Best Horizontal E-Commerce Companies in United Kingdom
The 310 best Horizontal E-Commerce companies in United Kingdom in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: LoveCrafts.
Ranking the best Horizontal E-Commerce companies in the United Kingdom by disclosed equity funding and recent momentum, this directory tracks 310 businesses with a combined $290M in disclosed capital. That's a real number. The global horizontal e-commerce market hit $1.1 trillion in 2023, driven by AI personalization, browsing-history targeting, and shifting retail expenditure patterns. So the UK slice of that pool isn't trivial, even if the funding spread here tells a more complicated story than the headline suggests.
LoveCrafts leads the directory at $89M raised, a figure that dwarfs the next tier entirely. Basket sits at $6M, Rise & Fall at $5M. What does it mean that those three account for the bulk of the $290M pot while the remaining 307 companies fight over the rest? I'd call it a concentration problem, not a sector problem. Crowdcube and Seedrs anchor the early-stage activity, while Atomico and Index Ventures signal that institutional money is watching. No unicorns yet, but the coverage trend is rising and holiday sales performance data is sharpening investor focus. You won't find speculative valuations here, just what companies have actually raised.
Ranked: Best Horizontal E-Commerce companies in United Kingdom
| # | Company | Disclosed funding | Last round | Stage | Employees | Founder | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | LoveCrafts Retailer of yarn knitting crochet sewing and embroidery craft supplies | $89M | 64 mo ago | Acquired | 124 | Laurence Garrett Co-Founder | Cart FunctionalityMagentoApple iCloud Mail+24 | — |
| 2 | OnBuy Online marketplace offering multi-category consumer products | $59M | 59 mo ago | Series A | 64 64 → 139 (+117%) | — | Cart FunctionalitySalesforceBootstrap+23 | 1 job opening · 1 launch · 1 partnership |
| 3 | Trouva Online retailer of multi-category fashion products | $41M | 66 mo ago | Acquired | 50 | — | Cart FunctionalityFacebook LoginUbuntu+19 | — |
| 4 | Fat Llama Network facilitating peer to peer rental of household consumer goods | $16M | 97 mo ago | Acquired | 7 | Chaz Englander Co-Founder & CEO | SentryApple iCloud MailGoogle Workspace+11 | — |
| 5 | Near St Provider of a platform connecting in-store inventory to online shopping channels | $7M | 65 mo ago | Seed | 24 24 → 18 (-25%) | — | HubSpot CMS HubApple iCloud MailGoogle Workspace+26 | 1 award |
| 6 | Blue Online retailer of men's clothing, accessories, and fragrance products | $6M | 138 mo ago | Series A | 267 | — | Cart FunctionalityShopifyTailwind CSS+25 | — |
| 7 | Bother Online retail platform offering multicategory products | $6M | 63 mo ago | Seed | 25 | — | — | — |
| 8 | Basket Online price tracking platform offering multi-category consumer products | $6M | 32 mo ago | Seed | 1 | William Neill Co-founder and CPO | WebflowCart FunctionalityBootstrap+19 | 2 launchs |
| 9 | Madbid Online retail auction platform | $6M | 190 mo ago | Deadpooled | — | Juha Koski Founder & CEO | PHPYiiBootstrap+10 | 1 launch |
| 10 | Rise & Fall Online retailer of luxury clothing, homeware, bedding, and olive oil | $5M | 11 mo ago | Series A | 18 | Jedediah Coleman Co-Founder | Cart FunctionalityShopifyApple iCloud Mail+31 | — |
| 11 | Wool and The Gang Online retailer of knitting and crochet kits, yarns, and supplies | $4M | 129 mo ago | Seed | 24 | Aurelie Popper Co-Founder | Cart FunctionalityContentfulAlgolia+36 | — |
| 12 | Almond Online marketplace offering multi-category consumer products | $4M | 35 mo ago | Seed | 6 | — | — | — |
