AdTech Landscape of Mumbai
421 AdTech companies in Mumbai, in one picture: who is hiring, who is raising money, who founded them, what the news is about and which skills employers want. Updated August 2026.
Who leads AdTech in Mumbai
Shows the 421 Mumbai AdTech firms, highlighting the top hiring companies, the best‑funded firms, and the number currently hiring or reporting a funding round.
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AppVersal8last posted Aug 2026
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WebEngage6last posted Aug 2026
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Parity Cube6last posted Aug 2026
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Netcore Cloud6last posted Aug 2026
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Vertoz5last posted Aug 2026
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Scatter5last posted Aug 2026
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Enago4last posted Jul 2026
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KANALYTICS3last posted Jul 2026
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Komli$97MSeries D · Oct 2013
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Vserv$23.9MSeries C · Oct 2019
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Intelligence Node$17.9MSeries B · Jun 2023
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Wondrlab$14.9MSeed · Jun 2025
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Flickstree$9.5MSeries A · May 2024
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POKKT$8.5MSeries A · Sep 2020
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Zribble$8.4MConventional Debt · Mar 2018
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CACTUS$36.6MFY2021 filing
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Dove Soft$18.8MFY2024 filing
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Hurix Digital$13.7MFY2021 filing
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Wrap2Earn$4.9MFY2024 filing
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Tonic Worldwide116tracked employees
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Konnect Insights60tracked employees
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THE CRAZY ENTREPRENEUR57tracked employees
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Mobavenue2.6%5 tracked events
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Interakt7articles in the window
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Hashtag Loyalty4articles in the window
See all 421 AdTech companies in Mumbai
Filter by funding, headcount, hiring and location, and export the list.
How the AdTech ecosystem in Mumbai grew, 2016–2025
Lists how many AdTech companies were founded each year from 2016 to 2025, noting the highest count of 35 in 2016 and 18 in 2025.
The AdTech market map of Mumbai: what these companies actually do
Breaks down the product types these firms build and their revenue models, with enterprise tech, enterprise software, and SaaS as the largest categories and subscription as the most common model.
The biggest kinds of AdTech company, by how many we track.
- Enterprise Tech354 companies · $256.5M raised · 41 hiring
- Enterprise Software256 companies · $232.5M raised · 24 hiring
- SaaS226 companies · $92.3M raised · 21 hiring
- Consumer Digital52 companies · $14.3M raised · 8 hiring
- Marketplaces27 companies · $206k raised · 6 hiring
- Lead Management27 companies · $1M raised · 1 hiring
- Lead Generation26 companies · $685k raised · 1 hiring
- Conversion Rate Optimization19 companies · $479k raised · 2 hiring
- Artificial Intelligence19 companies · $6.8M raised · 2 hiring
- Retail Tech19 companies · $20.6M raised · 5 hiring
- Native AI in Marketing18 companies · $6.8M raised · 2 hiring
- Commerce Enablers18 companies · $20.6M raised · 5 hiring
Monetization
How AdTech companies make money
How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.
Funding, M&A and the deals moving AdTech in Mumbai
Counts 156 corporate events over the past two years, classifying them by type such as key‑people moves, earnings releases, mergers and acquisitions, and new product announcements.
