Best Horizontal E-Commerce Companies in Brazil
The 60 best Horizontal E-Commerce companies in Brazil in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Submarino.
Tracking the best Horizontal E-Commerce companies in Brazil by disclosed equity funding, this directory covers 60 active players with a combined $128M raised. The global horizontal e-commerce market hit roughly $1.1 trillion in 2023, and Brazil's slice of that is smaller but moving fast. Submarino leads our list by a wide margin at $106M raised, with Elo7 a distant second at $16M. That gap tells you something about how concentrated the funding story is here.
So what's actually driving the sector right now? Coverage is rising quarter on quarter, with hot themes clustering around holiday sales performance, retail expenditure trends, and point-of-sale data. As shown in 2018 research, demand-side personalization tied to browsing history and user interests increasingly shapes how horizontal platforms compete for conversions. I'd watch the mid-tier closely: Buscape at $6M and the sub-$200K entrants like Gofind and Allugator signal there's still real early-stage appetite. No unicorns yet, but with investors like Accel and GP Investments active in the market, that ceiling doesn't feel permanent.
Ranked: Best Horizontal E-Commerce companies in Brazil
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Submarino Online retail platform offering multi-category products | $106M | 300 mo ago | Acquired | — | 1999 | ElasticsearchEnvoyGoogle Cloud+10 | — |
| 2 | Elo7 Online marketplace for buying and selling handicraft products | $16M | 73 mo ago | Acquired | Carlos Curioni CEO | 2008 | Cart FunctionalityJavaTailwind CSS+19 | — |
| 3 | Buscape Price comparision website for products as well services | $6M | 312 mo ago | Acquired | — | 1999 | Node.jsGoogle Sign-inEnvoy+32 | — |
| 4 | Gofind Provider of branding, market research, trade marketing, and other services | $166K | 100 mo ago | Seed | Fernando Farias Co-Founder & CEO | 2015 | WordPressApple iCloud MailMySQL+31 | — |
| 5 | Allugator Online rental platform for multi-category consumer goods | $103K | 98 mo ago | Seed | Pedro Sant'anna Founder e COO | 2016 | WordPressMySQLPHP+37 | 3 job openings · 1 expansion |
| 6 | Economiza Club Online collaborative platform to access the prices of products in the nearby local shops | — | 120 mo ago | Seed | Mauricio Klaus Co-Founder | 2016 | Animate.cssBootstrapYouTube+7 | — |
| 7 | Taggli Online marketplace for multi-category products | — | 120 mo ago | Deadpooled | Isabela Abreu Founder & CEO | 2015 | — | — |
| 8 | Coquelux Online retailer of multi-category consumer products | — | 173 mo ago | Deadpooled | — | 2009 | — | — |
Top 9 Horizontal E-Commerce companies in Brazil
#1
Acquired · Sao Paulo, Brazil · founded 2008 · 150 employees$16Mraised▾
Online marketplace for selling and buying handicraft products. They provide a platform for both buyers and sellers. The product offering includes bags, furniture, jewelry items, and more. Its mobile application is available on iOS and Android platforms.
- Jun 2020Series B$2M
- Oct 2014Series B$11M
- Mar 2012Series A$5M
- Oct 2011Series A—
#2
Acquired · Rio de Janeiro, State of Rio de Janeiro · founded 1999 · 126 employees$105.6Mraised▾
Online retail platform offering multi-category products. The product catalog includes fashion, electronics, beauty, books, sports, health & supplements, and more from various brands.
- 2001Series C$20M
- Feb 2000Series B$71.3M
- Nov 1999Series A$14.3M
- 1999Series A—
#3
Acquired · Sao Paulo, Brazil · founded 1999 · 370 employees$6Mraised▾
Buscapé is a price comparison website for products as well services. It is present in Brazil, Mexico, Argentina, Chile, Colombia and 16 other countries in Latin America. The platform compares prices of more than 7,000,000 products sold by over 60,000 stores. BuscaPe's services also include a classified ad network, electronic payments, e-commerce research, and fraud-risk assessment. In July 2006, Buscapé merged with the Rio de Janeiro-based competitor Bondfaro. In 2013, Naspers acquired 91% stakes of Buscapé. Buscapé has earlier invested in Navegg, Btarget and PagosOnLine. Has acquired 9 companies.
- Jun 2000Series A$6M
- May 2000Unattributed—
#4
Seed · Joinville, Santa Catarina · founded 2015$166.2Kraised▾
Provider of branding, market research, trade marketing, and other services
- Feb 2018Seed$166.2K
#5
Seed · Belo Horizonte, State of Minas Gerais · founded 2016 · 223 employees$102.6Kraised▾
Allugator is an online rental platform for multi-category consumer goods in Brazil. The company offers products like cameras & accessories, games & toys, events supplies, camping equipment and others. It offers brands like GoPro, Canon, Apple, and others. The platform allows users to book items online which are delivered to their doorstep.
- May 2018Seed$102.6K
#6
Seed · Porto Alegre, Rio Grande do Sul · founded 2016—raised▾
Economiza Club is an online collaborative platform that allows users to access the prices of products in the nearby local shops. The users can feed the information on the platform by scanning the QR code of their invoices. The platform provides a comparative view of the prices of products available in the nearby stores. The users can set price alerts for their products of interest and can also perform their spending analysis.
- Jun 2016Seed—
#7
Deadpooled · Sao Paulo, Sao Paulo · founded 2015—raised▾
Taggli is an online marketplace for multi-category products. The product catalog includes fashion apparels, accessories, beauty care products, home decor, mom & baby care products, sports & pet products, food, and more. Users can register to the platform & customize their profiles by adding products based on their preferences. They can also share their interests, follow other users' collections & make purchases accordingly.
- 2016Seed—
#8
Deadpooled · Sao Paulo, Sao Paulo · founded 2009 · 51 employees—raised▾
Coquelux is an online retailer of multi-category consumer products. Product catalogue includes fashion apparel, jewellery & accessories, sportswear, consumer electronics, home products, beauty & personal care, and others. The company offers brands like Apple, Rayban, Kalvin Clein and more.
- Feb 2012Series A—
- 2010Seed—
#9
Late Stage · Brazil · founded 1992 · 5 employees—raised▾
Manufacturer of modular trellis systems designed for potted plant support. The company provides customizable solutions for home gardeners to manage plants. It offers interlocking modules that allow users to create custom configurations. The company's products are designed for simple assembly and modification.
- Dec 2010PE—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Horizontal E-Commerce coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.