AdTech Landscape of India
4,521 AdTech companies in India, in one picture: who is hiring, who is raising money, who founded them, where they are based, what the news is about and which skills employers want. Updated August 2026.
Who leads AdTech in India
Shows the top AdTech firms in India by hiring activity, funding, and coverage, noting 4,521 companies tracked, 362 currently hiring, and 314 with disclosed funding rounds.
- 01
AdElement8last posted Jun 2026
- 02
LeadSquared8last posted Aug 2026
- 03
AppVersal8last posted Aug 2026
- 04
One Impression7last posted Jul 2026
- 05
Freshworks6last posted Aug 2026
- 06
BiteSpeed6last posted Jul 2026
- 07
Hatch6last posted Aug 2026
- 08
AiSensy6last posted Aug 2026
- 01
InMobi$815.6MConventional Debt · Dec 2025
- 02
Glance$413MVenture Debt · Mar 2025
- 03
- 04
Amagi$364.2MSeries F · Nov 2022
- 05
- 06
Wingify$150.3MSeries A · Mar 2026
- 07
Capillary Technologies$147.1MConventional Debt · Jun 2023
- 08
Komli$97MSeries D · Oct 2013
- 01
- 02
- 03
- 04
Rebrandly$42.5MFY2024 filing
- 05
CACTUS$36.6MFY2021 filing
- 06
- 07
The Media Ant$24.7MFY2022 filing
- 08
- 01
- 02
PharynxAI1,906tracked employees
- 03
- 04
- 05
Enago713tracked employees
- 06
- 07
Hurix Digital519tracked employees
- 08
- 01
Adonmo27.7%588 tracked events
- 02
- 03
- 04
Zoho8.1%172 tracked events
- 05
- 06
- 07
- 08
Vertoz2.1%44 tracked events
- 01
- 02
- 03
- 04
- 05
Qoruz79articles in the window
- 06
- 07
Netcore Cloud58articles in the window
- 08
Wondrlab57articles in the window
See all 4,521 AdTech companies in India
Filter by funding, headcount, hiring and location, and export the list.
How the AdTech ecosystem in India grew, 2016–2025
Displays the annual count of new AdTech companies, with a peak of 439 founded in 2023 and 222 founded in 2025.
Where AdTech companies in India are based
The AdTech market map of India: what these companies actually do
Breaks down the product types these firms build, highlighting enterprise tech (3,578) and SaaS (2,398), and shows subscription (3,219) and advertising (1,599) as the most common revenue models.
The biggest kinds of AdTech company, by how many we track.
- Enterprise Tech3,578 companies · $3.1B raised · 295 hiring
- Enterprise Software2,830 companies · $2.1B raised · 229 hiring
- SaaS2,398 companies · $1.8B raised · 181 hiring
- Consumer Digital450 companies · $1.3B raised · 34 hiring
- Lead Management296 companies · $20.9M raised · 15 hiring
- Lead Generation269 companies · $17M raised · 20 hiring
- Conversion Rate Optimization264 companies · $192.4M raised · 14 hiring
- Retail Tech208 companies · $616M raised · 35 hiring
- Commerce Enablers193 companies · $200.8M raised · 34 hiring
- Marketplaces174 companies · $19.8M raised · 20 hiring
- Artificial Intelligence170 companies · $87.5M raised · 20 hiring
- Whatsapp for Business160 companies · $37.8M raised · 12 hiring
Monetization
How AdTech companies make money
How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.
Funding, M&A and the deals moving AdTech in India
Counts 768 corporate events over the past two years, including 161 key‑people moves, 124 earnings releases, and 88 IPOs.
