Best Home Care Products Companies in United States
The 659 best Home Care Products companies in United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Clorox.
Among Home Care Products companies in the United States, 659 ventures are now tracked by disclosed equity funding and recent momentum, and the numbers tell a story worth sitting with. Total disclosed funding across the directory lands at $2.7B, spread across a sector with zero unicorns and a long tail of early-stage bets. Sunday leads the pack at $79M raised, Cleancult follows at $32M, and Homecourt has pulled in $22M. So you can see the pattern: a few standout raises, and then the field drops sharply.
The underlying market gives those raises context. The Home Care Products category is growing at roughly 5.1% CAGR, driven by hygiene awareness, urbanization, and a consumer base that's genuinely rethinking what goes on their floors and countertops. Environmental regulations are tightening labeling and formulation requirements, which I'd argue is the single most underappreciated cost pressure for smaller filers here. Global incumbents like Procter & Gamble, Unilever, and Clorox set the revenue ceiling, but the funded insurgents in this directory, Defunkify, Force of Nature, EcoSoul among them, are carving out real earned revenue in niches those giants still move slowly on.
- HTF MI
Ranked: Best Home Care Products companies in United States
| # | Company | Disclosed funding | Last round | Employees | Founder | Tech stack | Web popularity | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Clorox Manufacturer of cleaning and disinfecting products | $2.1B | 258 mo ago | 8,700 8,700 → 8,154 (-6%) | — | ContentfulTurbopackSentry+26 | Top 500k | 1,502 patents Consumer cleaning/disinfection chemicals and biodegradable wipe and litter delivery systems | 1 launch |
| 2 | Sunday Internet-first brand of lawn care products | $79M | 14 mo ago | 74 74 → 105 (+42%) | Coulter Lewis Co-Founder & CEO | Cart FunctionalitySentryGoogle Sign-in+29 | Top 500k | — | — |
| 3 | Swisher Manufacturer & supplier of home cleaners & detergents | $76M | 141 mo ago | 1,200 | William Pierce CEO & President | SitecoreamChartsGoogle Maps+15 | Top 10M | 4 patents Patents concentrated in health & consumer products | — |
| 4 | Seventh Generation Manufacturer of plant-based home and personal care products | $60M | 141 mo ago | 125 | Alan Newman Co-Founder | Amazon WebstoreDrupalSentry+34 | Top 5M | 36 patents Design of consumer product containers and closure mechanisms for household cleaning liquids | — |
| 5 | Marcal Paper Manufacturer of hygiene products | $60M | 224 mo ago | 353 353 → 412 (+17%) | Rob Baron President and Chief Executive Officer | — | — | — | 1 award |
| 6 | Blueland Provider of reusable containers and concentrated cleaning product refills | $35M | 52 mo ago | 49 | Sarah Yoo Co-Founder & CEO | Amazon WebstoreShopifySentry+37 | Top 500k | — | 3 job openings |
| 7 | Virginia Gift Brands Manufacturer of home fragrance products | $33M | 150 mo ago | 50 | Jim Ramaker CEO | — | — | — | — |
| 8 | Cleancult Provider of refillable household cleaning products in paper-based packaging | $32M | 14 mo ago | 34 | Ryan Lupberger Co-Founder & CEO | ContentfulNode.jsYouTube+16 | Top 5M | — | — |
| 9 | Homecourt Internet first brand of luxury cleaning and household products | $22M | 7 mo ago | — | Courteney Cox Co-Founder | Cart FunctionalityShopifySentry+38 | Top 5M | 8 patents Design and manufacturing of beverage bottles and packaging solutions | — |
| 10 | Murphy’s Naturals Internet first brand offering eco-friendly scented candles | $22M | 27 mo ago | 25 | Philip Freeman Founder & CEO | Shogun Page BuilderAmazon WebstoreCart Functionality+45 | Top 5M | — | — |
| 11 | Dropps Eco-friendly laundry and dish pods for a cleaner planet and home | $17M | 14 mo ago | 50 | Jonathan Propper Founder | Amazon WebstoreCart FunctionalityShopify+41 | Top 1M | 2 patents Biodegradable detergent packaging and dissolvable cleaning-agent pouches | — |
| 12 | Enviroscent Brand of air care products | $14M | 20 mo ago | 47 | Jeffrey Sherwood Founder | Cart FunctionalityShopifySentry+31 | Top 5M | 79 patents Controlled release of fragrances and volatiles in pulp-based products and air systems | — |
