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Radar · Horizontal E-Commerce in Mumbai

Best Horizontal E-Commerce Companies in Mumbai, India

The 103 best Horizontal E-Commerce companies in Mumbai, India in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Zepto.

103companies tracked
$1.7Bdisclosed funding
1unicorns
16have raised

Ranked: Best Horizontal E-Commerce companies in Mumbai

#CompanyRevenueDisclosed fundingLast roundEmployeesFounderTech stackRecent signals
1Zepto 🦄
Application-based platform offering on demand grocery delivery service
95Customers top 8%Moat top 9%Market top 13%Tech top 14%
All 10 signals ▾
Customerstop 8%
Moattop 9%
Markettop 13%
Techtop 14%
Fundingtop 20%
Producttop 21%
Growthtop 28%
Talenttop 35%
Fin. healthtop 45%
Globalbottom 38%
Customers: Play-Store rating 4.67★ across 4,645,423 ratings (5 apps) · Review volume +57% in 6 mo
Moat: Top 1% by revenue among 804 tracked Online Grocery companies · Editorial + unicorn rating 9/10
rank vs industry peers · Fliar Intelligence Index 95/100
$258M
FY2023
$1.6B21 mo ago2,656Kaivalya Vohra
Co-Founder
MediumApple iCloud MailGoogle Workspace+211 partnership
2Apparel Group
Provider of an e-commerce platform for online shopping
$132M
FY2025
———Nilesh Ved
Co-Founder
WordPress Block EditorElementorWordPress+242 expansions
3intrasoft technologies
IntraSoft Technologies Limited is in the business of providing back ended IT Enabled Services to its…
$60M
FY2025
——88Arvind Kajaria
Co-Founder & Managing Partner
Google MapsBootstrapApache HTTP Server+9—
4Snapmint
Online retailer of electronics, appliances, fashion, and home and kitchenware
82Tech top 19%News top 23%Talent top 23%Moat top 25%
All 9 signals ▾
Techtop 19%
Newstop 23%
Talenttop 23%
Moattop 25%
Fundingtop 31%
Growthtop 33%
Fin. healthtop 35%
Markettop 39%
Globalbottom 45%
Tech: 61 technologies across 6/8 capability areas · Cloud: Amazon Alb, Amazon Cloudfront
News: 7 BI events in 12 mo (of 19 tracked, 2 types) · +133% YoY
rank vs industry peers · Fliar Intelligence Index 82/100
$18M
FY2025
$42M12 mo ago177Rahul Agarwal
Co-Founder
Node.jsTailwind CSSReact+21—
5Limese
Retailer of skincare and cosmetic products sourced from international brands
$10M
FY2024
$890K91 mo ago12—Cart FunctionalityShopifySentry+28—
6Exborders
eCommerce Company
$10M
FY2019
—153 mo ago34Sandip Shah
Founder & MD
——
7aanswr
Online marketplace offering multi-category products
$5M
FY2025
$5M23 mo ago57Udit Toshniwal
Founder
Cart FunctionalityShopifyBoost Commerce+27—
8Selltm
Online retailer offering multi-category products
$3M
FY2024
$599K98 mo ago11Prakhar Saxena
Co-Founder & CEO
——
9InstaCred
Online marketplace platform offering purchase financing solutions for shoppers
$1M
FY2025
——59Yezdi Lashkari
Founder
Apache HTTP ServerAmazon Web Servicescore-js+10—
10India Circus
Custom-made lifestyle brand for fashion accessories and home decor etc.
$545K
FY2017
——13Krsna Mehta
Founder & Director
Cart FunctionalityPHPGoogle Sign-in+18—
11Brown Living
Online retailer and marketplace for curated sustainable, plastic-free lifestyle products
$363K
FY2025
$131K9 mo ago13Varun Ahuja
Co-Founder & Chief of Finance
Cart FunctionalityShopifyApple iCloud Mail+25—
12Tisser India
Online platform to order handmade apparel and other items
$340K
FY2025
—84 mo ago—Megha Phansalkar
Founder
Cart FunctionalityWooCommerceWordPress+21—
13ByBuy
App-based hyperlocal marketplace for multi-category products
$72K
FY2025
——3Praveen Mishra
Co-Founder & CEO
——
14Go-for-Change
Online marketplace for multi-category products
$26K
FY2018
———Shankharupa Damle
Co-Founder
——
15Uber Dreams
Online auction platform for multi-category products
$7K
FY2020
$500K117 mo ago—Mohit Lalvani
Co-Founder
——
16Scriberr
Online platform for subscription boxes
$1K
FY2022
$57K87 mo ago—Jigar Parimal Vora
Founder
Cart FunctionalityWooCommerceWordPress+30—
17Baazaar
Online marketplace offering multi-category products
$416
FY2021
———Eashan Shetty
Co-Founder
——
18PropShop24
Retailer of quirky gifts, cute stationery, organizers, and home essentials
$214
FY2024
$997K79 mo ago95—Cart FunctionalityNode.jsExpress+13—
19BucketBolt
Marketplace platform to buy and sell university text-books
$177
FY2024
$11K156 mo ago—Apurva Vadera
Co-Founder
——
20ArtyOwl.com
An online marketplace for artisans to sell handmade products
$96
FY2021
———Rajiv Ramnani
Founder & CEO
Cart FunctionalityWooCommerceWordPress+21—
21Craftsvilla
Online marketplace offering multi-category consumer products
—$54M127 mo ago16Monica Gupta
Co-Founder
LeafletAnt DesignGoogle Cloud+13—
22Sweet Couch
Online curation tool for various retail product categories
—$2M144 mo ago—Manish Deora
Co-Founder
——
23ListUp
Hyperlocal mobile marketplace to buy and sell used goods
—$613K119 mo ago11———
24d’hybrid
App-based discovery platform for multi-category products
—$82K50 mo ago—Kapil Batus
Founder & CEO
——
25YouTellMe
Price comparison site for multiple products in different categories
—$100K138 mo ago4———

