Company lists
The India edition · 2026

Horizontal e-commercecompanies in India

Marketplaces, fashion, grocery, deals & comparison, second-hand and more: the companies building horizontal e-commerce in India, with their founders, funding, team size and business models.

1,637 company profiles229 with reported revenue68 with recorded fundingSeptember 2026 edition
India · Photo: Wikimedia Commons (CC BY-SA 4.0)

Recent horizontal e-commerce business events in India

Funding, M&A, contract wins and launches involving 2,257 horizontal e-commerce companies in India, last 24 months: 26 launches · 20 funding rounds · 15 M&A deals · 3 Contracts. Newest first; companies and investors link to their Fliar profiles. Latest event in our news feed: Jun 2026.

M&AAcquisition · Announced

Meesho acquires Kirana club

The renowned e-commerce company Meesho has acquired the platform 'Kirana Club' which serves small retailers. The deal of around ₹202 crore has given the opportunity to the existing…

Small retailers
FundingFresh Funding

Magicpin

Magicpin, a hyperlocal discovery and rewards platform, has raised $20 million, or Rs 142 crore, in a fresh round of funding led by venture capital firm Lightspeed Venture Partners.

Investors Lightspeed venture partners, Lightspeed India Partners, Waterbridge ventures
Hyperlocal discovery and rewards platform
ContractSupply

Welspun One · client: Amazon India

Signed deals include a 5.9 lakh sq. ft. single-box facility for Amazon India

Logistics
LaunchTata Neu

Tata digital

Among the most ambitious attempts is Tata Neu, the super app developed by Tata Digital. Launched to unify the Tata Group's consumer businesses under one platform, Tata Neu combines…

Super App
LaunchMyntra EORS

Myntra

Myntra EORS Set To Empower 15,000 Emerging Brands Across Indian Fashion Ecosystem Advancing its role as a growth catalyst for India's e-lifestyle ecosystem, Myntra has announced the...

Fashion / E-commerce Support
M&AMerger · Announced

Amazon India acquires Amazon MX Player

Amazon India on Thursday announced the strategic merger of Amazon MX Player and Prime Video, creating a single, comprehensive streaming platform.

Streaming
LaunchDoctor on Call

Flipkart

In addition to training employees to recognise the signs of heat stress early on, Flipkart is enhancing rest rooms, making sure employees have access to water, providing 'Doctor on Call'…

Health Service
LaunchFlipkart Minutes

Flipkart

Flipkart is considering launching a dedicated app for its quick commerce vertical, Flipkart Minutes, according to a report by Economic Times.

Quick Commerce
LaunchE.l.f. Cosmetics

Myntra

Bengaluru, 21 April 2026: Myntra recently announced the addition of the popular American beauty brand e.l.f. Cosmetics on its platform.

Beauty
LaunchVaani

Meesho

eCommerce platform Meesho on Tuesday announced the launch of ’Vaani’, a generative AI-powered conversational voice shopping assistant.

Conversational AI Voice Shopping Assistant
FundingSeries A

Dslr technologies

DSLR Technologies, the parent company of ethnic wear brand Aramya, has raised Rs. 80 crore (US $ 8.82 million) in its Series A funding round from existing investors Z47 (formerly Matrix…

Investors Z47 (formerly Matrix Partners India), Accel india
Consumer Fashion
M&AAcquisition · Announced

Vela LatAm acquires Onegreen

With the movement, whose value has not been disclosed (which is of praxe in the advertisements of Vela LatAm), Onegreen's operation becomes integrated into Ius Natura.

Technology for environmental licensing management
ContractService

Publicis Groupe’s Starcom India · client: Flipkart

Walmart-owned Flipkart has awarded its integrated media mandate, estimated to be worth around ₹750 crore, to Publicis Groupe’s Starcom India

Media Services
M&AAcquisition · Announced

Arvind fashions acquires Flipkart

the company said it has entered a into a share purchase agreement with Flipkart India Pvt. Ltd. to acquire its entire shareholding of 31.25% in its subsidiary Arvind Youth Brands Pvt. Ltd.

FundingInvestment

Tata digital

Tata Digital, its e‑commerce business comprising BigBasket, Tata 1mg, Croma and Cliq, received nearly $4.7 billion ( ₹42,121 crore) since its inception in March 2019.