| 13 | FIT Organic Manufacturer of certified organic produce wash and cleaning products | $12M | 139 mo ago | 10 | Todd Wichmann Founder | Cart FunctionalityShopifyPHP+20 | Top 10M | — | — |
| 14 | HEX Performance Manufacturer of fabric care products | $12M | 32 mo ago | 15 | Drew Westervelt Founder & CEO | Shogun Page BuilderCart FunctionalityShopify+35 | Top 5M | — | — |
| 15 | Cloud Paper Private label brand of toilet tissues | $11M | 52 mo ago | 9 | Austin Watkins Co-Founder | — | — | — | — |
| 16 | EcoSoul Online company selling eco-friendly and compostable household necessities and personal hygiene items | $10M | 9 mo ago | 80 80 → 58 (-28%) | Priyanka Aeron Co-Founder & CMO | Cart FunctionalityShopifyOxi Social Login+25 | Top 5M | — | — |
| 17 | Mila Brand of air purifier | $10M | 41 mo ago | 22 | — | Cart FunctionalityShopifyFacebook Login+46 | Top 5M | — | — |
| 18 | Defunkify Safer, natural detergents and sprays that powerfully remove odors and stains | $9M | 5 mo ago | 8 | John Miller Founder & President | Cart FunctionalityShopifyAmazon ALB+39 | Top 5M | — | — |
| 19 | Aunt Fannies Manufacturer of natural cleaning and pest remedial products | $8M | 88 mo ago | 7 | Mat Franken Founder & Member Board of Directors | Cart FunctionalityWooCommerceWordPress+29 | Top 10M | — | 1 partnership |
| 20 | ProofPlus Online platform offering a wide range of fabric care products | $8M | 33 mo ago | — | David Zamarin Founder | Cart FunctionalityShopifyYouTube+20 | Top 10M | — | — |
| 21 | Truman's Brand of surface cleaners | $5M | 81 mo ago | 4 | — | — | — | — | — |
| 22 | Sweat X Manufacturer of fabric care products | $5M | 115 mo ago | 12 12 → 27 (+125%) | Christopher Harris Founder | Cart FunctionalityShopifySentry+27 | Top 10M | 11 patents Integrated sweat-absorbing coasters for beverage containers and personal hygiene devices | 1 partnership |
| 23 | Earthstone International Brand of cleaning and sanding blocks | $5M | 137 mo ago | 3 | Andrew Ungerleider Co-Founder & CEO | — | — | 2 patents Lightweight foamed glass‑ceramic composites and acoustically toughened foam‑glass abrasives. | — |
| 24 | Package Free Shop Online brand offering natural home care products | $4M | 80 mo ago | 44 | — | Cart FunctionalityShopifyShop Pay+27 | Top 5M | — | — |
| 25 | Dirty Labs Brand of detergents | $4M | 66 mo ago | 12 | David Watkins Co-Founder & CEO | Amazon WebstoreCart FunctionalityShopify+46 | Top 1M | — | — |
| 26 | Mimikai Plant-based bug repellent offering strong, clean, and scientifically proven protection | $4M | 22 mo ago | — | Stephanie Watson Founder | ShopifyAnimate.cssShop Pay+28 | Top 10M | 5 patents Formulating and applying chemical insect and tick repellents for personal protection. | 1 launch · 1 expansion · 1 award |
| 27 | Tertill Manufacturer of autonomous robotic devices for weeding residential vegetable gardens | $4M | 61 mo ago | 7 | — | Cart FunctionalityShopifyYouTube+22 | Top 10M | — | — |
| 28 | CleanBoss Supplier of disinfects and cleaning products | $3M | 23 mo ago | — | Joy Mangano Co-Founder | Cart FunctionalityShopifyPlyr+34 | Top 5M | — | 1 launch |
| 29 | Lupe Technology Internet first brand offering cordless vacuum cleaner | $3M | 50 mo ago | 6 | — | — | — | — | — |
| 30 | Force of Nature Brand of surface care products | $3M | 4 mo ago | 14 | Melissa L Co-Founder & CMO | Cart FunctionalityWooCommerceWordPress+45 | Top 5M | — | 2 launchs · 1 award |
| 31 | FREY Manufacturer of eco-friendly laundry detergents, dryer sheets, scent boosters, and fabric softeners | $3M | 55 mo ago | 5 | Aidan Porter Co-Founder | Cart FunctionalityShopifySentry+34 | Top 5M | — | — |
| 32 | Azuna Manufacturer of tea tree oil-based odor eliminating products for various environments | $2M | 44 mo ago | 6 | — | Cart FunctionalityShopifySentry+37 | Top 500k | 23 patents Additive manufacturing systems for customized three‑dimensional product fabrication | 2 job openings · 2 awards |
| 33 | Skura Style Private label brand of surface care products | $2M | 109 mo ago | 4 | Linda Sawyer Co-Founder & CEO | Shogun Page BuilderCart FunctionalityShopify+25 | Top 5M | — | 1 award |
| 34 | Liquifix Manufacturer of household and industrial lubricants | $2M | 181 mo ago | 19 | — | — | — | 3 patents Formulation and production of specialized lubricating oils for metalworking applications | — |