- M&Ahas acquired Whoppl, one of India’s fastest-growing creator and digital-first marketing companies.2026-03-18
- M&AWondrlab has been in advanced discussions to acquire Sam Balsara’s Madison in a transaction widely pegged at around ₹1,000 crore.2026-02-26
- M&ACactus, Inc. today announced the completion of the acquisition of a majority interest in Baker Hughes Company’s Surface Pressure Control business.2026-01-02
- M&AJubilant FoodWorks Ltd, the company behind Domino’s Pizza and Dunkin’ Donuts in India, has agreed to sell its entire 31.66% stake in Hashtag Loyalty Private Ltd.2025-12-31
- M&AVertoz, a global MadTech and CloudTech company, through its US subsidiary, Vertoz Inc has signed a definitive agreement to acquire Webimax LLC, an AI-driven marketing automation company headquartered in New Jersey, US.2025-11-27
- FundingMumbai-based AI startup Mobavenue AI Tech’s board has approved plans to raise about INR 100 Cr through a preferential issue of 9.19 Lakh equity shares.2025-11-25
- M&AIPG completed two deals: the acquisition of U.S.-based real-time e-commerce intelligence platform Intelligence Node and a smaller acquisition in the Philippines, Xiklab Digital, a digital marketing consultancy.2025-04-24
- ProductTonic Worldwide today announced the launch of Groth, a full-funnel marketing intelligence platform engineered to solve a common problem in modern marketing: dashboards delivering data without clear decisions.2026-02-24
- AnnouncementThe Significant Factors capability, introduced in 2025, helps business owners understand the specific attributes and behaviors that actually drive funnel conversions beyond surface‑level metrics like click rates or open rates.2026-01-24
- AnnouncementRecent partnerships with Deloitte and Google Cloud produced an Agentic Marketing Platform introducing pay‑for‑performance pricing models, fundamentally changing how businesses can procure retention technology by aligning vendor success with customer outcomes.2026-01-24
Mergers and acquisitions
Deals from the last 24 months where a AdTech company in Mumbai was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.
| Acquirer | Target | Deal value | Status | Date |
|---|---|---|---|---|
| undisclosed | Announced | 2026-03-31 | ||
| undisclosed | Announced | 2026-03-19 | ||
| Baker Hughes Company’s Surface Pressure Control business | undisclosed | Completed | 2026-01-01 | |
| Mr. Karan Chechani | undisclosed | Completed | 2025-12-29 | |
| undisclosed | Pending | 2025-12-29 | ||
| $6.6M | Announced | 2025-11-29 |
Who is listing, hiring leaders, launching and winning work
Provides details on specific events like IPO filings, leadership changes, product launches, and contract wins among the Mumbai AdTech companies.
SegumentoTabrez Alam · Appointment → Chief – Business Strategy & Data AlliancesSep 2025
ImpactsureSureMatch (Agentic AI platform for Global Trade)Oct 2025
Half of these companies grew revenue faster than +18.0%, half slower.
Who is building AdTech in Mumbai
Profiles 330 founders and CEOs across 226 firms, noting their most frequent alma maters and prior employers such as IIT Bombay and McKinsey.
Ex-Publicis Communications, The Leo Burnett Group, The Greenhouse, Euro RSCG.
Ex-Group Brand Manager, Asian Paints, PGDBM - Marketing, St. Xavier's College BSc 2001, Lal Bahadur Shastri Institute of Management 2004
Anymind, ex-Reliance Entertainment Digital Business, ex-Times Internet, Lancaster University, 1997
Ex-Founder & CEO Digilife Technologies, Kamala Group, Motilal Oswal Financial Services, Sharekhan. Earthinators Climate School BA 1998…
Ex-Founder IndiaWorld Communications, Niti Digital Private. IIT Bombay BTech 1988, Columbia University MS 1989
Ex-Founder Nash Ventures, Founder Bluegape Lifestyle, Testbook.com · Indian Institute of Technology, Kanpur BE 2014
Thelightbulb Ai, ex-Roundglass, ex-Airtel, T A Pai Management institute, Manipal, 2002
Co-Founder SOLUS, ex-Founder Gigpad.com, Direxions, Icicle Technologies. Vishwakarma Institute Of Technology BE 1998, IIM Calcutta PGDM 2000
Forbes Technology Council, ex-Telenet Systems, ex-Johnson And Johnson, Indian Institute of Corporate Affairs
- flagged as repeat founders11
- no repeat-founder flag289
- women24
- men249
Look up the people behind AdTech companies in Mumbai
Search founders, executives and operators by company, role and location.
