Best FinTech Companies in Madison, United States
The 34 best FinTech companies in Madison, United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Understory.
Biggest earners American Express Co ($10.5B, +9% YoY), Mastercard Inc ($8.3B, +13% YoY), Flex Ltd. ($6.6B, +4% YoY), Fiserv Inc ($5.0B, +10% YoY)
Our analysis of 243 FinTech companies
$56.0b in tracked funding; 98% of the stack-profiled cohort runs cloud-native; funding activity peaked in 2025.
Ranked: Best FinTech companies in Madison
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Understory Provider of ground-based dot sensors to collect hyperlocal weather data | $58M | 35 mo ago | Series B | Adam Dershewitz Co-Founder & CTO | 2012 | — | 50 patents IoT environmental sensing (rain, strain) and multimedia activity data processing systems | — |
| 2 | Portal Finance Provider of E-invoicing compliance management platform | $16M | 92 mo ago | Deadpooled | — | 2016 | — | — | — |
| 3 | Tascet Cybersecurity solutions provider specializing in fraud prevention and quantum infrastructure security | $13M | 170 mo ago | Series A | — | 2005 | — | — | — |
| 4 | AgroGraph Provides agriculture information services on crop yields | $500K | 13 mo ago | Series A | James O'Brien Co-Founder | 2016 | — | — | — |
| 5 | SimplifIDe Security solution for secure authentication to enhance customer experience | $285K | 116 mo ago | Deadpooled | Nick Fuhrman Co-Founder & CMO | 2016 | — | — | — |
| 6 | My Payment Network Secure payment software for non-retail businesses, simplifying reconciliation and increasing cash flow | $200K | 219 mo ago | Seed | David Dunaway CEO & President | 2005 | PHPFacebook LoginBootstrap+11 | — | — |
| 7 | Telematic Provider of SaaS solution for telematics | $40K | 124 mo ago | Seed | Thomas Yates Founder & CEO | 2014 | — | — | — |
| 8 | Countabout.com Customizable, secure, and simple personal finance software for budgeting | — | 100 mo ago | Seed | Joseph Carpenter CEO | 2012 | WordPress Block EditorWordPressMySQL+19 | — | — |
Top 9 FinTech companies in Madison
#1
Series A · Madison, Wisconsin · founded 2016 · 15 employees$500Kraised▾
AgroGraph provides agriculture information services. It offers a global platform to provide real-time and historical information on crop yields, land suitability, crop suitability, market prices, risk management, etc. The company claims to provides information using its proprietary technology Agros that combines the data from satellite observations, weather data, and machine learning algorithms to generate field-scale forecasts.
- Aug 2025Series A$600K
- Dec 2024Series A$1.7M
- Aug 2021Seed—
- Sep 2018Seed$500K
#2
Series B · Madison, Wisconsin · founded 2012 · 20 employees$57.8Mraised▾
Provider of ground-based dot sensors to collect hyperlocal weather data. The hardware offering detects rain, hail, winds, and other weather events at the surface of the earth. The information collected by the device is analyzed and processed to create real-time datasets and views of the movement and intensity of weather events to provide insight and early detection of risks. The sensors are solar-powered and can detect three-dimensional rain, hail, wind, and other weather at the ground level. It also offers parametric hail insurance for auto dealerships.
- Nov 2023Series B$15M
- Jun 2023Series B$13.1M
- Apr 2021Series B$5.5M
- May 2019Series B$7.2M
#3
Deadpooled · Madison, Wisconsin · founded 2016 · 70 employees$15.8Mraised▾
Provider of E-invoicing compliance management platform. It offers solutions such as process automation, risk management, accountability and traceability, and more.
- Jan 2019Series B$14.2M
- Oct 2018Seed$1.6M
- Apr 2017Seed—
#4
Series A · Madison, Wisconsin · founded 2005 · 11 employees$13.2Mraised▾
Cybersecurity solutions provider specializing in fraud prevention and quantum infrastructure security. They offer a security system that serves as the backbone of an organization's enterprise risk strategies, enforcing security protocols to protect borders and boundaries, secure critical assets, and prevent cyberattacks and fraud. Their Global Uniqueness Registry ensures users are unique, preventing synthetic identities and impersonation. They provide security credentials, not dependent on devices, controlled by the organization, eliminating risks like account takeover and phishing. They transform Zero Trust architectures into prevent-and-protect strategies, utilizing security credentials immune to compromise. They prevent fraud in payments and point-of-sale, stopping synthetics and imposters. They offer solutions for financial, healthcare, government, payments, telecom, travel, retail, education, and insurance industries. They provide a high-value security asset owned and controlled by the organization, bringing a profound change to its enterprise risk strategies.
