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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE INDIA EDITION 2026

India’s
adtech industry,
in focus.

The companies, capital and talent shaping adtech in India. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for AdTech Industry Landscape of India
IN
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

AdTech illustration
Companies tracked 4,521AdTech ecosystem in India Disclosed funding $3.58B314 companies · all recorded rounds Companies hiring 362With open roles at the snapshot Tracked open roles 701113 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore India’s adtech leaders

23 featured companies from the funding, hiring, revenue and team-size leaderboards.

Expand panel +
Explore the full landscape
AdTech company highlights in India, snapshot 5 August 2026
Company
InMobiinmobi.com$815.6M—501Financial figure available in RadarView in Radar
Glanceglance.com$413M—738—
Freshworksfreshworks.com$400.05M6 roles4,900Financial figure available in RadarView in Radar
Amagiamagi.com$364.17M—694Financial figure available in RadarView in Radar
LeadSquaredleadsquared.com$203.61M8 roles1,027$28.52MFYFY2025 filing
Wingifywingify.com$150.3M—422—
Capillary Technologiescapillarytech.com$147.1M—518$18.22MFYFY2025 filing
Komlikomli.com$97M—608—
AdElementadelement.com—8 roles—$2.21MFYFY2025 filing
AppVersalappversal.com—8 roles——
One Impressiononeimpression.io—7 roles79—
AiSensyaisensy.com—6 roles55—
BiteSpeedbitespeed.co—6 roles24—
Hatchhatchhq.ai—6 roles——
Adonmoadonmo.com——339$13.39MFYFY2025 filing
CACTUScactusglobal.com——756$28.44MFYFY2025 filing
Enagoenago.com——713$7.77MFYFY2024 filing
Hurix Digitalhurix.com——519$10.64MFYFY2025 filing
PharynxAIpharynxai.com——1,906—
Rebrandlysolarsquare.link———Financial figure available in RadarView in Radar
The Media Antthemediaant.com——83Financial figure available in RadarView in Radar
Vertozvertoz.com——124$6.02MFYFY2025 filing
Zohozoho.com——16,852—
23 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Startup discovery

Recorded classifications only
THE KEY SIGNALS

AdTech industry KPIs in India

A few useful ratios bring the size of this ecosystem into perspective.

5 August 2026
Hiring participation8.0%

362 of 4,521 tracked companies have open roles.

Funding participation7.8%

353 of 4,521 tracked companies have a recorded round.

Top 3 funding share45.5%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$302.27K

Midpoint of 583 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 45.5% of disclosed capital, while 92.2% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How India adtech has grown

Recorded company formation and disclosed funding across the complete annual series shown.

Expand panel +
2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

India adtech
$0$213.1M$426.2M$639.3M$852.4M2016: $125.75M20162017: $31.01M20172018: $161.72M20182019: $301.26M20192020: $247.88M20202021: $210M20212022: $747.72M20222023: $110.06M20232024: $226.12M20242025: $433.18M2025
View the numbers
Annual adtech funding and company formation in India
YearFunding (USD)FoundedRaising
2016$125.75M27648
2017$31.01M27144
2018$161.72M27350
2019$301.26M31556
2020$247.88M36455
2021$210M31572
2022$747.72M32473
2023$110.06M43947
2024$226.12M37444
2025$433.18M22231
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • InMobi22.8%
  • Glance11.5%
  • Freshworks11.2%
  • Other companies54.5%

Funding by stage

690 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel531 77.0%
Series A–B92 13.3%
Series C+ / PE19 2.8%
Grants, debt & other48 7.0%

Recent recorded rounds

Latest recorded rounds · USD
6 rounds

Swipe or scroll horizontally to browse.

Series A03/2026
Wingify $150.3M

Backed by Shivanand Shankar Mankekar and Laxmi Mankekar and others.

Series B02/2026
Wishlink $17.5M

Backed by Vertex Ventures and Fundamentum and others.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series A03/2026
Wingifywingify.com$150.3M

Backed by Shivanand Shankar Mankekar and Laxmi Mankekar and others.

Series E09/2021
Amagiamagi.com$100M

Backed by Accel and Avataar Ventures and others.

Series F11/2022
Amagiamagi.com$100M

Backed by TK Kurien and General Atlantic and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

Expand panel +
₹ crore · standalone

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · annual statements grouped by reported fiscal year; exact entity periods remain on preview rows · 750 reporting entities from 1032 eligible matches.