- FundingSaaS major Wingify is raising ₹1,381 Cr (nearly $149 Mn) in a strategic round led by majority shareholder and private equity (PE) firm Everstone Capital.2026-04-06
- IPOThe shares of the company under IPO were issued at a price of Rs 146.2026-03-25
- FundingWestern Fibre Communications Corp., doing business as Moby (www.getmoby.com), an independent Canadian fibre-network telecommunications provider, today announced the successful first close of its Series A Class A Preferred Share financing.2026-03-24
- FundingWith the Series A, we are looking to enter the US market.2026-03-23
- M&Ahas acquired Whoppl, one of India’s fastest-growing creator and digital-first marketing companies.2026-03-18
- M&AMonths after a fresh capital infusion of $5 Mn, enterprise tech startup Nitro Commerce has acquired Gurugram-based AI copilot company Zodiac Labs AI for an undisclosed amount.2026-03-09
- FundingCreator-focused commerce startup Wishlink has raised $17.5 million in a Series B funding round led by Vertex Ventures Southeast Asia & India.2026-02-28
- M&ACapillary Technologies, a global leader in AI-powered customer loyalty and engagement solutions, today announced it has entered into a definitive agreement to acquire SessionM, the customer engagement and loyalty company, from Mastercard.2026-02-26
- M&AWondrlab has been in advanced discussions to acquire Sam Balsara’s Madison in a transaction widely pegged at around ₹1,000 crore.2026-02-26
- M&ACash Ur Drive Marketing Limited (NSE: CUDML | INE0WL201014), one of India’s fast-growing sustainable transit media companies, has announced the acquisition of a 50% equity stake in Charjkaro Greentech Mobility Private Limited, marking a strategic move to expand its footprint within the electric mobility ecosystem.2026-02-23
Mergers and acquisitions
Deals from the last 24 months where a AdTech company in India was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.
| Acquirer | Target | Deal value | Status | Date |
|---|---|---|---|---|
| undisclosed | Announced | 2026-05-26 | ||
| $200M | Announced | 2026-04-06 | ||
| undisclosed | Announced | 2026-04-06 | ||
| undisclosed | Announced | 2026-03-31 | ||
| Good Glamm Group | undisclosed | Announced | 2026-03-25 | |
| undisclosed | Announced | 2026-03-19 |
Who is listing, hiring leaders, launching and winning work
Details specific events such as IPO filings, leadership changes, product launches, and contract wins for the sector.
Novus Loyalty.IPO · BSE · 6 reportsMar 2026
AdCounty MediaIPO · BSE SME · 5 reportsDec 2025
iCodexIPO · BSE SME · 7 reportsAug 2025
RocketiumSharon Foo · Appointment → Executive PartnerApr 2026
Silver PushChaitanya Sinha · Appointment → Managing Director – APACMar 2026
DashLocDashVoice (Voice AI solution)May 2026
Tonic WorldwideGroth (full-funnel marketing intelligence platform)Feb 2026
AirtoryGlobal Curated Marketplace (Marketplace)Feb 2026
Visual Website Optimizerwon ab tastyJan 2026
Titan Intechwon media informationOct 2025
Half of these companies grew revenue faster than +18.9%, half slower.
Who is building AdTech in India
Profiles 2,940 founders and CEOs across 2,017 firms, noting IIT Delhi (55 alumni) and Microsoft (35 former employees) as the most frequent alma mater and prior employer.
Ex-Co-Founder Impulsesoft, SiRF Technology, IDeaS, Texas Instruments. Government College of Technology Coimbatore 1995
MarketXpander Services, ex-Symphony Services, Proteans Software Solutions, IBM. Delhi University BE 1999
Capillary Technologies, ex-Cequity Solutions, ex-Adventity Global Services, Indian Institute of Technology, Kharagpur, 2008
Ex-Microsoft, WebileApps, John Hancock Financial Services, Jet Support Services. KL University BTech 2007, University of Kentucky MS 2008, ISB 2014
Goapptiv, ex-Health Care Industry, ex-Pfizer, Indian Institute of Technology, Bombay, 2018
Ex-Redcastle, Bigpaa · University of Rajasthan BE 2009
Ex-Infomedia18, Burrp. IIT, Dhanbad BE 2005
Founder Smile Group, SingleInterface, Zupee, ex-Founder Quasar. SDM College of Engineering and Technology BTech 1994
Indian Institute of Technology, Delhi Bachelor of Technology (BTech) 2013
- flagged as repeat founders55
- no repeat-founder flag2,541
- women246
- men2,178
Look up the people behind AdTech companies in India
Search founders, executives and operators by company, role and location.