Top 12 Horizontal E-Commerce companies in Mumbai

#1
Zepto 🦄
Series G · Mumbai, Maharashtra · founded 2020 · 2656 employees
$1.6Braised
▾

Operator of an online grocery company intended to deliver groceries to the doorstep within a short time. The company focuses on delivering a range of prepared food items, including hot beverages and snacks, enabling customers to purchase products online and get them delivered to their homes.

Fliar Intelligence Index™ 95how this company ranks against its industry peers
Customers
top 8%
Moat
top 9%
Market
top 13%
Tech
top 14%
Funding
top 20%
Product
top 21%
Customers: Play-Store rating 4.67★ across 4,645,423 ratings (5 apps) · Review volume +57% in 6 mo · Marquee-customer mentions: top 5% of tracked companies
Moat: Top 1% by revenue among 804 tracked Online Grocery companies · Editorial + unicorn rating 9/10 · Unicorn
Market: 2,656 employees (top 4% of Food and Agriculture Tech) · Revenue ~$258M · ~1% of tracked Online Grocery revenue (804 cos, FY2025)
Audience (LinkedIn): 1.1M LinkedIn followers — 86.9% of this cohort's audience
Activity (LinkedIn): 1 partnerships (incl. Elecrush) announced in 12 mo
Founders & team
Nikhil MittalCTOKaivalya VohraCo-FounderAadit PalichaCo-Founder & CEO
Investors
General Catalyst, Epiq Capital Advisors, StepStone Group, Lightspeed Venture Partners, DST Global, Contrary Capital
Tech stack
Amazon CloudfrontAmazon S3Amazon SesAmazon Web ServicesApolloApple Icloud Mail
#2
Series B · Mumbai, Maharashtra · founded 2017 · 177 employees
$42.3Mraised
▾

Online retailer of electronics, appliances, fashion, and home and kitchenware. It provides options for customers to purchase items using installment plans. The business facilitates online sales and fraud detection for merchant partners. It offers options for payment and delivery of purchased goods.

Fliar Intelligence Index™ 82how this company ranks against its industry peers
Tech
top 19%
News
top 23%
Talent
top 23%
Moat
top 25%
Funding
top 31%
Growth
top 33%
Tech: 61 technologies across 6/8 capability areas · Cloud: Amazon Alb, Amazon Cloudfront · Devops: Nginx
News: 7 BI events in 12 mo (of 19 tracked, 2 types) · +133% YoY · 5 high-value events (IPO/M&A/funding/contracts) in 12 mo
Talent: 5 named leaders on record · 5 C-suite/founder profiles curated
Funding rounds
  • 2025Series A—
  • May 2025Series B$115M
  • Dec 2024Series A$18M
  • Dec 2024Conventional Debt—
Founders & team
Rahul AgarwalCo-FounderSanket ParekhCo-FounderAbhineet SawaCo-Founder
Investors
Kae Capital, Secocha Ventures, Kalysta Capital, Parekh Marketing, The Azavedo Family Trust, LetsVenture
Tech stack
Amazon AlbAmazon CloudfrontAmazon S3Amazon Web ServicesAngularAnt Design
#3
Seed · Mumbai, Maharashtra · founded 2019 · 13 employees
$131.4Kraised
▾