| 13 | Hochanda Online and On-Air retailer | $3M | 129 mo ago | Seed | 129 | — | — | — |
| 14 | Flubit Online marketplace offering deals for customer from local sellers | $3M | 144 mo ago | Acquired | 3 | — | — | — |
| 15 | Zero Waste Club Private label brand offering multi-category sustainable products | $3M | 61 mo ago | Seed | 6 | — | — | — |
| 16 | BPI Auctions Online auction platform for commercial and industrial equipment | $3M | 30 mo ago | Series A | 44 | David Boulton Managing Director | WordPressMySQLPHP+30 | — |
| 17 | FOOTY.COM Online price comparison platform for multi-category products | $2M | 42 mo ago | Seed | 14 14 → 10 (-29%) | Chris Wilds Co-Founder & NXD | Cart FunctionalityShopifyVisa+18 | — |
| 18 | Xtribe Operator of a digital marketplace for buying selling and renting | $2M | 27 mo ago | Series A | 7 | — | WordPressMySQLPHP+15 | — |
| 19 | Healf Online retailer offering multi-category eco-friendly products | $2M | 12 mo ago | Seed | 3 | Max Clarke Co-Founder | ShopifyNode.jsRadix UI+28 | 1 launch |
| 20 | BuyMeOnce Online products aggregator platform offering multi category products | $2M | 57 mo ago | Seed | 10 10 → 7 (-30%) | — | Cart FunctionalityShopifyVisa+27 | — |
| 21 | OPUMO Online store selling multi-category multi-brand products | $2M | 83 mo ago | Series A | 7 | Nicholas Ayoub Co-Founder & Director | PHPPinterest Conversion TagLinkedin Insight Tag+33 | — |
| 22 | miPic Online marketplace offering multi-category customized products | $2M | 104 mo ago | Seed | 1 | — | Cart FunctionalityTrixPHP+25 | 1 launch |
| 23 | Paperclip App first location based horizontal classified platform for used goods | $2M | 76 mo ago | Seed | 6 | — | Node.jsRadix UITailwind CSS+8 | — |
| 24 | Noticed Online listing platform for buying and selling pre-loved items | $2M | 97 mo ago | Seed | 4 | — | WordPressMySQLPHP+19 | — |
| 25 | Ethical Superstore Online retailer of fair trade, organic and eco-friendly products | $2M | 212 mo ago | Acquired | 16 | — | Cart FunctionalityosCommerceMySQL+16 | — |
| 26 | HubrisOne Decentralized marketplace | $2M | 75 mo ago | Seed | 2 | — | — | — |
| 27 | Haz Online platform offering second-hand multi-category consumer products | $1M | 24 mo ago | Seed | — | Glenn Keller Co-Founder | — | — |
| 28 | StreetHub Location Based Marketplace for Offline Retailers | $1M | 149 mo ago | Deadpooled | — | Maxim Berglund Co-founder | — | — |
| 29 | Lookup Bubbles Virtual Personal Shopper Service | $965K | 149 mo ago | Seed | 36 | Julian Fisher Founder & CEO | — | — |
| 30 | Beagle Online product aggregator platform offering browser extension for sustainable products | $515K | 53 mo ago | Seed | 2 | Tara Button Co-Founder | TurbopackNode.jsTailwind CSS+10 | — |
| 31 | Maison Flaneur Online retailer of globally sourced homeware, furniture, art, and gifts | $459K | 25 mo ago | Seed | 2 | Anissa Benadrete Co-Founder | Cart FunctionalityShopifySwym Wishlist Plus+38 | — |
| 32 | Buystand Reverse auction marketplace | $450K | 162 mo ago | Deadpooled | — | Joe Davy ex-CEO | — | — |
| 33 | Veo Online marketplace offering multi-category eco-friendly products | $415K | 64 mo ago | Seed | 4 | Joe Darwen Founder & CEO | Builder.ioSentryNode.js+26 | — |
| 34 | SoJustShop Artisan marketplace | $345K | 59 mo ago | Seed | 11 | Jennifer Georgeson Founder & CEO | Cart FunctionalityShopifyYouTube+34 | — |
| 35 | Down Your High Street Online marketplace offering multi-category products from local stores | $344K | 88 mo ago | Seed | 3 | — | — | — |
| 36 | Flexy Online retail platform offering multi-category products | $312K | 56 mo ago | Seed | 4 | Joanna Mansbridge Co-Founder | — | — |