Investors Tata sons
E‑commerce
Funding

Meolaa

FMCG firm Meolaa has raised $6 million led by General Catalyst, with participation from Claypond Capital, Colossa Ventures, Kunal Shah, Turbostart Global, and existing investors.

Investors Claypond Capital, Colossa Ventures, Kunal Shah, Turbostart Global
FMCG, AI
M&AAcquisition · Announced

Na acquires Flipkart

Flipkart exited Aditya Birla Fashion and Retail (ABFRL) by selling its entire 6 per cent stake in the fashion retailer for Rs 588 crore.

ContractSupply

Quality meat packers · client: Lulu Hypermarket

The company has signed agreements with Lulu Hypermarket and Nesto Group in the Gulf region, as well as with Kin Marché supermarkets in eastern DRC.

FundingEquity

Snapmint

No-cost EMI platform Snapmint, which last raised capital in December, is now preparing for a major equity funding round

Investors Anicut capital, 9Unicorns, Perpetuity Ventures, Pegasus FinInvest
FundingSeries D

Citymall

Update: Citymall has secured $47 million in its Series D funding round led by Accel, with $41 million raised through equity and the balance via debt.

Investors Accel, Waterbridge ventures, Citius, Norwest Capital
E-commerce grocery
Funding

Snapdeal

Jasper Infotech running online marketplace Snapdeal is talking to existing and new investors to raise around $30 crore i.e. Rs 2,000 crore.

Investors Na
Online marketplace
M&AAcquisition

Cartrade tech acquires Olx india

Agarwal also cited CarTrade's takeover of OLX India’s auto division as a key advantage. 'The company has acquired OLX and it will start monetising it soon,' he said.

Funding

Infibeam

FinTech firm Infibeam raises $84.3M in oversubscribed rights issue.

M&AAcquisition · Announced

Association québécoise de récupération des contenus de boissons (AQRCB)/Consignaction acquires Recycan

"The Association québécoise de récupération des contenus de boissons (AQRCB)/Consignaction is proud to announce the acquisition of Recycan Inc., a company specialized in the collection…

M&AAcquisition · Announced

QBCRA/Consignaction acquires Recycan

The Quebec Beverage Container Recycling Association (QBCRA/Consignaction) is proud to announce the acquisition of Recycan Inc.

FundingPre-Series A

Dslr technologies

DSLR Technologies, a D2C e-commerce platform, is raising Rs 18.96 crore ($2.24 million) in a pre-Series A round from existing investors Z47 (formerly Matrix Partners India) and Accel India.

Investors Z47, Accel india
D2C e-commerce
FundingPre-seed

Brown living

Brown Living, a leading platform in India promoting sustainable and plastic-free living, secured pre‑seed funding to boost its growth. The funding, led by Blink Digital, totaled USD…

Investors Blink digital, Sanjay Nayar of Sorin Investments, Bharat Iyer
Sustainability / Eco-friendly consumer goods

Horizontal e-commerce companies in India, by revenue

Browse horizontal e-commerce companies in India by reported revenue, one-year revenue growth, revenue model, age and stage. The 50 companies below are the largest by their most recent reported revenue among 229 horizontal e-commerce companies in India that have filed a figure in the last four years. Every figure keeps its own reporting period, so compare periods before comparing amounts.

Showing 25 of 50

Provider of integrated digital ecosystem and financial services platform

Horizontal e-commerce
₹32,187.54 crFY 2024-25
+5%2024–2025
835-10% 12 mo to Mar 2024recorded Mar 2024
7 yr2019
0none in 3 months · last posted Feb 2026

Provider of an online marketplace for various products

Horizontal e-commerce
₹30,491.30 crFY 2024-25
+19%2024–2025
100,001+5553% vs previous recordrecorded
13 yr2013
—No postings tracked

Online retailer offering multi-category products

Horizontal e-commerce
₹10,659.90 crFY 2021-22
Not reported
6,813+11% 12 mo to Sep 2024recorded Sep 2024
5 yr2021
0none in 3 months

E commerce platform connecting sellers with customers for multi category products

Horizontal e-commerce
₹9,900.90 crFY 2024-25
+26%2024–2025
1,588recorded
11 yr2015
—No postings tracked