Online retailer and marketplace for curated sustainable, plastic-free lifestyle products. The platform aggregates environmentally conscious brands offering items across categories such as home, fashion, food, wellness, personal care, gifting, and zero-waste essentials. All products are selected against sustainability criteria, focusing on plastic-free, low-waste, and ethically produced alternatives to conventional consumer goods. The marketplace serves as a single destination for everyday eco-friendly purchases, enabling customers to replace disposable or high-impact products with longer-lasting, responsibly sourced options from small and independent makers.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 5k LinkedIn followers
Funding rounds
  • Aug 2025Seed$148.5K
  • Jul 2024Seed$263.4K
  • Aug 2023Angel$30.4K
  • Mar 2023Angel$70.8K
Founders & team
Varun AhujaCo-Founder & Chief of FinanceChaitsi AhujaCo-Founder & CEO
Investors
Blink Digital, Nayar, Startup Sherpas, Arise Ventures
Tech stack
CloudflareHstsHttp/3Shopify
#4
Series A · Mumbai, Maharashtra · founded 2019 · 57 employees
$4.5Mraised
▾

Online marketplace offering multi-category products. The product catalog includes apparel, fashion accessories, footwear, coffee, mugs, jugs, candles, cushion bedsheets, milk frothers, coffee french press, paper filters, tableware, pet collars, pet mats, pet clothing, pet care, and more. The company also provides online blogs about various products.

Funding rounds
  • Jul 2024Series A$227.7K
  • Jan 2024Series A$4.3M
Founders & team
Udit ToshniwalFounder
Investors
Sorin, Dexter Capital Advisors, MGA Ventures, Infinyte Club, Panthera Peak Capital, Angel List
#5
Series C · Mumbai, Maharashtra · founded 2011 · 16 employees
$54.5Mraised
▾

Online marketplace offering multi-category consumer products. It includes apparel, jewelry, footwear, handbags, wallets, home textiles, beauty, personal care, electronics, stationery, home decor, and more.

Funding rounds
  • Nov 2015Series C$34M
  • Jan 2015Series B$19M
  • Apr 2012Series A$1.5M
  • Jun 2011Seed—
Founders & team
Monica GuptaCo-FounderManoj GuptaCo-Founder & CEO
Investors
Nexus Venture Partners, Lightspeed Venture Partners, Global Founders Capital, Peak XV Partners, DST Global, Kae Capital
Tech stack
Cart FunctionalityPhpGoogle MapsCentosBootstrapAmazon Web Services
#6
Seed · Mumbai, Maharashtra · founded 2012 · 95 employees
$996.8Kraised
▾

Retailer of quirky gifts, cute stationery, organizers, and home essentials. They offer a variety of items, including umbrellas, kitchenware, lighting, and travel accessories. The company provides options for personalized gifts, such as keychains and mugs. They also feature seasonal items like rakhis and gift hampers. The retailer provides express shipping and delivery services.

Funding rounds
  • Nov 2019Angel$496.8K
  • Aug 2018Angel$500K
Tech stack
Amazon SesAmazon Web ServicesAws Certificate ManagerCart FunctionalityCivicthemeCloudinary
#7
Seed · Mumbai, Maharashtra · founded 2012
$2Mraised
▾

Sweet Couch offers an online social window shopping place. Users can check what their friends are window shopping online and interact around each other’s shopping list. Sweet Couch lets you browse various product categories such as clothing, footwear, accessories, decor, books, entertainment etc. across online shops in India with a minimalistic UI. Hiring mobile developers to bring out window shopping apps. Claims to be funded by a top-tier VC firm.

Funding rounds
  • May 2014Seed$2M
Founders & team
Manish DeoraCo-FounderDeepak GargCo-Founder
Investors
Sequoia Capital
#8
Seed · Mumbai, Maharashtra · founded 2016 · 12 employees
$890.3Kraised
▾

Retailer of skincare and cosmetic products sourced from international brands. The inventory includes cleansers, toners, serums, moisturizers, sunscreens, and makeup items. These products address various skin concerns such as acne, pigmentation, hydration, and pore care. The selection features formulations containing ingredients like niacinamide, snail mucin, vitamin C, and various plant extracts. Customers can purchase items categorized by skin type or specific ingredient requirements. The business provides options for hair care and body care alongside facial treatment products.

Funding rounds
  • Nov 2018Seed$890.3K
Investors
Kakao Ventures
Tech stack
AosBitespeedCart FunctionalityCdnjsCivicthemeCloudflare
#9
Seed · Mumbai, Maharashtra · founded 2009 · 11 employees
$598.5Kraised
▾

Online retailer offering multi-category products. The product catalog includes electronics, fashion, home & kitchen appliances, hand tools, gardening accessories, beauty, home decor, and more.