| 37 | Waterhaul Internet first brand offering sustainable products 32Growth top 35%Talent top 38%Tech top 46%Funding bottom 43% All 6 signals ▾Growthtop 35% Talenttop 38% Techtop 46% Fundingbottom 43% Globalbottom 32% Marketbottom 21% Growth: Fresh capital in last 24 mo Talent: 2 named leaders on record · 2 C-suite/founder profiles curated rank vs industry peers · Fliar Intelligence Index 32/100 | $308K | 10 mo ago | Seed | 9 | Gavin Parker Co-Founder & COO | PageFlyCart FunctionalityShopify+39 | 1 launch · 1 partnership |
| 38 | Pricesearcher Online platform for price comparision | $305K | 73 mo ago | Seed | — | Samuel Dean Founder & CEO | — | — |
| 39 | Wild & Stone Internet first brand offering sustainable multi-category products | $267K | 58 mo ago | Seed | 4 | Kathryn Jonas Founder | Cart FunctionalityShopifyPlyr+42 | — |
| 40 | Bazar App based marketplace offering multi-category eco friendly products | $264K | 68 mo ago | Deadpooled | 3 | Alix Cope Co-Founder | — | — |
| 41 | Rumage Provider of ecommerce support services for buying and selling second hand products | $261K | 55 mo ago | Seed | 4 | — | — | — |
| 42 | Vistavenus Internet first brand offering multi-category products | $259K | 75 mo ago | Seed | 4 | Mark Wools Founder | — | — |
| 43 | BRIGHT Online platform offering eco-friendly products across multiple categories | $231K | 98 mo ago | Deadpooled | 8 | Laura Callan Founder | — | — |
| 44 | Canopey Online retailer offering eco-friendly multi-category consumer products | $170K | 33 mo ago | Deadpooled | 2 | Hugo Deane Co-Founder | — | — |
| 45 | Hibana Online retailer offering multi-category products | $163K | 60 mo ago | Seed | 1 | Peter Dakin Co-Founder & CEO | — | — |
| 46 | Hire Jungle UK P2P Goods and Services Renting marketplace. | $151K | 147 mo ago | Deadpooled | — | Marcelo Barreneche Pascale Founder & CEO | — | — |
| 47 | Browsa Mobile listings platform for buying and selling locally | $121K | 137 mo ago | Deadpooled | 1 | — | — | — |
| 48 | Inspire Me Korea Online subscription platform offering multi-category products | $120K | 70 mo ago | Seed | 2 | Alice Co-Founder | Wix eCommerceCart FunctionalityWix+19 | — |
| 49 | Seek & Adore Online retailer offering multi-category products | $110K | 153 mo ago | Deadpooled | — | — | — | — |
Top 12 Horizontal E-Commerce companies in United Kingdom
#1
Series A · London, England · founded 2018 · 18 employees$5.5Mraised▾
Online retailer of luxury clothing, homeware, bedding, and olive oil. The company offers a variety of items, including duvet sets, pillowcases, fitted sheets, towels, throws, cushions, knitwear, and accessories. Material options include cashmere, merino wool, cotton, silk, linen, and organic denim. The retailer also provides olive oil.
- Jun 2025Series A$5.5M
#2
Seed · London, England · founded 2018 · 3 employees$2.4Mraised▾
Online retailer offering multi-category eco-friendly products. The product catalog includes bath & beauty, aromatherapy, tea & coffee, oral care, meditation cushions, eye covers, books & planners, yoga mats, workout accessories, food supplements, and more. The platform also allows users to join their community platform to attend seminars on healthy living.
- Jun 2025Seed—
- Apr 2024Seed$183.8K
- Mar 2024Seed$852.4K
- Feb 2024Seed$782.9K
#3
Seed · Newquay, Cornwall · founded 2018 · 9 employees$307.8Kraised▾
Internet first brand offering sustainable products. The product catalog includes sunglasses, prescription glasses, optical frames, and more. It also offers litter pickers, litter bag loops, knives, and more. The company designs its products by recycling plastic collected from the oceans.