Retailer of apparel, accessories, beauty products, home décor, and tech

Fashion tech
₹7,977.08 crFY 2024-25
+24%2024–2025
547-75% 12 mo to Aug 2023recorded Aug 2023
14 yr2012
1postings · last posted Sep 2026

E-commerce marketplace aggregators

Horizontal e-commerce
₹6,103.42 crFY 2024-25
+12%2024–2025
153+26% 12 mo to Sep 2024LinkedIn · Jul 2026
5 yr2021
0none in 3 months · last posted Jul 2025

Wholesaler of FMCG, and electronic gadget products

Horizontal e-commerce
₹2,695.64 crFY 2024-25
+14%2024–2025
284+0% 12 mo to Sep 2024LinkedIn · Jul 2026
21 yr2005
0none in 3 months · last posted Jan 2026

Application-based platform offering on demand grocery delivery service

Online grocery
US$258.31mFY 2022-23
Not reported
18,874+73% 12 mo to Aug 2024LinkedIn · Jul 2026
6 yr2020
0none in 3 months

Online retailer of innerwear for men, women, and children

Apparel brands
₹1,257.09 crFY 2024-25
+2%2024–2025
34-3% 12 mo to Sep 2024recorded Sep 2024
25 yr2001
0none in 3 months

Provider of an e-commerce platform for online shopping

Horizontal e-commerce
₹1,118.13 crFY 2024-25
+26%2024–2025
818LinkedIn · Jul 2026
25 yr2001
4postings · last posted Sep 2026

Online aggregating platform offering multi-category products

Horizontal e-commerce
₹1,070.07 crFY 2024-25
-9%2024–2025
1,034LinkedIn · Jul 2026
13 yr2013
0none in 3 months

Online marketplace offering multi-category products

Social commerce
₹551.16 crFY 2024-25
+20%2024–2025
1,690-1% vs previous recordLinkedIn · Jul 2026
7 yr2019
1postings · last posted Aug 2026

Manufacturer of rubber rollers, rubber coupling bushes & rubber bushes

Horizontal e-commerce
₹459.14 crFY 2024-25
+36%2024–2025
12LinkedIn · Jul 2026
22 yr2004
0none in 3 months

Online retailer of Ayurveda-inspired brands and products for personal well-being

Beauty & personal care products
₹448.45 crFY 2024-25
+24%2024–2025
244+49% 12 mo to Sep 2024LinkedIn · Jul 2026
16 yr2010
0none in 3 months

Online marketplace platform offering multi-category products

Horizontal e-commerce
₹430.02 crFY 2024-25
-20%2024–2025
235-3% 12 mo to Sep 2024recorded Sep 2024
26 yr2000
0none in 3 months

Online retailer of clothing, shoes, and home decor items

Horizontal e-commerce
₹406.77 crFY 2024-25
+6%2024–2025
361recorded
16 yr2010
—No postings tracked

Platform offering rewards to customers for visiting partner business

Loyalty software
₹314.56 crFY 2022-23
Not reported
623+62% 12 mo to Sep 2024recorded Sep 2024
11 yr2015
0none in 3 months

Online marketplace offering multi-category consumer products

Horizontal e-commerce
₹296.32 crFY 2024-25
+14%2024–2025
475-36% 12 mo to Sep 2024recorded Sep 2024
10 yr2016
2postings · last posted Sep 2026

Online marketplace offering multi-category products

Horizontal e-commerce
₹241.45 crFY 2022-23
Not reported
918-14% 12 mo to Mar 2023LinkedIn · Jul 2026
18 yr2008
0none in 3 months · last posted Dec 2025

Retailer of home goods, décor, kitchenware, gifts, and bath products

Horizontal e-commerce
₹230.71 crFY 2024-25
+16%2024–2025
261+16% 12 mo to Feb 2024LinkedIn · Jul 2026
18 yr2008
1postings · last posted Aug 2026

Internet first brand offering handcrafted multi-category products

Horizontal e-commerce
₹200.38 crFY 2024-25
-8%2024–2025
96+329% 12 mo to Sep 2024LinkedIn · Jul 2026
17 yr2009
4postings · last posted Aug 2026