| 35 | Sensitive Home Brand offering home cleaning products | $1M | 43 mo ago | 7 | Stuart Chrisp Co-Founder & Director | — | — | — | — |
| 36 | Woosh Air Internet first brand offering smart air filter products | $1M | 50 mo ago | 7 | — | Shogun Page BuilderCart FunctionalityShopify+28 | Top 10M | — | — |
| 37 | Rebel Green Brand of cleaning products | $1M | 71 mo ago | — | Melina Marcus Co-Founder | Cart FunctionalityShopifySentry+22 | Top 10M | — | — |
| 38 | Zero Odor Permanently eliminates odors without masking, leaving no scent behind | $1M | 136 mo ago | 4 | — | Shogun Page BuilderCart FunctionalityShopify+34 | Top 10M | — | — |
| 39 | Cot'n Wash Manufacturer of home care products | $935K | 102 mo ago | — | — | — | — | — | — |
| 40 | Shine Bathroom Brand of toilet care products | $750K | 79 mo ago | 6 | — | — | — | 4 patents Smart, networked toilet IoT systems with customizable features for bathroom automation | — |
| 41 | Eco-Me Manufacturer of plant-based, natural household cleaning products | $555K | 167 mo ago | 6 | Robin Kay Levine Founder & CEO | Cart FunctionalityShopifyApple Pay+11 | Top 10M | — | — |
| 42 | Cavalry Manufacturer & brand of pest control products | $535K | 74 mo ago | — | Chris White Co-Founder & CEO | — | — | — | — |
| 43 | Sheets Retailer of laundry and kitchen cleaning supplies in sheet form | $500K | 54 mo ago | 5 | Chris Campbell Co-Founder | Node.jsTailwind CSSGSAP+30 | Top 5M | — | — |
| 44 | Wondercide Manufacturer of plant-powered pest control products for pets, homes, and families | $500K | 123 mo ago | 30 | — | Amazon WebstoreCart FunctionalityShopify+48 | Top 500k | — | 1 job opening · 1 launch |
| 45 | Green Glider Brand of disposable detergent bags | $415K | 186 mo ago | — | Tanya Lewis Founder | — | — | — | — |
| 46 | AromaTech Manufacturer and brand of fragrances & air care products | $400K | 95 mo ago | 8 | Dimitri G Founder & CEO | Cart FunctionalityShopifySentry+60 | Top 1M | — | — |
| 47 | Murchison-Hume Manufacturer of plant-based cleaning products and personal care items | $400K | 140 mo ago | — | Max Kater Founder/Creative Director | Cart FunctionalityShopifySentry+31 | Top 5M | — | — |
| 48 | Pruven Industries Offering cleaning tools | $300K | 55 mo ago | — | Will Watson CEO | — | — | — | — |
| 49 | Aiper Cordless robotic pool cleaner | $208K | 14 mo ago | — | Richard Wang Founder & CEO | Cart FunctionalityWooCommerceWordPress+41 | Top 100k | — | 1 partnership |
| 50 | AlgenAir Online retailer of microalgae-based air purification systems and refill products | $100K | 43 mo ago | 3 | Daniel Fucich Co-Founder & CSO | Cart FunctionalityShopifySentry+38 | Top 10M | 3 patents Microalgae photobioreactor systems for indoor air purification | — |
Top 12 Home Care Products companies in United States
#1
Series B · Eugene, Oregon · founded 2006 · 8 employees$9.2Mraised▾
Safer, natural detergents and sprays that powerfully remove odors and stains. This emerging CPG company specializes in creating safer, natural products that effectively eliminate odors and stains from laundry, gear, and more. They empower customers to embrace activities without worrying about smelling funky or looking stained. Their ProvenSafe™ Formulas clean deep within fabric fibers, removing odor-causing agents and releasing stains, restoring fabrics to a like-new condition. They offer a range of products, including non-toxic powder and liquid laundry detergents, stain removers, odor sprays, and all-purpose cleaners. They offer free shipping on orders above a certain amount and subscription options. The website features options like "Shop All Products," "Log in," "Cart," "Reviews," "Blog," "FAQs," and "Contact Us." They also have a rewards program and social media presence on Facebook and Instagram.
- Dec 2025Series B$821.7K
- Feb 2022Series B$250K
- Feb 2021Series B$4.3M
- Nov 2020Series A$1.7M
#2
Series A · Santa Monica, California · founded 2021$22.1Mraised▾
Internet first brand of luxury cleaning and household products
- Oct 2025Series A$8M
- Aug 2025Series A$14.1M
- Aug 2025Conventional Debt—
#3
Series C · Boulder, Colorado · founded 2018 · 74 employees$79Mraised▾
Internet-first brand of lawn care products. It offers lawn plans based on customers soil, climate, and lawn. It contains ingredients like seaweed and molasses. The company also delivers products based on different subscription plans.