Revenue in covered accounts₹25,842.2 crore

Sum of reporting-entity revenue; not India market sales.

Net profit / loss₹2,697.5 crore

Combined result for the same cohort.

Aggregate net margin+10.4%

Combined net income ÷ combined revenue.

Median company revenue₹1.7 crore

The middle covered reporting entity.

Profitable entities+51.9%

389 of 750 covered entities.

Top-five concentration+54.0%

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 750 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

750 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
INDIA · INDUSTRY COHORTS

How does adtech compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the India companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

73 of the 4,522 companies on this page carry a measured traffic record (1.6%); these are the largest of those, by monthly visits. The median among them is 188,682 visits.

CompanyMonthly visitsAuthorityMobile
Wishlinkwishlink.com16,537,4223798.8%
The Panel Stationthepanelstation.com2,570,6303692.5%
NotifyVisitorsnotifyvisitors.com1,878,7462899.2%
seoclerksseoclerk.com1,250,9964066.8%
InMobiinmobi.com1,128,2904592.3%
AdElementadelement.com1,039,1503199.9%
Connectoconnecto.io983,23820100%
Zorchazorcha.com882,2221091.9%
QRcodeChimpqrcodechimp.com813,6974967.9%
AiSensyaisensy.com806,7784141.7%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

401 of these companies (8.9%) publish at least one Android app — 686 apps in all, carrying 881.3M installs between them.

AppInstallsRatingStore category
Glance for realmeGlance372.1M3.2Entertainment
Glance for realmeGlance118.3M4.4Entertainment
Glance for MotorolaGlance115.3M2.1Entertainment
Glance for realme (GO Edition)Glance64.5M4.3Entertainment
MyHub (formerly MySites)Glance27.3M3.9Productivity
Pocket Money: Rewards EverydayPocket Money18.6M4.2Entertainment
SurveyHeart: Form, Poll & QuizSurveyHeart12.6M4Productivity
FormsAppSurveyHeart12M3.1Productivity
Brands.live - Poster MakerBrands.live9.8M4.2Art & Design
Glance for MotorolaGlance9.4M—Entertainment

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2024Q1–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Mobile Advertising36741.7MGlance for realme 372.1M
Adtech66740.6MGlance for Motorola 115.3M
Fashion Tech18722.9MGlance for realme (GO Edition) 64.5M
Marketingtech539128.1MSurveyHeart: Form, Poll & Quiz 12.6M
Sales Force Automation9415.1MPoster Maker, Flyer Maker 8.6M
E-Commerce Enablers248.1MWishlink Shopping App 6.1M
Video Creation Tools48MTrueFan - Get Video Messages 7.8M
Brands Tech157.5MWishlink Creator 1M

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q2: 172023Q2: 112023Q22023Q3: 152023Q3: 152023Q32023Q4: 162023Q4: 222023Q42024Q1: 212024Q1: 212024Q12024Q2: 172024Q2: 132024Q22024Q3: 262024Q3: 242024Q32024Q4: 162024Q4: 282024Q42025Q1: 162025Q1: 192025Q12025Q2: 182025Q2: 242025Q22025Q3: 342025Q3: 662025Q32025Q4: 202025Q4: 632025Q42026Q1: 252026Q1: 882026Q1

Darker bars are new releases, lighter bars apps updated. 513 of 686 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The India adtech market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech3,578
Enterprise software2,830
Saas2,398
Consumer digital450
Lead management296
Lead generation269
Conversion rate optimization264
Retail tech208
Commerce enablers193
Marketplaces174
Artificial intelligence170
Whatsapp for business160

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

3578companies
8.2%have hiring activity

295 companies hiring · $3.14B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription3,219
Advertising1,599
E-commerce - service1,122
Commission on transaction594
Affiliate marketing242
Fee-for-service238
E-commerce - product114
Sponsorship68
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Funding roundswingify.com ↗

SaaS major Wingify is raising ₹1,381 Cr (nearly $149 Mn) in a strategic round led by majority shareholder and private equity (PE) firm Everstone Capital.

IPO activitynovusloyalty.com ↗

The shares of the company under IPO were issued at a price of Rs 146.

Funding roundsmobyads.in ↗

Western Fibre Communications Corp., doing business as Moby (www.getmoby.com), an independent Canadian fibre-network telecommunications provider, today announced the successful first close of its Series A Class A Preferred Share financing.

Funding roundsqoruz.com ↗

With the Series A, we are looking to enter the US market.