Online retailer of electronics, appliances, fashion, and home and kitchenware

Horizontal e-commerce
₹152.26 crFY 2024-25
Not reported
7+9% 12 mo to Jul 2024LinkedIn · Jul 2026
9 yr2017
29postings · last posted Sep 2026

Online retailer of women's occasion wear including sarees and lehengas

Apparel brands
₹146.63 crFY 2024-25
+33%2024–2025
219+62% 12 mo to Sep 2024LinkedIn · Jul 2026
9 yr2017
0none in 3 months · last posted Jun 2026

Online retailer of dresses, jumpsuits, tops, bottoms, bags, and accessories

Apparel brands
₹112.04 crFY 2024-25
+11%2024–2025
337+50% 12 mo to Sep 2024recorded Sep 2024
19 yr2007
0none in 3 months

Platform offering multi-category consumer products

Horizontal e-commerce
₹108.96 crFY 2024-25
-29%2024–2025
353+1612% 12 mo to Mar 2024LinkedIn · Jul 2026
9 yr2017
0none in 3 months
50 of 1,637 companies shown here · the full list is on Radar
Fliar Radar

Explore all 1,637 horizontal e-commerce companies in India on Radar

This page shows the top 50. Radar has the complete, filterable list with contacts and live company signals.

Open horizontal e-commerce in India on Radar
  • Every company, not just 50All 1,637 horizontal e-commerce companies in India, filterable by stage, funding, team size, revenue model and age.
  • Founders and decision-makersLeadership teams with roles and verified LinkedIn profiles, ready for outreach.
  • Live signalsFunding rounds, hiring, launches and M&A as they happen, with alerts on the companies you follow.
  • Save and exportBuild lists, compare companies side by side and export them from your Radar account.

Explore horizontal e-commerce companies in India by what you are looking for

Browse horizontal e-commerce companies in India, from multi-category marketplaces to online retailers and grocery apps. You can also see horizontal e-commerce startups in India and how they differ from vertical players.

8 ways to explore horizontal e-commerce in India

Multi-category online marketplacesOnline fashion & apparel retailersOnline grocery & quick delivery appsCoupons, deals & price comparison sitesSecond-hand & rental marketplacesB2B e-commerce & e-commerce enablers

Multi-category online marketplaces

Marketplaces and retailers selling many product categories in one place.

  1. Meesho

    E commerce platform connecting sellers with customers for multi category products

    Horizontal e-commerce
    See in list
  2. Tata CLiQ

    Online marketplace offering multi-category consumer products

    Horizontal e-commerce
    See in list
  3. AAGYO

    App providing on-demand multi-category products delivery services for consumers

    Horizontal e-commerce
    Website
  4. ColorWhistle

    Operating out of Coimbatore, India, ColorWhistle is your premier choice for online services.

    B2c e-commerce
    Website
  5. Gifts On Air

    “Do What You Do with a TWIST so that the customer would want to buy the product /service from you again and bring their friends too.”

    B2c e-commerce
    Website

Online fashion & apparel retailers

Online stores for apparel, ethnic wear, footwear and fashion accessories.

  1. Nykaa Fashion

    Retailer of apparel, accessories, beauty products, home décor, and tech

    Fashion tech
    See in list
  2. Koskii

    Online retailer of women's occasion wear including sarees and lehengas

    Apparel brands
    See in list
  3. akdkjain.com

    Online retailer of sarees, gowns, crop tops, and lehengas

    Retailers
    See in list
  4. Gehna

    Online retailer of personalized handmade gold, silver, and gemstone jewellery

    Fashion accessories
    See in list
  5. GoCoop

    Provider of an e-commerce platform dedicated to promoting and celebrating Indian handlooms and crafts, empowering artisan communities by providing a direct-to-consumer sales channel for their products

    Horizontal e-commerce
    Website

Online grocery & quick delivery apps

Apps and stores for groceries and everyday essentials.

  1. Zepto

    Application-based platform offering on demand grocery delivery service

    Online grocery
    See in list
  2. Vidya Vins

    Online platform offering grocery, and wellness products

    Horizontal e-commerce
    Website
  3. AAGYO

    App providing on-demand multi-category products delivery services for consumers

    Horizontal e-commerce
    Website
  4. The Better Shop

    Online store offering foods and snacks

    Horizontal e-commerce
    Website
  5. Saharmall

    Retailer of grocery, personal care, baby care, beauty, and bakery items

    Horizontal e-commerce
    Website

Coupons, deals & price comparison sites

Platforms for discounts, cashback, flash sales and price comparison.