Funding rounds
  • Apr 2018Seed$460.7K
  • Oct 2017Angel$23.1K
  • Jan 2017Seed$22K
  • May 2016Seed$92.7K
Founders & team
Prakhar SaxenaCo-Founder & CEORohan ThakurCo-Founder & CTO
Investors
Outbox Ventures, Rajputan Investment Society, India Quotient, Suresh Patani Enterprise
#10
Deadpooled · Mumbai, Maharashtra · founded 2015 · 11 employees
$612.5Kraised
▾

ListUp is a smartphone application for users to buy and sell used goods in their neighbourhood. Buyers and sellers can connect over chat through their application. Founding team from Sony, Sysmex Corporation and IIT Bombay. Claims to have 5000 active users with 1000 verified listings on app as of Mar 2016. Raised $500k funding round led by Kae Capital with participation from Kunal Shah (Chairman, FreeCharge) and Sandeep Tandon (Tandon Group) in June 2016.

Funding rounds
  • Jul 2016Seed$163.7K
  • Jan 2016Seed$448.8K
Investors
Kae Capital, Kalysta Capital, Kalysta Capital Fund II, Tancom Investments, Tancom Investment
#11
Deadpooled · Mumbai, Maharashtra · founded 2020
$81.7Kraised
▾

Operator of a content discovery platform intended to offer informative and engaging content. The company specializes in grooming lifestyle and emerging trends through intelligent, bite-sized content alongside commerce that include global mainstream brands, local hype labels, and dynamic personal care offerings, enabling consumers to simplify the discovery of brands and influence fashion.

Founders & team
Kapil BatusFounder & CEO
Investors
35 North Ventures
#12
Seed · Mumbai, Maharashtra · founded 2014
$500Kraised
▾

UberDreams is an online auction platform for multi-category products. The catalog includes various categories such as art & collectibles, adventure, pets, music, and more. Each experience or auction sold on the platform is eventually linked to charity organizations or NGO of the customer’s preferences. The company has an app-based platform for both iOS & Android users. Users can bid their price for the product they wish to buy. The company delivers products to users against a suitable price.

Funding rounds
  • Aug 2016Seed$500K
Founders & team
Mohit LalvaniCo-Founder
Investors
Mascot Group India, Ant Farm
Tech stack
RubyRuby On RailsBootstrapNginxOpenrestyTrustpilot

Funding & investor landscape

$1.7Btotal disclosed funding
15companies funded
39disclosed rounds
0rounds last 90 days
Most active investors
Kae Capital3 rounds
DST Global2 rounds
Global Founders Capital2 rounds
Kalysta Capital2 rounds
Lightspeed Venture Partners2 rounds
Nexus Venture Partners2 rounds
100Unicorns1 rounds
205 Capital1 rounds
2am VC1 rounds
35 North Ventures1 rounds

Notable founders

Nikhil Mittal
CTO · Zepto
Kaivalya Vohra
Co-Founder · Zepto
Rahul Agarwal
Co-Founder · Snapmint
Sanket Parekh
Co-Founder · Snapmint
Varun Ahuja
Co-Founder & Chief of Finance · Brown Living
Chaitsi Ahuja
Co-Founder & CEO · Brown Living
Udit Toshniwal
Founder · aanswr
Monica Gupta
Co-Founder · Craftsvilla
Manoj Gupta
Co-Founder & CEO · Craftsvilla
Manish Deora
Co-Founder · Sweet Couch
Deepak Garg
Co-Founder · Sweet Couch
Prakhar Saxena
Co-Founder & CEO · Selltm
Prism market signals · India · country-scoped Prism corpus, 6,235,028 docs

Market landscape — 10 sub-themes by coverage

Share of Horizontal E-Commerce coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Horizontal E-Commerce companies are there in Mumbai, India?
Radar tracks 103 indexable Horizontal E-Commerce companies headquartered in Mumbai, India, India, that meet our profile-completeness bar.
What is the total funding raised by Horizontal E-Commerce companies in Mumbai, India?
The Horizontal E-Commerce companies in Mumbai, India on this list have raised a combined $1.7B in disclosed equity funding across 15 funded companies.
Which is the highest-funded Horizontal E-Commerce company in Mumbai, India?
Zepto is the highest-funded Horizontal E-Commerce company in Mumbai, India, with $1.6B in disclosed equity funding.
How many Horizontal E-Commerce companies in Mumbai, India are funded?
15 of the 103 Horizontal E-Commerce companies in Mumbai, India on this list have disclosed at least one equity funding round.
How many Horizontal E-Commerce unicorns are there in Mumbai, India?
1 Horizontal E-Commerce company in Mumbai, India on this list is valued at $1B or more.
Who are the top investors in Mumbai, India Horizontal E-Commerce companies?
The most active investors in Mumbai, India Horizontal E-Commerce companies on this list include Kae Capital, DST Global, Global Founders Capital, Kalysta Capital, Lightspeed Venture Partners.
Riya SenguptaFinancials

Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.

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