Who funds AdTech in India
Records 690 funding rounds since 2016 from 2,860 investors, with an average round size of $302 k.
| Investor · most active investors since 2016 | Rounds | Led | Latest |
|---|---|---|---|
| Angel List | 23 | 5 | Oct 2025 |
| Accel | 18 | 11 | Nov 2022 |
| LetsVenture | 18 | 6 | Feb 2024 |
| Wellfound | 17 | 3 | Mar 2024 |
| Venture Catalysts | 13 | 8 | Mar 2025 |
| Indian Angel Network | 13 | 5 | Aug 2025 |
| Peak XV Partners | 11 | 8 | Feb 2026 |
| Blume Venture | 11 | 4 | Oct 2023 |
| Whiteboard Capital | 11 | 4 | Jan 2024 |
| Mumbai Angels | 10 | 4 | Jun 2022 |
The typical round is $302k — half were bigger, half smaller.
The biggest AdTech funding rounds in India
Highlights the largest disclosed round—Glance’s $200 M Series D—and lists ten other large recent rounds.
| Company | Round | Size | When | Backers |
|---|---|---|---|---|
| Series D | $200M | Feb 2022 | Jio | |
| Series C | $200M | Sep 2011 | SoftBank Vision Fund | |
| Series C | $153M | Jun 2022 | WestBridge Capital, Gaja Capital, IFC +5 more | |
| Series A | $150.3M | Mar 2026 | Shivanand Shankar Mankekar, Laxmi Mankekar, Kedar Mankekar +11 more | |
| Series H | $150M | Nov 2019 | Accel, CapitalG, Google +1 more | |
| Series B | $145M | Dec 2020 | Google, Mithril | |
| Series E | $100M | Sep 2021 | Accel, Avataar Ventures, Premji Invest +2 more | |
| Series G | $100M | Jul 2018 | Accel, CapitalG, Tiger Global Management +1 more | |
| Series F | $100M | Nov 2022 | TK Kurien, General Atlantic, Accel +4 more | |
| Series E | $95M | Mar 2022 | Accel, Avataar Ventures, Norwest |
127 venture rounds with a disclosed amount in the window.
Seed$1.1MApr 2026
Seed$560kApr 2026
Series B$17.5MFeb 2026
Seed$164kFeb 2026
SeedundisclosedFeb 2026
What the news says about AdTech in India
Counts 33,858 news articles in the last year, most often covering market research, product launches, technology adoption, and strategic partnerships.
What the coverage is about
The subjects that dominate AdTech news in India. The arrow shows whether each one is being written about more or less than a year ago.
- Market research and consumer behavior analysis7,006▲+17%
- New product launches and innovations3,221▲+54%
- Technology adoption and digital transformation3,041▲+40%
- Strategic partnerships and collaborations2,759▲+36%
- Competitive analysis and market positioning2,728▲+47%
- Executive leadership changes and appointments1,963▲+58%
- Industry-specific business trends1,464▲+105%
- Industry awards and recognition announcements1,432→-8%
- Social media marketing campaigns1,051→+6%
- Global marketing and localization995▲+34%
- 243
- 219
- 149
- 106
- 79
- 59
- 58
- 57
- 48
- 43
70 AdTech companies here were named in the news over this period.
Watch AdTech coverage in India as it happens
Prism follows these subjects story by story — which companies are named, what is said about them and how the tone moves.
Momentum
The words getting louder — and quieter
Which terms are showing up in more stories than a year ago, and which are fading. The percentage is the change in how many articles mention them.
The pressures the press keeps returning to
Three recurring angles in India AdTech coverage, and whether each is getting more attention year on year (through 2025).
AdTech jobs in India: who is hiring and what they ask for
Lists 1,511 job postings from 367 employers in 12 months, with top skills in Python, SQL, JavaScript, Java, AWS and a median salary of $7 k per year.
Demand
The Skills Employers Ask For
What AdTech employers in India put in their job ads. The bar is how many postings ask for it; the arrow shows whether demand grew or shrank against the year before.
- python217▲
- sql145▲
- javascript142▲
- java104▲
- aws103▲
- mysql92▲
- communication skills90▲
- sales88▲
- excel76▲
- crm tools69▲
- Senior$11k/yr (n=38)
- Manager$8k/yr (n=42)
- Lead$13k/yr (n=37)
- 12
- 12
- 10
- 9
- 9
- 9
26 internships were advertised in the last 12 months, across 18 of these companies.
Track AdTech in India beyond this page
Radar finds and filters the companies. Prism watches what is being said about them.
Direct contact details for the people on this page are held in Fliar Radar, behind its own access controls.