  1. Magicpin

    Platform offering rewards to customers for visiting partner business

    Loyalty software
    See in list
  2. Xerve Innovations

    Platform offering coupons and deals for multi-category products

    Coupons and deals
    Website
  3. Wize Commerce

    Operator of an online comparison shopping websites for products, financial services, travel, automobiles, real estate and education. The website enables shoppers to compare prices and find the deals on various products and services merchants, service providers and individuals.

    Price comparison
    Website
  4. buyhatke

    BuyHatke.com is a price comparison portal for online shopping in India.

    Price comparison
    Website
  5. MySocially

    Online marketplace offering multi-category consumer electronics

    Social commerce
    Website

Second-hand & rental marketplaces

Platforms for pre-owned goods, listings and rentals.

  1. Mi Lifestyle

    Online aggregating platform offering multi-category products

    Horizontal e-commerce
    See in list
  2. Quikr

    Online platform for second-hand listings and peer-to-peer transactions

    Horizontal e-commerce
    See in list
  3. Rentickle

    Online portal for renting furniture and home appliances

    Home improvements
    See in list
  4. FreeUp

    Marketplace for circular commerce

    Fashion tech
    Website
  5. SabRentKaro

    Online horizontal marketplace for rentals

    Horizontal e-commerce
    Website

B2B e-commerce & e-commerce enablers

Wholesale marketplaces and software that help sellers go online.

  1. Tinsico

    Wholesaler of fashion accessories, home storage solutions, and personal care products

    Horizontal e-commerce
    Website
  2. chatango

    Chatango provides a platform for creating and managing chat rooms with features like auto-moderation, anonymity, and spam protection.

    B2c e-commerce
    Website
  3. ByBuy

    App-based hyperlocal marketplace for multi-category products

    E-commerce enablers
    Website
  4. Shupple

    Online eCommerce platform that offers services to D2C brands, retail stores, and local businesses

    E-commerce enablers
    Website
  5. Navratan

    Online retailer of certified loose gemstones and handcrafted gemstone jewelry

    Materials tech
    Website

Horizontal e-commerce startups in India

Newer online commerce companies founded in the last few years.

  1. Shopsy

    Online retailer offering multi-category products

    Horizontal e-commerce
    See in list
  2. RetailEZ

    E-commerce marketplace aggregators

    Horizontal e-commerce
    See in list
  3. Steel Junction

    B2C auctions for second-hand products across multiple categories

    Horizontal e-commerce
    See in list
  4. Youtag Infotech

    Online platform offering a wide range of products

    Horizontal e-commerce
    See in list
  5. FreeUp

    Marketplace for circular commerce

    Fashion tech
    Website
237 companies in India

Listed e-commerce companies in India

Publicly traded e-commerce companies.

  1. Meesho

    E commerce platform connecting sellers with customers for multi category products

    Horizontal e-commerce
    See in list
  2. Hanung Toys & Textiles

    Internet first brand offering multi-category products

    Horizontal e-commerce
    Website
  3. intrasoft technologies

    IntraSoft Technologies Limited is in the business of providing back ended IT Enabled Services to its subsidiary companies.

    Horizontal e-commerce
    Website
  4. Mymec

    Online retailer of home appliances, electronics, laptops, and kitchen appliances

    Horizontal e-commerce
    Website
  5. V2Kart

    Online retailer of apparel, footwear, and accessories for men, women, and kids

    Horizontal e-commerce
    Website
5 companies in India
Mobile reach

Top 10 horizontal e-commerce apps from India

The most-installed Android apps published by horizontal e-commerce companies headquartered in India — 366.6M installs between them. 195 companies on this page publish at least one app; each company (legal entity) appears once, with its most-installed app.