Mergers & acquisitionswhoppl.com ↗

has acquired Whoppl, one of India’s fastest-growing creator and digital-first marketing companies.

Mergers & acquisitionsnitrocommerce.ai ↗

Months after a fresh capital infusion of $5 Mn, enterprise tech startup Nitro Commerce has acquired Gurugram-based AI copilot company Zodiac Labs AI for an undisclosed amount.

Funding roundswishlink.com ↗

Creator-focused commerce startup Wishlink has raised $17.5 million in a Series B funding round led by Vertex Ventures Southeast Asia & India.

Mergers & acquisitionscapillarytech.com ↗

Capillary Technologies, a global leader in AI-powered customer loyalty and engagement solutions, today announced it has entered into a definitive agreement to acquire SessionM, the customer engagement and loyalty company, from Mastercard.

Mergers & acquisitionswondrlab.com ↗

Wondrlab has been in advanced discussions to acquire Sam Balsara’s Madison in a transaction widely pegged at around ₹1,000 crore.

Mergers & acquisitionscashurdrive.com ↗

Cash Ur Drive Marketing Limited (NSE: CUDML | INE0WL201014), one of India’s fast-growing sustainable transit media companies, has announced the acquisition of a 50% equity stake in Charjkaro Greentech Mobility Private Limited, marking a strategic move to expand its footprint within the electric mobility ecosystem.

Full recorded event mix

Top 10 categories among 768 recorded events in the 24-month window.

Leadership moves
161
Earnings
124
New products
107
IPO activity
88
Company announcements
84
Funding rounds
82
Mergers & acquisitions
64
Contracts
16
Job creation
12
Capital infusions
11
6 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

40 tracked people moves

Freshworks ↗
Kuntal Vahalia

Appointment Senior Vice President for the partner channel

Rocketium ↗
Sharon Foo

Appointment Executive Partner

Rocketium ↗
Hitesh Mehta

Appointment Executive Partner

Freshworks ↗
Mika Yamamoto

Departure Previously Chief Integrated Customer Growth Officer

Freshworks ↗
Ian Tickle

Appointment Chief Revenue Officer

Sumit Kumar

Appointment President of the Middle East, Africa & India

Vertoz ↗
Gaurav Bhagnani (Ghanshyam)

Appointment Senior Marketing Manager

Silver Push ↗
Chaitanya Sinha

Appointment Managing Director – APAC

Product launches

Products, platforms and features in the recorded window

DashLoc ↗
DashVoice

Voice AI solution

InMobi ↗
InMobi Ad Experiences

Advertising Platform

Amagi ↗
AdFlow Orchestrator

Intelligent advertising and stream event management system

Amagi ↗
Agentic Media Operations

Media Operations

Groth

full-funnel marketing intelligence platform

Airtory ↗
Global Curated Marketplace

Marketplace

Zoho ↗
Zoho ERP

Enterprise Resource Planning (ERP) Solution

Freshworks ↗
Freddy

AI platform

Regulatory events

1 recorded events

Zoho ↗

approved to power NIC email systemNational Informatics Centre

Earnings pulse

Reported company results in the recorded window.

16companies
126period observations
18.9%median reported growth

Median across 119 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
mgage→Unicel Technologies ↗Announced2026-05-26Not stated in snapshot
everstone capital→Wingify ↗Announced2026-04-06$200.0M
Wingify→ab tastyAnnounced2026-04-06Not stated in snapshot
Wondrlab→madison worldAnnounced2026-03-31Not stated in snapshot
Good Glamm Group→Vidooly ↗Announced2026-03-25Not stated in snapshot
think9→Whoppl ↗Announced2026-03-19Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

1,511 postings in the preceding 12 months. The full 2,053-posting snapshot covers 367 employers.

Expand panel +

Most advertised job titles

Customer Success Manager12
Business Development Manager12
Business Development Executive10
Fullstack Developer9
Product Manager9
Sales Development Representative9
26 internship postings

13 tracked postings mention remote work.

The seniority mix

1,120 postings specify a level.

unspecified
933
senior
376
manager
317
lead
260
intern
121
entry
46

Skills employers mention

Top skills across 2,053 tracked postings in the available jobs snapshot.

Python
217
Sql
145
Javascript
142
Java
104
Aws
103
Mysql
92
Communication Skills
90
Sales
88
Excel
76
Crm Tools
69
ADVERTISED PAY$7.2K/ year

Median across 357 postings with pay data, expressed in USD.