- Mar 2025Series C$25M
- Oct 2021Series C$50M
- Dec 2020Series B$19M
- Apr 2020Series A$4M
#4
Series A · Westford, Massachusetts · founded 2014 · 14 employees$3.1Mraised▾
Brand of surface care products
- Jan 2026Series A$85K
- Mar 2022Series A$343.9K
- Feb 2021Series A$705.6K
- Apr 2020Series A$1.6M
#5
Series B · Bellevue, Washington · founded 2021 · 80 employees$10.2Mraised▾
Online company selling eco-friendly and compostable household necessities and personal hygiene items. Made from sustainable materials like sugarcane and palm fronds, the company's goods include plates, bowls, cutlery, cups, straws, and compost bags. Bamboo utensils, resealable bags, and drawer organizers are all part of its cookware line. They also provide personal care items including wipes, toilet paper, and face tissues.
- Sep 2025Series B$17M
- Sep 2025Conventional Debt$3M
- Sep 2025Conventional Debt$5.2M
- Jun 2024Series A$35.9K
#6
Series B · Wellesley, Massachusetts · founded 2016 · 34 employees$31.8Mraised▾
Provider of refillable household cleaning products in paper-based packaging. The company offers a system of reusable containers and paper-based refills for various cleaning solutions, including hand soap, dish soap, laundry detergent, and cleaning sprays. The company focuses on providing cleaning solutions that are free from harsh chemicals and packaged in recyclable materials.
- Apr 2025Series B$1.7M
- Sep 2021Series B$28.4M
- May 2020Series A$3.2M
- Jan 2020Series A$3.6M
#7
Series A · Philadelphia, Pennsylvania · founded 2008 · 50 employees$16.9Mraised▾
Eco-friendly laundry and dish pods for a cleaner planet and home. This company offers biobased detergents in pod form for both laundry and dishwashing, emphasizing environmental responsibility through recyclable packaging and ethical excellence as a certified B Corp. They provide a range of products, including starter sets and odor erasers, designed for powerful cleaning while being gentle on the planet. The company focuses on clean chemistry and effective results, avoiding harmful ingredients like phthalates, phosphates, and dyes. They are committed to cruelty-free practices and offer resources like a blog, FAQ, and customer support via email and chat. The business model includes direct-to-consumer sales, a referral program, and an affiliate program, promoting a sustainable lifestyle through their cleaning products.
- Mar 2025Series A$3.5M
- Feb 2020Series A$16M
- Dec 2017Seed$935K
#8
Series A · Atlanta, Georgia · founded 2001 · 47 employees$14Mraised▾
Brand of air care products
- Oct 2024Conventional Debt$3.5M
- May 2024Series A$739.9K
- Mar 2019Series A$1.8M
- Apr 2018Series A$500K
#9
Public · San Francisco, California · founded 1913 · 8700 employees$2.1Braised▾
Manufacturer of cleaning and disinfecting products. The company offers a range of products for household use, including wipes, sprays, and bleach, targeting bathroom, laundry, and kitchen cleaning needs. They provide solutions for various cleaning and disinfecting tasks. The company also offers advice and tips on cleaning and disinfecting through articles and a newsletter.
#10
Series B · Raleigh, North Carolina · founded 2013 · 25 employees$21.7Mraised▾
Internet first brand offering eco-friendly scented candles. The product catalog includes candles, incense sticks, spray, and more. The company claims that the products are mosquito repellent.
- Mar 2024Series B$8M
- Apr 2022Series A$8.5M
- Nov 2021Series A$4.2M
- Dec 2019Seed$934.5K
#11
Series A · New York City, New York · founded 2016$4Mraised▾
Plant-based bug repellent offering strong, clean, and scientifically proven protection. This company is dedicated to providing effective and safe alternatives to traditional chemical-based insect repellents. They leverage the power of nature, specifically a compound found in wild tomato plants, to create repellents that are both powerful and gentle on the skin. Their products protect against mosquitoes and ticks, offering disease-fighting capabilities backed by rigorous testing and EPA registration. They offer a range of bug sprays, including options for kids and travel, available for purchase through their online shop. The website offers cart, login, and subscription options. They focus on bio-mimicry, creating toxin-free, great-smelling repellents without sticky residue. They aim to revolutionize bug protection with plant-based solutions.
- Jul 2024Series A$4M
#12
Series A · New York City, New York · founded 2010$3.4Mraised▾
CleanBoss is a company that offers cutting-edge cleaning products and solutions. They provide botanical-powered disinfectants, sanitizers, and cleaners designed to be faster, stronger, and smarter. With a focus on creating clean and hygienic spaces, CleanBoss is dedicated to providing a hassle-free service for both commercial and home cleaning needs.
- Jun 2024Series A$3.4M
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Home Care Products coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.