1 of 10
1

Zepto: Groceries in minutes

by Zepto

Installs133.8M
Rating4.664.5M ratings
Installs, year on year+35%
Last updatedJun 2026
View on Google Play ↗
Zepto: Groceries in minutes screenshot 1Zepto: Groceries in minutes screenshot 2Zepto: Groceries in minutes screenshot 3Zepto: Groceries in minutes screenshot 4Zepto: Groceries in minutes screenshot 5Zepto: Groceries in minutes screenshot 6
2

Nykaa Fashion – Shopping App

by Nykaa Fashion

Installs70.9M
Rating4.73301K ratings
Installs, year on year+31%
Last updatedMay 2026
View on Google Play ↗
Nykaa Fashion – Shopping App screenshot 1Nykaa Fashion – Shopping App screenshot 2Nykaa Fashion – Shopping App screenshot 3Nykaa Fashion – Shopping App screenshot 4Nykaa Fashion – Shopping App screenshot 5Nykaa Fashion – Shopping App screenshot 6
3

Tata CLiQ Fashion Shopping

by Tata CLiQ

Installs69.1M
Rating4.31346K ratings
Last updatedMay 2026
View on Google Play ↗
Tata CLiQ Fashion Shopping screenshot 1Tata CLiQ Fashion Shopping screenshot 2Tata CLiQ Fashion Shopping screenshot 3Tata CLiQ Fashion Shopping screenshot 4Tata CLiQ Fashion Shopping screenshot 5Tata CLiQ Fashion Shopping screenshot 6
4

CityMall: Online Shopping App

by CityMall

Installs44.1M
Rating4.37735K ratings
Installs, year on year+58%
Last updatedMay 2026
View on Google Play ↗
CityMall: Online Shopping App screenshot 1CityMall: Online Shopping App screenshot 2CityMall: Online Shopping App screenshot 3CityMall: Online Shopping App screenshot 4CityMall: Online Shopping App screenshot 5CityMall: Online Shopping App screenshot 6
5

Craftsvilla - Shop Indian

by Craftsvilla

Installs15.0M
Rating4.068K ratings
Installs, year on year+1%
Last updatedMar 2025
View on Google Play ↗
Craftsvilla - Shop Indian screenshot 1Craftsvilla - Shop Indian screenshot 2Craftsvilla - Shop Indian screenshot 3Craftsvilla - Shop Indian screenshot 4Craftsvilla - Shop Indian screenshot 5Craftsvilla - Shop Indian screenshot 6
6

FreeUp: Sell & Buy Clothes

by FreeUp

Installs12.4M
Rating3.8567K ratings
Installs, year on year+25%
Last updatedJun 2026
View on Google Play ↗
FreeUp: Sell & Buy Clothes screenshot 1FreeUp: Sell & Buy Clothes screenshot 2FreeUp: Sell & Buy Clothes screenshot 3FreeUp: Sell & Buy Clothes screenshot 4FreeUp: Sell & Buy Clothes screenshot 5FreeUp: Sell & Buy Clothes screenshot 6
7

Naaptol: Shop Right Shop More

by Naaptol

Installs8.2M
Rating3.4741K ratings
Last updatedMar 2026
View on Google Play ↗
Naaptol: Shop Right Shop More screenshot 1Naaptol: Shop Right Shop More screenshot 2Naaptol: Shop Right Shop More screenshot 3
8

RCM World

by Rcmworld

Installs6.8M
Rating4.4295K ratings
Installs, year on year+23%
Last updatedJun 2026
View on Google Play ↗
RCM World screenshot 1RCM World screenshot 2RCM World screenshot 3RCM World screenshot 4RCM World screenshot 5RCM World screenshot 6
9

Price History: Track and save!

by Price History

Installs3.9M
Rating3.7180K ratings
Last updatedJun 2026
View on Google Play ↗
Price History: Track and save! screenshot 1Price History: Track and save! screenshot 2Price History: Track and save! screenshot 3Price History: Track and save! screenshot 4
The business behind the activity

Horizontal e-commerce financials in India

Revenue, profit and growth from the filed annual accounts of 204 horizontal e-commerce companies in India for FY24-25 — 280 of the 1,637 companies on this page file accounts with the Ministry of Corporate Affairs. The five largest earn 87% of the revenue, so medians describe the typical company better than totals.

combined revenue, FY24-25₹47,674.13 cr

204 companies filing accounts

combined net profit−₹986.69 cr

-2.1% aggregate margin

are profitable33%

68 of 204 companies

median revenue~₹49 lakh

the typical company

median revenue growth+11%

into FY24-25

earned by the top five87%

revenue concentration

Six-year view

Combined revenue of filing companies

₹18,092.74 crFY19-20114 filers
₹23,094.02 crFY20-21142 filers
₹29,602.86 crFY21-22165 filers
₹34,816.74 crFY22-23184 filers
₹41,387.84 crFY23-24204 filers
₹47,674.13 crFY24-25204 filers

The number of companies filing changes each year; the three-year cohort below compares like with like.