Salary by seniority

senior$11.4K/ year38 postings
manager$8.4K/ year42 postings
lead$13.2K/ year37 postings

Advertised posting medians do not describe all employees or roles.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

2,940 founders and chief executives across 2,017 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

460 profiles with education records.

IIT Delhi
55
IIT Bombay
50
BITS Pilani
44
IIT Madras
31
IIT Roorkee
31
Indian School of Business
28
IIM Ahmedabad
28
IIT Kharagpur
28

Prior employers

140 profiles with prior-work records.

Microsoft
35
Amazon
34
Flipkart
15
Intel
10
Google
10
Zoho
9
McKinsey
8
Cisco
8

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

33,858 articles in the measured 12-month window.

Expand panel +
33,858articles in the measured year
10,313articles in 2026Q1
86.9%positive tone in the latest complete year

News volume trends

AdTech coverage across India · articles per complete quarter

03,7027,40411,10614,8092021Q2: 4,7962021Q22021Q3: 8,5602021Q4: 5,3072022Q1: 7,3092022Q2: 6,5362022Q22022Q3: 9,3072022Q4: 7,1672023Q1: 8,8772023Q2: 8,1062023Q22023Q3: 12,8772023Q4: 8,5032024Q1: 7,6932024Q2: 7,9742024Q22024Q3: 8,6742024Q4: 9,2742025Q1: 9,7492025Q2: 6,3282025Q22025Q3: 8,1782025Q4: 7,4852026Q1: 10,3132026Q1
View quarterly article counts
QuarterArticles
2021Q24,796
2021Q38,560
2021Q45,307
2022Q17,309
2022Q26,536
2022Q39,307
2022Q47,167
2023Q18,877
2023Q28,106
2023Q312,877
2023Q48,503
2024Q17,693
2024Q27,974
2024Q38,674
2024Q49,274
2025Q19,749
2025Q26,328
2025Q38,178
2025Q47,485
2026Q110,313

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
18,565 positive · 168 neutral · 2,301 negative
2022
27,034 positive · 215 neutral · 3,053 negative
2023
34,402 positive · 304 neutral · 3,639 negative
2024
29,814 positive · 386 neutral · 3,382 negative
2025
27,554 positive · 357 neutral · 3,805 negative

Leading coverage topics

AdTech coverage across India · ranked by full-period article count.

Market Research And Consumer Behavior Analysis7,006 articles in the full recorded period
1,487 recent · 1,268 prior
New Product Launches And Innovations3,221 articles in the full recorded period
978 recent · 637 prior
Technology Adoption And Digital Transformation3,041 articles in the full recorded period
843 recent · 600 prior
Strategic Partnerships And Collaborations2,759 articles in the full recorded period
770 recent · 566 prior
Competitive Analysis And Market Positioning2,728 articles in the full recorded period
811 recent · 551 prior
Executive Leadership Changes And Appointments1,963 articles in the full recorded period
546 recent · 345 prior
Industry Specific Business Trends1,464 articles in the full recorded period
453 recent · 221 prior
Industry Awards And Recognition Announcements1,432 articles in the full recorded period
305 recent · 333 prior
Social Media Marketing Campaigns1,051 articles in the full recorded period
218 recent · 205 prior
Global Marketing And Localization995 articles in the full recorded period
219 recent · 164 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

AdTech coverage across India

KeywordRecentPriorChange
innovative product293134119%
in-store promotions20041388%
retailtainment strategies17626577%
digital initiative1337871%
digital strategy1327869%
consumer trends12959119%
innovation12747170%
bus service changes1238054%
intercity bus routes1085983%
intercity bus connections1046073%
analytics tools93145-36%
marketing automation platforms78121-36%
sales engagement platforms5384-37%
regulatory advertising frameworks3665-45%
truth-in-advertising laws3765-43%

Event and signal lenses

AdTech coverage across India

All complete annual cohorts shown
Rising

Regulatory Risk

40,681 classified articles

truth-in-advertising laws, regulatory advertising frameworks, socially responsible ads

41.1% critical · 57.8% positive
Flat

Funding Momentum

10,511 classified articles

funding announcement, pre-ipo valuation, ipo prospectus

43.3% critical · 66.8% positive
Rising

Growth

43,489 classified articles

purchase intent research, consumer trends, ad revenue

19.6% critical · 67.5% positive

AdTech coverage across India. Topic labels describe recorded classifications and can include broad context.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

AdTech in India: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put India in context

All landscapes ↗

Company ecosystem snapshot: 5 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon