austin, United States
The 67 best Fashion Tech companies in Austin, United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Away.
Our analysis of 116 Fashion Tech companies
$9.4b in tracked funding; 97% of the stack-profiled cohort runs cloud-native; funding activity peaked in 2021.
Ranked: Best Fashion Tech companies in Austin
| # | Company | Disclosed funding | Last round | Employees | Founder | Tech stack | Web popularity | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Away 🦄 Online retailer of luggage, bags, travel accessories, and related items | $181M | 85 mo ago | 250 | Jen Rubio Co-Founder | Amazon WebstoreCart FunctionalityShopify+48 | Top 100k | 1 job opening |
| 2 | Technovas Western wear and cowboy boots for men and women 83Funding top 22%Tech top 25%Market top 28%Moat top 28% All 8 signals ▾Fundingtop 22% Techtop 25% Markettop 28% Moattop 28% Growthtop 29% Talenttop 38% Newsbottom 48% Globalbottom 37% Funding: Raised $120M across 5 rounds · 5 rounds over 10 yrs (0.5/yr) Tech: 54 technologies across 6/8 capability areas · Cloud: Cloudflare rank vs industry peers · Fliar Intelligence Index 83/100 | $120M | 12 mo ago | 786 786 → 853 (+9%) | Paul Hedrick Founder & Executive Chairman | ShopifySanityApple iCloud Mail+39 | Top 100k | 1 partnership |
| 3 | Outdoor Voices Online retailer of technical apparel for recreation and athletic activities | $66M | 71 mo ago | 83 | Tyler Haney Founder & CEO | ShopifyApple iCloud MailMicrosoft 365+33 | Top 1M | — |
| 4 | Bold Metrics Provider of SaaS-based AI-enabled virtual trial fitting solution for fashion retailers and brands | $12M | 49 mo ago | 19 19 → 25 (+32%) | — | HubSpot CMS HubFacebook LoginLinkedin Sign-in+24 | Top 10M | — |
| 5 | cratejoy Cratejoy is an online platform that enables users to build their own subscription business. | $6M | 140 mo ago | 36 | — | Cart FunctionalityShopifyCratejoy+44 | Top 500k | — |
| 6 | Crave Retail AI and RFID-based store automation solutions for retail stores | $6M | 23 mo ago | 25 | — | WixSentryBootstrap+11 | Top 50M | — |
| 7 | William Murray Golf Private label brand of golfing apparel | $5M | 85 mo ago | 18 | — | Amazon WebstoreCart FunctionalityShopify+46 | Top 1M | — |
| 8 | Criquet Shirts Super-soft, great-fitting men's shirts and accessories for an anti-ordinary lifestyle | $3M | 77 mo ago | 29 | Hobson Brown Co-Founder | Shogun Page BuilderCart FunctionalityShopify+45 | Top 500k | — |
| 9 | HELM Boots Men's and women's boots hand-crafted in the USA | $3M | 64 mo ago | 6 | — | Cart FunctionalityShopifySentry+42 | Top 1M | — |
| 10 | Hyperwear Consumer products in fitness and wellness market | $3M | 116 mo ago | 6 | — | Cart FunctionalityShopifySmile App+40 | Top 5M | 1 job opening |
| 11 | Man Outfitters Online retailer of multi-category fashion products for men & women | $1M | 93 mo ago | 7 | Jason Klann CEO | Cart FunctionalityShopifySentry+36 | Top 5M | — |
| 12 | Raven + Lily Ethically crafted bags, jewelry, and home goods designed with intention | $1M | 66 mo ago | 14 | Kirsten Dickerson Co-Founder & CEO | Cart FunctionalityShopifyPHP+32 | Top 10M | — |
| 13 | Noonday Collection Socially responsible fashion accessories retailer 42Tech top 34%Growth top 35%Innovation top 39%Product top 43% All 7 signals ▾Techtop 34% Growthtop 35% Innovationtop 39% Producttop 43% Fundingbottom 46% Marketbottom 28% Globalbottom 25% Tech: 53 technologies across 4/8 capability areas · Cloud: Amazon Ses, Amazon Web Services Growth: Fresh capital in last 24 mo rank vs industry peers · Fliar Intelligence Index 42/100 | $700K | 4 mo ago | — | — | Cart FunctionalityShopifyVimeo+34 | Top 5M | 1 job opening |
| 14 | Bootleg P2P Shoes Marketplace | $600K | 167 mo ago | 2 | Sarah Ellison Lewis Founder & Chief Creative Officer | — | — | — |
| 15 | Nadine West Online retailer offering casual wear designed by personal stylists on a subscription basis | $450K | 96 mo ago | 70 | — | RubyErlangBootstrap+27 | Top 5M | — |
| 16 | Belly Armor Retailer of EMF protection products, including blankets, apparel, and accessories | $225K | 160 mo ago | — | Aileen Chen Co-Founder & CEO | Cart FunctionalityShopifyBootstrap+18 | Top 50M | — |
