Best Field Force Automation Companies in Australia
The 173 best Field Force Automation companies in Australia in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: SafetyCulture.
Field Force Automation in Australia has 173 tracked companies and $614M in disclosed funding behind them — and if you're trying to figure out where the serious capital is sitting, this directory ranks them by exactly that. SafetyCulture leads the pack at $298M raised, with HammerTech at $77M a clear second tier, and names like Render Networks and Sitemate clustering around $14M each. One unicorn in the mix. That's a funded, active market, not a speculative one.
The global picture gives you the tailwind. The Field Force Automation market was valued at roughly $10.1B in 2022 and is growing at a 17.6% CAGR, driven by mobile internet penetration and AI adoption across field operations. I'd note the momentum in app installs tells the same story locally: median growth across industrial automation apps is running at roughly +14% YoY. Investors like Accel-KKR and Artesian are already positioned here, and the digital transformation push across Australian industries means the demand side isn't slowing. The funding is concentrated, yes, but the breadth of 173 tracked companies signals a sector with real depth beneath the headline names.
Ranked: Best Field Force Automation companies in Australia
| # | Company | Disclosed funding | Last round | Employees | Founded | Founder | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | SafetyCulture 🦄 Provider of a platform for workplace operations, safety, and compliance | $298M | 21 mo ago | 603 | 2004 | Luke Anear Founder | ContentfulTurbopackAlgolia+40 | — |
| 2 | Aconex Cloud-based project management software for the construction industry | $85M | 212 mo ago | 250 | 2000 | — | JavaBootstrapOracle WebLogic Server+16 | — |
| 3 | HammerTech Provider of construction safety and compliance management software platform solutions | $77M | 23 mo ago | 14 | 2015 | Luke McDonald Co-Founder / Director | HubSpot CMS HubApple iCloud MailMicrosoft 365+27 | — |
| 4 | Pegasus Provider of online platform for managing workforce | $19M | 77 mo ago | 88 | 1987 | Adam Boyle CEO | WordPressMySQLSalesforce+28 | 1 award |
| 5 | Humanforce Provider of human capital management suite for frontline and flexible workforces | $16M | 49 mo ago | 253 | 2002 | — | TurbopackApple iCloud MailMicrosoft 365+28 | — |
| 6 | RedEye Apps Provider of solutions for workplace, real estate, maintenance, energy, and assets | $14M | 90 mo ago | 87 | 2012 | — | — | — |
| 7 | Render Networks Provider of construction management platform for telecom and utility network infrastructure | $14M | 1 mo ago | 31 | 2013 | Dan Flemming Co-Founder | HubSpot CMS HubApple iCloud MailGoogle Workspace+17 | 1 job opening |
| 8 | Sitemate Provider of no code field service management platform for multiple sectors | $14M | 17 mo ago | 53 | 2004 | — | WordPressApple iCloud MailMicrosoft 365+34 | — |
| 9 | Avoka Digital sales enablement and manage customer facing business transactions | $12M | 102 mo ago | 270 | 2005 | — | — | — |
| 10 | Matrak Provider of SaaS-driven construction materials tracking software | $11M | 25 mo ago | 30 | 2013 | Brett Hodgkins Co-Founder | WordPress Block EditorWordPressMySQL+40 | 3 launchs · 1 partnership |
| 11 | Localz Platform offering location tracking and customer communication solutions | $7M | 72 mo ago | 50 | 2013 | — | SentryAtlassian StatuspageApple iCloud Mail+13 | — |
| 12 | VEYOR Digital Cloud-based logistics scheduling and planning tool for the construction industry | $7M | 3 mo ago | 29 | 2017 | Richard Fifita Co-Founder & CEO | WebflowSalesforceAmazon Web Services+18 | 1 job opening · 1 award |
| 13 | Protean Software Cloud-based field service management solution for enterprises | $6M | 130 mo ago | 48 | 2015 | Bob Anderson CEO | WordPress Block EditorCart FunctionalityWordPress+26 | — |
| 14 | Drawboard PDF annotation application | $6M | 75 mo ago | 41 | 2011 | Matt Barnes Co-Founder & CTO | WebflowYouTubeStripe+22 | — |
| 15 | Loc8 Asset maintenance & field service management solutions | $5M | 119 mo ago | 21 | 2011 | — | WordPressMySQLPHP+21 | — |
| 16 | Retriever Communications Mobile Apps Development Solution for Field Operations | $4M | 292 mo ago | 33 | 1996 | — | SentryHereMUI+13 | — |
| 17 | Uptick Building asset management and compliance solutions for commercial spaces | $4M | 12 mo ago | 45 | 2014 | — | WebflowApple iCloud MailGoogle Workspace+26 | — |
| 18 | Payapps Cloud-based collaboration and transaction platform for construction professionals | $4M | 31 mo ago | 53 | 2011 | — | Cart FunctionalityWordPress Block EditorElementor+45 | — |
| 19 | HINDSITE Provider of wearable and cloud-based visual intelligence management platform | $3M | 55 mo ago | 12 | 2017 | Doug Hastings Founder & CEO | WebflowCannyAmazon Web Services+21 | — |
| 20 | Sherpa Cloud-based HR systems for shift-based workforce | $3M | 156 mo ago | — | 2009 | Jonathan Murray Founder | — | — |
| 21 | Ape Mobile Paperless site app for contractors | $2M | 130 mo ago | 5 | 2012 | — | — | — |
| 22 | SEE Forge Platform for creating operation reporting apps | $1M | 136 mo ago | 7 | 2012 | — | — | — |
| 23 | Objective Enterprise content management and data governance solution | $647K | 137 mo ago | 347 | 1987 | — | Craft CMSSentryApple iCloud Mail+28 | — |
| 24 | SignOnSite Provider of construction site workflow management platform | $615K | 113 mo ago | 24 | 2013 | — | WebflowAmazon Web ServicesMicrosoft Clarity+22 | — |
| 25 | Sync Technologies SaaS-driven site management software for construction | $590K | 59 mo ago | 7 | 2020 | Carolina Dreifuss CEO | Co-founder | Webflow EcommerceWebflowAmazon Web Services+14 | — |
| 26 | QuickSafety SaaS-based mobile app for electricians to complete certificate of compliance | $400K | 97 mo ago | 1 | 2016 | Kurt Alexander Founder / CEO | — | — |
Top 12 Field Force Automation companies in Australia
#1
Acquired · Glen Iris, Victoria · founded 2013 · 31 employees$14.3Mraised▾
Provider of construction management platform for telecom and utility network infrastructure. The platform offers tools for field crews, construction leaders, project managers, and finance teams. It facilitates task completion, data capture, and real-time updates. The platform also provides visibility across projects, resource forecasting, and risk management.
- Apr 2026Series B$14.3M
#2
Series A · Sydney, New South Wales · founded 2017 · 29 employees$6.8Mraised▾
Cloud-based logistics scheduling and planning tool for the construction industry. The platform enables site and logistics managers to manage the activities on the construction site. The features include asset management, crane booking, automated scheduling, and more.
- Mar 2026Series A$7.5M
- Apr 2024Seed$2.8M
- Nov 2021Seed$4M
- Aug 2021Seed—
#3
Series D · Surry Hills, New South Wales · founded 2004 · 603 employees$297.9Mraised▾
Provider of a platform for workplace operations, safety, and compliance. The platform offers tools for inspections, audits, checklists, training, and asset management. It also provides features for task management, document management, and incident reporting. The platform includes integrations and analytics to improve workflows and identify risks.
- Sep 2024Series D$50M
- Aug 2023Series C$22M
- May 2021Series C$76.5M
- Oct 2020Series C$34.6M
#4
Series B · Melbourne, Victoria · founded 2015 · 14 employees$77.1Mraised▾
Provider of construction safety and compliance management software platform solutions. The platform offers tools for pre-planning, execution, review, and incident management. It integrates with existing technology stacks, providing solutions for safety directors, site supervisors, and executives. The software aims to simplify processes and provide access to critical data.
- Jul 2024Series B$70M
- Apr 2019Series A$7.1M
- 2017Grant (prize money)$503.8K
#5
Series A · Sydney, New South Wales · founded 2004 · 53 employees$14Mraised▾
Provider of no code field service management platform for multiple sectors. The product modules offered are asset and environmental processes management, data capturing, safety, and quality management. The features include workforce management, workflow automation, forms generation for site sign-ons, inductions, and timesheets. It offers tools for records management, team collaboration, dashboard analytics, data collection, attendance tracking, document management, and more. It is a tool available on the subscription based pricing model.
- Dec 2024Series A$18M
- Nov 2023Seed$7.5M
- Aug 2022Seed$5.2M
- Sep 2018Seed$1.3M
#6
Series A · Victoria Park, Western Australia · founded 2014 · 45 employees$3.6Mraised▾
Building asset management and compliance solutions for commercial spaces. It covers contract invoicing, routine maintenance, asset management, service management, defect quoting, workforce app, workforce analytics, building safety auditing, ticketing, maintenance routine, work order management, tendering, facility analytics, knowledge base.
- Jun 2025Series A—
- Jul 2021Series A—
- Mar 2021Series A$2M
- Apr 2017Seed$1.6M
#7
Series A · Melbourne, Victoria · founded 2013 · 30 employees$10.7Mraised▾
Provider of SaaS-driven construction materials tracking software. It allows the users to connect the platform with the material supply chain which helps the project teams to gain visibility and work collaboratively. The platform offers other features like project designing, generating reports, progress tracking, and much more. The platform caters to installers, contractors, manufacturers, and suppliers.
- Apr 2024Series A$1.9M
- Jan 2021Series A$5.8M
- Jun 2019Seed$3M
#8
Acquired · Melbourne, Victoria · founded 2011 · 53 employees$3.5Mraised▾
Cloud-based collaboration and transaction platform for construction professionals. The platform enables contract parties to prepare, submit, assess, and certify payment applications. Features include workflow management, automated reminders, automated notifications, order management, and more. The platform can be integrated with QuickBooks, Xero, and Sage among others.
- Oct 2023Conventional Debt$12.7M
- Dec 2020Series B—
- Jun 2015Series A$1M
- 2014Series A$2.5M
#9
Acquired · Melbourne, Victoria · founded 2000 · 250 employees$85Mraised▾
Aconex is a cloud-based project management software for the construction industry. Features include document management, BIM collaboration, bidding, tender management, workflow management, field inspections management, issue management, and automated reporting.
- Sep 2008Series D$85M
- Series B—
- Series C—
#10
Series B · Sydney, New South Wales · founded 2002 · 253 employees$16.1Mraised▾
Provider of human capital management suite for frontline and flexible workforces. The suite offers workforce management, HR, payroll, benefits, and talent acquisition functionalities. It features tools for rostering, time and attendance, awards compliance, and workforce analytics. The platform also provides core HR, employee engagement, performance management, and compliance management capabilities.
- May 2022Series B—
- Jan 2019Series A$16.1M
#11
Acquired · Newcastle, New South Wales · founded 1987 · 88 employees$19.3Mraised▾
Pegasus is an online platform for managing the workforce of various industries. The platform helps in providing insights, connects the workforce, facilitates training of the workforce, etc. Caters to mining, construction, manufacturing, retail, marine, oil & gas industries, etc.
- Jan 2020PE$19.3M
#12
Series B · Brisbane, Queensland · founded 2012 · 87 employees$14.4Mraised▾
Provider of solutions for workplace, real estate, maintenance, energy, and assets. The company delivers software for classroom scheduling, conference and event management, and desk and room booking. It offers solutions for construction project management, lease accounting, and market planning. The company provides tools for maintenance management, energy management, and engineering document management.
- Nov 2018Series B$10.4M
- Aug 2016Grant (prize money)$250K
- 2014Series A$4M
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Field Force Automation coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.