- Jul 2025Seed$266.2K
- 2025Seed$87.8K
- Dec 2023Seed$1.3M
- May 2022Seed$307.8K
#4
Acquired · London, England · founded 2012 · 124 employees$88.6Mraised▾
Retailer of yarn knitting crochet sewing and embroidery craft supplies. This business provides materials for textile arts including various types of yarn, knitting needles, crochet hooks, and sewing fabrics. The inventory includes embroidery kits, cross stitch patterns, and tools for needle felting, macrame, and punch needle projects. Customers access instructional guides and patterns for knitting, crochet, and sewing techniques. The product selection covers multiple fiber types and weights for garment construction and decorative needlework.
- Jan 2021Series C$22M
- Feb 2019Series C$57M
- Jul 2018Series C$66K
- Apr 2017Series C$33M
#5
Seed · London, England · founded 2021 · 1 employees$6.1Mraised▾
Online price tracking platform offering multi-category consumer products. The product catalog includes fashion, beauty, electronics, home appliances and more. The company allows users to add products from any platform and provide a comparison.
- Oct 2023Seed$3M
- Jun 2023Angel$310.9K
- Oct 2021Seed$2.8M
#6
Series A · London, England · founded 2005 · 7 employees$2.4Mraised▾
Operator of a digital marketplace for buying selling and renting. This application facilitates the exchange of products and services between individuals and businesses. Users list items for sale, barter, or rental through a mobile interface. The system enables direct interaction between parties to coordinate the transfer of goods or the provision of services. It provides tools for managing advertisements and communication between participants.
- Feb 2024Series A$10.3M
- Feb 2018Seed$1M
- Jun 2017Seed$766.8K
- Nov 2016Seed$647.7K
#7
Series A · Bournemouth, England · founded 2006 · 64 employees$58.7Mraised▾
Online marketplace offering multi-category consumer products. The product catalog includes fashion, cosmetics, pet care products, home decor, electronics, kitchen supplies, stationery, groceries, books, art products, travel accessories, medical supplies, baby care products, and more.
- Jul 2021Series A$48.6M
- Jul 2021Conventional Debt—
- Feb 2020Series A$6.3M
- Jan 2018Seed$3.8M
#8
Acquired · London, England · founded 2013 · 50 employees$41.1Mraised▾
Trouva is an online retailer of multi-category fashion products. The product catalog includes clothing, footwear, fashion accessories for men, women, and kids. It also offers lifestyle products, home care, garden supplies, etc.
- Dec 2020Series B$4.4M
- May 2019Series B$21.9M
- Apr 2017Series A$10M
- Jan 2015Seed$2.6M
#9
Seed · Farnham, England · founded 2017 · 6 employees$4.2Mraised▾
Almond is an online marketplace offering multi-category consumer products. The platform rewards people for buying products. The brands associated are Farm Girl, BrushBox, Rakha, and others. Its app is available on Android and IOS platforms.
- Jul 2023Seed$12.2K
- May 2023Seed$707.4K
- Nov 2022Seed$24.1K
- Mar 2022Seed$1.3M
#10
Seed · London, England · founded 2023$1.3Mraised▾
Online platform offering second-hand multi-category consumer products. The product catalog includes fashion, stationery, electronics, sports, beauty, and more.
- May 2024Seed$1.4M
#11
Series A · Wakefield, England · founded 2010 · 44 employees$2.6Mraised▾
Online auction platform for commercial and industrial equipment. It allows online auctioneers & buyers to buy & sell stocks & equipment like catering equipment & event supplies, industrial tools, cars, planters, fashion accessories, and more. It caters to sectors like agriculture, home & garden, manufacturing, plant & machinery, and others.
- Nov 2023Series A$1.6M
- Mar 2019Seed$994.4K
#12
Seed · London, England · founded 2018 · 2 employees$459.4Kraised▾
Online retailer of globally sourced homeware, furniture, art, and gifts. It offers a curated selection of tableware, linens, lighting, soft furnishings, and accessories. The company provides a platform for discovering designers and studios. It also features a magazine with articles on design and styling.
- Apr 2024Seed$155.6K
- Apr 2018Seed$303.7K
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Horizontal E-Commerce coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.