| 17 | Grace and Lace Women's apparel and accessories retailer offering stylish clothing and excellent service | $175K | 151 mo ago | 34 | Melissa Hinnant Co-Founder | Cart FunctionalityShopifySentry+36 | Top 500k | — |
| 18 | Mens Gold Boxx Online subscription-based platform offering luxury apparel boxes for men | $100K | 80 mo ago | 3 | Cris Rodgers Founder & CEO | — | — | — |
| 19 | Redenim Platform to rent designer jeans. | $100K | 101 mo ago | 5 | Kelly Ernst CEO | — | — | — |
| 20 | Ubuntu Life Internet first brand offering fashion products | $100K | 144 mo ago | 66 | Zane Wilemon Co-Founder & CEO | Cart FunctionalityShopifySmile App+35 | Top 5M | — |
| 21 | Kendra Scott 🦄 Internet first brand offering fast-fashion and precious jewelry | — | 20 mo ago | 1,428 1,428 → 2,502 (+75%) | Kendra Scott Founder & CEO | Cart FunctionalitySalesforce Commerce CloudGetFeedback+50 | Top 50k | — |
Top 12 Fashion Tech companies in Austin
#1
Series C · Austin, Texas · founded 2015 · 786 employees$120Mraised▾
Western wear and cowboy boots for men and women, offering a wide selection of apparel, footwear, and accessories. The company provides cowboy boots, work boots, ranch boots, and various shoe styles, alongside jeans, shirts, dresses, outerwear, hats, belts, and bags. It caters to both men and women, emphasizing quality and style in its Western-inspired products. The business model is B2C, focusing on retail sales through its website and physical stores. It offers gift cards and a referral program. The company also engages in collaborations and partnerships, enhancing its brand presence and product offerings. The website features a search function, customer reviews, and a newsletter subscription.
- Jun 2025Series C$10M
- Jan 2022Series C$56M
- Feb 2020Series B$15M
- Sep 2017Series A$2.6M
#2
Seed · Austin, Texas · founded 2010$700Kraised▾
Noonday Collection is a socially responsible fashion retailer. They offer a collection of handcrafted jewelry and accessories. Their products are made from natural materials such as wood, stones, seeds, alpaca wool, cotton, silk, horn, bone, and upcycled metals. They partner with artisans from vulnerable communities and provides them a platform for showcasing their products. As of January 2017, they have partnerships with 30 artisan businesses across 13 countries.
- Feb 2026Seed$700K
#3
Seed · Austin, Texas · founded 2018 · 25 employees$6.2Mraised▾
AI and RFID-based store automation solutions for retail stores. The platform automates retail with AI and RFID technology, merging digital systems into physical shopping spaces. It captures, analyzes, and integrates data to understand customer behaviors and provides virtual trial solutions.
- Jul 2024Seed$6.2M
#4
Away 🦄Series D · Austin, Texas · founded 2015 · 250 employees$181.1Mraised▾
Online retailer of luggage, bags, travel accessories, and related items. The business provides a variety of carry-ons, checked luggage, and personal bags. Accessories such as packing organizers, toiletry bags, and luggage tags are available. The retailer also offers a collection of lightweight travel items.
- May 2019Series D$100M
- Jun 2018Series C$50M
- May 2017Series B$20M
- Sep 2016Series A$8.5M
#5
Acquired · Austin, Texas · founded 2013 · 83 employees$65.7Mraised▾
Online retailer of technical apparel for recreation and athletic activities. It provides a variety of clothing items, including tops, bottoms, and accessories. The company offers different materials for its apparel, such as fleece and knit fabrics. Customers can shop for new arrivals, best sellers, and items on sale.
- Jun 2020Series D—
- Mar 2018Series C$34M
- Aug 2017Series B$9M
- Jul 2016Series B$13M
#6
Series A · Austin, Texas · founded 2012 · 19 employees$12.3Mraised▾
Provider of SaaS-based AI-enabled virtual trial fitting solution for fashion retailers and brands. The solution enables retailers and brands to gather intelligence related to their customers and personalize their shopping experience by providing fitting recommendations. The solution predicts body measurements for shoppers on apparel brand's websites.
- May 2022Series A$8M
- Jan 2015Seed$1M
- Sep 2014Seed—
#7
Series A · Austin, Texas · founded 2010 · 29 employees$2.9Mraised▾
Super-soft, great-fitting men's shirts and accessories for an anti-ordinary lifestyle. The company offers a wide range of men's apparel, including shirts, polos, t-shirts, layering options, shackets, outerwear, bottoms, hats, and accessories. Their product lines include performance wear, lifestyle apparel, fishing shirts, corduroy items, and limited-edition collections. They focus on providing comfortable, high-quality clothing with a classic look. The website offers a user-friendly experience with features like a shopping cart, account login/registration, and order tracking. They also provide gift cards and options for group and custom corporate apparel. The brand emphasizes community engagement through social media platforms and a VIP program. They offer a diverse selection of products, including pearl snaps, collared sweatshirts, collegiate collections, long sleeve polos, comfort canvas pants, and quilted shackets.
- Jan 2020Series A$677.9K
- Jan 2018Conventional Debt$275K
- Sep 2016Series A$1.4M
- 2014Seed$705K
#8
Series A · Austin, Texas · founded 2009 · 6 employees$2.5Mraised▾
HELM Boots manufactures men's and women's boots using domestic leathers and materials. Boots are designed in Austin, Texas since 2009 and handcrafted in Maine, USA.
- Jan 2021Series A$400K
- Nov 2017Series A$2M
- Jul 2012Seed$120K
#9
Series A · Austin, Texas · founded 2016 · 18 employees$4.9Mraised▾
William Murray Golf is an internet first brand of apparel for golfers. Co-Founded by celebrity Bill Murray. Products can also be purchased through partner third party e-commerce website thechivery.com
- May 2019Series A$4.9M
#10
Series A · Austin, Texas · founded 2013 · 36 employees$6.2Mraised▾
Developer of an online subscription box platform designed to offer subscriptions for every type of lifestyle product and grow business efficiently. The company's marketplace helps to launch a subscription commerce business, manage subscribers and fulfill orders without the requirement of any coding or plug-ins, enabling clients to attract customers and raise sales with ease.
#11
Series A · Austin, Texas · founded 2007 · 6 employees$2.5Mraised▾
Hyper Wear brings products to market in the areas of sports performance training, physical education and fitness, tactical training, and health and rehab. They include the support and endorsement of recognized experts and assist with research and development. Prdoucts are : Weight vest, Sandrope, Sandbell etc.
- Oct 2016Series A$1.2M
- Jan 2012Seed$260K
- May 2011Seed$1M
#12
Seed · Austin, Texas · founded 2007 · 14 employees$1.2Mraised▾
Ethically crafted bags, jewelry, and home goods designed with intention. The company offers a curated collection of handcrafted accessories and home goods, emphasizing responsible production and artisan partnerships. Their products include bags (travel bags, backpacks, shoulder bags, crossbody bags, messenger bags), jewelry (earrings, rings, bracelets in gold plated and semi-precious stone collections), and home textiles and tabletop items. They are a Certified B Corporation and Fair Trade Federation member, committed to ethical practices and supporting women artisans globally. The company values longevity and purpose in design, creating pieces intended to be appreciated for years. They offer customer service options like gift cards, FAQs, and policies on refunds, exchanges, and shipping. The website features a cart, login, search functionality, and a newsletter subscription for early access and exclusive offers. Payment options include Amazon Pay, American Express, Apple Pay, Diners Club, Discover, Google Pay, Mastercard, Shop Pay, and Visa.
- Nov 2020Seed$75K
- Apr 2020Seed$1.1M
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Fashion Tech coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
How research on Textiles & Wearable Materials is moving in the United States
A read on the academic research around Textiles & Wearable Materials — which themes are gaining ground, the institutions and researchers driving them, and how the tone is shifting. Based on 288 United States-affiliated papers.
- North Carolina State University19
- University of California, Los Angeles14
- University of Rhode Island12
- University of Minnesota11
- Utah State University10
- Wearable computer6→14
- Nanotechnology2→8
- Wireless1→6
- Composite material2→6
- Embedded system2→6
- Electrical conductor1→7
- Wearable technology2→7
- Wearable computer8→12
- Composite material2→5
- Electronics2→4
- Wearable computer9
- Wearable technology9
- Clothing7
- Architectural engineering5
- Electronics3
Where textiles tech is researched across United States
Location clusters by institution affiliation — each city's volume, stance tone, and a quick read on its hot topic, what's advancing, the opening opportunity, and the main concern.
Who's filing textiles tech patents in the United States
United States textiles tech patent filing is steady — 46 filings from 40 assignees (2016–2025), led by MMI IPCO, Textronics, Cocona; annual filings 2→2.
- MMI IPCO15
- Textronics13
- Cocona10
- IBM9
- Liquid X Printed Metals7
- MIDE Technology6
- Debock Kimberly ANN5
- Fabian David James5
Common questions
Sweetie watches where the money and the users are piling in. She covers sector wealth and momentum — the install curves and revenue pools that show which corners of the market are quietly on fire.