Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 67.3% |
| Vietnam | 22.4% |
| India | 5% |
| Pakistan | 3% |
| Portugal | 1.3% |
Social engagement
Social engagement: 5K social following, 3 posts in the last 12 months — below the industry typical range.
Investor mix
37 investors on record; lead investors include Anchor Capital Partners, BoxGroup, Blue Scorpion Investments, Heartbeat Ventures.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 27 | 73% |
| Private equity | 2 | 5% |
| Angel & family office | 1 | 3% |
| Accelerator & incubator | 2 | 5% |
| Other / undisclosed | 5 | 14% |
Share of voice
Share of voice in United States: 5.1% of web traffic across its competitive set; worldwide: 4%.
Recent activity
11 Feb 2026
Product launch
Clean Cult Laundry Detergent Sheets