- Aug 2012Series A$13.2M
#5
Deadpooled · Madison, Wisconsin · founded 2016 · 5 employees$285Kraised▾
SimplifIDe provides a security solution for secure authentication to enhance customer experience. The company provides a SaaS solution based on the facial, fingerprint, and voice recognition. Products offered by the company are ACCESS SimplifIDe, ENGAGE SimplifIDe and FUDU. ENGAGE SimplifIDe provides the facility to improve customer experience by providing simple and secure authentication. It can be used to provide services in call center operations, BPO service centers, social media integrity, and remote representative login.
- Feb 2017Seed$25K
- Aug 2016Seed$1M
- May 2016Seed$260K
#6
Seed · Madison, Wisconsin · founded 2005 · 5 employees$200Kraised▾
Secure payment software for non-retail businesses, simplifying reconciliation and increasing cash flow. This is a turnkey solution offering secure payment options from websites, social media, mobile platforms, and more. It reduces manual payment processing and increases cash flow with specialized, easy-to-use payment software built to facilitate and manage unique payment needs. The platform offers a wealth of reports to streamline reconciliation. It is a Level One PCI Compliant Provider, independently audited annually to guarantee adherence to the highest payment industry security standards. Features include secure login, optional financial account information storage, and password reset functionality. It supports mobile, online, and in-person payments, providing a comprehensive payment solution. The platform uses SSL technology for data encryption, ensuring payment account numbers are never viewable. It is PCI-DSS certified, the industry standard for internet-based financial services transactions.
- Jul 2008Seed$200K
- Nov 2006Seed—
#7
Seed · Madison, Wisconsin · founded 2014$40Kraised▾
Provider of SaaS solution for telematics. It offers an app over the cloud to monitor the driving habits of people and facilitate usage-based insurance. Using the SaaS-based smartphone app, insurers can bring down the spending on dongles.
- 2016Seed$40K
#8
Seed · Madison, Wisconsin · founded 2012—raised▾
Customizable, secure, and simple personal finance software for budgeting. It is a stand-alone solution for personal budgeting and finance, offering an easy-to-use online application for tracking spending and managing finances. The platform automatically syncs data from banking, credit card, loan accounts, and investment balances. It provides a clean, ad-free experience without complicated features. Users can import data from Quicken and Simplifi, set up custom categories, and utilize customizable reports to save money and plan for the future. The software offers features like transaction downloading, custom categories, and data control, ensuring user privacy. It is a SaaS platform with subscription and pricing plans, offering a free trial. The platform supports budgeting, reporting, and financial planning.
- 2018Angel—
#9
Acquired · Madison, Wisconsin · founded 1975 · 974 employees—raised▾
TASC (Total Administrative Services Corporation) provides a platform for businesses to access various finance and accounts management services. It offers a text and email notification system, a debit card, a mobile app, claim and payments processing system, tax & audit management, welfare & benefits management etc. It also offers various products such as AgriPlan, BizPlan, GROUP ACA Employer Reporting, COBRA, ERISA, FlexSystem, FMLA, Form 5500 Preparation, Funded HRA, HIPAA Compliance, PayPath (Payroll), Retiree Billing, Transit & Parking etc.
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of FinTech coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
How research on Fintech is moving in the United States
A read on the academic research around Fintech — which themes are gaining ground, the institutions and researchers driving them, and how the tone is shifting. Based on 907 United States-affiliated papers.
- Film Independent54
- United States Department of Commerce26
- Community Partners22
- University of Virginia18
- International Monetary Fund12
- Financial services42
- Database transaction16
- Payment15
- Scalability12
- Credit risk11
- Financial services7→190
- Financial inclusion2→74
- Payment2→50
- Mobile payment3→29
- Leverage (statistics)1→21
- Financial services9→149
- Financial inclusion1→56
- Payment2→27
- Investment (military)1→19
- Cryptocurrency1→17
Where fintech is researched across United States
Location clusters by institution affiliation — each city's volume, stance tone, and a quick read on its hot topic, what's advancing, the opening opportunity, and the main concern.
Who's filing fintech patents in the United States
United States fintech patent filing is accelerating — 20 filings from 16 assignees (2016–2025), led by Mastercard International, Verifone, Financial Cloud Innovations; annual filings 1→7.
- Mastercard International20
- Verifone4
- Financial Cloud Innovations2
- Atombeam Technologies2
- Salah ALI Khalil1
- LNW Gaming1
- Kassetty Nikhil1
- DR Mariappan RAJA1
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.