Like-for-like

The same 153 companies over three years

+36%
FY22-23₹34,529.09 cr−₹5,879.38 cr net
FY23-24₹40,673.46 cr−₹4,402.09 cr net
FY24-25₹46,978.84 cr−₹1,023.54 cr net

Companies with accounts for all three years, so growth is not an artefact of who filed.

Scale and profit

Bigger companies are far more often profitable

Under ₹1 cr11918% profitable
₹1–10 cr4042% profitable
₹10–100 cr2665% profitable
₹100–1,000 cr1354% profitable
Over ₹1,000 cr683% profitable

Companies by FY24-25 revenue. Bars show how many companies sit in each band.

Momentum

How fast revenue moved into FY24-25

Shrinking79
0–20%26
20–50%24
50–100%19
Doubled+33

181 companies with accounts for both years; median growth +11%.

Profitability

Profit is concentrated at the top

68profitable
134loss-making
-2.1%aggregate margin
-6.8%median margin

The aggregate margin is pulled up by a few large filers; the median shows the typical company.

Growth leaders · ₹10 cr+ revenue

Fastest growing, FY24-25

CompanyGrowthRevenue
Spirit of OutdoorsPulse Sports Private Limited+80%₹19.35 cr
SnapmintSNAPMINT CREDIT ADVISORY PRIVATE LIMITED+78%₹76.75 cr
IndiglobalshopSUN ARK SERVICES PRIVATE LIMITED+54%₹17.55 cr
uReadPRAKASH ESOLUTIONS PRIVATE LIMITED
LimeseLIMESE RETAIL PRIVATE LIMITED
J P PolymersJ P POLYMERS PRIVATE LIMITED+36%₹459.14 cr
Profit leaders · ₹10 cr+ revenue

Highest net margins, FY24-25

CompanyMarginRevenue
Isha LifeISHA LIFE PRIVATE LIMITED25.4%₹200.38 cr
Nykaa FashionFSN E-COMMERCE VENTURES LIMITED16.9%₹577.28 cr
Spirit of OutdoorsPulse Sports Private Limited₹19.35 cr
Maple PressMAPLE PRESS PRIVATE LIMITED
EuroRUPA & COMPANY LTD6.6%₹1,244.78 cr
SnapmintSNAPMINT CREDIT ADVISORY PRIVATE LIMITED6.6%₹76.75 cr
Inside the industry

Sub-sectors compared, FY24-25

Sub-sectorCompaniesRevenueMedian revenueProfitableMargin
Horizontal e-commerce180₹44,615.17 cr~₹42 lakh32%-2.1%
Apparel brands5₹1,519.58 cr~₹112.0 cr60%4.5%
Leaders

Largest horizontal e-commerce companies by revenue, FY24-25

Company · legal entityRevenueNet resultMarginGrowth
Amazon IndiaAMAZON SELLER SERVICES PRIVATE LIMITED₹30,491.30 cr−₹374.30 cr-1.2%+19%
RetailEZRETAILEZ PRIVATE LIMITED₹6,103.42 cr₹63.63 cr1.0%+12%
VRP TelematicsVRP TELEMATICS PRIVATE LIMITED₹2,695.64 cr1.1%+14%
EuroRUPA & COMPANY LTD₹1,244.78 cr₹82.68 cr6.6%+3%
Apparel GroupAPPAREL GROUP INDIA PRIVATE LIMITED₹1,118.12 cr₹23.08 cr2.1%+26%
Mi LifestyleMI LIFESTYLE MARKETING GLOBAL PRIVATE LIMITED₹1,070.07 cr₹26.68 cr2.5%-9%
Nykaa FashionFSN E-COMMERCE VENTURES LIMITED₹577.28 cr₹97.36 cr16.9%+16%
CityMallCMUNITY INNOVATIONS PRIVATE LIMITED₹551.16 cr−₹159.02 cr-28.9%+20%
J P PolymersJ P POLYMERS PRIVATE LIMITED₹459.14 cr₹24.95 cr5.4%+36%
safeshopSAFE AND SECURE ONLINE MARKETING PRIVATE LIMITED₹430.15 cr₹4.75 cr1.1%-20%
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Standalone annual accounts filed with the Ministry of Corporate Affairs. Brands that share one legal entity are shown together and counted once.