Who funds AdTech in Mumbai
Records 94 funding rounds since 2016 from 371 investors, with a typical round size of $270 k.
| Investor · most active investors since 2016 | Rounds | Led | Latest |
|---|---|---|---|
| Venture Catalysts | 6 | 5 | Apr 2024 |
| BlackSoil | 5 | — | Oct 2021 |
| Gautam Midha | 4 | 4 | Dec 2021 |
| India Quotient | 4 | 3 | Jun 2022 |
| Brian Almeida | 4 | 2 | Aug 2019 |
| Blume Venture | 4 | 2 | Jun 2022 |
| Indian Angel Network | 4 | 2 | Jun 2022 |
| Orios Venture Partners | 4 | — | Jul 2019 |
| Shikha Lath | 4 | — | Aug 2019 |
| Vista Business Ventures | 4 | — | Jul 2022 |
The typical round is $270k — half were bigger, half smaller.
The biggest AdTech funding rounds in Mumbai
Highlights the ten largest disclosed funding rounds, including Komli’s $39 M Series D as the biggest.
| Company | Round | Size | When | Backers |
|---|---|---|---|---|
| Series D | $39M | Jun 2012 | Nexus Venture Partners, Helion Venture Partners, DFJ +2 more | |
| Series D | $30M | Oct 2013 | Peepul Capital, Nexus Venture Partners, Helion Venture Partners +2 more | |
| Series B | $20M | Jun 2022 | Blume Venture, SWC, Gopal Srinivasan +10 more | |
| Series C | $15M | Jan 2011 | Nexus Venture Partners, Helion Venture Partners, Norwest | |
| Series C | $11M | Mar 2015 | Chiratae Ventures, Maverick Ventures, Mpof Mauritius +1 more | |
| Series A | $7M | Jan 2008 | DFJ, Helion Venture Partners | |
| Seed | $7M | May 2021 | Priyamvada Balaji, Gopal Srinivasan, Tanas Capital +11 more | |
| Series B | $6M | Jul 2010 | Nexus Venture Partners, Helion Venture Partners, DFJ | |
| Series C | $5.8M | Oct 2019 | Experian, GUS Holdings | |
| Series B | $5.5M | Jul 2019 | Calibre Ventures, Orios Venture Partners, New Enterprise Associates +3 more |
12 venture rounds with a disclosed amount in the window.
What the news says about AdTech in Mumbai
Counts 5,795 news articles in the last year and lists the most covered topics, such as market research, product launches, technology adoption, and strategic partnerships.
What the coverage is about
The subjects that dominate AdTech news in India. The arrow shows whether each one is being written about more or less than a year ago.
- Market research and consumer behavior analysis7,006▲+17%
- New product launches and innovations3,221▲+54%
- Technology adoption and digital transformation3,041▲+40%
- Strategic partnerships and collaborations2,759▲+36%
- Competitive analysis and market positioning2,728▲+47%
- Executive leadership changes and appointments1,963▲+58%
- Industry-specific business trends1,464▲+105%
- Industry awards and recognition announcements1,432→-8%
- Social media marketing campaigns1,051→+6%
- Global marketing and localization995▲+34%
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13 AdTech companies here were named in the news over this period.
Watch AdTech coverage in India as it happens
Prism follows these subjects story by story — which companies are named, what is said about them and how the tone moves.
Momentum
The words getting louder — and quieter
Which terms are showing up in more stories than a year ago, and which are fading. The percentage is the change in how many articles mention them.
The pressures the press keeps returning to
Three recurring angles in India AdTech coverage, and whether each is getting more attention year on year (through 2025).
AdTech jobs in Mumbai: who is hiring and what they ask for
Shows 230 job postings from 44 firms in the past year, the most requested skills, and a median advertised salary of $6 k per year.
Demand
The Skills Employers Ask For
What AdTech employers in Mumbai put in their job ads. The bar is how many postings ask for it; the arrow shows whether demand grew or shrank against the year before.
- python21▲
- javascript20▲
- lead generation16▲
- communication skills14▲
- java12▲
- crm12▲
- excel11▲
- mysql11▲
- sql10▲
- problemsolving10▲
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140 AdTech-relevant internships in India were advertised over the same 12 months.
Track AdTech in Mumbai beyond this page
Radar finds and filters the companies. Prism watches what is being said about them.
Direct contact details for the people on this page are held in Fliar Radar, behind its own access controls.