Industry landscape report

Accounting and Tax Software Industry Landscape of India

The financials above are one chapter. The full horizontal e-commerce landscape of India maps the whole industry — every segment, the capital behind it, the talent market and where the next opportunities are.

  • Market map of every sub-sector
  • Funding & company formation by year
  • Revenue, profit & financial strength
  • Digital footprint: traffic, apps, releases
  • Hiring, skills & pay
  • Founders & leaders
  • News & sentiment
  • Where demand runs ahead of supply
Read the horizontal e-commerce landscape of India
For investors and data teams

Put this intelligence into your own tools

The figures on this page come from Fliar’s company, funding and MCA filings data. Use it through the Investor Intelligence API and MCA financials feeds, or explore every company, filing and investor in Radar.

Capital & corporate activity

Horizontal e-commerce funding and M&A across India

318 recorded equity rounds have gone to 2,257 horizontal e-commerce companies in India — how much, at which stage, into which sub-sectors, from whom, and how India compares. Debt, IPO and grant rounds are excluded.

equity rounds, last 12 months5

US$6.64m

equity rounds, last 24 months20

US$196.86m

raised over five yearsUS$6.14bn

98 rounds in India

M&A deals, India15

last 24 months

Capital by year

Equity funding into horizontal e-commerce in India

amount rounds
$647m201824
$372m201924
$85m202012
$4.5bn202122
$136m202223
$653m202321
$659m202414
$179m202516
$189k20262

Bars show US$ raised; the number under each year is equity rounds. 2026 is year to date. The peak year was 2021, with US$4.52bn across 22 rounds.

The funding ladder · five years

Rounds and typical cheque by stage

AngelUS$2.77m17 rounds · median US$88k
SeedUS$43.74m44 rounds · median US$300k
Series AUS$97.12m20 rounds · median US$3.61m
Series BUS$161.22m5 rounds · median US$13.00m
Series CUS$103.72m4 rounds · median US$27.00m
Series D+US$1.19bn5 rounds · median US$287.50m
Where the money went · five years

Most-funded sub-sectors

Horizontal e-commerceUS$5.93bn74 rounds · 36 companies
Social commerceUS$149.79m5 rounds · 1 companies
Beauty & personal care productsUS$39.15m4 rounds · 1 companies
Beauty techUS$10.43m5 rounds · 1 companies
Apparel brandsUS$7.44m1 rounds · 1 companies
Internet first mediaUS$6.00m1 rounds · 1 companies
3d printing and 3d scanning servicesUS$2.28m4 rounds · 1 companies
Corporate activity · last 24 months

M&A in India

13Acquisition
2Merger

Most active acquirers

  1. Flipkart6
  2. Amazon India2
  3. Meesho1
  4. Vela LatAm1
  5. Arvind fashions1

Most acquired or merged

  1. Flipkart2
  2. Recycan2
  3. Kirana club1
  4. Amazon MX Player1
  5. Onegreen1

Each deal appears in the events strip at the top of the page.

Horizontal e-commerce funding in India

68 horizontal e-commerce companies in India have recorded equity funding, US$4.91bn in total. Totals and round dates describe the historical record; they are not current valuations.

Founders and momentum in India

Meet the people behind horizontal e-commerce companies in India. 535 of 1,637 companies list founders or leaders; where a public LinkedIn profile matches exactly, the expanded profile shows the photo, headline, location and education.

Explore India horizontal e-commerce companies by sub-sector

The most common specialisations among horizontal e-commerce companies in India. Open a company to see what it sells, who runs it and how far it has come.

Keep exploring horizontal e-commerce in India and nearby markets.

Coming soon